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CANTO 2005 Towards Next-Generation Convergent Billing Systems. CTO – Bohdan Zabawskyj June 2005. Agenda. Objectives Review the requirements of next-generation convergent billing solutions Agenda Redknee Subscriber & Carrier Requirements Billing Traditional Approaches - PowerPoint PPT Presentation
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CANTO 2005
Towards Next-Generation Convergent Billing Systems
CTO – Bohdan Zabawskyj
June 2005
Agenda
ObjectivesReview the requirements of next-generation convergent billing solutions
AgendaRedknee
Subscriber & Carrier Requirements
Billing
Traditional Approaches
Real-Time Value-Based Rating
Open Architectures
The Value Chain
Summary
Products with Results
Redknee is a provider of services infrastructure products to wireless
network operators
Our products enable customers to enrich and extend their network service capabilities and service
offerings for their subscribers
Our product categories include Real Time Payment & Rating, Messaging,
Location and Call/Data control
Redknee’s clients benefit by being able to offer more competitive services
and interactive content that their subscribers value
Preferred vendor by leading customers
Proven products with over 200 deployments
Significant network and product experience
Awards for
innovation and management
Essential Service Attributes
Services must embody the interrelated user values of:Conspicuous value
Value and operation of service is immediately appreciated Profound simplicity
Presentment of only essential controls and informationSelf-evidence
Controls are intuitive, context sensitive, and adaptive
Carriers must provide capabilities to improve services per the key user values:
Personal Tailored to the individual & adaptive
Localized Information relevant to the subscriber’s current location
Timely Relevant to the subscriber’s current activities and not delayed so that it becomes a nuisance or irritant
ActionableSo that the subscriber can actively react to and control a service in an intuitive manner
Carrier Requirements
• Leverage existing infrastructure
• Non-functional requirements
• Support of open industry standards
• Differentiate operator offering from competing service providers
• Offer flexible and configurable rate plans
• Customize rate plans for subscriber groups
• Enable application/content partners to effectively and rapidly launch new mobile services
• Provide device/platform transparency to subscribers and service providers
• Provide a scalable, robust, and evolvable system
• Deliver personalized experience to mobile subscribers, while ensuring subscriber privacy
Traditional Billing Strategies
Billing Systems
DSLAM
Switch
DataNetwork
CDR Mediation
CDRs
CDRs
CDRs
CDRs
Rating
Processed CDRs
Billing & Settlement
Customer CareCustomer
Information
PrintersInvoices
GPRS/PDSN
MSC/VLR
SCPIP
SMS-C/MMS-C
IN based billing mechanisms are isolated from post-based billing and settlement processes.
Core Network Infrastructure
Traditional Prepaid and Postpaid Billing Architectures
Rating of services have traditionally been undertaken by separate platforms for wireline and wireless services.
Subscribers receive multiple invoices and/or charges associated with services are distributed in a non-intuitive manner.
The inability to accrue value in a meaningful manner precludes the formulation of a clear pricing strategy and results in customer confusion which in turn increases op-ex costs.
To the extent that CDRs or events services are not consolidated - the CDR mediation platform cannot correlate disparate billing records produced by existing network elements. This in turn precludes a cohesive billing capability.
CDRs
Mediation Function
Copyright (c) - Redknee
Without Converged Billing
Problem 1Customer receives multiple bills per service despite being the same service provider
Problem 2Carrier cannot provide cross-service rating and billing schemas
Problem 3Multiple billing and rating systems greatly increases infrastructure, ownership and support costs.
Problem 4Multiple CRM applications = higher training cost and poor customer satisfaction
Customers
Three Key Issues For Next-Generation Rating Solutions
It Is Not About Bandwidth and ‘bps’, It Is About Creating Value from the Perspective of a Seamless Subscriber Experience:– Cohesive subscriber management
– Service access across multiple access technologies
– Open architectures for subscriber context and preference information
Moving from MoU (Minutes of Use) to Billable Events– Billing & provisioning are not adequate
– Usage based rating is inappropriate and confusing
Value Creation– Latent demand for value based services
– Services are increasingly focused chronologically and spatially
• Traditional service deployment tactics are becoming less relevant
• Operator development & testing for 6 months
• Event that is deployed for 2 weeks
• Billing cycle of 3 months
Need for Real-Time Rating
• A convergent billing environment is associated with the rating of any transactional event, irrespective of the delivery technology involved, in real-time.
