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Capstone Campaign Project: Nassau Suffolk Services for Autism
1
Capstone Campaign Project: Nassau Suffolk Services for Autism
By: Vanessa Major
Capstone Campaign Project: Nassau Suffolk Services for Autism
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I. Communication Audit
a. Overview and Background…………………………………………………..Page 4
b. Key Stakeholders……………………………………………………......…. Page 4
c. Stakeholders Attitudes………………………………………………………Page 5
d. Content Analysis………………………………………………………….....Page 6
e. Qualitative Research Summary……………………………………………...Page 8
f. Quantitative Research Summary……………………………………..….... Page 10
g. Research Findings Summary…………………………………………..…...Page 11
II. Public Relations Campaign
a. Overview of Background Research………………………………………..Page 15
b. Priority Audiences……………………………………………………...…. Page 16
c. Key Findings…………………………………………………………….…Page 17
d. Goals and Objectives………………………………………………………Page 18
e. Messages and Themes………………………………...……………..…...Page 18
f. Strategies…………………………………………………………………...Page 21
III. Implementation
a. Synopsis/Tactics ……………………………………...……………………Page 24
b. Staffing/Budget…………………………………………………………. Page 26
c. Calendar….………………………………………………………………..Page 27
IV. Evaluation
a. Synopsis………………………………………………...……...………...Page 29
b. Tactic Analysis……………………………………………...……………Page 29
V. Discussion & Conclusion
a. Review and Closing Thoughts…………………………………........……..Page 32
Capstone Campaign Project: Nassau Suffolk Services for Autism
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VI. Appendix
a. Testimonials………………....……………………………………………Page 34
b. Supportive Materials……………………………………………………. Page 36
Capstone Campaign Project: Nassau Suffolk Services for Autism
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Communication Audit
Capstone Campaign Project: Nassau Suffolk Services for Autism
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Organization Overview
Nassau Suffolk Services of Autism (NSSA) is a non-profit organization located on Long Island,
New York and has dedicated over 30 years to the education and treatment of individuals with
autism spectrum disorders. It strives to provide resources to individuals with autism as well as
provide support to their families with the aim of assisting them in achieving a fuller life. NSSA
provides comprehensive treatment modules and training programs that benefit those living with
autism. NSSA offers educational programs at The Martin C. Barell School, consultation services
to a variety of Long Island school districts, in-home respite services, a Saturday recreational
program, an adult services program, an assistive technology, and a summer camp program.
The Martin C. Barell School and the adult services program provide its services in a small
capacity, catering in total to 55 clients. This volume allows the organization to be unique
whereas it is able to tailor its services to each client as needed. The aim of these services is to
allow individuals living with autism to overcome challenges they may face in their everyday life.
Each program is executed by trained staff members that are supervised by master’s or Ph.D.
level psychologists and special educators.
NSSA has a strong reputation and does a great job in providing services to their clients. Their
positive image is mostly covered internally and as a well-known autistic individual service
provider on Long Island, however it is lacking in media coverage. NSSA’s media content is
limited to one-liners in other organizations’ articles and press releases. It is difficult to compare
how well NSSA is doing in keeping with current trends in their industry as documentation and
coverage is little to non-existent.
In conducting a public relations audit, the researcher identified solid assets of the organization.
NSSA has a great foundation and staff that are invested into the cause, the progression of the
organization, and the onboarding of new initiatives. Employees are invested into the mission and
think of their colleagues and clients more so as family. The organization is aware of its brand
identity and provides services that are unique to adults living with autism, which is not a popular
service. The organization’s uniqueness makes it quite marketable and in a great place to gain
exposure. The work that’s done with children and adults living with autism is remarkable and
vital on Long Island. The opportunity NSSA has in contracting its services with schools affords
it the ability to widen its reach. NSSA has strong local partnerships and stakeholders that invest
into the growth of the organization. NSSA is open to new initiatives, which has resulted in
working with Hofstra’s PR undergraduates and thus far to create new strategies. NSSA is aware
of its challenges and is working diligently toward bettering its reach.
