Software Engineering für betriebliche Informationssysteme (sebis)

Fakultät für Informatik

Technische Universität München

wwwmatthes.in.tum.de

Capability Driven Development for Digital

Enterprises and Digital Transformation Initiatives Daniel Richter, Master Thesis Initial Presentation

Overview

1. Background & Motivation

2. Example Use Case

3. Research Questions

4. Masters Thesis Schedule

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Background

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Thesis Context

Background

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Digital Transformation

Improve

Customer

Experience

Adapt

Operational

Process

Change

Business Model

Source: Westerman, George; Calmėjane, Claire; Bonnet,

Didier (2011). Digital Transformation: A Roadmap for Billion-

Dollar Organization (Report). MIT and Capgemini Consulting

Digital transformation changes through the possibilities and potential of digital

media and the Internet, the foundation of any company's strategy, structure,

culture and its processes.

Definition

Stages

Build Digital Capabilities

Motivation

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Gap between Innovation and Development

Innovation Process

Digital Transformation

Target Architecture

Design Implementation

• Well established

innovation process

• Leads to a variety of

innovative ideas

• Source from within

the company and

due to open

innovation often

from outside

• Many innovations

are related to digital

transformation

• The main drivers are

new technologies

and the possible

competitive

advantages

• Launch of digital

transformation

programs to

generate

advantages or keep

up with the

competition

• Need for well

designed target

architecture for

various projects

• No standard process

suitable due to

different

requirements in

digital

transformation

environment

• Missing capabilities

for digital innovation

delivery

• Well established

software

engineering process

Scope of Thesis

Overview

1. Background & Motivation

2. Example Use Case

3. Research Questions

4. Masters Thesis Schedule

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Use Case – Digital Transformation in Insurance

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Overview Initiatives

• Build unique assets

and capabilities

combining

technology, services

and insurances for

peoples’ homes

• Value proposition:

security and safety

for house and

people “peace of

mind”, home

automation and

heating control

• Combine technology,

automotive services

(e.g. roadside

assistance) and

motor insurance to

create unique

offerings for OEMs,

dealerships and car

owners

• Focus on telematics-

enabled service and

insurance business

• Enhance and

differentiate medical

assistance

capabilities by

building unique

business models

• Extend health

business with

personal health and

tele-health services

to build B2C

capabilities and

leverage generated

data for insurance

business

Digital Home Digital Car Digital Health

Areas of Innovation

Use Case – Digital Transformation in Insurance

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Capability Model

Front-

Office Assistance Insurance

Policy & contract sales management

Payments

Service Quality Management

Case Management Claims Management

Mid-/Back-

Office

Policies & Contracts

Claims

Products

Provider

Financial Settlement Collections &

Disbursements

Insurance Assistance

Digital

Services Car Health Home

Usage-based

Tariff Pre-calc.

Health

Condition

Health

Coaching

Property

Condition

Event

Management

Location &

Routing

Property Dig.

Service Config. Driving

Analytics

Health

Community

Property

Community

User Security

Management

Vehicle

Condition

Car

Community

Digital

Access

Points

CRM

Business

Intelligence

Offline Analytics

Live Analytics

Campaigns

Customer UI

Social Media UI

Connected

Device

Agent UI

Administration

UI

B2B Client UI

Use Case – Digital Transformation in Insurance

Daniel Richer Master Thesis

Heatmap Capabilities

Front-

Office Assistance Insurance

Mid-/Back-

Office

Policy & contract sales management

Payments

Service Quality Management

Case Management Claims Management

Policies & Contracts

Claims

Products

Provider

Financial Settlement Collections &

Disbursements

Insurance Assistance

Digital

Services Car Health Property

Digital

Access

Points

New Capability

Existing Capability

CRM

Business

Intelligence

Usage-based

Tariff Pre-calc.

Health

Condition

Health

Coaching

Property

Condition

Event

Management

Location &

Routing

Property Dig.

Service Config. Driving

Analytics

Health

Community

Property

Community

User Security

Management

Vehicle

Condition

Car

Community

Customer UI

Social Media UI

Connected

Device

Agent UI

Administration

UI

B2B Client UI

Offline Analytics

Live Analytics

Campaigns

Overview

1. Background & Motivation

2. Example Use Case

3. Research Questions

4. Masters Thesis Schedule

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Research Questions (1/4)

What aspects of traditional enterprise architecture management are suitable for

digital transformation?

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• Description about the origins of EAM and digital transformation.

• Understanding of digital transformation and its business value for companies.

• Aspects of EAM required in digital transformation projects.

• Suitability of traditional EAM frameworks like TOGAF under those aspects.

Desired Outcome

Research Questions (2/4)

Which enterprise architecture management patterns are used in the digital

transformation use case?

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• Description of the established Capability Driven Development.

• List of used patterns for which concerns.

• Evaluation of the approach consulting the pattern catalogue and further literature.

Desired Outcome

Research Questions (3/4)

What are requirements for Capability Driven Development in the context of digital

transformation?

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• Understanding about Capability Driven Development (CDD) and its relevance.

• Understanding of gap between innovation process and software development outlined on the use case.

• List of general requirements to address problems regarding the existing gap and experiences made in the use case.

• Prerequisite capabilities for successful digital transformation with CDD.

Desired Outcome

Capacity

Availability

Usability

Recovery

Research Questions (4/4)

How does a optimised Capability Driven Development approach look like?

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• Evaluation of findings of previous chapters.

• Approach definition of suitable Capability Driven Development (CDD) for digital transformation.

• Required deliverables mapped to EAM patterns delivered in the process of CDD.

Desired Outcome

Overview

1. Background & Motivation

2. Example Use Case

3. Research Questions

4. Masters Thesis Schedule

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Master Thesis Schedule

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Apr May Jun Jul Aug Sep Oct

15. 20. 27. 04. 11. 18. 25. 01. 08. 15. 22. 29. 06. 13. 20. 27. 03. 10. 17. 24. 31. 07. 14. 21. 28. 05. 12.

Correction

Detailed writing Skeleton writing

Overview and Structure

Literature research Further research

Buffer

Q4

Q3

Q2

Q1

15/10/2015

Thesis work at Senacor

01/09/2015 15/04/2015 01/06/2015

Private thesis work Project work at Senacor

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Questions and Feedback