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Our thoughts on Canadian Sales for the first half of 2015.
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Canadian Sales 3rd Quarter 2013
by
Strada IQ
July 2015
Canadian Sales first Half 2015
Awesome
A phenomenal record breaking first half the year.
YesAWESOME
Did you ever think that so much iron could be moved in Canada?
Truckswhat else is there to say the love affair endures?
The Money Story
The auto business is powered by the product, and increasingly money.
When money remains inexpensive and free flowing for the consumer.
Its a case of money increasing sales.
Lets not forget Canadian banks.
Canadian Dollar
With a lower value the incentive spend from manufacturers is decreasing.
We anticipate this trend to continue.
While providing a tactical competitive advantage for some manufacturers.
Who Is Ahead
Porsche: + 32%
Lexus: + 22%
VW: + 21%
Audi: + 20%
Mercedes-Benz: + 19%
Subaru: + 15%
Nissan: + 14%
BMW: + 12%
Acura: + 9%
GM: + 7%
Who Is Behind
Jaguar: - 10%
Ford: - 6%
Volvo: - 6%
Mazda: - 4%
Hyundai: - 4%
Kia: - 3%
Honda: - 2%
The first half is up by 3%.
Ford, Hyundai, Kia and Honda are surprises.
More Competition
Some manufacturers have appreciable gains after 6 months.
Manufacturers that are ahead by more than 3% have captured sales from those that are behind.
The competition will persist in the 2nd half of the year,
Jetta.15,053
Toyota Camry..9,416
Ford Fusion ..7,690
Honda Accord.........7,142
Hyundai Sonata..6,947
Chrysler 200....6,342
Chevy Malibu..5,482
Nissan Altima...4,110
The Jetta persists, accompanied by a shuffling of the order.
Honda Civic..29,589
Toyota Corolla..25,798
Hyundai Elantra22,350
Mazda 3........18,513
This segment remains under pressure with the Civic leading and the Corolla making its presence felt.
Click on Corolla to see a review/photo gallery
All Figures from Automotive News
Some NumbersFirst half 2015
Compact
Mid Size Sedans
Ford F Series....56,318
Ram.47,010
GMC Sierra....25,846
Chevy Silverado21,673
The F Series is ahead as expected with GM gaining with its pick ups
Click on Silverado to see a review/photo gallery
Ford Escape.23,598
Toyota RAV4.20,380
Honda CR-V.18,920
Hyundai Santa Fe17,042
Chrysler Journey..11,859
Chevy Equinox.....9,710
The Escape ahead, look at the RAV4 almost trading paint with the Escape.
Some Numbers - 1First half 2015
CUV/SUV
Pick Up
Audi Q53,825
Acura RDX...3,810
Lexus RX3,171
M-B M Class...2,822
M-B GLK...2,711
BMW X5..2,540
Acura MDX.....2,529
BMW X3.....2,406
Cadillac SRX.........2,370
Infiniti QX60......1,811
Buick Enclave.1,735
BMW X1..1,519
Range Rover Sport1,264
Lincoln MKX.......804
Q5 and RDX are trading paint
M-B C Class..5,508
BMW 3 Series4,478
Audi A4......2,974
Acura TLX..2,354
Lexus IS.....1,749
Infiniti Q50..1,501
Cadillac ATS..1,460
Lincoln MKZ..552
Cadillac CTS.379
The C Class leading with the TLX and IS disrupting.
Click on TLX-Q50-CTS to see a review/photo gallery
Some Numbers - 2First half 2015
Entry Luxury
Luxury SUV/CUV
Lamborghini.....60
Maserati...205
Ferrari......108
Panamera....152
GT-R..67
R8......79
Rolls-Royce..37
Bentley.....71
Tesla Model S306
Volt......425
Leaf.....488
Lexus NX.2,553
Audi Q3...1,634
M-B GLA.1,523
Lincoln MKC...1,469
Porsche Macan.950
BMW X4.563
Continued disruption in the luxury SUV/CUV segment.
Stealing and cannibalizing sales.
Click on MKC to see a review/photo gallery
Some Numbers - 3First half 2015
New Entrants
Did You Know
Our Thoughts on The First half of 2015
GMfinally throttled up.
Lexusimpressive with the IS and NX
Mercedes-Benz is leading the MerBimAu gang with new and CPO
Volkswagencontinues to be a Wow story.
The Koreans are inexorably slipping.
Chrysler persists in impressing.
Ford and Honda continue to disappointwhat is going on?
The Oil Story still felt in Alberta.
The popularity of utility vehicles increases at the expense of sedans.
An appreciable increase in leases during the first halflets see how it continues to develop.
MerBimAu luxury is migrating towards Premium Economy.
Subaru keeps on goingimpressive.
Thank You