Canisius College Wehle School of Business

Marketing Research Spring, 2016 Professor Paul L. Sauer

MKT 331A – 1:00 to 2:15 p.m. CRN 43001 Office: Tower-402

MKT 331B – 2:30 to 3:45 p.m. CRN 43002 Phone: 888-2631

Tuesday and Thursday Office Hours:

Room 203 Churchill Tower Tu, 4:00 to 5:00 p.m.

Th 10:00 to 11:15 a.m.

By appointment other times

TEXTBOOKS

Basic Marketing Research: Integration of Social Media, 4nd ed., by Naresh K.

Maholtra, Upper Saddle River, NJ, Prentice Hall, 2012.

(NOTE: Your textbook website provides SPSS and Excel Demonstration Movies to help

you learn how to use these software tools – see External Links in Angel for this course.)

IMPORTANT READINGS AND REFERENCES

Under closed reserve in the Library you will find the following Marketing Scales

Handbooks that need to be used in completing assignment 1. The scale you select to use

is based on the consumer behavior theory relative to the problem facing your assigned

organization. Theories often deal with cause and effect relationships and models diagram

those relationships. Your organization’s problem will likely be best addressed by some

subset or small part of a larger model of consumer behavior. Once the applicable theory

is identified you will be able to specify an applicable analytical model, determine

hypotheses to be tested and use the Handbook to develop the best wording to use for the

questions in your survey that will be used to test those hypotheses. Be sure to reference

in a Bibliography on the last page of assignment 1, the Handbook and scales you choose

to use

Marketing scales handbook : a compilation of multi-item measures by Bruner, Gordon

C., 1954- Chicago, Ill., USA : American Marketing Association, c1992. Library Call

Letters: HF5415.3 .B785 1992 This handbook is published in a multi-volume series that

provides a variety of scales that have been tested and used in a variety of marketing

research applications.

Handbook of Marketing Scales : Multi-item Measures for Marketing and Consumer

Behavior Research, by William O. Bearden and Richard G. Netemeyer, Thousand Oaks,

CA: Sage Publications, 1999; Library Call Letters: HF5415.3 .B323 1993 Both this

and the above handbook can save you time in designing questionnaires and provide

references to underlying theories applicable to consumer behavior.

Handbook of marketing scales : multi-item measures for marketing and consumer

behavior research; Library Call Letters:HF5415.3 .B323 1999 by Bearden, William O.,

1945- Newbury Park, Calif. : Sage Publications, c1993

SOFTWARE SURVEY CREATION and ADMINISTRATION

The survey creation and administration software available for you to use at

Canisius can be found at Online Surveys and include.

Qualtrics Research Suite. – https://canisius.qualtrics.com -- a full-featured, web-based

application for building and conducting online surveys. Qualtrics offers complex

conditional logic and answer merging or piping, so surveys can present different

questions based on respondents’ answers to previous questions. Survey respondents can

be selectively recruited via several methods including email and web links. Respondent

data can be organized using Qualtrics' reporting tools or exported for use in

spreadsheets. Qualtrics has a complex permissions system that can allow or limit

individual user access to survey writing, editing, deployment, and reporting functions.

Easy to use, Qualtrics is appropriate for both simple and complex survey work. You can

go to Qualtrics via my.canisius.edu. Under "All Applications & Services," you will see

a Qualtrics icon. Sign up for our "Introducing Online Surveys Through Qualtrics"

Workshop. Check out Qualtrics' text and video tutorials at Qualtrics University.

Google Forms Google offers software that can be used as an alternative to Qualtrics to

construct and administer questionnaires. Responses are placed in an Excel file which can

easily be read into an SPSS file. Google Forms does not offer all of the administrative

capabilities that Qualtrics does, but does make it possible to copy the questionnaire to a

Word document if you plan to administer the questionnaire using the pen and paper hard

copy format. You need to have or set up a Gmail account then login using your Gmail

username and password. Can also be accessed through Google after logging in at

https://accounts.google.com/ServiceLogin?passive=1209600 .

