CAPITAL MARKET DAY 2017 TECHNOLOGY POSITIONING …/media/Files/S/Software-AG-IR/... · technology positioning and co-innovation dr. wolfram jost ... webmethods powered by apama

© 2016 Software AG. All rights reserved.

CAPITAL MARKET DAY 2017

TECHNOLOGY POSITIONING AND CO-INNOVATION

Dr. Wolfram Jost

CTO

March 14, 2017

© 2016 Software AG. All rights reserved. 2 |

This presentation includes forward-looking statements based on the beliefs of Software AG management.

Such statements reflect current views of Software AG with respect to future events

and results and are subject to risks and uncertainties. Actual results may vary materially from those

projected here, due to factors including changes in general economic and business conditions, changes in

currency exchange, the introduction of competing products, lack of market acceptance

of new products, services or technologies and changes in business strategy. Software AG does not intend

or assume any obligation to update these forward-looking statements.

This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way

securities of Software AG or any of the companies that are members of the Group at present or in the

future, nor does it form part of such an offer and it should not be understood as such. This presentation

does not constitute an offer of sale of securities in the United States of America. Securities may not be

offered or sold in the United States of America without registration or exemption from registration in

accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.

SAFE-HARBOR-STATEMENT

© 2016 Software AG. All rights reserved. 3 |

DIGITILIZATION

Mobile Cloud

Things

“Software is eating the world”

4 | © 2016 Software AG. All rights reserved.

Core ERP (SOR) Legacy BI Things

PaaS SaaS

THE NEW DIGITAL IT ARCHITECTURE BIMODAL AND INTEGRATION CENTRIC

DIGITAL BUSINESS PLATFORM (PaaS Suite)

+ HYBRID

CLOUD

ON PREMISE

Systems of Differentiation (Digital Applications)

Big Data Partners Mobile Apps

Modular, Agile, Flexible, Fast, Differentiating

5 |

YOUR PLATFORM TO INNOVATE, DIFFERENTIATE AND WIN IN THE DIGITAL WORLD

ANALYTICS & DECISIONS Streaming Analytics Operational Intelligence

PROCESS Business Process Management

Agile Applications

INTEGRATION Integration

API Management

IN-MEMORY DATA In-memory Data Fabric

BUSINESS & IT

TRANSFORMATION

Business Process

Analysis

Governance, Risk &

Compliance

IT Portfolio Management

Enterprise Architecture

Management

+ HYBRID

CLOUD

ON PREMISE


powered by

ARIS & ALFABET

powered by

TERRACOTTA

powered by

WEBMETHODS

powered by

APAMA & WEBMETHODS

powered by

WEBMETHODS

6 |

DIGITAL BUSINESS PLATFORM PLATFORM AS A SERVICE

ANALYTICS & DECISIONS

PROCESS

INTEGRATION

IN-MEMORY DATA

BUSINESS & IT

TRANSFORMATION

+ HYBRID

CLOUD

ON PREMISE


Enterprise BPA Cloud

EA and

IT Portfolio Cloud

Integration

Cloud

API

Cloud

Agile Apps

Cloud

Enterprise GRC Cloud

Agile Process

Cloud

Partner Cloud

NEW

NEW

NEW

IoT

Analytics Cloud

NEW


8 |

9 |


Business & IT Transformation

11 |

BUSINESS MODEL CANVAS


DIGITIZATION TRANSFORMS BUSINESS MODELS

Design & analyze business

models

Documentation beyond

brown paper sessions

Partners

Cost structure Revenue stream

Channel Resources

Activities Value

Proposition

Customer

Segments

Customer

Relationship

12 |

CUSTOMER JOURNEY MAP

Customer Journey Steps

Customer Touchpoints & emotions

Touchpoint Ownership

Opportunity or Weakness

Touchpoint input and output

Touchpoint measures

Touchpoint initiative

Touchpoint channel


13 |

AWARE


THE BIG PICTURE

Dashboards

Dynamic Charts Spreadsheets

ONLINE

OFFLINE

Magazines - Infographics - Documents

Queries

Data Sources

ARIS Repository

APG

PPM

GRC

XLS

External sources

CONTENT ready to start solutions &

templates

CONTEXT -sensitive and fully

integrated in ARIS


Hybrid Integration

& API Management

15 |

SOFTWARE AG OPEN IOT FRAMEWORK


REQUIRES A “PERVASIVE” APPROACH TO INTEGRATION

Open IoT

Integration

“Things”

