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#IoTBuild
Can we achieve the 50 billion device
promise with competing
technologies?
Professor William Webb
November 2016
#IoTBuild
Story-line
Laws Only successful wireless technologies are open standards
Only one standard transpires in any particular space
Standards need catchy names
MNOs fail in new endeavours
So what for IoT? How many spaces – two for sure
Open standards in 3GPP and Weightless, not for others
How many catchy names – only one
What are MNOs up to, NB-IoT and 5G, failing again?
How to get from here to there? Wait for attrition to take its course or
Use Weightless as a way to de-fragment the industry
2
#IoTBuild
Our wireless portfolio – nothing proprietary here
Page 3
#IoTBuild
Evolved from multiple competitors
Page 4
MC-Link
Other
proprietary
HyperLAN
Wi-Max, Chinese
3G (TD-SCDMA),
CDMA2000…
Less competition
other than regional
variations
Manufacturer
-specific
solutions
Previously
CT-2,
analogue
#IoTBuild
Drive to a single standard is inevitable and irreversible
Page 5
Time (years)
Mark
et s
hare
#IoTBuild
Trend towards consumer-friendly name and logo
Page 6Time (years)
#IoTBuild
MNOs are great at voice and data
Fantastic success at delivering basic connectivity to billions of people
But…
Video calling
Picture messaging
Location-based services
Femtocells
Internet / walled-gardens / WAP
Widgets / own-brand apps stores
eHealth
Mobile payment
…….
#IoTBuild
Story-line
Laws Only successful wireless technologies are open standards
Only one standard transpires in any particular space
Standards need catchy names
MNOs fail in any new endeavour
So what for IoT? How many spaces – two for sure
Open standards in 3GPP and Weightless, not for others
How many catchy names – only one
What are MNOs up to, NB-IoT and 5G, failing again?
How to get from here to there? Wait for attrition to take its course or
Use Weightless as a way to de-fragment the industry
8
#IoTBuild
How many different IoT spaces?
Page 9
#IoTBuild
And standards?
Page 10
#IoTBuild
…with catchy names
Page 11
#IoTBuild
Will the MNOs succeed this time?
Open standard
Closer to
connectivity than
application
Strong drive from
Vodafone and
Huawei
Page 12
Lots of standards
NB-IoT
EC-GPRS
LTE Cat-M
5G MMC
Poor branding
Not core to mission
High opportunity cost (around £25m in UK)
#IoTBuild
Story-line Laws
Only successful wireless technologies are open standards
Only one standard transpires in any particular space
Standards need catchy names
MNOs fail in any new endeavour
So what for IoT? How many spaces – two for sure
Open standards in 3GPP and Weightless, not for others
How many catchy names – only one
What are MNOs up to, NB-IoT and 5G, failing again?
How to get from here to there? Wait for attrition to take its course or
Use Weightless as a way to de-fragment the industry
13
#IoTBuild
The more confusion the longer it takes to resolve
Page 14
Time (years)
Mark
et s
hare
#IoTBuild
One chipset, multiple networks
Device manufacturers need to know what chip to put into their devices
Chips can accommodate multiple technologies as long as they share similar parameters
Envisage three different physical layers Licensed – NB-IoT
UNB unlicensed – ETSI LTN initiative
NB unlicensed- Weightless-P
Network operators select preferred technology understanding all devices can connect
Key is to ensure sufficient commonality that the chipset is low cost and certainty so that silicon vendors can invest in fabrication
Page 15
#IoTBuild
Why does this work?
A single standard (of standards)
The right branding and positioning
Not reliant on success of MNOs but allows for it
Weightless becomes the equivalent of the Wi-Fi Alliance for IoT
Already agreed with ETSI
But it can only work with industry support
Your “vote” matters
16
#IoTBuild