Key Stakeholders
NSSA has a variety of individuals, businesses, and organizations that partner with it to fulfill its
philosophy of serving the autism population on Long Island. The organization’s success is due in
part to its core internal stakeholders which are their 50+ employees. In support of its mission, all
staff must embody components that support the values of the organization. Ensuring all staff is in
unison with the goals of NSSA is vital to effectively communicate the organization’s messaging.
Of their 50+ staff members, each has countless responsibilities and perspectives that contribute
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to the organization’s mission. The Special Education teachers/Behavior Analysts, Management
Team, Development PR Team and Board of Directors are the foundation of the organization.
NSSA is overseen by a Board of Directors, which is comprised of eight members. President
Lawrence A. Ceriello, Vice President Bram D. Weber, Treasurer Allen Perl, CPA, Secretary
Gerard Weldon, Director William Akley, Director Gayle V. Fremed, Director Joseph Keenan,
and Director David Stollwerk. The Board of Directors determines the organization’s direction,
mission, purpose and organizational planning. The Management Team is responsible for direct
client/student programmatic performance and is comprised of eight members, Executive Director
Nicole Weidenbaum, Associate Executive Director Kathy Mannion, Principal Deborah Kennedy,
Director of Clinical Services Jayne Eaton-Bove, Senior Behavior Analyst Michelle Banville,
Assistive Technology Director Michael J. Cunningham, and Director of the Office of Person
with Developmental Disabilities (OPWDD) Jason Watson. NSSA’s Development Team consists
of four staff members, Associate Executive Director Kathy Mannion, Development Coordinator
Connie Grassle, Development Specialist of PR & Communications Jen O’Malley, and
Development Specialist of Social Media & Communications Bettye Rainwater. Each of these
internal stakeholders provides their expertise to enhance programs NSSA provides to its clients.
NSSA also works with 30+ special education teachers whose names were not disclosed, these
educators work onsite at the Martin C. Barell School as well as other school districts on Long
Island.
Vital external stakeholders consist of individuals from local schools, businesses, organizations,
and individuals within the community. They are the Commack High School Boys Varsity
Tennis Team, West Babylon High School, Stella’s II Pizzeria, Teachers Federal Credit Union,
Wheatley Plaza, Ronald McDonald House Charities of the NY Tri-State Area, Kiwanis Club of
Huntington, Children’s Foundation Inc., Association for the Help of Autistic Persons, Carly’s
Kicks for Cures StructureTone, Women’s Group of the Greens Inc., Bike to the Beach, The Jack
Fanning Memorial Foundation, Jack Run’s for Autism Awareness, Nassau County AHRC
Foundation, The Ann Schermerhorn Foundation, Winter Brothers, Tyler Fazzari, Autism Speaks,
and North Shore Autism Circle. Many of NSSA’s stakeholders double as donors and individuals
that provide clients with opportunities to work within their organizations. These stakeholders
work with NSSA to coordinate and participate in community-based events. NSSA contracts
services with local high schools and partners with organizations like Autism Speaks and North
Shore Autism Circle. NSSA also holds yearly events with Carly’s Kicks for Cure, Tyler Fazzari
and Birthday Back, Bike to Beach, and Winter Brothers – a private sanitation company. One of
their chief external stakeholder is Autism Speaks as it bridges individuals needing services and
resources to organizations within the community. The website does not disclose the number of
clients that participate in the events.
Key Stakeholder Attitudes
Stakeholder Autism Speaks is a vital link in bridging NSSA’s services to the community and
partnering with them to provide the ultimate servicing experience. Autism Speaks has articles
and testimonials featured on their site referring to NSSA’s services. Autism Speaks posted a
testimonial on its website referring to Shelly Ourian, then intern at NSSA. The testimonial
showed her positive experience around working with students and staff. She highlighted “the
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opportunity to familiarize myself with the classroom setting that was beneficial” this experience
later led to her obtaining a permanent position within NSSA. Also, Jack’s Run for Autism
Awareness holds an annual run/walk that supports the organization’s mission. In an article
written by Dana Klosner-Wehner on Port Washington Patch, entitled “Run, Walk to Raise
Money for Autism” sponsoring partner Michael Miranda from a local law firm states “NSSA
provides wonderful services for autistic children, adults and their families.” The article goes in-
depth on the importance of services offered by NSSA and that it’s a great support for families of
individuals with autism. It highlights the importance of educating on awareness, and speaks to
the cost in running a program of this nature and the importance of having events such as Jack’s
Run to support NSSA.
