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Planning a Campaign?Capital Campaigns
5 Steps to Reaching Your Goal
with Andrea Kihlstedt
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capitalcampaignmasters.com
capitalcampaignmasters.com
Your Board’s Not Committed
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Why Your Board’s Not Committed
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How to Prepare Your Board
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How to Prepare Your Board
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2. Your Case isn’t Exciting
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2. Why Your Case isn’t Exciting
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2. How to Make Your Case Exciting
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2. How to Make Your Case Exciting
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3. Major Donors Aren’t Engaged Early
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3. Plan to Engage Your MIPs
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3. Plan to Engage Your MIPs
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4. Magical Thinking
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4. Myths of Magical Thinking
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A Real Magical Story
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Don’t Rely on Magical Thinking
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5. Poor Campaign Plan
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5. Signs of a Lousy Campaign Plan
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capitalcampaignmasters.com
Determine campaign objectives and working goalGet board buy-inEngage major donors and MIPsDraft case for supportSelect campaign consultant
Pre-Campaign Planning Sets Up Success
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