Embed Size (px)
DESCRIPTION
Citation preview
Capitalising on US New Media and Entertainment
2
The USA – State of the Union
Recession is over!
3
Per Capita GDP
4
$0 $10,000 $20,000 $30,000 $40,000 $50,000
India
China
Mexico
Germany
Japan
UK
Canada
USA
Per Capita GDP at PPP Key Wealth-Related Issues and Trends
The United States is the wealthiest large economy in the world.
US per capita GDP growth levels have been pulling away from other
developed markets.
The US has larger wealth disparities than Europe or Japan, with more rich people in the US than anywhere else.
Percent of Households by Earnings
5
Click to add title
By international standards, the United States has the world’s largest upper classes and is the world’s wealthiest large country. However, six percent of the population also
lives in serious poverty, although this number has been reduced by 50% since the mid-1990s.
Household Breakdown by Earnings (US$)
100.0%
94.3%
81.4%
59.5%
0% 20% 40% 60% 80% 100% 120%
Above $5,000
Above $10,000
Above $25,000
Above $50,000
Growing Cities
The United States is home to 16 of the world’s 30 largest city
economies.
Source: PwC
0 200 400 600 800 1,000 1,200
Washington
Philadelphia
Mexico City
Osaka/Kobe
London
Paris
Chicago
Los Angeles
New York
Tokyo
Total GDP at PPP (Bil. US$)
Largest US Urban Centres
Source: World Gazetteer
Population Growth
Population Growth
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
1950 1970 1990 2010 2030 2050
Total Population
The United States is the most populous country in the developed world. Unlike Europe and Japan, which face a major demographic crisis, the US population continues to grow
due to immigration and a higher birth rate. This growth should further enhance America’s strategic position in the coming decades.
Source: US Census Bureau
Demographic Implications
2
The United States will add more people to its population than all other
developed markets combined over the next twenty years.
The US, like the rest of the developed world, is experiencing major growth in the number of elderly people, but
the average age remains below Europe’s or Japan’s.
The US enjoys one of the world’s most favourable demographic situations in the 21st century. It’s working-age population will continue to grow, while the productive
segments of society will continue to constitute a large portion of the US population.
Click to add title
2
Entertainment & New Media Landscape in the United States
Click to add title
A Fight For Attention
Mobile is Exploding
Click to add title
2
Click to add title
2
ACADEMY AWARDS
SOCIAL MEDIA
2
Australia vs. USA
Social social everywhere
HONG KONG ADS
The Bottom Line
2 things are clear:
•the amount of content we consume will increase
•the way we consumer it will continue to broaden
Same story….
•Film
•Music
•Gaming
•TV
•Books
•Newspapers
•Online media
= ?
Keys to Success
•New Platforms & Customization
•Direct to Consumer
•Focus on partnering and J/Vs
2
So what does this tell us?
2
Where are the opportunities?
2
How should I capitalize onthe USA?
Keys to the USA
•Do your research, know your product, know the competition •Do you have the capital to invest and execute?
•Prepare a detailed business plan
•US Customers are interested in market entry strategy
•Be assertive in communications and negotiation
More keys…
•Think long term!
•Have a presence in the US
•Engage someone locally
•Ensure you can deliver
•Set up a US entity
And lastly….
And…what about Austrade??