Other commentary and reviews can be found on NSSA’s social media pages such as Facebook
and Twitter. Statements such as “The staff, the kids and the families are great!” and “Great
school and great teachers!” reflect the diligence and quality services NSSA provides. Such
commentary further cements the positive relationships NSSA has with its donors, stakeholders,
parents and clients. Additional commentary can be found on NSSA’s blog on its website. There
were no ratings on the organization other than the Better Business Bureau website, which listed
the organization as being in good standing.
Content Analysis
NSSA has a strong reputation and does a great job in providing services to their clients. Their
positive image is mostly covered internally and as a well-known autistic individual service
provider in Commack, Long Island, however it is lacking in media coverage. NSSA’s media
content is limited to one-liners in other organizations’ articles and press releases. Many articles
and mentions of the nonprofit are outdated and quite brief. It is difficult to compare how well
NSSA is doing in keeping with current trends in their industry as documentation and coverage is
little to non-existent.
The study consisted of media content covering NSSA and its competitor Autism Speaks over the
past six years, from May 2011 to November 2016. Two of the media coverage pieces covered
NSSA and the remaining three covered its competitor Autism Speaks. The purpose of this
analysis is to evaluate NSSA’s media content. Categories include the day of the week the story
was published, visuals utilized relevant/irrelevant, and the article’s length.
Karen Talley of the Port Washington News, wrote the article Student Donates All B’Day Gift
focused on Tyler Fazzari, a 10-year-old focusing on raising money for charity and what it means
to him to raise monies to donate to NSSA. The article was posted online, Tuesday, January 20th,
2015. The story took an emotional appeal, featured a small portrait of Fazzari and a five-
paragraph article.
Dana Klosner-Wehner of the Port Washington Patch covered a story on Run, Walk to Raise
Money for Autism posted to the online publication on Wednesday, May 11, 2011. The article
Capstone Campaign Project: Nassau Suffolk Services for Autism
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focuses on raising money and awareness for NSSA. The length of the article is positioned in one
column and is half a page long. There is one mid-size relevant photo of a runner and 26
irrelevant visuals.
Katie Demeria of the Richmond Times wrote SunTrust, Autism Speaks host financial planning
workshop on Saturday which covers helping disabled individuals and their families meet
financial challenges that arise when caring for disabled individuals. This article mentions
SunTrust and NSSA’s competitor Autism Speaks partnering to bridge the gap for families
experiencing hardship while providing services to their loved ones. This article was posted on
Wednesday, October 12, 2016 via the online publication. This story has an informative focus
where there is one relevant 2x5 picture of two individuals receiving financial counseling, 15
irrelevant visuals and a page full of written content.
Lynda Brendish, writer from Entertainment Tonight ET, wrote Molly Sims, Kevin Frazier and
More Turn Out for Autism Speak Gala L.A., which focuses on NSSA’s competitor Autism
Speaks. The story used an informative, emotional and entertaining angle whereas it merged
awareness, fashion and celebrities to promote the cause. The story was posted on Friday,
September 30, 2016. The article has written content, was positioned in four sections and all
photos were relevant to the article as they are three small full shot visuals of celebrity attendees
and three larger shots.
Suburban Trampoline Parks Offer Modifications for Kids with Autism covered by ABC7
Eyewitness News was posted online Tuesday, October 7, 2016. This story contains both written
and video content that focuses on the Jump Sky High for Autism Speak kick-off party. The story
was positioned in one column with four paragraphs and used a short video of children and
families interacting.
The two articles found on NSSA both embody appeal through visuals and emotions. It was
difficult finding news coverage from local channels/networks about the organization. The articles
that were identified showed a small percentage of the work the nonprofit does, however, they
contained quality content and visuals. As opposed to NSSA, Autism Speaks is a nationally
recognized organization and has a better internet presence.
