Canada Magazine Fund_slides

8/2/2019 Canada Magazine Fund_slides

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Canada Magazine Fund

Support for Editorial Content

Support for Business Development forMagazine Publishing


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we are going to informyou about governmentfunding for magazines


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Numbers

Canada Magazine Fund and PAP:

PAP: $45 million from Canadian Heritage, another $15million from Canada Post

CMF: $15.5 million

Total: $75.5 million

New Canada Periodical Fund: approximately $75 million


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Facts

Canada Magazine Fund launched in 2000.The initiative was designed to...

enhance the competitivenessof Canadian content magazines inan open marketplace by supporting the creation ofdiverse Canadianeditorial contentthat will attract Canadian readers, by strengthening thesustainabilityandinfrastructureof the Canadian magazineindustry as a whole, and by assisting Canadian magazines in exploring options forgrowthanddevelopment that will provide greater accesstoCanadian readers.

(SEC Applicants Guide)


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Objectives

1. Content

2. Sustainability


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4 components

formula-based Support for Editorial Content (SEC)

formula-based Support for Arts and LiteraryMagazines (SALM)

project-based Support for Business Development forMagazine Publishers (SBDMP)

Project based Support for Industry Development (SID)


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Goals

vibrancy of the Canadian magazine industrywork with other industry policy such as PAPproduce high-quality magazinesa variety of subject matter and creatorsdevelopment of business and infrastructure for smallmagazines


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SEC Objective

Support for Editorial Content helps eligiblepublishers offset the cost of producingCanadian content.


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Criteria

To be eligible for SEC a publisher must be:majority CDN-owned and -controlled in fact by CDNshave its principal place of business in Canada


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Eligible Magazines

must be edited, designed, assembled, and printed in Canadaappear in consecutively numbered/dated issues and bepublished under a common title at regular intervals no morethan once a week. and at least twice every yearhave minimum paid circulation of 50% of their totalcirculationcontain at least 80% CDN editorial content (calculated as apercentage of total editorial content)


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Category A vs. Category B

Category Ahave minimum editorial expenses of$9000 per year or average editorialexpense of $1000 per issuecontain no more than 70%advertising content which is

calculated as a percentage of totaladvertising and editorial content ofthe magazinehave average total circulation of 2500up to 10000 copies per issue

Category B

have minimum editorial expenses of$30,000 per year or an averageeditorial expense of $3000 per issue.contain at least 5% advertising

content and no more than 70%advertising content which iscalculated as a percentage of totaladvertising and editorial content ofthe magazinegenerate ad revenues of at least$20,000have average total circ over 10,001copies per issue


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Canadian Content is:

text, photographs, graphics, illustrations created or translatedby a CDN citizen or permanent resident of Canada.

Canadian-derived content (authored by a Canadian) that isadapted or condensed by a CDN citizen or permanentresident is likewise considered CDN content by the CMF.

if the author of the text, photographs, graphics, orillustrations is not Canadian, or if authorship cannot beestablished, the content is considered foreign


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Which qualifies as Canadian content?

photo by Stephen Harper

photo by Barack Obama


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Ineligible Publications

publications that are electronic only

fraternal, trade and professional orgs, trade unions, credit unions, co-operatives,religious, community, recreational or business publications which primarily reporton the activities of the group or organization, or sell their servicesmags distributed to Canadians from any location outside Canadamags whose editorial content is primarily reproduced or repeated from current orprevious issues of the same publication or of other publicationsmags in loose-leaf format

mags published directly or indirectly by any government or its agenciesnewsletters, comic books, newspapers, community newspapers, weekly communitypapers, alternative newsweeklies, directories, guides, financial reports, catalogues,magalogues, schedules, calendars, timetables or listings.


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Are you a newspaper?

