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Food Talks CanadaFarm To Table Education
Hayley MicaOlivia Jay
Emma DingDominique Mutual
MRKT 4201 S10
Brand IdentifyName: Food Talks Canada
Theme: Farm To Table Education
Why: To create opportunities that spark conversation about farm to table education
Big Idea: To provide resources that create fun, inspiring food literacy themed activities for the classroom
Personality: Bright, healthy, creative, inspiring, fun!
Colour Selection:
● Pink - love & nurturing● Orange - social communication,
self-reliance, joy (combines the energy of red & happiness of yellow)
● Green - growth, fertility, education, & environment
Logo
NarrativeObjectives:
● Sparking conversation about farm to table education
● Provide resources that inspire & create fun opportunities for students to learn about food literacy through hands-on experiences
Examples of Resources:
● Lesson Plans
● Field Trips Locations
● Volunteer Chefs sessions
● Volunteer Gardeners sessions
Touch Points - TeachersAudience Touch Points
Teachers Website● Landing page● Teachers page● Resources Page
Newsletter - Resource Update email, Lesson Plans, Field trip ideas
Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - School BoardAudience Touch Points
School Board Website● Landing Page● School board Page● Resources Page
Newsletter - Pro D Day opportunities, Workshops, Talks
Social media (Twitter, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - Parents
Audience Touch Points
Parents Website● Landing page● Parents page● Resources page
Newsletter - At home activities, information inquiries
Social media (Twitter, IG FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - Students/Advocates
Audience Touch Points
Students/Advocates
Website● Landing page● Advocates page
Word of Mouth
Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Website | Landing Page
Website | About
Website | Food Facts
Website | Teachers
Website | Parents
Website | School Board
Website | Advocates
Social Media | Instagram
Social Media | Facebook
Social Media | Twitter
Email - Welcome/Sign-up
Email - Field Trip Invitation
Email - Parent Information Inquiry