Qualitative Research Method – Phone Interview
What?
For the phone interview, the researcher decided to focus on the organization’s internet presence
and aimed to get a better grasp of the organization’s public relations background. The phone
interview took place with a Development Coordinator whom wears different hats and is
Capstone Campaign Project: Nassau Suffolk Services for Autism
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knowledgeable in this area. The phone interview lasted between 30-45 minutes. As a small
organization that is limited by New York State mandate and nonprofit guidelines, obtaining both
internal and external perspectives are vital.
Why?
The researcher’s aim was to obtain a better sense of the organization’s public relations past,
present, and further. Specifically, to understand the perspective of an internal stakeholder that
has a vital impact on day to day process flow and on future changes. The researcher’s goal was
to understand how decisions are made regarding communication, web presence, and staff
responsibility to ensure best practices are in place to gain adequate exposure.
How?
The researcher conducted phone interviews to get an in-depth overview of internal processes and
communication strategies. The interview consisted of 12 questions that varied between
organization practices to employees, internal interests and attitudes.
Results
When speaking with this mid-level staff member, the researcher was able to obtain greater
knowledge of the organization’s challenges and new opportunities on the horizon. The staff
member was quite pleasant and knowledgeable in most areas of the organization. There was a
clearer understanding of the organization’s past, its current communication challenges and its
importance of fundraising. As a nonprofit, it receives grants and those funds have restrictions on
how it can be allocated. NSSA is mandated by New York State law, which regulates how many
students can be on-site, and restricts expansions and funding for staffing. Since NSSA has a
school on-site, it must comply with the New York State Education Department which limits
some aspects of operation.
NSSA is unique in a way that although it is a small nonprofit, because of the population it
provides services to, it must comply with certain regulations that can be limiting to its reach.
This organization is exceptional as it is one of a small number of organizations that provide
services to adults with autism. NSSA is a hub for all sorts of educational and supportive
resources for individuals with autism. Although the organization is quite marketable as it offers
services to an audience that is relevant in New York, given the population it caters to, marketing
to build awareness and increase media presence is difficult as privacy poses a great challenge.
Another challenge NSSA faces is the onboarding new staff because NYS will not pay for schools
such as this organization. Although the organization is restricted in certain things it can do, it has
found a way to increase its reach by teaching teachers how to communicate to this population
and branches out into school districts on Long Island that hire them for services. Through the
phone interview, it was found that autism has drastically transformed since NSSA was
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established 1983. At that time, autism was 1in 1000, now autism is 1 in 66 for girls, and 1 in 56
for boys. The interviewee was quite knowledgeable about this history and changes of the
organization. Staff are well equipped with knowledge and are dedicated to genuinely helping
individuals with autism.
In the researcher’s second interview with NSSA’s communications staff, four questions provided
a robust picture of the organization’s public relation tactics. The organization is working with
Hofstra undergraduate students that provide a different perspective on how the public views the
organization. In that current partnership, the students and staff are working to implement a
creative campaign. The phone interview revealed new initiatives staff are working on to reach
audiences outside of Long Island, promote on social media, and other ways it can help the autism
community. The interview also revealed that staff is aware of the organization’s weaknesses and
is receptive to collaborating with outside sources to bridge the gap in its social media reach.
Staffs are dedicated and willing to go the extra mile for the organization’s future. Key
stakeholders are aware of the issues and continue to push through challenges to meet its goals.
Quantitative Research Method – Survey
What?
The internal survey was distributed to 10 to 30 employees in the office via email and web link.
The survey consisted on ten questions that focused on employee’s attitudes toward the
organization, its direction, its culture, current state of employee development, relationships, and
current views of its publicity. The external survey was distributed to 10 – 40 random individuals
via web link. This survey consisted of 10 questions that focused on an individual’s relationship
with autism, their knowledge, how they would learn, as well as their thoughts on NSSA’s
websites and platforms. The questions gave both employees and strangers the ability to be
anonymous and answer freely. Both surveys only consisted of dichotomous questions.
Why?