Mobile Apps

Social Networks On-Premises

Applications and Data Sources

Business

Process

Networks

Business

Partners

Subsidiaries

SaaS/Cloud

Services

EDW Mart

MDM

16 |

INTEGRATION USE CASES “EXPLODING” INTEGRATION



NEW IPAAS USER EXPERIENCE

18 |

API MANAGEMENT PLATFORM Full API Lifecycle Management


API Catalog

• Define your APIs

• Manage lifecycles

• Apply runtime

governance policies

• Track dependencies

and adoption to prevent

errors

API Gateway

• Protect your APIs from

unregistered usage

• Protect your backend

systems from malicious

attacks

• Monitor and track usage

for monetization and

product improvement

API Portal

• Promote APIs

• Document usage

• Enable registration

• Community and

collaboration

• Testing

+ HYBRID

CLOUD

ON PREMISE


Internet of Things

20 |

IOT PLATFORM


DEFINITION

IoT platform is a digital business platform that monitors,

controls, optimizes and manages various types of

endpoints.

This happens via IoT applications developed, integrated

and deployed on the IoT platform.

security, cost, privacy, agility, flexibility, scalability, performance

21 |

GARTNER ABOUT IOT BUSINESS SOLUTIONS


“You don´t buy an IoT Business

Solution, you assamble and built it.”

“There is no commercial-off-the-shelfs (COTS)

end-to-end IoT Business Solution. And it is

unlikely that there ever will be.”

22 |

IOT


USE CASES

Predictive

Maintanance

Smart

Logistics

Smart

City

Smart

Home

Connected

Health

Connected

Car

Smart

Lightning

Smart

Retail

Smart

Insurance

Smart

Grid

Smart

Parking

Smart

Manufacturing

(Industrie 4.0)

23 |

IOT HIGH-LEVEL DATA FLOW CONCEPT


Device Data

Back End/

Production

Data

Connect

Integrate

Analyze

Store

Visualize

Decision

Processes

Data Sources Integration Action Analytics

Alerts

Human

APIs

…

MES

ERP

?

