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Campus Mumbai – Dubai 2015
Johanne Brunet, Ph.DAcademia
• CGA – UBC
• MBA – HEC Montreal
• PhD – Warwick Business School UK
• Chair of Marketing department
• Previous Campuses:
– Australia (Sport, Wine and Creativity)
– California (Entertainment and Wine)
– India (Entertainment and IT)
• Research:
– Innovation, creativity, new product development
– International marketing
– Marketing strategy
• Teaching:
– MBA
– DESS
– Executive (Montreal, Algeria, China…)
– EMBA
Medias :
– Radio-Canada/CBC
– TV5 international
– Consultation
Board of directors:
• Radio-Canada/CBC
• SAQ,
• SHDM,
• Liquid Nutrition,
• Le devoir
• Théâtre du Rideau vert
• Regent’s College (UK), AIM (UK)
Professional
Pierre-Emmanuel Cardinal
Professional experienceCoordinator, Campus Without Borders: 2007 – present
• Accompanied Campus Russia 2011-2012 and 2014 and Campus Australia 2013Internship at the European Union’s Economic and Social Committee in Brussels (2006)CIDA internship in Nizhny Novgorod, Russia (2005)
StudiesM.A. in International Relations at Université du Québec à Montréal (2004). Exchange year abroad programs in Germany (Humboldt Universität zu Berlin) and France (Institut d’études politiques de Grenoble)
Mumbai Dubai
Population 17 millions (from 4 millions in 1961) 2 millions - of which 53% are Indians – (from 40 000 in 1960)
Historical background 400 B.C: First settlement in Mumbai1947: India gained independence from Great Britain
1833: First settlement in Dubai1971: End of the British protectorate and birth of the United Arab Emirates
Political regime The world largest democracy; FederalRepublic of 29 states and 7 territories
Monarchy; Federal state uniting 7 emirates led by ruling families
Religion Hinduism (13% are Muslim) Islam (Great tolerance to other religions)
GDP per capita 3700 USD 43 000 USD
Economy Financial center of IndiaAccounts for 40% of India’s foreign trade
Financial center of the UAEMajor trade-hub of the planet
Natural resources Non vital for economic development Non vital for economic development (only 5% of oil revenue)
Infrastructure Impairs growthIndia scores 3,8/7 (87th place) in the Global Competitiveness Report
Propels growthThe UAE scores 6,4/7 (6th place) in the Global Competitiveness Report
Establishing a world renown brand for the city
Bollywood Definitely Dubai (the way to market tourism in Dubai)
The objective of the course is to spend one week in Mumbai and oneweek in Dubai to understand how these two very different cities:
• Develop their infrastructure to enhance the quality of life and businessactivity;
• Are able to position themselves as international/regional financial servicecenters, a leading industry of the 21st century in a shifting world economy;
• Brand their city as a “dream factory” with the entertainment business inMumbai and the tourism industry in Dubai.
Themes
Financial Services
Entertainment
Tourism
Infrastructure
Infrastructure – two different worlds
MUMBAI 2012
Becoming an International Financial Center (IFC)
Dubai and Mumbai are competing to establish themselves as regional IFC leaders.
In 2014, Mumbai rankslast amongst 23
financial centers in Asia
Global Financial Centres Index
The Indian government‘s goal is to have Mumbai as
an IFC by 2020
The Dubai IFC opened in 2004 and is one of its major free zones
1039 registered firms15 600 workers in the district
Home to 21 of the world’s top 25 banks
Selling dreams…
Tourism revenue represents more than 30% of Dubai GDP
5 millions guests annually in 2003 to 10 millions in 2012
Dubai focuses on 3 trends of the tourism industry: safety, accessibility, shoppingFinanced by private
funds (Hollywood)
Still preferred movies by Indianconsumers
Largest producer offilms globally
Course Evaluation
• Participation - 20%Be on time for meetings.Participate in all preparation meetings.Prepare a one-pager of one of the firms visited.Manage the visit to that firm.Be an active listener /asking questions.Be a team player.
• Group projects (group of 4) - 50%Report, analysis of a sector of the economy.Organize a business meeting or fundraising event in Mumbai for your group and write a
report on that meeting and the activities of the organization met.
• Personal reflection on the Mumbai and Dubai business environment, your experience and what you have learned. - 30%
Timeline (November – April)
3 or 4 pre-departure activities (November-March):• Seminars on the socio-political, cultural and economic background of both
cities/countries
• Conferences on the themes of the Campus
• Group dinner
20 March – 5 April: Trip to Mumbai and Dubai
Tentative calendar: 20 March – 4 April 2015
LogisticsHEC Montréal takes care of:
• All academic and business activities• Accommodation (15 nights incl. breakfast and
WIFI) • Mumbai-Dubai flight ticket• Local transport for group visits• Some sightseeing activities• Local guide throughout the program
You take care of:• Your Montréal-Mumbai / Dubai-Montréal
flight ticket• Visa for India (done online)• Your meals (although some of them are
included)• Your free time activities
Hotels• Double occupancy room (2 twin beds).
• Breakfast and WIFI is included
Dubai: Flora Grand Hotel 4*7 nights
Mumbai: Taj Lands End 5*8 nights
To be paid to HEC Montréal
Administrative fees 200$
Program fees (visits, 15 nights,breakfast, local flight, charter bus, cultural activities, local guide)
2900-3100$
TOTAL 3100-3300$
Flight ticket, Indian visa, and insurances****Arranged by the students
Around 1300$
Grand Total 4400 – 4600$
Tentative Budget**Based on a group of 16 students
Scholarships of 1000$ for the participation to the Campus Abroad programs are available
This Campus Abroad is for students who:• Have an interest in deepening their understanding of the course thematic and
the Mumbai/Dubai business environment.
• Are curious, responsible and mature.
Should shopping, pub crawls and beach time be your top three priorities in applying for this program, please reconsider your choice; this program is not for you.
Questions ?
Thank you!