REDCap is a secure, web-based application for building and managing online surveys

and databases. Using REDCap's stream-lined process for rapidly developing projects, you

may create and design projects using 1) the online method from your web browser using

the Online Designer; and/or 2) the offline method by constructing a 'data dictionary'

template file in Microsoft Excel, which can be later uploaded into REDCap. Both surveys

and databases (or a mixture of the two) can be built using these methods. Learn more

about REDCap by watching a brief summary video (4 min). If you would like to view

other quick video tutorials of REDCap in action and an overview of its features, please

see the Training Resources page.

DATA ANALYSIS

SPSS is available on the Canisius College Local Area Network (LAN). It can be

used for both individual assignments as well as term project data analysis. I will

be primarily using SPSS, however, you are free to use any computer statistical

program you wish to perform statistical analysis for assignments and the team

project in this course.

Excel Your textbook and online tutorials provide directions for statistical data

analysis for both Excel and SPSS. See the top of page xxvii in your textbook for

four ways to learn SPSS or Excel

R is perhaps the most comprehensive statistical software available and it is open

source and therefore free. For this reason it is becoming increasingly popular. R

can be downloaded to your own computer and runs on your own computer

without need to link to a network. R can be downloaded from the following

website: https://www.r-project.org/

COURSE PREREQUISITES

Required - MKT 201 (Principles of Marketing); ECON 255 & 256 (Statistics). These

two statistics courses provide the foundation knowledge and skills needed for hypothesis

development and application of statistical testing techniques. You will need to be able to

perform statistical analysis on some of the specific types of data you will encounter in

marketing research. If you have forgotten many of these statistical techniques, you will

need to review statistical concepts and procedures from your notes and textbooks you

used in these prerequisite courses. You may also want to contact your professors from the

statistics courses in the event that you have some basic questions about statistics you

should have mastered when you took those courses. Applied statistical analysis

techniques used in this marketing research course rely heavily on the material you will be

assumed to have mastered in your previous statistics courses.

Recommended – MKT320 (Consumer Behavior) This is especially useful in assignment

1 where you need to apply consumer behavior theory to the address the problem facing

the organization with which you are working on your project.

Recommended -- any information systems or computing course that familiarizes you

with computer software useful in performing data analysis, writing reports and

developing oral presentations. It is to your benefit to have a working knowledge of the

Canisius Local Area Network (LAN) and statistical software packages particularly SPSS,

though Excel and Minitab may also be used. Your knowledge will be enhanced and

further developed during this course through application of statistical analysis techniques

to the data you will collect in your term project.

NATURE OF THIS COURSE

This is a “learn by doing” course and is designated as a service learning course.

Listing service learning in your resume enhances it and may make a difference in

securing a job. To count this course as service learning you need to complete the

applicable forms (see: http://www.canisius.edu/academics/academic-affairs/community-

based-learning/forms/

Reading the textbook and answering test questions are not sufficient to master the

material in the course. In this course you will be required to conduct a marketing

research study for a local organization. This includes conducting an interview of the

organization’s management, formulating the managerial and marketing research

problems, developing an approach to the problem, determining the hypotheses to be

tested, designing an appropriate survey instrument (i.e., a questionnaire), administering

the survey to a specified number of people, collecting and assembling the data,

conducting statistical analysis to test hypotheses, making sound managerial

recommendations based on the outcome of your statistical tests, composing a written

report of your findings and recommendations and presenting your results orally to the

organization’s management. See the six steps on pages 9 and 10 in your textbook. To

enhance learning and mastery of the material in this course, your focus should be on the

project with the textbook viewed as a reference book. You will find that by focusing on

the project and using the textbook in this way, learning will be easier, more interesting

and result in better test scores. This requires that you stay current with the readings listed

in the course schedule listed at the end of this syllabus.

LEARNING GOALS

Course Level Learning Goals

This course is designed to develop a mastery of some of the marketing research and

information gathering marketing intelligence techniques available. Each chapter in your

textbook specifies learning goals for that chapter (see D2L for detailed chapter-by-

chapter Learning Goals). The emphasis in this course will be on providing information

and knowledge needed for making informed decisions by applying marketing research

tools and techniques. This semester will conclude with your written and oral presentation

of the knowledge and information obtained through your survey research and your

subsequent recommended decisions to be made by the organization with whom you are

working during the semester. In these oral and written reports you will need to provide a

description of the technical details of your work, an interpretation of the results of

statistical tests, and actionable managerial recommendations for the purpose of

improving decision making, solving managerial problems and addressing organizational

goals (see Chapter 19 in your textbook).

