Camron Milan Pack 2014

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INTRODUCTION

METRO MAP: KEY DESTINATIONS

HOW TO GET TO THE FAIR

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR

MILAN HASHTAGS

WHO TO FOLLOW

APPS & MAPS

WI-FI ZONES IN THE CITY

COSMIT

HOT INSTALLATIONS IN THE CITY

VENTURA LAMBRATE

ROSSANA ORLANDI

EDIT BY DESIGNJUNCTION

5VIE

TORTONA AROUND DESIGN

BRERA DESIGN DISTRICT

CENTRAL MILAN SHOWROOMS

CAMRON CLIENTS IN MILAN

PRESS RELEASES: SHOWROOMS & INSTALLATIONS

INVITATIONS: SHOWROOMS & INSTALLATIONS

MEET AND EAT

FUORISALONE FACT SHEET FOR MILAN 2014

CONTENTS

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Compiled by James Hart, Anya Lawrence and Laura Ward

INTRODUCTION

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This is the 53rd edition of the Salone del Mobile, which takes place from April 8th - 13th. At the RHO

Fiera alone there will be 2,400 exhibitors, from 260 countries with 300,000 visitors heading into the

city.

This is the 20th edition of EuroCucina and also the Bathroom furniture exhibition. This year

SaloneSatellite, devoted to young and emerging designers, has re-located to Pavilions 13-15. A

hallmark event, called 'Where Architects Live' includes eight leading international architects and

should not be missed.

The Fuorisalone - showrooms, exhibitions and installations in the centre of Milan will be impressive. In

addition to Ventura Lambrate, Brera Design District and Tortona Around Design, there is a new

cultural district, 5 Vie. This will have 35 exhibitions, and will take advantage of inner courtyards,

cloisters, churches and museums in the area close to the heart of Milan near the Duomo.

Add to this the charm of Rossana Orlandi and 20 brands participating in designjunction at Palazzo

Morando, and you will need maps and use of apps to ensure you make the most of this week.

Showrooms, gardens and boutique stores are also hosting events as you will see from this briefing

pack we have pulled together.

The weather looks good, full of sunshine. Our teams from London, New York and San Francisco look

forward to seeing you in Milan!

Judy Dobias Managing Director

Key: 1. Fiera 2. Rossana Orlandi 3. Tortona Around Design 4. Brera 5. designjunction 6. Ventura Lambrate 7. 5VIE

METRO MAP: KEY DESTINATIONS

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BY PUBLIC TRANSPORT

M1 Red Underground line to Rho-fieramilano station (last stop). Outer Milan fare schedule (one-way fare Euro 2.05, Return ticket Rho-fieramilano Euro 4.00) Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line) For more information please visit: www.atm-mi.it

RADIOTAXI

You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 - 024000 - 025353

FROM LINATE AIRPORT

Shuttle bus every hour to/from Fiera Milano Departure/arrival at the airport: near Domestic Arrivals. Departures from Linate are every hour from 8:30am – 1:30pm and from 3:00pm – 6:00pm Departure/arrival at Fiera Milano: bus parking area at Porta Est Departures from Fiera Milano every hour from 9:30am – 12:30pm and from 2:00pm – 7:00pm For more information please visit: www.malpensashuttle.it/lin-fiera.htm Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop) For more information please visit: www.sea-aeroportimilano.it

FROM MALPENSA AIRPORT

Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 2:00pm – 7:00pm every hour. For information please visit: www.malpensashuttle.it Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30pm – 7:30pm every hour For information please visit: www.autostradale.it

Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it

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FROM ORIO AL SERIO AIRPORT

Shuttle bus to/from Fiera Milano

Departures from airport, bus parking area at 9:00am and 10.30am

Departure from Fiera Milano, bus parking at Gate East at 4:30pm and 6:00pm

For more information please visit: www.orioshuttle.com

FROM MILAN CENTRAL STATION AND GARIBALDI STATION

M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground

line to Rho-fieramilano (last stop)

FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-fieramilano (last stop)

For information please visit: www.lenord.it

FROM RHO RAILWAY STATION

Shuttle bus service to/from the fairgrounds.

Service operational: Monday to Saturday 6:20am to 8:15pm and Sunday 2:00pm to 7:25pm

Tickets on sale at the Rho railway station (daily fare Euro 2.50)

For more information please visit: http://www.gtmspa.it/ BY CAR §  Approaching Milano on the A7 motorway from Genova, the A1 motorway from Bologna or the A4

motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for 'fieramilano‘

§  Approaching Milan on the A4 motorway from Venice towards Milan: take the 'Pero-fieramilano' exit §  Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano

Nord tollbooth, make for the A4 motorway to Venice, and take the 'fieramilano' exit

§  Leaving Milan on the A4 motorway towards Turin: take the 'Pero-fieramilano' exit

§  Leaving Milan on the A8 motorway to Varese-Como: turn off at the 'fieramilano' exit §  From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione

highway and follow the signs for 'fieramilano‘

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GETTING AROUND

With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you

might want to book a car to collect you and our suggested company is AUTONOLO MILANO

(www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and

do mention Camron if you book. You can also email the company at

[email protected]. Arriving at Malpensa, take the train directly into the city and then a

taxi.

Additionally, you might want to book them for half a day to take you around the showrooms to

maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to

find and they don’t stop if you wave them down, so have the numbers (02 8585, 02 6767, 02 5353, 02

8383 and 02 3100) handy.

REMEMBER- The meter will start running as soon as the driver gets the call!

MEETING POINTS

If you want to meet people, there are several key places that we would suggest listed below. These

are away from design destinations and are accessible.

Some of our recommendations include the following: if you are in Zona Tortona seek out the new

hotel, Magna Pars - it has a lovely courtyard cafe, a perfect lunch location and is still a secret.

Adjacent to Rossana Orlandi is the magical Pane e Acqua - ideal for lunch, opens at 12.30. For a

serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt.

Since the weather forecast for next week looks promising, head to the gardens of The Bulgari Hotel.

Additionally, we recommend the outside cafe at Corso Como.

