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CAPS MANITOBAwith Hugh Culver
PROBLEMS• Money makes our decisions
• Wait for bookings
• Chase “techie” solutions
• Don’t invest in product
• Poor systems
• Weak disciplines.
www.ExpertsEnterprise.com
TODAY•A formula for success
•Goals
•Enterprise thinking
•Build your calendar first
•Sales Funnel with content
•Products
•Building a freedom team
•Systems
•Webinars.
•Before/During/After units
•How to micro-outsource
•Write faster and better
•Fast ways to grow your list
•Super easy testimonials
• 1:1 attention for you.
Afternoon
PASSION => HUNGRY AUDIENCE
ENTERPRISE FORMULA
• GOALS• PRESENTATIONS• PRODUCTS• CAMPAIGNS• LIST BUILDING• COMMUNITY• SYSTEMS• DISCIPLINE.
STEP UP WITH GOALS• income• bookings• writing• products• campaigns• “Investment” presentations• conferences/learning• S/M platform• web site• blog/podcast/guest blogs/video• building your team • master mind group/coach/mentor • time off/Retreat • skill development.
www.HughCulver.com
Build your calendar first✓ Travel, Family, R&R, Stat holidays
✓ Bookings/Holds
✓ Live Events
✓ Interviews
✓ Teleseminar/Webinars
✓ Education
✓ Release Articles/Reports
✓ Release CD/DVD’s
✓ Blogs
✓ Podcasts
✓ Books, Workbooks
✓ Writing retreats.
Build your calendar first
Build your calendar first
hughculver.com
ee.com blog
ee podcast
hc.com blog
bookings
holds
kindle-free
events
GMAB webcasts
$
affiliates
webinars
guest posts
campaignsblog
YouTube
S/Mpresentations
interviewspodcast
Opt-In
nurture
Webinars/Teleseminars
Webinars/Teleseminars
• Adds value
• Create new content
• Pull new leads
• Make an offer
• Learn from attendees
• Valuable recording.
Emails to list
Purcha$e product
Web site Opt-in Design
www.HughCulver.com
your website
1) Provide value 2) Collect names3) Sell products
Auto Responder sequence(deliver product and nurture)
Deliver product
Opt-in
Add contacts to list
Publish blog
Announce campaign/
event
Win clients with Webinars – A to Z
set up for your first webinar.
−" Consultation−" Complete “How To” guides−" Webinar platform−" Set up webinar−" Create 2 email campaign and S/M posts−" Update website−" Pre-event sound check−" Live support−" After Unit coaching.
www.ExpertsEnterprise.com
INVEST IN PRODUCTS
• Already purchase/consume?
• Serve the most people?
• What do I enjoy?
• Least cost/effort?
• Create revenue?
• Do immediately, 2nd, 3rd, etc?
YOUR Expert’s Enterprise
S p e a k i n g
Public seminars
Membership programs.
host a Conference
Leader forums
Break out sessions (at conferences)
Coaching
Seminars (in house)
Emcee
Retreats
consulting.
Video tutorials
On-line courses
Books
DVD/CD packs.
Workbooks (BOR or with sale)
Kindle
Ebooks
affiliate sales
Client options Self hosted Products
KEYNOTE
FACILITATION
webinars
HC.com Blog
VidsGuest postsKindle
Book
Interviews
WebcastsOpt-in gift
Articles
EE.comPodcast
Guest posts
Blog Vids
Opt-in gift
Resources
Interviews
Articles
Affiliate salesWebcasts
hughculver.com
hughculver.com
hughculver.com
hughculver.com
Kindle select• 70%
• control over price
• up to 5 free days (every 90)
• paid for loans.
www.ExpertsEnterprise.com
OPT-IN PRODUCTS
• Check list
• Self assessment tool
• eBook
• Article
• Audio lesson
• Screen capture lesson
• Video lesson
• Video presentation
• Resource list.
Screenflow example
www.HughCulver.com
Building Your Team
Experts Enterprise
Office
Web pages
Web design
Audio editing
Video
Transcribing
Typing
Bookkeeper
AcctingS/Media Graphic
design
Printing/w.books
post blogs
book covers
podcast edit/post
book layup
www.HughCulver.com
SYSTEMS OF SUCCESS
• Before/During/After Units
• Writing
• Webcasts
• Blogging
• Enquiry Follow up
• Collecting Contacts
• Meeting Planner Resources on-line.
hughculver.com
hughculver.com
hughculver.com
A/VIntro.
Bio.Pics (lo/hi).
Detailed prog. desc.
C.T.A.
TODAY•A formula for success
•Goals
•Enterprise thinking
•Build your calendar first
•Sales Funnel with content
•Products
•Building a freedom team
•Systems
•Webinars.
•Before/During/After units
•How to micro-outsource
•Write faster and better
•Fast ways to grow your list
•Super easy testimonials
• 1:1 attention for you.
Afternoon
www.HughCulver.com
Invoicing System
Proposal
Traditional
Better System
Contract2nd
invoiceTravel
expenses
Proposal,contract
1st Invoice
(including travel est)= 50% Ttl
2nd invoice
= 50% Ttl
1st invoice
typing service
CSV file
upload to CRM
campaigns
gift sent out
nurture emails.
welcome
receive gift
+1 day e-tip
+1 week e-tip
offer product
+1 week e-tip.
www.HughCulver.com
hughculver.com
Campaign systemsBlog
postingEvent
campaignVideo shoot
Podcast
Mind map Mind map Mind map Invite
Draft/edit/final 3-4 emails Flip chart Interview
Tweets Script Shoot Intro/outro
Image Web page Edit (light) Edit
Keywords Load emails Vimeo/Youtube
Upload
Post/format Host show Blog post Post blog
Bufferapp Recording out
HC time 1.5 hrs/post 2 hrs/event 0.5 hrs/vid 2 hrs/post
Outsource $1.80/post $25/event $12/vid $2.5/post
Topics and Micro-Topics
• The tools, Books, Systems and Resources that helped us the most.
• Is your work changing lives? Here’s how to tell.
• What’s ACTUALLY important to think about in your business.
• 10 fastest ways to become and even better writer.
• What publishing 500 blog posts taught me about rocket science.
Topics and Micro-Topics
• The difference between the wise and the foolish
• How do you become and overnight success?
• How to get rid of professional isolation and loneliness - for good.
• Is your destiny leaving you clues?
• How to find time for the important project?
• Why you-Yes, You!-should consider writing a book.
Topics and Micro-Topics
“When a prospect calls – 5 ways to win the sale without sounding like an idiot”
• “Grow your sales one person at a time”
• “Show your personality”
• “Lists, lists, lists-do you have too many of them?”
• “Pick a lane-make more income by doing less”
• “Turn on non-work.”
Create a new speech
• Mind dump
• Mind map
• Template
• Design
• Edit
• Test.
Mind DumpTemplate
•The PROBLEM
•My STORY
•The SOLUTION
•The MAIN POINTS
•Do’s and Don’ts
•Next STEPS.
The secret template
Video testimonial example
ADDING TO YOUR TOOLBOX
• Dropbox
• 1password
• Screenflow/Camtasia
• Vimeo
• Survey Monkey
• Evernote
• Mail Chimp
• Instantteleseminar
• Meeting burner.
www.ExpertsEnterprise.com/resources
