Can you design a new Fairtrade snack for the nation?

Your team must invent a new Fairtrade snack for the nation

1. Come up with a new snack idea2. Invent a name for it3. Design the packaging4. Design a marketing campaign to promote it5. Show what market research you have done in

a graph6. Work out your costs

1. Come up with a new snack idea

• You will get a chance to taste test new food from around the world. What flavours go well together, to make a unique new snack?

• The product must be a ‘bagged snack’ or bar

• The product must qualify for Fairtrade certification so must use Fairtrade ingredients where possible

1. Come up with a new snack idea

Fruit: raisins, apricots, blueberries, bananas, mangos, dates and sultanas.

Nuts and beans: brazil nuts, cashew nuts, almonds, peanuts, walnuts, cocoa beans (chocolate – milk, white, dark) and coffee beans.

Other: sugar and all products made of sugar, crisped rice, yoghurt coating, honey, candied ginger.

2. Invent a name for it

This should be catchy and it’s best to avoid trademark names belonging to other companies (e.g. Smarties)

3. Design the packaging

It doesn’t have to look like this, but this gives you an idea of some of the things you might include

3. Design the packaging

Some other examples of Fairtrade packaging

4. Design a marketing campaign to promote it

How are you going to advertise your new product? This could include:•A poster or billboard, •A magazine or newspaper advert •A TV, internet or radio advert•Any other form of advertising you like!

5. Market Research

Within your class, try to find out what flavours,

ingredients and textures are popular or not.

Record this in an excel spreadsheet and make a

graph of the results

6. Costs!The Managing Director must present the costs. Use the spreadsheet to help you, and make sure you get all your receipts signed in the Food Market.

You will be judged on:• Innovation (it’s your own, original, creative idea – or an existing idea that you have adapted as a Fairtrade product for Traidcraft)

• Fairtrade content (it will help producers trade their way out of poverty)

• Appeal of the product (sounds tasty!)

• Visual appeal of the packaging (looks good)

• Understanding of Fairtrade

• Understanding of product design and marketing

• The ethical and environmental values conveyed through the competition entry

Roles

Managing DirectorYou do the costs and you are in charge! You decide what everyone does, help those who need it and make the final decisions if there is an argument. Whether your team does well in the task is ultimately up to you.

Marketing DirectorsYou will direct the marketing campaign, whether it is a poster, TV or radio advert or something completely different. You must also do the market research graph.

Product DesignersYou will produce the product ingredient list and design the front and back of the packaging.

ScheduleLesson 1 ICT Rooms Introduction to task

Role assignment, company name and logo decided. Start on research on Fairtrade and competitor products. Plan of action for Food Market decided on – how will we efficiently go around the stalls? How will we barter the best price? Who will start the draft storyboard and packet design?

Lesson 2 International Food Market in courtyard

Taste ingredients and decide on what you will incorporate into your snack. Barter price with Stall owner and record on receipt. Start designing packet and storyboard in wedge and outside tables under canopy.

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ScheduleLesson 3 ICT Rooms

Finish designing packet and advert on computers. Do costing spreadsheet.

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Lesson 4 ICT Rooms

Finish advertising, snack design and packaging. Start working on presentation.

Lesson 5 ICT Rooms

20 minutes to finish presentation. Present to class and vote on winner. Prizes for winning team.