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1. Where Architects Live A project displaying the virtual progression through the buildings in which the architects themselves live, illustrating just what is involved in designing homes with the freedom to experiment with visions and language. Location: Milan Fairgrounds, Rho, Pavilion 9. Dates: 8 - 13 April. Hours: 9.30AM - 6.30PM. @iSaloniofficial

2. Wallpaper* Handmade Wallpaper* Handmade is a standout exhibition dedicated to collaboration, craftsmanship and creativity. This year’s highlights of one-off pieces of furniture, fashions, food and more include skis by Bally and life-enhancing elixirs from The Ace Hotel’s Lovage. Location: Leclettico, Via San Gregorio, 39. Dates: 8 - 12 April. Hours: 10AM – 7PM. @Wallpapermag | #wallpaperhandmade

3. Nendo Japanese design studio Nendo is holding a solo exhibition in Milan, showcasing a range of chairs with wood grain patterns printed onto natural timber. Nendo's series features six chairs, each one mixing a different combination of wood and printed grain. Location: Via delle Erbe, 2. Dates: 8 - 13 April. Hours: 10am – 8pm

4. Martino Gamper “In a State of Repair”, by Martino Gamper & Serpentine Galleries is a new collaboration between the designer, the London gallery and Italian department store La Rinascente. It celebrates the craftsmanship of repairing objects that break, go wrong or stop working. Location: Piazza del Duomo, 3. Dates: 8 - 13 April. Hours: 9:30AM – 9:00PM. @serpentineUK | @laRinascente


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5. Creative Climates Creative Climates presents prototypes and sketches of new tools for growing and sharing ideas from design think-tank Fabrica’s Under 25s, alongside Moleskine’s pop-up store. The retail experience plays with your identity and augments your belongings. Location: Garage Milano, via Maiocchi 5/7, M1 Porta Venezia. Dates: 8 - 13 April. Hours: 11AM – 6PM. @moleskine | #hotandcold | #creativeclimates

6. Urban Stories Urban Stories comes to life in Milan’s historical centre, a gem of industrial architecture constructed in 1898 in the neo-romantic style. Reopened for the first time, the bakeries of the XXIV Maggio Barracks will house installations by internationally renowned artists. Location: The bakeries of the XXIV Maggio Barracks at Via Vincenzo Monti, 16. Dates: 8 - 13 April. Hours: 12PM – 10PM. #urbanstories2014

7. Droog Dressed with fantasy, Droog presents an environment for new minimalism, inspired by the rich collections of the world-renowned Rijksmuseum. Old masters meet contemporary design. Location: Via San Gregorio, 29. Dates: 8 - 12 April Hours: 11AM - 8PM. @droogamsterdam @rijksmuseum

8. BDDW BDDW, an American furniture company dedicated to handcrafted designs, is opening a showroom in Milan featuring furniture and ceramics by Tyler Hays. The store will also include work from renowned American designers such as Lindsey Adelman, David Weeks, and Natalie Page, among others. Location: Via Santa Marta 19/A. Date: Opens 10 April. Hours: 10AM-7PM.


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9. Living Divani In addition to their showroom presentation, Living Divani presents an outdoor installation in the heart of the Brera district. The “Giardino Geometrico”, designed by Lissoni Associati, will be installed in the green spaces of Orto Botanico and is guaranteed to surprise and delight visitors. Location: Via Fiori Oscuri 4 / Via Privata Fratelli Gabba 10. Dates: 7 – 13 April. Hours: 10AM – 8PM. @livingdivani

10. Tokyo Designers Week Tokyo Designers Week presents an immersive exhibit entitled “Tokyo Imagine” exploring Tokyo’s creativity and technology in design, art, fashion, music, graphic arts and sushi. Highlights include the ‘Oh! Furoshiki’ exhibit, Tokyo Creators Exhibition of Designers and the Sushi Power Party. Location: Padiglione Visconti, via Tortona, 58. Dates: 8 – 13 April. Hours: 10AM – 8PM. @design_associat

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MILAN HASHTAGS

@iSaloniofficial #iSaloni #EuroCucina #SaloneBagno #FTK #SaloneSatellite

@Brera_District #breradesigndistrict #studiolabo #fuorisalone

@VenturaProjects #VL14

@Tortona_Design #TAD

@_designjunction #EDIT #thegr14

@marcusfairs Founder, Dezeen Twitter & Instagram

@alicerawsthorn Writer, New York Times Twitter only

@yvesbehar Founder Chief Designer fuseproject & CCO Jawbone Twitter & Instagram

@CamronPR Design Communications Agency Twitter & Instagram

@leebroom Product/ Interior Designer Twitter & Instagram

@AfroditiKrassa Product/ Interior Designer. Twitter only.

@MrDavidNicholls Design Editor for the Telegraph Magazine Twitter & Instagram

@jgebbia @Airbnb Co-founder & Chief Product Officer Twitter only

@youngbradford Principal & Creative Director of shellhammer.co Twitter & Instagram

@Becky_Sunshine Freelance Writer, Sunday Times Style, Telegraph Mag Twitter & Instagram

WHO TO FOLLOW

@HenriettaTweets Freelance Design Writer. Editor, Wallpaper* Twitter only

@ambramedda Founder of larcobaleno.com. Instagram only.

#iSaloni

#5Vie #MISIAD #designOFFsite

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APPS & MAPS

iATM MILAN (iPhone , iPad & Android) Makes using public transport in Milan very easy, thanks to the useful new app functions. The GPS journey planner to locates your position. Use the extensive route and timetable finder for buses and trams. Easily find all stops by name or numeric code.

SALONE DEL MOBILE 2014 OFFICIAL APP (iPhone, iPad & Android) The official app of the Salone del Mobile - Milan 8 - 13 April 2014. Easily find the list of exhibitors (organised by event, pavilion and category), location of the stands, floor plan of the fairgrounds, schedule of events, and important information about the exhibitors on show at Salone. The left menu allows you to access social media content from the show, the official blog, the YouTube channel and the photo archive on Flickr. Links also provide very easy access to the websites of designers, exhibitors and partners, providing further information and services to visitors. A comment tab on the menu also allows users to post their tweets with the official #iSaloni Milan hashtag.