24 | © 2017 Software AG. All rights reserved. For internal use only

25 |

IOT STRATEGY


1. More than 400 IoT vendors

2. No IoT vendor can deliver everything end-to-end

3. No IoT vendor will become dominant

Market

Customer

1. Customers building individual IoT Frameworks

2. IoT Frameworks combining software from multiple vendors

3. No lock-in

1. We don´t go head-to-head with the giants

2. We don´t offer an “end-to-end” IoT Cloud Platform

3. We offer best in class IoT Platform services (for Cloud and on-premise)

4. We offer best in class consulting services to build IoT Frameworks


DIGITAL BUSINESS PLATFORM PLATFORM SERVICES FOR THE INTERNET OF THINGS

Application

integration

Big Data

integration

Cloud service

integration

Event

processing

Adaptive Decision

Predictive Analytics

Visual

analytics

Pattern

detection

Artificial

Intelligence

Device

Connectivity

Device

Management Business strategy

& planning

Design &

analysis

Portfolio

management

IoT

Integration

IoT

Analytics

IoT

Hub

IoT

Modeling &

Portfolio

Management

Digital Business Platform Container

API

portal

B2B

integration

Device

Agents

Edge

Analytics

Ed

ge

Se

rvic

es

27 |

SOFTWARE AG IOT FRAMEWORK ARCHITECTURE

IoT FRAMEWORK

IoT DEVELOPMENT SERVICES

IoT INTEGRATION SERVICES

Application

Integration API

Management

Device

Integration

Condition

Monitoring

Performance Management

Location Awareness

Predictive

Maintenance

IoT

SOLUTIONS

IoT CLOUD INFRASTRUCTURE

Process

Integration

…

…

Streaming

Analytics Machine

Learning

Edge

Analytics

Predictive

Analytics … Visual

Analytics

Admin IT

SAP, CRM,

PLM, CAD,

…

External Services

Ext. Cloud

Integration,

OEM Portal, …

Partner / Kunden

APPs , Portale,

Mobile Integration

…

Devices

INDIVIDUAL

IoT SOLUTIONS

BEST IN CLASS

IoT PLATFORM

SERVICES

FLEXIBLE SYSTEM

INFRASTRUCTURE

DÜRR IOT ARCHITECTUR-FRAMEWORK S

erv

ice-

un

d P

rozess

- O

rch

estr

ieru

ng

Serv

ice G

ov

ern

an

ce

Bu

sin

ess A

lig

nm

en

t

Open IoT Framework for fast innovation

© 2017 Software AG. All rights reserved. 28

Performance

Management

Center

APT

Condition Monitoring

Predictive

Maintenance

WMS

I4.0 Platform

iTAC / PFS / . . .

iTAC.IoT.Suite

...

Manufacturing

Operations

Management

iTAC

iTAC.MES.Suite

Hybride

Integration

API

Management

EAI Enterprise

Integration

Prozess

Integration

Maschinen

Integration

Anlagen Prozesse

Sensoren

Aktoren

Maschinen

Produktionsmaschinen,

Roboter, Produkte, ...

Dürr IT

SAP, CRM,

PLM, CAD,

…

Externe Services

Ext. Cloud

Integration,

OEM Portal, …

Partner / Kunden

APPs , Portale,

Mobile Integration

…

iTAC.ARTES

Business

Intelligence ….

Container

Dienste

BigData

Analytics Rule Engine

OPC UA

Studio

NoSQL DB Factory App

Studio

Java EE App

Server

Machine

Learning

Web-/ App-

Store

. . .

Streaming

Analytics

Device

Management

Operationalize

Machine

Learning

Dashboarding/

Visualization

… Process

Automation

Third Party

Software AG iTAC

iMSAPI OPC UA

29 |

BOSCH IOT FRAMEWORK


PLATFORM SERVICES

Device

Customer

Part

ne

r &

Develo

pe

r

Service Consumer

User Front End Components, Interfaces & Platforms

(e.g. Tablet, PC, Embedded UI …)

Digital Experience Presentation Framework

Business Model specific

Building Blocks

Customer, Developer & Partner

oriented Building Blocks

Content Mgmt.

(incl. Digital Asset Mgmt.)

Digital Marketing & Campaign

Workbench

Product & Service

Configuration Pricing Engine

Fulfillment Assurance Billing

Developer

Portal Marketing

Service

Lifecycle

Support &

After-Sales

Mobility Services

Connected Industry

Smart Home

Building Automation

Smart Grid

IoT Foundational

Building Blocks

Digital Foundational Building Blocks

Master & Reference Data Management

Business Process &

Rule Management Transactional & Behavioral Analytics

360°

Data Integration

Marketplace

Sales (WebShop) Digital Marketplace

Basic Commerce Platform

Ide

nti

ty M

an

ag

em

en

t

Se

cu

rity

/ S

afe

ty /

Qo

S M

an

ag

em

en

t

Use

r E

xp

eri

en

ce

Ma

na

ge

me

nt

AP

I G

ate

wa

y (

ex

tern

al)

Enterprise Services

Enterprise Service Providers (e.g. ERP, CRM…)

Enterprise Integration

Device Application & Basic

Software Platform & Device

Security Mgmt.

