Can You Hear Me Now? Communicating with Gen Y Jeramy Johnson -
Academic Programs International (API) Mandy Reinig - Penn State -
Altoona Slide 2 Twitter Basics Not a means of telling every move
you make Keeping up with your field; broadcasting updates about
your office Available to anyone; no experience necessary! Question
to answer: "What are you doing?" Originally a way to send text
messages to a group of people Embrace the brevity It is a "social"
medium Lists Slide 3 Others disagree with these statistics Geoff
Cook, Tech Crunch; Others defined teens as anyone ages 2-24 Steven
Johnson How Twitter Will Change the Way We Live - not just another
fad Some studies suggest that young people are not YET as engaged
with Twitter. Penny Schouten, quoting study from PMN suggesting
only 1 in 5 young people are using Twitter Who is on Twitter
Anyway? Bill Tancer, author of "Click: What Millions do Online and
Why it Matters" noted that as late as 2008, the largest age group
on Twitter was 35-44; however, according to a recent Pew Internet
and American Life project, 37% of internet users 18-24 use Twitter,
up from in 19% December 2008! Craig Watkins, a University of Texas
professor and author of the book "The Young and the Digital"
describes trend as"...a kind of closing of that generational gap as
it relates to technology." In other words, young and old alike are
joining the same networks and socializing in the same spaces. -
Sarah Perez - ReadWriteWeb Slide 4 Slide 5 Twitter Terminology
Retweet (RT) Hashtags (e.g. #NAFSA09VIII, PGCPGH4, etc.) Follow
Tweet Profile Direct Message (DM) Locked Profile @ symbol Lists -
NEW! Slide 6 More Twitter Terminology Twitterazzi - Twitter
paparazzi Twittionary - Twitter dictionary Tweetup - meeting (in
person) of people you tweet with Twitterverse - the Twitter service
and the people using it Twit - a person who uses Twitter Slide 7
Slide 8 Best Practices- Twitter Accepted practice to start a
conversation with a stranger Dont send a million tweets a day or
all at once URL shortening a must Easier to have one-on-one
conversations on Twitter Be conversational - limited space
necessitates degree of informality Monitoring software:
Tweetdeck/Monitter/Twetizen/Ping Direct to external sites
(homepage, blogs, news articles, applications) Slide 9 Best
Practices- Twitter Its okay to have multiple Twitter accounts
(Zappos, JetBlue, IFSA Butler, Asia/Euro/Austra-learn, API staff),
but be careful of weakening your message with too many channels,
and be sure all on same page Be nice, be thankful, list, and
retweet -- Twitter karma :) Dont use Twitter for RSS... too
impersonal and markety Put authenticity before marketing. From the
article 10 Twitter Tips for Higher Education - Heather Mansfield,
University Business Slide 10 Sample Twitter Conversation - Advising
Slide 11 Slide 12 Slide 13 Slide 14 Twitter Monitoring Avoid
barging in on conversations Can create special groups to monitor
topics or issues Can monitor who is following you (spam, porn, get
rich,etc) and block them! Use your account to post updates Its okay
to respond to general inquiries Follow more people than follow you
Strategic following... keep on top of those in the field! Slide 15
Slide 16 Advice... Once you have a Twitter presence, USE IT (Gen Y
wont wait forever!). Dont overuse it (people may tune you out).
Promote your sites (email signature, business cards,
catalog/brochures, website, how did you hear about us, etc). Expect
growth to be slow, incremental (not If you build it they will
come...). - but you must participate to have any growth Try not to
spread yourself too thin (identify where your audience is and be
there). Join the conversation, and speak the(ir) language. You must
participate in the conversations - sometimes it is program
promotion and sometimes it is sharing information or resources, but
those who are honest in their communications or are transparent
will be the most successful. - Penny Schouten Slide 17 Instant
Messaging Making Advising Easier Slide 18 Terms IM - Instant
Message Status Buddy Screen Name Blocking Accounts Slide 19
Practical Considerations What are the best ways to promote my
accounts? What should my screen name be? How often should I be
available? Should I set up multiple accounts? i.e. AOL, MSN, etc.