DESIGNJUNCTION (iPhone , iPad & Android) Powered by Architonic, this app acts as a virtual extension to the designjunction shows, providing you with detailed information about the products of participating brands.

MAP GUIDE BY DESIGNBOOM (Mobile site) designboom compiles a map-based guide of the week’s best events. The map offers a day-by-day listing of things that are not to be missed – from special exhibitions and cultural programs, to talks to attend; and of course, the cocktails and parties. Link: http://mapbe.com/milan-design-week-2014-guide/

BRERA DESIGN DISTRICT (iPhone & Android) This app features details of all of the events that take place within the Brera Design District during Milano Design Week, intelligently organised by your position, with addresses and descriptions. Use the informative maps to explore the events, info points and showrooms near you.

SALONE MILANO BY ELLE DÉCOR (iPad & iPhone) The 2014 guide by Elle Decor is the ultimate app to guide you through the design week. Download to read through the must-see schedule of the events and the editors' suggestions about what to see day-by-day in both the pavilions and in the many FuoriSalone events. Intuitive and easy to navigate.

INTERNI FUORISALONE 2014 (iPad & iPhone) Find information on all the events being hosted during Milan Design Week, with addresses, descriptions, images and information on how to reach different design areas. Identify top spots in the Milan design districts. Create your own personal agenda and select the must-see events. Updated with real time photos.

WI-FI ZONES IN THE CITY

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Brera

Cubo Mediateca Via della Moscova, 28

Corso Como

Roca’s Cafe Viale Pasubio, 16

Corso Magenta Milan Duomo

Triennale of Milan Via Montenapoleone

Tortona Ventura Lambrate

Bar Magenta Via Giosué Carducci Arnold Caffe

Via Festa del Perdono 1

Design Caffe La Triennale Viale Emilio Alemagna, 6

Cafe Conti Via Montenapoleone

Cafe Manzoni Via Alessandro

Manzoni, 39

Press Point Tortona Around Design

Scuola d’Inglese, via Tortona, 30

Press Office Via Ventura 5

Princi Via Speronari, 6

Brera Design District

Press Point

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International Furnishings: 1, 2, 3, 4, 5, 6, 7, 8, 10, 12, 14, 16, 18, 20

EuroCucina: 9, 11, 13, 15 | FTK – Technology for the Kitchen: 9, 11

Salone Satellite: 13, 15 | Where Architect’s Live Exhibition: 9 20

COSMIT

HOT INSTALLATIONS IN THE CITY (Please check opening times and dates)

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Feeding - New Ideas for The City Concerts, initiatives and the installation 'Sliding Nature' by Torafu Architects in collaboration with Panasonic. Location: Universita’ degli Studi di Milano, Via Festa del Perdono 7.

Giardino Geometrico Installation by Lissoni Architects at the Brera Botanical Garden with outdoor furniture by Living Divani. Location: Via Fiori Oscuri 4.

Affinita’ Elettive Installation by Rodolfo Dordoni with furnishings by Gio Ponti at the Salvatore Ferragamo store. Location: Via Montenapoleone.

Flows A journey to the future with Samsung and presentation of the new range of appliances 9000. Location: The Spazio Zegna, Via Savona 56 (Tortona).

Origens do Brasil A journey to discover the heritage of Brazilan design. Location: Palazzo Giureconsulti, Piazza Mercanti 2.

La Collezione Memphis alle Stelline Exhibition on the production of design by The Memphis Group in the 80s. Location: Refettorio delle Stelline, Corso Magenta 59.

Magis Designs by Jaime Hayon. Location: Magis, Corso Garibaldi 77.

The Laboratory Ingo Maurer Light installation of the designer. Location: Spazio Krizia, Via Manin 21.

Office Landscapes Presentation of collections Jobs by Rodolfo Doroni and Jean Marie Massaud. Location: Showroom in Via Durini 1.

Green Island 2014. Landscaping A photographic exhibition on the work of Piet Oudolf. Location: Atrium Stazione Garibaldi, Piazza Sigmund Freud 1.


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Flower Power Missoni Home collection at the showroom of Viale Elvezia 22 and Missoni ‘Wonderland’ in collaboration with Richard Ginori from April 8th. Location: Via Solferino 9.

Nemo Store opening and presentation of Masterpiece Le Corbusier, Charlotte Perriand, Franco Albini and Vico Magistretti. Location: Corso Monforte 19/a.

Hot Fell in Love with Cold A project by Fabrica for Daikin on view. Location: Via Maiocchi 5/7.

Hermes en Lumière’ The new collection. Location: Palazzo Serbelloni, Corso Venezia 16.

The House of Soft between Art and Design Exhibition at Foscarini and inventory. Location: Poldi Pezzoli Museum in Via Manzoni 12.

Animal House Limited edition accessories made by a group of Colombian women for Marni. Location: Viale Umbria 42.

Fendi Casa A collection designed by Thierry Lemaire. Location: Luxury Living Showroom, Via Durini 25.

Urban Stories By Daniel Libeskind, Emmanuel Babled and other architects. Location: Caserma XXIV Maggio, Via Vincenzo Monti 4. Top Ten

Wallpaper* Handmade Location: Leclettico. Via San Gregorio 39. Top Ten


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L’Arte di far Rinascere In collaboration with the Serpentine Galleries, an installation in the windows of La Rinascente including 'In state of repair' by Martino Gamper. Location: Piazza Duomo.

Desiderabilia A group exhibition of objects of desire by 25 young designers. Location: Ventura Lambrate.

Tokyo Designers Week Location: Padiglione Visconti, in Via Tortona 58. Top Ten

Quattro Pezzi Unici (Four Unique Pieces) By designer Maarten Baas hosted by Berluti. Location: Via Sant 'Andrea 16.

Even More Accessories and furniture by various designers at Nilufar Gallery. Location: Via della Spiga 32.

