Verizon Wireless Confidential

“Can You “Can You SeeSee Me Now? Good!”Me Now? Good!”Verizon Wireless Perspective on MMSVerizon Wireless Perspective on MMS

Jerry KupshDirector, Product Development – Data

CDG Technology ForumMay 1, 2003

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TopicsTopicsTopics

Who is Verizon Wireless?

What are Verizon Wireless MMS Requirements

What is MMS?

MMS Implementation Challenges

What are the Developer Opportunities

Service Focus and Future Outlook

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Who is Verizon Wireless?Who is Verizon Wireless?Who is Verizon Wireless?

Wireless Phone Customers – 33.3 MillionEmployees – 40,000Annual Revenue - $19.3 BillionU.S. Market Coverage – 49 of Top 50; 97 of Top 100Company Stores and Kiosks – 1,200Digital Network Technology – Code Division Multiple Access (CDMA)Data Services – First national high-speed data network. First downloadable applications over the air onto phones.Switching Centers – 140

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Verizon Wireless Requirements for MMSVerizon Wireless Requirements for MMSVerizon Wireless Requirements for MMS

Available to all Customers Automatically with MMS capable device

Similar User Interface (UI) to SMS

Planned Interoperability with other carriers

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What is MMS?What is MMS?What is MMS?

Send To:

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Here is my Picture Options

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Examples of MMSExamples of MMSExamples of MMS

Look at Sydney’s Halloween costume!

Look who I am with !!

Look at her now!

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Examples of MMS ServicesExamples of MMS ServicesExamples of MMS Services

EmailComputer

Legacy Phone(no MMS)

Camera Phone

Photo Album and MMS WebComposer

VZW 1X Network

Information Alerts

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VZW MMS Reference ArchitectureVZW MMS Reference ArchitectureVZW MMS Reference Architecture

VZW MMSC

MMS VASP

Internet

SMSC

SS7SMPP

MM1

MM7

MM3 Internet Email

MM4

Inter-carrier & Intra-carrier

MMSC

CDMA

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MMS Mobile to Mobile – Simplified Call FlowMMS Mobile to Mobile MMS Mobile to Mobile –– Simplified Call Simplified Call FlowFlow

MMSCMMSC

SMSCSMSC

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HTTP over 1X Network HTTP over 1X Network

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SMS

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Verizon Wireless ApproachVerizon Wireless ApproachVerizon Wireless Approach

3GPP2 basedCDMA 1X networkSMS NetworkSupported Media for solution

– JPEG– PNG– BMP– QCELP– MIDI– Text– SMIL Presentation– DRM (OMA version)

VZW Goal is to used Standards Based Solution whenever possible

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Similarities to 3GPPSimilarities to 3GPPSimilarities to 3GPP

Use of MM7 Interface (Value added Service Provider)

Use of MM4 Interface (Inter-Carrier)

Use of MM3 Interface (Access to E-Mail)

Use of MM1 Interface that uses WAP 209 Encoding

Leveraging existing Implementations will provide the following benefits: a) Time to Market b)Scale and scope c)

Inter-Operability between 3GPP and 3GPP2

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MMS Differences Between 3GPP and 3GPP2MMS Differences Between 3GPP and 3GPP2MMS Differences Between 3GPP and 3GPP2

Use HTTP transport vs. WAP encoding

Voice Codec QCELP vs AMR Codec

WAP push message encoding differences

Faster transmission speeds

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MMS Implementation Challenges MMS Implementation Challenges MMS Implementation Challenges

Service Consistency– Different devices with different display and functional support– Different message size support on different network– Different content type support on different network

Transcoding and resizing of the media content are unavoidable but we can minimize them

Roaming and Inter-carrier MMS– Unified architecture and protocols are required for roaming– Destination carriers are responsible for transcoding and resizing– Consistent delivery confirmation and read report support to maintain

customer service level

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Examples of MMS Developer OpportunitiesExamples of MMS Developer Examples of MMS Developer OpportunitiesOpportunities

Infrastructure Developers– MMSC (Message Storage, UA Prof, Message Relay)– Photo Album solutions– Wireless Internet Gateway– Transcoding Solutions– Inter-Operability solutions

Device DevelopersApplications Developers

– Dating Services– Instant Messaging services– Contests

Content– Weather Alerts– Information Services (Sports Scores, Breaking news)

MMS provides Opportunities for the Developers Communities

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Possible Future Applications for MMSPossible Future Applications for MMSPossible Future Applications for MMS

Mobile to Mobile MMS is the key to succeed Inter-carrier MMS is vital VASP services are very importantHigh image quality and audio fidelity Location based MMSMMS based chattingMMS based entertainmentMMS based gamingMMS based telematicsMMS based home and office securityMMS based contestsMMS based marketing and advertising Where we are going – the sky is the limit …….