The environment that provides the backdrop in which marketing decisions are

made continues to change very rapidly, especially with the growth of social media.

Marketing managers must often make decisions when faced with uncertainty and risk. It

is possible for the marketing manager to reduce uncertainty and calculate risk by utilizing

available information and/or collecting additional information about the marketplace. The

process of gathering information about markets and market environments includes the

use of survey research techniques. Reduction in uncertainty and calculation of risk is

facilitated by a variety of research and analytical tools. In this course you will become

intimately familiar with some of these commonly used research tools and techniques.

Every marketing professional is virtually certain to come in close contact with

marketing research throughout his/her career--whether it be in designing research

projects, in interpreting results of analyses or in using results to make strategic decisions

and implement sound marketing plans. To be effective, a marketing manager must know

whether the information provided by marketing research is valid or not. One way to

know this is to be as familiar as possible with the marketing research techniques used to

gather the information and report results. The purpose of this course is to provide you

with a working knowledge of some of these techniques so that you may be a more

effective marketing manager.

An important component of conducting and using marketing research is the

ethical issues involved. This has become increasingly evident with the recent global

economic collapse resulting from the ethical misuse and misrepresentation of financial

data, particularly with respect to lending practices and investment packages. One of the

most popular statistics books ever sold is “How to Lie with Statistics” by Daniel Huff.

Another example of a widely debated issue is that of the effect of global warming on the

environment. This debate depends on the accurate use of statistics. Your textbook does

an excellent job of treating ethical issues, international research methods and the growing

importance of social media. International marketing research requires developing an

understanding of the diversity of cultures and customs of the societies in which the

research is conducted. Even within the Buffalo community, there are multicultural

groups or subcultures that marketing researchers need to be cognizant of in developing

their research plan and formulating strategy.

College, Program and Major Learning Goals This course is designed to help students achieve one or more College Core, Business

Program and/or Major level learning goals and objectives. You can see the specific

College, Program or Major level learning goals and objectives associated with the course

in this link to the applicable page on the College website: http://bit.ly/bcoreLG

SEMESTER RESEARCH PROJECT

The semester-long marketing research project is designed to serve as a service

learning project for you. Student teams of 3 to 4 students each will be formed for

purposes of conducting a marketing research project for a non-profit organization

supported by United Way. United Way Organizations serve local communities in a

variety of ways. To achieve their goals it is critical for them to monitor the needs of

those whom they serve as well as the volunteers and staff who provide the services.

This project will provide you with an opportunity to research real world needs for

a real world organization. The project will:

begin with an in-class interview with staff of the Agency or Organization

to which your team is assigned, then

proceed to a definition of the research problem(s) (Chapter 1),

followed by development of an approach to the problem (Chapter 2),

design of testable hypotheses (Chapter 2),

formulation of a focus group study and development of moderator

guidelines (as applicable),

use of database research, interview content and focus group output to

specify information needed to test these hypotheses,

design of the survey instrument (questionnaire) to collect that information

(Chapter 11),

design of a sampling plan(Chapters 12 and 13),

administration of the sampling plan to facilitate the collection of data

(Chapter 7),

tests of hypotheses using statistical analysis of the data (Chapters 15 to

18), and

composition of both a written report and an oral presentation (PowerPoint)

of results and recommendations to management (Chapter 19).

This project requires a high level of student interaction between the staff of the

organization and the student team members assigned to that organization. Because of the

limited time for this course, it is imperative that you begin this assignment the first week

of class by achieving as high a level of information literacy as possible regarding the

nature and scope of the management decision issues facing the Agency / Organization

with whom your team will be working. Put yourself in the organization director’s

position and ask yourself what you need to make the best decisions.

You may find the organization has a website providing such information or you may

need to consult library material on the organization or similar organizations in other

cities.

Explore the various services that your assigned Organization offers and how it

performs those services.

Understand the “markets” and “people” your organization serves.

Review the chapter on products, services and non-profit organizations in your

Principles of Marketing (MKT 201) textbook.

Review the consumer behavior theories and models that operationalize variables such

as attitudes, motives, perceptions, etc. that influence customer behavior that were

covered in your Consumer Behavior (MKT 320) course

Visit websites of other similar organizations around the United States that have

similar goals and objectives to get an idea of some of the options available to other

organizations like your assigned Organization and to learn what services they

provide.