Swedish Design goes to Milan In real life - a collaboration between Business, Sweden, Svensk form an Visit Sweden. Location: La Posteria, Via Sacchi 5/7.

The Colour of Places Interiors and outdoor furniture by Paola Lenti. Location: Chiostri dell'Umanitaria, Via Daverio 7.

France Design With designers from across the Alps. Location: Superstudio Piu’, Via Tortona 27.

Magis Designs by Jaime Hayon. Location: Magis, Corso Garibaldi 77.

Wi-Fi Hotspot

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Lambrate, MM2 Green Line exit Lambrate FS

Tram line 33 from Central Station to Rimembranze di Lambrate

@Ventura Lambrate | #VL14

Date: 8 – 13 April Hours: 10AM – 8PM Location: Via Ventura 5

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Pane e Acqua Via Matteo Bandello, 14

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Date: 8 – 13 April Hours: 9AM – 8PM Location: Via Matteo Bandello 14/16, 20123

Metro: Sant’Agostino (M2 Green Line)

Tram: Magenta S. Maria delle Grazie 16

Rossana Orlandi Via Matteo Bandello, 14-16

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1. Galleria Rossana Orlandi List of participating designers:

Panerai presents Panta Rei for Nacho Carbonell

Piet Hein Eek

Marimekko

Thomas Eyck

Moustache

Nika Zupanc for Se

Nika Zupanc, BCXSY and

Brendan Ravenhill for Booo

Wonmin Park

Scholten and Baijings for

Henraux/Rossana Orlandi

J Hill’s (Projects by Scholten and

Baijings, Martino Gamper and others)

Jo Nagasaka for Ichiro

Konstfack

School of Art Institute of Chicago

Seletti

Mabeo Furniture

Astier de Villatte

Bokja

Chateau de la resle

Aldo Bakker for Georg Jensen

Krehky Gallery from Praga

Luca Nichetto presents Sucabaruca

2. Untold List of participating designers: Maarten Baas for Carpenters

Nacho Carbonell

Nika Zupanc & Dormeo

Studio Formafantasma

Wonmin Park

Jacopo Foggini for Vionnet

Studio Job

Os & Oos

UUFIE with her Peacock Chair

(the one presented at Basel 2013)

Carlo Bach

Enrico Marone Cinzano

Marcel Wanders

Rossana Orlandi is curating two events that will take place at Spazio Rossana Orlandi and at Museo Bagatti Valsecchi.

1. Spazio Rossana Orlandi Location: Via Matteo Bandello 14. Dates: 8 – 13 April. Hours: 9AM – 8PM 2. Untold Location: Museo Bagatti Valsecchi, Via Gesu’ 4. Dates: 8 – 13 April. Hours: 10AM – 9PM

List of emerging designers: Alcarol

Kyuhyung Cho

Sander Wassink

Hillside Out

Martin Rijtgers

Floris Wubbens

Roos Gomperts

Alissia and Nienke

Poetic Lab for Lobmeyr

Tete de Bois

BRAVO! From Chile

GT2P from Chile

Something Good

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Metro: Moscova (M2 Green Line)

Tram: Legnano Arena 2, 4, 12, 14

@_designjunction | #EDIT

Café at Corso Como Corso Como, 10

Princi Piazza XXV Aprile

Antica Trattoria Della Pesa Viale Pasubio, 10

EDIT by designjunction Via Palermo, 10

Ham Holy Burger Via Palermo, 1

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Line: 2, 3, 14 (Via Torino)Line: 12, 16, 27 (Via Orefici)


#5VIE | #MISIAD | #designOFFsite

Lalique E Windfall Via Santa Maria Vall, 2

Baxter Via Medici 15

Urban Stories Corso Magenta 24

Finnish by Nature Via Valpetrosa, 5

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Line: 2, 3, 14 (Via Torino)Line: 12, 16, 27 (Via Orefici)


#5vie | #MISIAD | #designOFFsite

Laboratorio Paravicini, in via Nerino 8

BAAS IS IN TOWN

Seletti Comp Souvenir

BDDW

Cavalli E Nastri Atomizer

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Metro: Porta Genova (M2 Green)

Tram: Solari Stendhal 14

@Tortona_Design | #TAD

Spazio K Via Tortona 16

Superstudio Più Via Tortona 27

Via Tortona

Via Savona

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MOOOI Find your way home to Moooi’s “Unexpected Welcome” Find your way Home to Moooi’s “Unexpected Welcome” at via Savona 56 From the 7th to the 13th of April, for the 53rd ediFon of the Salone del Mobile, Moooi welcomes you to enjoy and gather inspiraFon at their presentaFon in via Savona 56. Moooi is looking forward to transforming the grand space of 1.700 m2 into an assembly of vibrant living quarters and original product displays, blended into the Fmeless atmospheres of a unique exhibiFon of a we-‐inspiring photographs by Massimo Listri. The new collecFon includes designs by Marcel Wanders, Studio Job, Bertjan Pot, Scholten & Baijings, Alvin Tjitrowirjo, Joost & Kiki van Eijk, Joost van Bleiswijk, and Danny Fang. Moooi, via Savona 56 www.moooi.com CORIAN® -‐ DUPONT The "Corian® 2.0" design exhibiFon will showcase: -‐ the innovaFve and proprietary DeepColour™ Technology, enabling the producFon of higher performance dark colours of DuPont™ Corian®; -‐ the integraFon of DuPont™ Corian® with state-‐of-‐the-‐art systems by Powermat Technologies and Power Ma_ers Alliance for wireless recharging and smartphone networking; -‐ the combinaFon of DuPont™ Corian® with electronic and LED technologies made by Koledo to create dynamic, decoraFve interior cladding soluFons Vetraio|Opificio 31, via Tortona 31 Link