Should I use an IM collection site? ex. Meebo Slide 20 Example IM
Conversation - Advising Slide 21 Best Practices - IM Set up
multiple accounts Use a IM collection site (ex. meebo) Reply back
(seems simple but not everyone does) Be available Don't be afraid
to send links Post a link to your IM on your website/e-mail Slide
22 Twitter/IM Saves time Can direct students as they look at
information Can send/point to links, pictures, forms, videos Great
example by Mandy of sending a tweet that she was out of the office
for the day but still available to advise electronically... These
tools don't replace traditional advising - rather, they supplement
it Can be used to work with colleagues across the campus or country
Can answer simple questions quickly Slide 23 Whats Next?
Interactive orientations Podcasts Something else... Geocaching
iPhone apps Texting Slide 24 Helpful Resources Managing an Online
Reputation - Kermit Pattison, The New York Times
http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?scp=3&sq=Kermit%20Pattison&st=cse
http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?scp=3&sq=Kermit%20Pattison&st=cse
International Higher Education Consulting Blog - David Comp -
http://ihec-djc.blogspot.comhttp://ihec-djc.blogspot.com 10 Twitter
Tips for Higher Education - Heather Mansfield, University Business
- www.universitybusiness.com/viewarticle.aspx?articleid=1285
www.universitybusiness.com/viewarticle.aspx?articleid=1285 Facebook
Driving Mobile Net Usage - BBC -
http://news.bbc.co.uk/2/hi/technology/8149652.stmhttp://news.bbc.co.uk/2/hi/technology/8149652.stm
How Twitter Will Change the Way We Live - Steven Johnson, Time
Magazine (7.5.09) -
http://www.time.com/time/business/article/0,8599,1902604,00.html
http://www.time.com/time/business/article/0,8599,1902604,00.html
Generation (WH)Y - Kim Karalekas, from The Project 100
http://theproject100.wordpress.com/ "As Facebook Ages, Gen Y Turns
to Twitter" - Sarah Perez, ReadWriteWeb -
http://www.readwriteweb.com/archives/as_facebook_ages_gen_y_turns_to_twitter.php
http://www.readwriteweb.com/archives/as_facebook_ages_gen_y_turns_to_twitter.php
Slide 25 Helpful Resources Study Abroad in a Transparent World -
Presented by Penny Schouten and Sarah McNitt at the 2009 NAFSA
Conference in Los Angeles, CA
http://blog.academic-solutions.comhttp://blog.academic-solutions.com
Social Networks Around the World - Doug Coleman, ReadWriteWeb -
www.readwriteweb.com/archives/post_2.phpwww.readwriteweb.com/archives/post_2.php
Why Dont Teens Tweet? We asked over 10,000 of Them. - Geoff Cook,
Tech Crunch -
http://www.techcrunch.com/2009/08/30/why-dont-teens-tweet-we-asked-over-10000-of-them
http://www.techcrunch.com/2009/08/30/why-dont Special thanks to
Melissa Cech (Australearn), Michael Bova (API), Kim Karalekas
(API), David Comp, Penny Schouten.... TXT Message - Behavior -
SETI.org podcast series Are We Alone quoting BJ Fogg, Ph.D. of
Stanford Univeristys Persuasive Technology Lab. Wikipedia - for
definitions on social networking 8 Why Email No Longer Rules And
what that means for the way we communicate - Jessica Vascellaro -
The Wall Street Journal
http://online.wsj.com/article/SB20001424052970203803904574431151489408372.html?mod=wsj_share_twitterhttp://online.wsj.com/article/SB20001424052970203803904574431151489408372.html?mod=wsj_share_twitter
"Instant Connections" - Mandy Reinig and Penny Schouten -
International Educator -
http://www.nafsa.org/_/File/_/novdec09_edabroad.pdf
http://www.nafsa.org/_/File/_/novdec09_edabroad.pdf Slide 26
Questions Slide 27 Thank you! Mandy Reinig Education Abroad Advisor
Penn State Altoona [email protected] Twitter-psuaaabroad AIM-psuaabroad
Facebook- Penn State Altoona Education Abroad Jeramy Johnson
Director of Programming & Communications Academic Programs
International (API) [email protected] Twitter-APIstudyabroad
Facebook-APIstudyabroad