• Allows transaction-oriented charges to be accrued and applied against a given subscriber over any chronological period – allows for:– Prepaid services
– Postpaid services
– Per-use
– Bucket billing
• Enable the application of complex rating structures traditionally associated with a postpaid environment to a prepaid environment
Convergence Requirements
A convergent environment must incorporates the following:
Concurrent support of:
Integration with existing/anticipated IN/ISC (IP multi-media Service Control) trigger based functionality.
Processing of CDRs.
Provision of intermediation capabilities where required
Versatile and high performance rating engine
Supports both transactional real-time and high-performance batch processing on a single platform.
Events can be associated with multiple rules and charges and can also be associated with loyalty programs concurrently.
Powerful, user-friendly Customer Relationship Management tools.
Intuitive GUIs allowing users (or customer care representatives) to view historical usage or alter preferences/subscription information.
Real-time engine permits charges or payments to be immediately reflected (visible) in the account.
With Converged Billing
Single Invoice for all services.
Integrated rating/billing schemas – e.g. bundle discounts, loyalty plans and promotions.
Hybrid rating scenarios – prepaid wireless data, contract wireline and wireless voice, usage based DSL rating.
Charges reflect value of the service including regional/chronological/QoS factors.
Single, scalable solution for all services – Total Cost of Ownership decreases.
Customers
Implications of Open Architectures
Relevant market driver is the pervasive adoption of Open Systems Architectures…
…which creates greater innovation and value across the entire industry value chain:
Example: “Plug and Play” enabled the PC software ecosystem
Example: TCP/IP & HTML enabled the networking & ‘e-commerce’ ecosystem
Value of an “Open” Approach
Open Systems offer proven business benefits:
Increased ROI with Reduced Risk
Flexibility & Interoperability
Simpler and Quicker Integration
Larger ecosystem and resource pools
Ability to choose “best of breed” vendors
An implication of opening networks is the shift from vertical products to horizontally integrated solutions
Open Architectures in Wireless Carriers
Network convergence driven by low cost bits (IP, VoIP)
Device convergence driven by function density (phone, PDA)
OSS/BSS monetization evolving to real-time (Redknee)
Service convergence driven by mobility
and personalization
M-Commerce Value Chain
Carriers have a central role in the m-commerce value chain:– As a trusted intermediary
– Support of micro-transactions
– The provision of value added services and information• Subscriber context and preferences
•
CSCFGGSN
HSS
Internet
Core Network Infrastructure
M-Commerce Value Chain in an IMS Environment
SGSN
ServiceCreationEnvironment
Carrier and 3-rd Party Application Developers
Open Object Oriented APIs focusing on session and content control (CORBA, SOAP-XML)
Services Include: · Traditional IN Services (Prepaid, VPN, PNS)
· Contextual Services (Location/Presence)
· Community-of-Interest Based Services (multi-player gaming, chat)
Smartphones
Network Abstraction and Real-Time Rating
GUPServer
User Profile Web Services (Charging, Account Management, Presence, Preferences, Terminal Information etc.)
State of subscriber is dynamically used to optimize services in Real-Time
SIP or DIAMETER
SIP
SIP enabled clients communicate communicate with other applications or with centralized servers.
Copyright (c) - Redknee
Enable the 3G Vision Today
Open Service & Application Creation Environment
Open architectures provide an effective and efficient service creation environment where existing network capabilities can be accessed and leveraged using object oriented API’s
Real Time Transacted Services
Facilitates the correlation of value to a given service by supporting application of transactional or periodic charging of any event to any class of subscriber (pre-paid, post-paid, or combined)
Time To Market
Accelerates velocity of service creation environment to provide a suite of activations which are contextually and chronologically relevant to an individual subscriber
Redknee [email protected]
http://www.redknee.com Fax: + 1 905 625 2773
NA & CALA (North America, Caribbean & Latin America)
2560 Matheson Blvd East, Suite 500Mississauga, ON L4W 4Y9 Canada
NA Tel: + 1 905 625 2374CALA Tel: +1 954 345 8361
EMEA (Europe, Middle East & Africa)Riesstrasse 17
80992 Munich GermanyEMEA Tel: +49 89 820 8190
EMEA Fax: +49 89 820 819 11
APAC (Asia Pacific)80, Raffles Place, UOB Plaza 1, 35th Floor
Singapore 048624APAC Tel: +65 6248 4735