Broadsheet format, tabloid format or outsized(larger than 8.5 by 11) 2 points

Unbound 3 points

Printed on newsprint of any quality1 point

Identified as a newspaper 1 point

Cover subdivided 1 point

Advertising on front cover 1 point

Divided into detachable regular sections 1 point

A publication with six (6) or more points is a newspaper


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The most support via SEC in 2008-09

Title Amount Received

Maclean's $393,053

Canadian Living $216,334

Chatelaine $225,084

Canadian Business $172 752

Loulou (English and Frencheditions)

$168,478


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SBDMP Objectives

strengthen the financial viabilityincrease access to the marketdevelop next generation of magazine professionalsenhance the diversity of titles and editorial content


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Q: What can you do with SBDMP?A: Improve stuff, such as...

business practicescirculationadvertisingeditorial

digitization(creation of) website


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Criticisms of CMF

SEC rewarded profitability over cultural contribution

Didn't demand that Cdn. mags tell Cdn. storiesMultinationals advertise in mags that received SEC

small regional (rural) magazines are left outfree and online mags excludedlittle flexibility in spendinge-circulation does not countstrict rules about format restricted innovation and experimentationindustry experts not included in forming of criteria


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What Now? 2010

CMF?

PAP?


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What Now? 2010

CMF?

PAP?

goodbye


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Introducing the Canada Periodical Fund

Three parts:

Aid to Publishers

Business InnovationsCollective Initiatives(where is SALM?)

Literary/Arts Mag recipients 2008-09
http://www.pch.gc.ca/pgm/fcm-cmf/0809_recpnts-eng.cfm


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The CPF will:

build on previous programs and maintain jobsreallocate funding to small and mid-sized titles to supporta diversity of Canadian magazines and newspapersthroughout the country; [ed's note: REALLY?!]provide greater flexibility in spending funds strategicallymore funds for web and digital development

reduce paper(from: Heritage Canada News Release "The Government of Canada Creates Canada PeriodicalFund to Better Support Magazines and Community Newspapers")
http://www.pch.gc.ca/pc-ch/infoCNtr/cdm-mc/index-eng.cfm?action=doc&DocIDCd=CJM082334http://www.pch.gc.ca/pc-ch/infoCNtr/cdm-mc/index-eng.cfm?action=doc&DocIDCd=CJM082334http://www.pch.gc.ca/pc-ch/infoCNtr/cdm-mc/index-eng.cfm?action=doc&DocIDCd=CJM082334


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Winners and Losers

WINNERS

farm publications (exempt from1.5 million cap)magazines with large newsstandsales (especially in QC wherenewsstand sales are higher)Ethnocultural, aboriginal andGLBT magsother qualifying magazines

LOSERS

The big 5 (see next slide)Small scholarly, arts, andliterary magazinesProfessional associationmagazines

(from: Masthead Online "Canada Periodical Fund: Winners and Losers")
http://www.mastheadonline.com/news/2010/20100121728.shtml


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The Big 5

Macleans: $1.45 million less under the new regime

Canadian Living: $1.36 million less

Chatelaine (English only): $1.2 million less

Readers Digest (English edition only): $728,558 less

Canadian House & Home: $123,492

Total to be re-distributed: approx. $4.9 million


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Quotable

"The CPF will no longer offer support to titles that sell fewer

than 5000 copies total per year, or specialized support for artsand literary magazines, including those that sell fewer than5000 copies a year. A recent evaluation of our existing programsfound that specialized funding for arts and literary magazines currentlyoffered by the Department was duplicating the funding offered by theCanada Council

-Minister James Moore (via canadianmags blog)

From the point of view of our magazine or any other that [previously]received Canadian Heritage support, theyve created this

dependencyand now theyre basicallywithdrawing it and leavingus with no way to make it up... In that sense, its a bit of a cruel joke.

- Andris Taskans , Editor ofPrairie Fire (via quill & quire)
http://www.quillandquire.com/google/article.cfm?article_id=10806http://canadianmags.blogspot.com/2009/08/modify-circulation-threshold-answer-is.html


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THE ENDof small scholarly, arts, and literary mags?

Documents

Canada Magazine Fund_slides