New candle launches are driven by self-care, withnature-inspired and eco-friendly offerings emergingas key trends

Key Tren

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18Candles &Scent —S/S 18

Otherland

Overview

Soy & Joy

ZaraSelf Care Co

–Nat ural i n spi rat i o n : classic summery scents offresh flowers, greenery and citrus fruits br ingthe blooming outdoors into the home

–Fl o ral update: a decadent, romantic take onflora ls gives natural-inspired designs aluxur ious, grown up feel

–Wel l n ess f o cus: relaxing scents and quiet,crafted designs are important elements in self-care r ituals, transporting consumers topeaceful, exotic locations or evoking positiveemotions

–Sustai n abl e so urci n g: conscious approachesbring in eco-fr iendly waxes and reusable ororganic packaging options

–Upl i f t i n g gi f t i n g: candy-inspired candles andpackaging featur ing positive slogans createplayful gifting options

–So ph i st i cated depth : a dark colour palette anddeep, woody scents prov ide a high-end,gender-neutra l gifting opportunity

Conscious Candles

Overose

L'Apothicaire Co

Zing OrganicsSelf Care Co

Brands combine natural wax with organic or reusable packaging for a conscious approachto home fragrance. Highly Instagram-fr iendly candle brand Overose recently made thepackaging for its rapeseed-blend wax candles more eco-fr iendly, creating a reusable,socia l media-fr iendly box and removing plastics such as cellophane. Cotton bags andreusable tubes and jars a lso mean that these candles outlive their burn time.

Bilo

Spring Has Sprung

Pottery Barn

Sainsbury's

Hema

Yankee Candle

& Other Stories Anthropologie

Fresh spr ing scents are combined with an upbeat colour palette. Spr ing references such ashares and blooming flowers give a sense of natural positiv ity and fertility. Glass jars aredecorated with flora l illustrations, while candles are shaped into traditional Easter shapessuch as rabbits and chicks. Scents revolve around fresh flowers such as foxglove anddaisies, with the Fågelbärsgården candle from & Other Stor ies evoking the scent of a park.

Floral Romance

Otherland

Ecoya x Mr Cook

Diptyque

Voluspa

Zara Stone Glow

Florals are abundant, worked to offer a decadent and decorative take on spr ing flowers.Heady scents such as tuberose, peony and rose give a romantic feel, with r ichly colouredflora l patterns adding to the drama. Styling and packaging is bountiful with blooms in pinkand purple shades. Candles encapsulate dr ied flowers for a v intage take, while moreabstract collage-style designs br ing a modern look to simple containers.

Luscious Greenery

Maison la Bougie

Hi Wildflower

Kate Spade

Ecoya x Jardine Botanic

Hema H&M

Echoing the luscious greenery of the forest or the field, candles embrace foliage imageryand fresh green scents. Packaging and styling showcase fresh, green leaves, while scentsare inspired by ancient forests, warm grass, palms and ficus elastica (rubber fig). Ecoya'scollaboration with Jardine Botanic features top notes of green leaves, bergamot, sweetamber and geranium for a fresh, earthy scent.

Zesty Citrus

Atelier Cologne

Dunelm

Wax Lyrical

The White Company

Sainsbury's Marks & Spencer

Citrus scents evoke the arr ival of warm summer nights, adding a juicy freshness to thehome. This season, grapefruit emerges as a key citrus fragrance, featured both on its ownand mixed with flora l, b lossom scents. Mandarin and orange are a lso important, appearingacross candles and room sprays. Packaging is mainly kept simple, a llowing the punchyscents to take centre stage.

Exotic Spa

The Body Shop

Linea

Taylor BenfieldBrooklyn Candle Studio

For a touch of luxury, candles showcase scents that evoke relaxing in an exclusive, exoticspa. Scents are inspired by the beautiful scenery of far-flung locations, including Hawaiiand Kefalonia. Brooklyn Candle Studio's Maui candle evokes a secret beach with notes ofsea salt, sea moss and dr iftwood. Candles are packaged in simple glass jars, adding to thesense of spa-like serenity, perfect for self-care practices.

Peppermint Grove

Emotional Scents

SevenSeventeen

Matter & Home

Kikki K

Skandinavisk

Matalan Uma

Scents are designed to evoke emotions, moods and states of mind. Skandinavisk's Lykkecandle features spr ing snowdrops, lemon-nettle and apple-mint to evoke the happy lifestylethe word descr ibes. Matter & Home features camphor and mint to encourage a lignment.Packaging features calming messages, encouraging regular self-care r ituals and helping tocreate a moment of emotional focus.

Candy Pastels

Typo

Urban Outfitters

IKEA

Yankee Candle

Candywick Candles Nook & Burrow

Summer-ready candles get a sweet, slightly kitsch makeover with candy-inspired scents,colours and shapes. Products are fun and playful in pastel pink, blue and green, with heartand doughnut shapes tapping into hashtag Holiday gifting. Nook and Burrow's Pink MoonMusk is reminiscent of pink pick-and-mix sweets, while Yankee Candle's Rainbow Cookiesmells like citrus and peach with sweet vanilla frosting.

Dark Decadence

Sandy Bay

Coco & Ginger

Byredo

Otherland

Burnin' For You Molton Brown

Deep, r ich scents and a dark aesthetic are no longer confined to A/W ranges, and are nowappearing throughout the year. Scents are r ich with a touch of mystery, including notessuch as wood, smoke and clove, and tobacco. B lack containers dominate in matte and glossfinishes for a high-end, gender-neutra l approach. Coco & Ginger 's candles come in v intage-inspired metallic pots that are easily reused.

Feel-Good Slogans

Flamingo Candles

Typo

Matalan

Oliver Bonas

Illume Sainsbury's

Slogan candles continue to be a strong gifting option, adopting a light and br ight colourpalette for S/S ranges. Slogans are positive and upbeat with an inspirational feel, tappinginto the current focus on self-care and self-celebration. Messaging is the focal point fordesigns, decorating pink, white and grey containers, while fonts range from bold capita ls tocurling scr ipt. A touch of metallic gold elevates candles to a specia l gift.

Muted Craft

Herriott Grace

Paddywax

The Range

John Lewis

Primark MADE

Candle containers embrace quiet design and an understated crafted quality, makingcandles a key part of styling within the home. Glass containers take on a crafty edge withleather sleeves and surface markings that look handmade. John Lewis's Croft Collectionfeatures ceramic containers in a neutra l palette, while The Range's metallic bowl candle issoftened by tactile surface hammering.

–Repackage: as sustainable packagingbecomes a focus, brands are movingtowards reusable, recyclable orbiodegradable designs

–G o tran sseaso n al : the appeal of deeper,r icher scents now extends a ll year round.Add a touch of r ichness to traditionallysweet or flora l fragrances to update them

–Desi gn f o r wel l n ess: candle kits thatbr ing together mindful craft with scentcreate a more immersive moment ofrelaxation

–Make scen t an experi en ce: scent isextremely powerful in evoking emotionsand memories. Push this to the next levelby putting scent at the heart of amultisensor ia l experience for consumers

Brooklyn Candle Studio

Action Points

Crafting Wellness The Future of Fragrance: Beyond2017

Food, Drink & Scent Concepts A/W19/20

Spring Gifting 2018

Natural Candles

Scented Sound

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