Device

Communication

Device Virtualization

Semantic Management

Device Management

Infrastructure Services

Enterprise & Network Infrastructure Manufacturing Infrastructure Cloud Infrastructure

Source: Project IoT Ecosystem All building blocks can be realized Bosch internal, external and cloud-based


BOSCH IOT PARTNERSHIP

Wolfgang Beeck

CTO - DACH

March 14, 2017



32 |

SIMPLY. CONNECTED.

Bosch has set itself the goal of becoming one of the

world’s leading IoT (Internet of Things) companies.

The Bosch Group operates on all three levels of connectivity – intelligent

and connected devices, software platforms, and applications and services

– in order to provide additional benefits to customers.


Mobility Solutions Industrial Technology Customer Goods Energy and Building

Technology

33 |

OVERVIEW



35 |

INTERNET OF THINGS (IOT)

© 2017 Software AG. All rights reserved. For internal use only.

STRATEGIC CO-INNOVATION

• Bosch is a long-standing Software AG

customer.

• Current co-innovation areas for IoT &

IIoT / Industrie 4.0:

– Use of Software AG products within

Bosch IoT Cloud (BIC)

– End user tooling for Streaming Analytics

use cases

– Predictive Analytics integration (PMML)

– Joint development of BIC services

36 |

Universal

Messaging

I4.0 SHOW CASE: TEST TIME OPTIMIZATION


Real-time Pattern Detection &

Operationalization of Predictive Models

Visualization

Alarms & Actions

As-Is: Today testing equipment validates the quality of

each product at the end of assembly leading to high efforts

and costs

To-Be: Operationalize models and algorithms to reliably

predict the test result for each product based on the

correlation of different assembly data in real-time

Collaboration with

Industrial Internet

37 |

SERVICE: LOCATION AWARENESS (BOSCH IOT ANALYTICS)


COOPERATION PROJECT BOSCH SOFTWARE INNOVATIONS & SOFTWARE AG

Source: Bosch

Location Awareness

• Service of the Bosch IoT Analytics services group in Bosch IoT Cloud powered by Software AG’s Apama as scalable & performant backend service

• Monitors & analyzes different properties of geo-aware devices

For instance, if "location-aware" things cross pre-defined geo-fences, veer off route, etc.

• Integration with other Bosch IoT Suite services through Bosch IoT Hub

Source: Bosch

Source: Bosch

38 |

INTERNET OF THINGS AND INDUSTRIE 4.0

BOSCH AND SOFTWARE AG ANNOUNCE

STRATEGIC CO-INNOVATION PARTNERSHIP


http://www.silicon.de/41635282/software-ag-und-bosch-kooperieren-fuer-das-internet-derdinge/

http://www.it-markt.ch/news/2016-10-19/bosch-erweitert-sein-netzwerk

http://www.all-electronics.de/bosch-und-software-ag-entwickeln-iot-basierte-produktangebote/

http://www.moneycab.com/2016/10/19/software-ag-vereinbart-innovations-partnerschaft-mit-bosch/

https://i-magazin.at/7177/software-ag-vereinbart-innovationspartnerschaft-mit-bosch

http://www.itreseller.ch/Artikel/83219/Software_AG_geht_Innovationspartnerschaft_mit_Bosch_ein.html

http://www.bigdata-insider.de/software-ag-und-bosch-werden-innovationspartner-a-554472/

http://www.datacenter-insider.de/software-ag-und-bosch-werden-innovationspartner-a-554560/

http://www.crn.de/netzwerke-storage/artikel-111723.html

http://www.portal-21.de/industrie-4-0/artikel/iot-software-ag-vereinbart-innovationspartnerschaft-mit-bosch-1014143000/

39 |


TECHNOLOGY POSITIONING AND CO-INNOVATION – PART II

Dr. Wolfram Jost

CTO

March 14, 2017

41 |

SOFTWARE AG ACQUIRES ZEMENTIS


Follows a common technology vision

Is already integrated in Digital Business Platform

Enables smarter applications across all industry verticals

Important capability for IoT use cases

Key customer wins

AI, MACHINE LEARNING & PREDICTIVE ANALYTICS SOFTWARE EXTENDS OUR TECHNOLOGY LEADERSHIP

42 |

SOFTWARE AG IOT CLOUD


PUBLIC CLOUD VERSION Device Integration Platform

iot.softwareag.com

• Easy & quick creation of new tenants (no installation required)