Be prepared for your team’s initial meeting with the Organization scheduled for

Thursday, January 28.

Perhaps it would help to think about products or services that you would like to see

offered by your assigned Organization if you were personally served by them.

Understanding the issues will be critical to your completion of a top class research

project.

SURVEY INSTRUMENTS -- QUESTIONNAIRES

Each team will be responsible for designing a survey instrument, namely, a

questionnaire for their assigned Organization. Qualtrics software may be of some help

here, but some organizations may not be equipped with email addresses needed to use the

internet to collect data. Your choice of data collection technique will depend on a

number of factors (see Table 7.1 in textbook) plus organizational needs and constraints of

the Organization to which your student team is assigned. Each team will submit one

questionnaire. If more than one team works with an organization on a single survey, the

final questionnaire will be developed from the team questionnaires submitted separately

by each team assigned to that organization. Student teams should consult with

Organization staff during questionnaire development to ensure that managerially

relevant content is included in the questionnaire. The final version of the questionnaire

that each team submits must be approved by your assigned Organization. Your team’s

grade on this project requires approval of the final questionnaire by the organization. The

grade on your questionnaire will be included in your written report grade.

WRITTEN and ORAL PRESENTATIONS

Research teams will compose a typed written research report for their assigned

Way Organization and present this report orally in class (see pp. 548-567). In working

as a team, it is important that one individual assume a leadership role. By electing a

leader you will learn not only how to conduct marketing research, but also apply basic

principles of leadership. The leader should schedule team meetings and coordinate team

efforts. You may want to select as the team leader the person on your team who has the

best writing skills and have that person act as final editor to insure the written report and

oral presentations are consistent in style and quality. Be sure to include a signed copy

of the Code of Academic Integrity pledge on all documents you or your team submit

for credit.

Presentation Skills

Good oral and written communication skills are required of successful business

people. Many companies feel that students’ communication skills are ineffective, that

students lack initiative and are not self-starters but instead want to be told what to do and

how to do it.

Your oral presentation is your sales pitch for your project results, findings, and

recommendations. You are attempting to sell management on your analysis of the

market and your recommendations for managerial actions.

A major error in most oral presentations is to confuse listeners with PowerPoint

slides containing too many detailed tables and printouts. Use of figures such as graphs

and charts are much preferred to detailed data tables in oral presentations (see pp. 555-

558 in textbook). It is preferable to present your descriptive and statistical results in

graphic rather than tabular form when doing oral presentations. For example, ANOVA

results can be displayed using line graphs. Use SPSS or Microsoft Excel or similar

software to design charts and graphical displays for your overhead transparencies. Then

transfer these charts and graphs to your presentation software (e.g., PowerPoint) and

word processing software (e.g., Microsoft Word). Additional guidance will be given in

this course to assist you in improving your presentation skills.

QUIZZES, TESTS & EXAMS

There will be six quizzes consisting of 10 multiple choice questions worth 3

points each. I will throw out the lowest quiz grade, so that 5 quizzes will count toward

your grade for a total of 150 points. Quizzes will be on the material assigned in textbook

readings for that day.

There are two midterms scheduled, each worth 125 points. All exams are based

on textbook readings plus additional material covered in class lectures and discussions.

The first midterm covers chapters 1 to11 inclusive. The second midterm covers chapters

12 to 18 inclusive.

The Final exam is worth 150 points and is cumulative. Chapters 1 to 18 in the

textbook plus additional material covered in class lectures and discussions will be

covered on the final exam.

ASSIGNMENTS

There will be several assignments given during the semester.

Assignment 1 (25 points) is to be done on a team basis and is due Thursday,

February 4. You are to specify the analytical (verbal, graphic or mathematical) model

that applies to your organizations research problem. In designing your model, consider

consumer behavior theories that may apply. Once you identify the problem and the

applicable model you plan to use, use the Marketing Scales handbooks available in closed

reserve the Canisius library to select questionnaire items applicable to your model.

Reference the page, journal source, reliability and validity of measures as noted in for the

items you choose.