The researcher’s goal with the internal survey was to understand employees’ attitudes and to get
a sense of how they felt about the state of the organization regarding management, culture,
receiving support and their thoughts regarding NSSA’s online presence. The researcher’s goal
with the external survey was to confirm the researcher’s position on NSSA’s online presence.
How?
For the internal survey, each question was purposely designed to answer questions by simply
agreeing or disagreeing. The researcher understood that the population NSSA deals with takes
Capstone Campaign Project: Nassau Suffolk Services for Autism
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much work and patience, and did not want employees to feel burdened or stressed with an
exhausting survey. So, it was important to do a quick web link survey that is easy to pull up on a
user’s phone. The researcher took the same approach for the external survey as it is understood
that people are busy and less likely to take a survey they necessarily have no urge to care about.
This survey consisted of questions that can be answered by simply choosing yes, no, or N/A.
Results
For the internal survey, the web link was provided to 30 employees; at the end of the survey
period, only 10 responded. The first question in the survey asked employees during their time
with NSSA, would they say the workplace culture aligns with the organization’s mission
statement. Three answered neutral, four answered agree, and three answered strongly agree. The
next question asked employees if NSSA provided them with enough resources and support for
employee productivity. Three answered neutral, five answered agree, and two strongly agreed.
The researcher’s next question asked about management’s openness to a paradigm shift in
internal processes. Two disagreed, five answered neutral, two agreed, and one strongly agreed.
Other questions asked about relationships with clients and other partnerships, overall those
received positive feedback. The most important questions asked related to the organization’s
exposure and online presence. The survey asked if participants thought NSSA should place more
emphasis on media platforms. Several participants answered agree and three strongly agreed.
Also, the majority of participants thought that management is open to change.
For the external survey, the web link was provided to 40 random participants; at the end of the
survey period, 38 responded. The first question on the survey asked participants to answer yes,
no, or N/A on whether they have any friends or family with autism. The results showed 17
answered yes and 21 answered no. The next question asked participants if they have ever heard
of NSSA; three answered yes and 35 answered no. Another question asked about google
searches and how users felt about their inquiry results not being found on the first page and if
they would negate the search. The researcher wanted to confirm thought of NSSA’s need to
increase its SEO. However, 29 participants answered no to negating the search and nine
answered yes. The most important questions in this survey focused on whether users thought the
organization’s social media platforms were appealing and their thoughts on a business’s
seriousness to its cause, when its websites are not up to date. The social media questions
confirmed the researcher’s beliefs that NSSA needed to work on these platforms to maximize
traffic to its message.
Overall, the internal survey provided various perspectives on how employees feel about the
organization. It was the researcher’s hope to reach a larger number of internal stakeholders to get
an even better sense of most employees’ attitudes. However, this was a gain as it assisted the
researcher’s assessment of the organization. As for the external survey, the researcher received a
vast perspective on how the outside world views an organization they are not quite familiar with
as well as how high quality social platforms they are familiar with are necessarily bridging
Capstone Campaign Project: Nassau Suffolk Services for Autism
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audiences to a cause. The survey showed the researcher that quality media presence is vital for
exposure. There is no doubt that employees are passionate about the work they do, but there are
some changes to be made to maximize the work that comes out of the organization.
SWOT
Strengths
NSSA has a great foundation and staff that seems to be onboard for new initiatives. It provides
services to adults living with autism, which is not a popular service. This makes it marketable
and in place to gain exposure. They are aware of its challenges and are working toward bettering
its reach.
o The organization has a blog, social media platforms such as Facebook and Twitter, as well as
a newsletter. Its website has an events calendar which is important in informing its publics of
upcoming activities.
o The website provides an option to donate as well as lists individuals, businesses and
organizations that have contributed and raised awareness for autism.
o NSSA has solid partnerships with organizations that have the ability of further promoting
awareness and bringing publicity to the organization.
o Events involve the community and internal entities such as staff and clients/students.
o They work with an estimated 300 students through their consultation services.
