Can Crest Find Success With New Whitestrips?Can Crest Find Success With New Whitestrips?

Amanda CookNicole StefanekAmanda Cook

Nicole Stefanek

Crest Whitestrips Advanced Seal is a Proctor & Gamble’s newest whitening product.

Four-layer design which molds to teeth.

Stays on during talking, drinking, or kissing.

Crest Whitestrips Advanced Seal is a Proctor & Gamble’s newest whitening product.

Four-layer design which molds to teeth.

Stays on during talking, drinking, or kissing.

Launching 3-D website called kissmein3D.com on January 30th.

Visitors will be able to select mild or steamy kisses to watch where couples are wearing Advanced Seal Whitestrips.

Extensive partnership that includes product placement in upcoming film “He’s Just Not That Into You”.

Launching 3-D website called kissmein3D.com on January 30th.

Visitors will be able to select mild or steamy kisses to watch where couples are wearing Advanced Seal Whitestrips.

Extensive partnership that includes product placement in upcoming film “He’s Just Not That Into You”.

Consumers can sample Advanced Seal Whitestrips through Facebook and when they purchase other Crest products.

Also relying on word-of-mouth.

Consumers can sample Advanced Seal Whitestrips through Facebook and when they purchase other Crest products.

Also relying on word-of-mouth.

Advanced Seal Whitestrips will be $45 per package. Will consumers be willing to spend that much on an

enhancement product during the recession? When Crest strips first launched in 2000 the

economy was also in a recession, and consumers tried the product anyway.

Success this time will depend on winning back millions of customers who tried the product and never repeated, as well those who want to whiten, but never have.

http://adage.com/article?article_id=134064

Advanced Seal Whitestrips will be $45 per package. Will consumers be willing to spend that much on an

enhancement product during the recession? When Crest strips first launched in 2000 the

economy was also in a recession, and consumers tried the product anyway.

Success this time will depend on winning back millions of customers who tried the product and never repeated, as well those who want to whiten, but never have.

http://adage.com/article?article_id=134064