Assignment 2 (50 points) is also to be done on a team basis. The assignment

requires your team to develop a research proposal specifying the purpose and details of

your proposed research for your assigned organization. This is essentially a plan for the

research you are in the process of conducting for the organization to which your team is

assigned. It includes #2 through #7 on page 82. By the time this assignment is due,

Thursday March 17, your team will have already completed #2 through #5 and will be

planning #6 and #7. As your team progresses with this project, be sure to document what

you have done. This will make it easier to complete this assignment. The proposal

should be phrased in future tense as something you are proposing to do for your team’s

assigned organization. This assignment is due Thursday, March 17th.

Assignments 3 and 4 (25 points each) will involve statistical analysis of data and

must be done on an individual, NOT TEAM, basis. These assignments may be based

on the cases or data in the textbook or on data you collect in your project.

Include a signed copy of the Code of Academic Integrity pledge on all

documents you submit for credit.

Code of Academic Integrity Pledge

As a member of the Canisius College Community, I understand and will uphold the

standards for academic behavior as stated in the Code of Academic Integrity.

Signed _____________________________________ Student ID __________________

GRADING SCALE

Maximum:

1000 points

Letter

Grade

Numerical

Equivalent

925-1000 A 4.00

900-924.9 A- 3.67

865-899.9 B+ 3.33

825-864.9 B 3.00

800-824.9 B- 2.67

765-799.9 C+ 2.33

725-764.9 C 2.00

700-724.9 C- 1.67

600-699.9 D 1.00

0-599.9 F 0.00

Individual assignments, tests, etc. will not be curved. At the end of the semester based on total

points in the course, it is possible that a scale adjustment will be made, but only if needed.

GRADING SCHEME

Each of the following is worth a maximum of:

1). Written Report 225 points

2). Oral Report 100 points

3). Assignments 125 points

4.) Quizzes 150 points

4). Midterm-Exam #1 125 points

5). Midterm-Exam #2 125 points.

6). Final Exam 150 points

TOTAL 1000 points

Team-designed questionnaires, data and class assignments must be turned in ON TIME.

Late assignments, project proposals, questionnaires and reports will be penalized.

To determine your grade at any time during the semester, divide the total number of

points you have accumulated through assignments, exams, etc. to date by the total

number of points possible and multiply by 1000. Use the grading scale below to estimate

your letter grade. For example: if you have scored 20 and 15 on two quizzes worth 25

points, scored 20 on an assignment worth 25 points and 70 on a test worth 100 points,

your total points would be = 20 + 15 + 20 + 70 = 125 out of a possible 25 + 25 + 25 +

100 = 175. Then (125/175) x 1000 = 714 points for a grade of C-

KEY PROJECT DATES -- DEADLINES

10 points off per day-late for each deadline you or your team fails to meet.

DAY DATE PROJECT COMPONENT DUE

Tues 1/26 Team Mandate: Prepare Interview Questions for the January 28 meeting

with representatives from your assigned Organization

Tues 2/9

Team

Assignment 1

Moderator Discussion Guide (25 points)

–– see Chapter 6 pages 152-162 and material in D2L

Guidelines are for your assigned organization research project.

Tues 2/18 Initial Draft of Questionnaire Due

Thurs 2/23 In-class pretesting: bring correctly formatted (see Table 11.3) questionnaire to class

Thurs 2/25 Revised Questionnaire Due – use checklist in Table 11.3 – present this

version to the organization for changes and final approval – see 3/3 below.

last step prior to review and approval by your assigned organization.

Tues 3/8 **Final organization approved questionnaire due

Begin data collection

Thurs 3/15

Team

Assignment 2

Research Proposal (50 points) – include #2 through #7 on page 82 in

your textbook and other related material based on working with your

assigned organization. Include a bibliography with references.

(See textbook, Chapter 3 pp. 82-83 & Chapter 19 pp. 548-553.)

Tues 3/22 *Data from administered Questionnaires Due:

1.) retain hard copy completed questionnaires for now (if used)

2.) submit one printed copy of final version of questionnaire with

scaling and SPSS variable names in left margin. 3.) Name your SPSS data file <organization name>.sav

4.) Submit your SPSS Data File to D2L dropbox

Thurs 4/28 *Team Project Day -- Develop Final Written Report.*

Tues 5/3 Final Written Report Due – submit BOTH hard copy and Word file

Tues

&

Thurs

5/3

&

5/5

Oral Presentations (Submit PowerPoint slides in file to Dr. Sauer) representatives from your assigned Organization will be invited to attend

your presentation.