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France Design 2014 French design talent in Milan VIA and 14 Septembre will be presenFng the second run of France Design, French design talents in Milan. Superstudio Più in the heart of Tortona will be the venue for France Design, in two exhibiFons. VIA Design 2014, presents 17 prototypes for furniture, lighFng and layouts financed by VIA and created by 13 emerging designers. 17 projects ready for producers. Talents & Economy, opens up a panorama of over sixty new everyday products from a wide range of sectors of acFvity. Made by leading brand names and designed by well known French talents, these pieces illustrate the role of design in creaFng added value, whether it be funcFonal, aestheFc or emoFonal. Two shows, 80 prototypes/new products, 850 m² of exhibiFon space -‐ reflecFng the vivacious diversity of French design. Temporary Museum for New Design Superstudio Più, via Tortona 27 www.francedesign.eu

TOKYO DESIGNERS WEEK “TOKYO IMAGINE” presents Tokyo creaFvity and technology applied to in design, art, avant garde fashion, music, media art and food. “TOKYO IMAGINE” presents Tokyo creaFvity and technology applied to in design, art, avant garde fashion, music, media art and food. The exhibiFon in Milan under the theme of TOKYO IMAGINE will be comprised of various contents expressing Tokyo, a place where both the contemporary city and Edo culture exist. Visitors will be welcomed with dashi, the base of Japanese cuisine. TOKYO CREATORS An exhibiFon by designers who make up Japan’s current creaFve industry. From interior design to product design, from fashion design to 3D art work, which use the latest. ITO JAKUCHU INSPIRED EXHIBITION An exhibiFon gathering works by top creators inspired by Jakuchu, one of the great painters of. OH!FUROSHIKI EXHIBITION Will be presented furoshiki, drawn by top creators, who work acFvely in and out of Japan. Furoshiki are type of tradiFonal Japanese wrapping cloth tradiFonally used to transport objects.

THINGS FOR JAPANESE FOOD Will be exhibited design kitchen tools to make Japanese food. WAO SELECTION In Japan there are more than 1,200 kinds of tradiFonal crahs. The project “WAO” will present at the exhibiFon its finely selecFon to revive Japan’s tradiFonal crahs and to appeal it to the world. KITA TOSHIYUKI SELECTION Product designer Toshiyuki Kita, who works acFvely in both Japan and Milan, presents his carefully selected products. TOKYO CREATIVE ExhibiFon of creaFvity suggested by Japanese corporaFons. MEDIA ART – JAPANESE CREATIVITY FOR TECHNOLOGY – (teamLab／RhizomaFks) Visitors wil be welcomed with interacFve media art from entrance to exit. Tokyo Designers Week Padiglione Viscon\, via Tortona 58 www.tdwa.com

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Metro: Lanza Brera Piccolo Teatro (M2 Green Line)

Tram: Legnano Arena: 3, 4, 7, 12, 14

Metro: Lines 1 & 2, Fermata Cadoma – Triennale

Line 61, fermata Triennale

Viale Alemagna, 6

@Brera_District | #breradesigndistrict

@LaTriennale | #twd2014

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Poltrona Frau Via Durini, 1

Bulthaup Durini Via Durini, 17

B&B Italia Via Durini, 14

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CENTRAL MILAN SHOWROOMS

Flos Corso Monforte, 15

Duomo

Metro: San Babila (M1 Red Line)

Kvadrat Corso Monforte, 15

Tram: Larga Verziere (12, 15, 23, 27)

Artemide Corso Monforte ,15

Minotti Piazza Armando Diaz

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Ace : Lovage Milano Ace Hotel London will be running the Lovage Juice Bar at Wallpaper* Handmade throughout the week with a bespoke bar designed by architect Carl Turner and a range of delicious juices. Location: Galleria L'Eclettico, Via San Gregorio, 39. Press Preview: 8 April, 11AM - 1PM. Opening Party (invitation only): 8 April, 6PM - Late. Dates: 9 – 12 April. Hours: 10AM - 7PM. @acehotel | #LovageMilano Contact: [email protected] In Milan: Adnan Abbasi

Arper Italian furniture design company Arper will launch four new collections, designed for a flexible work environment, as well as four new product additions. Location: Milan Fairgrounds, Rho, Pavilion number: 16, Booth number: C29 D24. Dates: 8 - 13 April. Hours: 9.30AM - 6.30PM. @ArperSPA | #Arper Contact: [email protected] In Milan: Hannah Cox | Lizzie Way

Arper Showroom Arper will also be displaying the complete Bardi’s Bowl Chair range at its Milan showroom during the Salone. To celebrate the completion of the collection an evening cocktail event will be hosted by Arper in the Milan showroom. Location: Arper Showroom, Via Pantano, 30. Cocktails (invitation only): 9 April, 6.30PM - 10PM. Dates: 8 - 13 April. Hours: 9AM – 1PM & 2PM – 6.30PM. @ArperSPA Contact: [email protected] In Milan: Hannah Cox | Lizzie Way

Artemide Press Conference. Artemide is pleased to present the new 2014 collections including Design, Architectural, Outdoor, Nord Light and Danese. Location: Artemide Manzoni Showroom, Via Manzoni 12. Dates: 7April. Hours: Coffee and welcome from 9AM – 9:30AM, followed by a presentation from 9:30AM – 11AM. @Artemide Contact: [email protected] In Milan: Ashley Boyle


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Artemide Cocktail Event. Artemide presents Environment and Landscape, featuring Mario Bellini, Jerome Brunet, David Chipperfield, Carlotta de Bevilacqua, Ross Lovegrove, Michele De Lucchi, Herzog & de Meuron, Daniel Libeskind, Issey Miyake, Jean Nouvel, Progetto CMR, Jean Michel Wilmotte, and Cino Zucchi. Location: Artemide Monforte Showroom, Corso Monforte, 19. Dates: 8 April. Hours: 7PM – 10PM. @artemide Contact: [email protected] In Milan: Ashley Boyle

Baccarat Baccarat is celebrating 250 years with an exhibition of pieces which charts the company’s illustrious history. A spectacular scenography within an abandoned church in Central Milano is the backdrop for Baccarat’s latest crystal pieces showcasing French Art de Vivre. Location: San Carpoforo, via Formentini, 10. Dates: 8 - 13 April. Hours: 10AM - 8PM (Tues 10AM – 5PM). @Baccarat Contact: [email protected] In Milan: Adnan Abbasi

Barber & Osgerby: Locations Milan Fairgrounds, Rho 8-13 April, 9.30AM - 6.30PM Vitra: Pavilion 20 stand C05/D10 Mutina: Pavilion 24 stand D14/D18 Knoll: Pavilion 20 stand C01/D02 Showrooms B&B Italia: Via Durini, 14. 8 – 13 April. 9.30AM – 9PM Venini (pictured): Spazio Venini, Via Monte Napoleone, 9. 7 – 13 April. 10AM – 8PM.