• Setup and 24/7 operations

• With Apama in Q2/2017

• Device kits for fast access along with pre-configured demos


IoT Offering

Framework Approach (Public) Cloud Approach

Software AG

IoT Platform

Customer

IoT Framework Customer

IoT Framework

Software AG IoT Services

IoT

Integration

IoT

Analytics

IoT

Hub

IoT Business Modelling

& IT Portfolio Mgmt.

Customer 1 Customer 2 …


Suite Integration

45 |

In-Memory

Container

MICROSERVICES ARCHITECTURE


Messaging

Load Balancer

API Gateway/ API Portal

Microservice

Events Events

API

Dev Ops Tool Chain Event Store

Big Data

In-Memory

Container

Microservice

API

In-Memory

Container

Microservice

API

In-Memory

Container

Microservice

API

46 |

Use Coding Environments Use Low-Code Environments Use Business Applications

DBP CONTINUOUS USER EXPERIENCE


PERSONA DRIVEN APPROACH

Knowledge

Worker

DevOps

Pro Coder

Low

Coder

Business Analyst

Enterprise Architect

Identify themselves with business solutions Identify themselves with technologies

•Configuration, admin

•Deployment

•Continuous integration

e.g. Command Central

•Design, code, test

•Source control

•Performance tuning

e.g. Designer (Flow)

•App development

•Minimal coding

•Expert in requirements

e.g. Integration Cloud

•Customize parameters

•Expert in data, systems,

goals, process, org

e.g. Visual Analytics / Alfabet

•End user of DBP Apps

•Expert in their job

•App as efficiency tool

e.g. Business Console

47 |

Coder (e.g. Eclipse)

CONTINUOUS USER EXPERIENCE


DBP UX CONCEPT FOCUSED ON PERSONAS

Low Coder (e.g. Integration Cloud)

DevOps Pro (e.g. Command Central)

Knowledge Worker (e.g. Business Console)

48 |

STREAMING ANALYTICS

THOUGHT LEADERSHIP


HYBRID INTEGRATION

IN MEMORY DATA GRID

EA TOOLS

49 |

ADABAS NATURAL


INNOVATIONS 2016

1

Mainframe Optimization

• Move Natural online

workload to zIIP

• Optimize application

performance (Natural Optimizer Compiler)

Generational change

1 • Usability

• DevOps

• Intuitive Adabas

administration

1

3

1

Connectivity & Modernization

• Support extreme high volume

with Adabas Replication

• Support responsive mobile UIs

for Natural applications

Digital transformation

1 • Adabas Analytics for LUW

• Natural API Management

• Natural Business Rules

Automation

2

4

0

20

40

60

80

100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

$

Issue

Tracking

Version

Control

Fix

Approve Merge

Deploy

Test

Continuous

Integration

JIRA®

JIRA®

FishEye®

Jenkins

Confluence®

Bitbucket®

Atlassian Bamboo®

Maven™

Subversion®

Git™

SonarQube™

Apache Ant™

Business Logic

Data &

Transactions

Inte

gra

tion

Process

On-Premise

AP

I

Mobile

Devices

Web

& Portal

IoT

Clo

ud

(PaaS

)

Services & Events

Integration In-memory

Data Analytics &

Decisions

Cloud

SaaS

Business

& IT

Transformation

Customer, Partner,

Employees

Services & Events

API

Services

Digital Apps and Services

Packaged Applications

Mainframe, AS/400

IoT

50 |

Q&A



Investor Relations

Uhlandstrasse 12

64297 Darmstadt

Germany

phone: +49 (0) 6151 / 92 1900

fax: +49 (0) 6151 / 9234 1900

softwareag.com

e-mail: [email protected]

mailto:[email protected]

52 |