COURSE POLICIES

Attendance Policy: Attendance will be monitored throughout the semester.

Students are expected to prepare for each class, to attend regularly, to participate

in class discussions and to make responsible decisions about time management

and attendance. No make-up privileges will be granted for classes, quizzes or

exams missed without a valid reason (e.g. verifiable illness, accident, etc.).

Academic Conduct:

Students are expected to know and understand college policies with regard to

Academic Integrity Code. Violations of academic integrity will be prosecuted

fully. Please note that you are responsible for reporting any instances where other

students have violated these policies. Failure to do so will result in penalties as

well. If you have any questions about this policy, please see the instructor.

Students are expected to conduct themselves in an ethical manner in this course.

Guidelines of unacceptable behavior and the penalties incurred by such are

described in the Academic Misconduct section of the 2013-2015 Canisius

College catalog available at catalog. Essentially the Code is self-administered as

follows:

The Code of Academic Integrity automatically binds all Canisius College students. As a

reminder and reinforcement of the ideals this code embodies, faculty members are asked

to place a pledge on scheduled tests and assignments, as well as in the course syllabus.

Students, in turn, are asked to carefully consider and sign the pledge, which reads:

Code of Academic Integrity Pledge

As a member of the Canisius College Community, I understand and will uphold the

standards for academic behavior as stated in the Code of Academic Integrity.

Signed _____________________________________ Student ID __________________

Be sure to include this pledge along with your signature on all written assignments,

reports, etc. that you hand in to me during the semester.

Plagiarism & Team Projects: Students working in teams have the obligation to

check each other’s submissions to guarantee that no part of the team submitted

document is plagiarized. In the event that any part of a team project is plagiarized,

all members of the team will be held responsible and penalties will be applied to

all, regardless of whether or not one member later confesses. Submissions may be

checked for plagiarism by utilizing one of the programs such as Turnitin.com

available through the Canisius College library website.

Withdrawal: Students may withdraw from this course without academic penalty

at any time before the end of the twelfth week of the semester. Please consult the

2013-2015 Canisius College catalog, available at Canisius College for further

details.

ACCESSIBILITY SUPPORT SERVICES AND HEALTH ISSUES:

The Accessibility Support Services Offices serves as the college's advocate for

students with disabilities and is responsible for arranging necessary support. Any

student who needs academic accommodations should contact the office at (716)

888-3748. If you have a disability for which accommodations are necessary,

please also inform the instructor.

Students with disabilities (e.g. dyslexia, hearing impairment, etc.) which might

make it difficult to complete any activities, assignments or testing required in this

course should notify the instructor as soon as possible so that appropriate

arrangements may be made. They should also contact the Office of Disabilities

Support Services (Old Main 004, ext. 3748) for detailed information about

campus resources and services available to them. Students with health conditions

(e.g. seizures, hypoglycemia, etc.) which might require emergency intervention

during class time are encouraged to share this information with the instructor so

that appropriate care may be provided in the event of a classroom occurrence.

Note to students with disabilities:

"If you have any condition, such as a physical or mental disability, which will

make it difficult for you to carry out the work as I have outlined it or which will

require extra time on examinations, please notify me in the first two weeks of the

course so that we may make appropriate arrangements. Thank you." For more

information about the Accessibility Support Service Office or academic

accommodations, please visit www.canisius.edu/dss or call 888-3748.

LEARNING ASSISTANCE

Learning Assistance: Students who wish to pursue learning beyond the classroom or

who are encountering difficulty in this course should consult with the instructor. The

Department of Academic Development (Old Main 319, ext. 2265) also provides tutorial

assistance to students upon demand.

TENTATIVE COURSE SCHEDULE Please consult the D2L website for this course for any

announcements, changes, etc. to this course schedule.

Readings from Maholtra (Basic Marketing Research textbook)

DAY DATE TOPIC READING

Tu 1/19 Research Process and Ethics;

Problem Definition: Managerial vs. Research;

Approach to Problem: Theory & Models

Research Teams Formed

Ch. 1, 2

Marketing Scales:

Closed Reserve in

Library

TR 1/21 Approach to Problem: Hypothesis Development

Review of Statistics: Hypothesis Testing

Ch. 2,

Ch16 (p. 446-450)Ch.