Barber & Osgerby British designers Edward Barber and Jay Osgerby are launching five new pieces of furniture for Vitra, new tables for B&B Italia, upholstery for Knoll, a vase for Venini and a tile collection for Mutina. @barberosgerby Contact: [email protected] In Milan: Hannah Cox | Lizzie Way


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Baroncelli Baroncelli will launch a range of new wall lights, pendant lights and table lights from the Flexus and Saturno families at Edit by designjunction as well as a presenting the Atomos Pendant for the first time. Location: Stand G6 & G7 Edit by designjunction, Palazzo Morando, Viw Sant’ Andrea, 6. Press Preview: 8 April, 4PM – 7PM. Dates: 9 – 11 April, 11AM – 9PM. 12 April, 11AM- 6PM. 13 April, 11AM – 5PM. @Baroncelli_ Contact: [email protected] In Milan: Dharine Surenthiran | April Robinson

Bisazza Bisazza, the leading producer of luxury glass mosaics, is pleased to introduce BISAZZA wears EMILIO PUCCI, a new collection created in collaboration with legendary Italian fashion house Emilio Pucci. The collection translates the bold patterns and kaleidoscopic colours of iconic Emilio Pucci prints into meticulously crafted Bisazza mosaics. Location: Bisazza Flagship, Via Senato, 2. Cocktail Event: 9 April, 7PM - 9PM. Dates: 8- 13 April. Hours: 10AM - 8PM. @Bisazzaofficial Contact: [email protected] In Milan: Ashley Boyle

ercol British furniture brand, ercol, will be making its debut at the Fiera with a collection of new and classic designs including the new Svelto range, painted Butterfly chairs and the much loved Windsor Chair, dramatically upholstered with fabric designed by Timorous Beasties. Location: Hall 6, Stand C25. Dates: 8 - 13 April. Hours: 9AM – 6.30PM. @Ercol_Furniture Contact: [email protected] In Milan: Judith Fereday

FBC London Interior designer, Fiona Barratt-Campbell will present a men’s valet made in wood, bronze, brass and crocodile skin designed in collaboration with Alexander McQueen at Wallpaper* Handmade. Location: Galleria L'Eclettico, Via San Gregorio, 39. Press Preview: 8 April, 11AM -1PM. Dates: 8 – 12 April. Hours: 10AM – 7PM (Closes 4PM Tuesday). Contact: [email protected] In Milan: Valentina


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FLOS FLOS will host an installation at their Milan showroom. Developed by Konstantin Grcic in collaboration with FLOS and the Vitra Design Museum, the show will feature pieces from the Konstantin Grcic – Panorama retrospective exhibition that opened in March in Basel. Location: FLOS Professional Space, Corso Monforte 15. Dates: 8 – 13 April. Hours: 9.30AM - 7.30PM. #flos Contact: [email protected] In Milan: Dharine Surenthiran

Herman Miller Herman Miller’s Living Office is a naturally human integration of people, ideas, tools, furnishings and spaces, to create a more desirable workplace. Herman Miller’s Milan showroom will feature a window display with illustrations by Daniel Carlsten depicting Living Office concepts. Location: Herman Miller, National Design Centre, Corso Garibaldi, 70. Dates: 7- 13 April. Hours: Windows on view 24 hours. @HermanMiller Contact: [email protected] In Milan: Amy Silver

Kartell at the Fair For their 65th anniversary, Kartell will unveil Precious Kartell – classic designs in silver and gold – showing new designs by Rodolfo Dordoni, Ferruccio Laviani, Jean-Marie Massaud, Ludovica + Roberto Palomba, Christophe Pillet, Eugeni Quitllet, Patricia Urquiola and Tokujin Yoshioka. Location: Fiero Rho-Pero, Pad. 20, Stand A15/B14. Dates: 8 – 13 April. @kartellpeople | #preciouskartell Contact: [email protected] In Milan: Sarah Natkins

Kartell in Tavola Kartell will unveil KARTELL IN TAVOLA, the company's first collection of tableware and kitchen accessories since the 1970s with collections by Patricia Urquiola, Jean-Marie Massaud, Philippe Starck, and Italian Chefs Davide Oldani, Andrea Berton and Carlo Cracco. Location: Kartell Milano, via Turati / Carlo Porta,1. Press Preview (RSVP is a must): 8 April, 5.30PM. Cocktail (RSVP is a must): 8 April, 6.30PM – 9PM. Dates: 8 – 13 April. @kartellpeople | #kartellintavola Contact: [email protected] In Milan: Sarah Natkins


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Kinnasand Kinnasand, producer of innovative curtain textiles and carpets, is to open its first flagship showroom in Milan. The space has been designed by the renowned architect Toyo Ito, who is recognised as one of the world’s most innovative and influential architects. Location: Kinnasand Showroom by Toyo Ito, Corse Monforte, 15. Press Preview: 9 April, 10AM - 12PM. Dates: 9 April, 5PM – 9PM. 10 – 11 April, 10AM – 9PM. 12 -13 April, 10AM – 7PM. Contact: [email protected] In Milan: Jennifer Godwin | Amy Silver | Chloe Boucouvalas

Danskina Hella Jongerius was recently appointed as Design Director of Danskina. The company will showcase a new collection of her rugs at Rho Fiera fair grounds. Location: Hall 16 D20, Salone Internazionale del Mobile, Milan Fairgrounds, Rho Fiera. Press Preview: 8 April, 10AM - 3PM. Hours: 8 - 13 April, 9.30AM - 6.30PM. Contact: [email protected] In Milan: Jennifer Godwin | Amy Silver | Chloe Boucouvalas

Kvadrat Danish painter and graphic artist, Finn Sködt, first created the Divina fabric in 1984. This exhibition by Kvadrat will feature 22 contemporary interpretations of the felt-like fabric by a range of international designers. Location: Arcade, Via San Gregorio 43 / Via Casati, 32. Press Preview: 8 April, 3.30PM – 7PM. Hours: 9 - 11 April, 10AM – 9PM. 12 – 13 April, 11AM – 6PM. @kvadrattextiles | #kvadratdivina Contact: [email protected] In Milan: Jennifer Godwin | Amy Silver | Chloe Boucouvalas

Kvadrat Raf Simons, the celebrated fashion designer and creative director of Dior Women, has collaborated with Kvadrat to produce a new range of fabrics and accessories. Eleven richly textured fabrics are accompanied by cushions and throws. Location: Spotti, Viale Piave 27. Press Preview: 7 April, 7PM – 9PM. Hours: 7 - 12 April, 10AM – 7.PM. @kvadrattextiles | #kvadratsalone2014 Contact: [email protected] In Milan: Jennifer Godwin | Amy Silver | Chloe Boucouvalas


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Lee Broom Lee Broom will launch On the Rock glassware collection - a wine and a champagne glass that combine exquisite lead crystal and Italian Carrera marble as part of a dinner party at Spazio Pontaccio. The glasses will also be available to buy from a pop up shop. Location: Spazio Pontaccio Showroom, Via Pontaccio, 18. Dinner, Invitation only: 8 April, 8PM - 10.30PM. Dates: Pop up shop open from 11AM. @leebroom Contact: [email protected] In Milan: Jennifer Godwin

Safilo Safilo celebrates its 80th Anniversary with the Milan launch of a capsule collection designed with Marc Newson. Marc Newson has chosen an original design from Safilo’s archive and updated it using new technologies and materials to create five optical frames and two sunglasses. The presentation at the Triennale will include a state-of-the-art interactive installation. Location: Trienale di Milano, Viale Alemagna, 6. Press Preview: 7 April, 11AM – 6PM. Hours: 8 April, 10.30AM – 12AM. 9 – 13 April, 10.30AM – 10PM. Contact: [email protected] In Milan: Valentina Giani

Supperscene, Spazio Pontaccio The three vast windows overlooking Via Pontaccio will be the scene for a sumptuous dinner for invited guests. The table settling will remain on view during Salone and a pop-up shop will offer the range of tableware which was specially commissioned for the event. Location: Spazio Pontaccio Showroom, Via Pontaccio, 18. Dinner, Invitation only: 8 April, 8PM - 10.30PM. Dates: Pop up shop open from 11AM. @SpazioPontaccio | #SupperScene Contact: [email protected] In Milan: Judith Fereday

Stellar Works Stellar Works, will be launching a new collaboration with Arita, the porcelain capital of Japan. This is the start of a three-year project with innovative contemporary designers to explore new ways of working with porcelain. Also on show – designs by Neri & Hu, Yabu Pushelberg and Vilhelm Wohlert. Location: Edit by designjunction, Palazzo Morando, Via Sant’ Andrea, 6. Press Preview: 8 April, 4PM – 7PM. Hours: 9 - 13 April, 11AM – 9PM. 12 April, 11AM – 6PM. 13 April, 11AM – 5PM. Contact: [email protected] In Milan: Rosalind Freeborn


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Studio MK27 Brazilian architects Studio MK27 are internationally known for their delightful minimalist aesthetic. Founder Marcio Kogan is taking part in the revealing exhibition ‘Where Architects Live’ at the Fiera. The team also launches a new product collection with ‘When Objects Work’, among others. Location: Milan Fairgrounds, Rho, Pavilion 9. Dates: 8 April. Hours: 11AM – 6PM. @studiomk27 Contact: [email protected] In Milan: Hannah Cox | Lizzie Way


PRESS RELEASES: SHOWROOMS AND INSTALLATIONS

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Find your way home to Moooi’s “Unexpected Welcome” at Via Savona 56

We want to invite you to be amongst the first to discover our brand new collecEon, presented at Area 56 during Salone del Mobile 2014. Join us on Monday the 7th of April to unveil

together the new products in vibrant living quarters, blended with the Emeless atmospheres of a unique exhibiEon of awe-‐

inspiring photographs by Massimo Listri.

Marcel Wanders, Casper Vissers and Massimo Listri will be there to welcome you together with our designers:

Studio Job Danny Fang

Joost van Bleiswijk & Kiki van Eijk Scholten & Baijings Alvin Tjitrowirjo

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MEET & EAT

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4. PRINCI Princi is a good place to stop if you need a quick coffee or pizza from their special ovens. Location: Piazza XXV Aprile, 5. Contact: +39 02 606 854

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MEET AND EAT: BRERA

1. HAM HOLY BURGER With a great décor and ordering via an iPad this is one of the great new places in Milan to have a delicious burger. Location: Via Palermo, 1. Contact: +39 02875510

2. CAFÉ AT CORSO COMO Set up by former fashion editor Carla Sozzani. Café at Corso Como attracts the very trendiest and creative crowds. Location: Corso Como, 10. Contact: +39 02 2901 3581

3. LA BRISA La Brisa is one of the most chic restaurants offering gourmet and vegetarian food. Trying the desserts is a must. Location: Via Brisa, 15. Contact: +39 02 864 631 25

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5. ANTICA TRATTORIA DELLA PESA Veal shank is a specialty here. There is an excellent Italian wine list. Location: Viale Pasubio, 10. Contact: +39 02 6555741

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6. SALUMAIO DI MONTENAPOLEONE The historical courtyard is a great place to have a drink. Location: Via Santo Spirito, 10. Contact: +39 02 76001123