Tu 1/26 Research Designs: Exploratory

Finding & Using Secondary Data

*Library Database Orientation and use*

Ch 3, 4, & 5

Meet in Library

Instruction Room

TR 1/28 Staff/Expert Qualitative Interviews

In-depth Interviews

**Agency / Organization Interviews**

Ch. 11

Ch 6 (Emphasize

pages 161-164)

Tu 2/2 Research Designs: Focus Groups

Exploratory – Conducting Focus Groups

Other Exploratory Designs

Ch. 6 pp. 152-161

Ch 3 pp. 82-3

Ch 19 pp. 548-553

TR 2/4 Research Designs:

Descriptive Research Designs

SPSS: Data Template

Ch 3, 6 & 7

Quiz Ch. 3

Tu 2/9 Research Design: Descriptive Research

Questionnaire Design: Scales and Measures

**Moderator Guide -- Assignment 1 due**

Ch. 6 pp 152-161,

Ch 7& 9

TR 2/11 Questionnaire Design:

Scales and Measures -- Data Analysis

SPSS: Data Analysis

Ch. 9 & 10

Quiz Ch 7

Marketing Scales

Closed reserve

Tu 2/16 President’s Day Holiday – NO CLASSES

DAY DATE TOPIC READING

TR 2/18 Questionnaire Design:

Scales and Measures & Wording and Order

*Questionnaire - draft version due*

Ch. 10

Ch. 11

Tu 2/23 Questionnaire Pretest Day:

Bring your Questionnaires to Class

Ch. 2, 9, 10, 11

Quiz Ch. 11

TR 2/25 *Team Version Final Questionnaires Due*

Data analysis Planning

Ch. 11

Tu 3/1 Causal (Experimental) designs

Factor analysis

Ch. 8

TR 3/3 MIDTERM 1 EXAM Ch. 1-11

Tu 3/8 **Final organization approved questionnaire

Begin data collection:

coordinate with assigned organization ** Sampling: Design and Procedure

Ch. 12

TR 3/10 Sampling:

Sample Size Determination

Ch. 13

Tu 3/15 Field Work: Survey Data Collection

*Assignment 2 -- Research Proposal due*

SPSS Template Design

Ch. 14

Ch 3 pp. 82-3

Ch 19 pp. 548-553

TR 3/17 Data Preparation and Analysis

SPSS Data Analysis

Ch. 15

Quiz Ch. 15

Tu 3/22 Hypothesis Specification & Testing

Data Analysis:

Frequency Distributions

*Questionnaires & Data from administered

Questionnaires Due: in SPSS Format

Ch. 16

TR 3/24 EASTER / SPRING BREAK

Tu 3/29 EASTER / SPRING BREAK

TR 3/31 EASTER / SPRING BREAK

DAY DATE TOPIC READING

Tu 4/5 Data Analysis: Crosstabulations and

Tests of Association

*** Assignment 3 Due***

Ch. 16, 18

Quiz Ch. 16

TR 4/7 Data Analysis:

Tests of Differences: One-way ANOVA

Non-parametric tests

Ch. 17

Tu 4/12 Data Analysis:

Correlation Analysis

**** Assignment 4 Due ****

Quiz Ch 17

Ch. 18

TR 4/14 Data Analysis:

Correlation and Regression Analysis

Ch. 18

Tu 4/19 Data Analysis:

Correlation and Regression Analysis

Factor Analysis

Ch. 18

TR 4/21 MIDTERM 2 EXAM Ch. 12-18

TR 4/26 Data Analysis:

Choosing the best statistic

Interpretation for Management

Presentation Skills

Ch. 18

TR 4/28 Team Projects Day

Work with your team to finalize reports

* Develop Final Written Report *

Ch. 19

Tu 5/3 ORAL PRESENTATIONS

*Written Report Due from ALL TEAMS

Submit BOTH Hard Copy and Word file*

TR 5/5 ORAL PRESENTATIONS

Submit PowerPoint slides file

M-F 5/9 TO 5/13

Finals Week FINAL EXAM

Day and Time To Be Announced