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4. ALLA COLLINA PISTOIESE Serving delicious Tuscan food, such as escallop florentine with tomato and pasta with beans. Location: Via Amedei, 1. Contact: +39 02 8645 1085

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MEET AND EAT: CENTRAL MILAN

2. CRACCO-PECK Michelin starred Cracco-Peck is perfect for a wind-down dinner at the end of the week. Location: Via Victor Hugo, 4. Contact: +39 02 876774

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5. GIANCOMO ARENGARIO We like going to this restaurant for the spectacular views of The Duomo. Location: Museo Del Novecento, via Marconi, 1. Contact: +39 02 8844 4061

6. PAPER MOON This pizzeria’s specialties include the pappardelle alla Paper Moon (fresh pasta with smoked bacon, tomato and cream). Location: Via Bagutta, 1. Contact: +39 02 7602 2297

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3. IL MARCHESINO Hosted in the same building as the La Scala, this restaurant is perfect for some pre-opera dinner. Location: Teatro alla Scala Via Filodrammatici,2. Contact: +39 02 72094338

STOP PRESS: 1. EATALY SMERALDO Eataly is designed as a re-creation of an 18th century theatre providing guests with live music each evening. Location: Piazza 5 Giornate, 1A.

4. PONT de FERR Al Pont de Ferr offers an incredibly creative and innovative take on fine dining. Location: Ripa di Porta Ticinese, 55. Contact: +39 02 8940 6277

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MEET AND EAT: ZONA TORTONA

1. MAGNA PARS SUITES Since the weather will be good next week, the outdoor cafe garden will be a true destination to escape. Location: Via Forcella, 6. Contact: +39 02 49526592

2. GOD SAVE the FOOD Providing a fresh and modern Italian take on relaxed lunchtime dining. Also perfect for breakfast. Location: Via Tortona, 34. Contact: +39 02 8942 3806

3. NICOLA CAVALLARO Acclaimed chef Nicola Cavallaro's restaurant. Wine comes from local vineyards. Location: Via Lodovico il Moro, 11. Contact: +39 02 8912 6060

5. TANO PASSAMI L'OLIO Elle Decor describes Tano Passani L'Olio as "understated but grand, known for its spectacular presentation”. Location: Via Villoresi, 16. Contact: 39 02 839 4139

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MEET AND EAT: ROSSANA ORLANDI

1. ROSSANA ORLANDI Located in an ancient building in the Magenta neighbourhood, Spazio Rossana Orlandi is divided into two different spaces, a design store and limited edition gallery, which features Piet Hein Eek, E&S, Tom Dixon, Tom Dixon, Bokja, Maarten Baas, Nacho Carbonell. Location: Via Matteo Bandello, 14.

2. PANE E ACQUA Pane e Acqua is highly recommended as a place to eat when in Milan. Designed by the architect Paola Navone, inside you will find a mixture of contemporary and tasteful vintage design pieces. All the ingredients are homemade, which makes the food simple and natural, and there is an interesting choice of wines to choose from. This restaurant is an enchanting and relaxed place to enjoy a fine Mediterranean menu. Location: Via Matteo Bandello, 14. Contact: +39 02 48198622

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3. BIANACA With its minimalist all-white décor and incredible seafood, Bianca is one of Milan’s must-visit restaurants. The place has a wonderful sophisticated ambience and serves up dishes with impeccable presentation. The lobster with pumpkin cream is a winner! Location: Via Bartolomeo Panizza, 10. Contact: +39 02 45409037

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BRERA DESIGN DISTRICT Dates: 8 – 13 April Opening Hours: 10AM Press Point: c/o Cubo Mediateca, via Moscova 28 EDIT BY DESIGNJUNCTION: Dates: 9 - 13 April Hours: 11AM – 7PM (9 April) Location: Palazzo Morando, Via Sant'Andrea ROSSANA ORLANDI: Dates: 8 – 13 April Hours: 9AM – 8PM Location: Via Matteo Bandello 14/16, 20123 SUPERSTUDIO PIU: Dates: 8 - 12 April Hours: 10AM – 9PM Location: Via Tortona 27 SUPERSTUDIO 13: Dates: 8 - 12 April Hours: 10AM – 9PM Location: Via Forcella 13 / Via Bugatti 9 TORTONA AROUND DESIGN: Dates:, 8 - 13 April Hours: 10AM - 8PM Press Point: Scuola d’Inglese, via Tortona 30 TRIENNALE DI MILANO: Dates: 8 - 13 April Hours: 10.30AM – 10PM Location: Viale Emilio Alemagna, 6 VENTURA LAMBRATE: Date: 8 – 13 April Hours: 10AM – 8PM Location: Via Ventura 5

FIRST DAY AT THE FIERA: COSMIT

Tuesday 8th April

9.30am - 6.30pm

Location:

Entrance gates:

Porta Est, Porta Sud, Porta Ovest

(Metro by Porta Est)

Halls: International Furnishings:

1, 2, 3, 4, 5, 6, 7, 8, 10, 12, 14, 16, 18, 20

EuroCucina: 9, 11, 13, 15

FTK – Technology for the Kitchen: 9, 11

Salone Satellite: 13, 15

Where Architect’s Live Exhibition: 9

Nearest Metro: RHO Fiera

App: iSaloni 2014 - App download from iTunes

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FUORISALONE FACT SHEET FOR MILAN 2014

Monday

Sunny

PRIVATE CAR SERVICE Autonolo Milano: +39 02 655 27 32 TAXI NUMBERS You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 - 024000 – 025353 CAMRON CONCIERGE IN MILAN [email protected] In Milan: Monday – Thursday CAMRON CONCIERGE IN LONDON THIS WEEK FOR MILAN ENQUIRIES: [email protected] CAMRON CONTACT AT THE FIERA [email protected]

WEATHER FORECAST FOR SALONE WEEK Tuesday

Sunny

Wednesday

Sunny

Thursday

Sunny

Friday

Moderate rain at times

Saturday Sunday

Moderate rain at times

Sunny

Documents

Camron Milan Pack 2014