Weaknesses
The researcher thinks there’s a need for additional staffing in the development office as the
organization needs more hands-on deck with regard to tackling all social media platforms. NSSA
is a special organization that has to comply with guidelines as they receive grants as well as have
to follow New York State guidelines. This is challenging to onboard new staff, increase students,
and add new services as there are specifics as to what monies are allocated and what it can be
used for.
o The blog lacks much client/client families and/or stakeholder commentary. Posts are only
made when there are events. Blog can use revamping and improved visuals.
o The organization does not have a social platform that shows ratings on the services provided.
o Social media is not updated frequently and lacks engaging content.
o The organization’s website is the first impression to clients/customers that are seeking
service and lacks high quality content.
o The website’s blog, donate page and newsletter needs a facelift to become more appealing
and user-friendly.
o Donors are reluctant to use social media and participants chose to remain anonymous.
o Not much in-depth information on the organization and it is difficult to find current
information, articles, or videos.
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o There is no mechanism in place to rate how well the nonprofit is doing.
o Up to age 21; limited to 25 students, so there is a waiting list and they are bound by state law,
which prevents them from expanding.
o Limited to 30 adults in the adult service program.
o Bursting by the seams, rents four rooms for adult services.
Opportunity
o Working with Hofstra undergraduates is a great move as students are eager to learn and they
can provide fresh ideas.
o NSSA has a great cause and has a consumer/client base that benefits from its servicing. It has
the opportunity for additional media growth.
Threats
o The organization needs to be cautious of new services and staff that they onboard, to prevent
being in noncompliance with NYS regulations and grants.
o Some of NSSA’s stakeholders/partners double as competitors and that can pose a threat to
establishing a stronger identity. For example, Autism Speaks has a bigger media presence
and is well known.
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Public Relations Campaign
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Overview of Background Research
Nassau Suffolk Services of Autism (NSSA) is a non-profit organization located on Long Island,
New York and has dedicated over 30 years to the education and treatment of individuals with
autism spectrum disorders. It strives to provide resources to individuals with autism as well as
provide support to their families with the aim of assisting them in achieving a fuller life. NSSA
provides comprehensive treatment modules and training programs that benefit those living with
autism. NSSA offers educational programs at The Martin C. Barell School, consultation services
to a variety of Long Island school districts, in-home respite services, a Saturday recreational
program, an adult services program, an assistive technology, and a summer camp program. The
aim of these services is to allow people living with autism to function better in their everyday
life. Each program is executed by trained staff members that are supervised by master’s or Pd.D.
level psychologists and special educators.
Priority Audiences
Tactics focus on the internal stakeholders such as clients, family members, businesses, and
donors. Stimulating these audiences is crucial as they are instrumental to the nonprofit and the
success of proposed strategies.
o Donors: are influencers that invest in the movement of the nonprofit through funding.
o Clients: are influencers of the services the nonprofit provides and shapes the direction they
are headed in. A client’s condition dictates the treatment regimen needed.
o Businesses: are influencers as they have the opportunity to spread the word and also are vital
components in providing work for clients.
o Employees: are influencers as they are tasked with upholding the organization’s mission and
principles.
Internal Publics
Board of Directors determine NSSA’s direction, mission, purpose and organizational planning.
o President Lawrence A. Ceriello
o Vice President Bram D. Weber
o Treasurer Allen Perl
o Secretary Gerard Weldon
o Director William Akley
o Director Gayle V. Fremed
o Director Joseph Keenan
o Director David Stollwerk
The Management Team is responsible for direct client/student programmatic performance and
is comprised of eight members.
o Executive Director Nicole Weidenbaum
o Associate Executive Director Kathy Mannion
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o Principal Deborah Kennedy
o Director of Clinical Services Jayne Eaton-Bove
o Senior Behavior Analyst Michelle Banville
o Assistive Technology Director Michael J. Cunningham
o Director of the Office of Person with Developmental Disabilities Jason Watson
The Development Team is responsible for new initiatives, social media and brand awareness.
o Associate Executive Director Kathy Mannion
o Development Coordinator Connie Grassle
o Development Specialist of PR & Communications Jen O’Malley
o Development Specialist of Social Media & Communications Bettye Rainwater
External Publics
The following businesses, schools, foundations, and organizations work together with Nassau
Suffolk Services for Autism in building awareness, providing donations and opportunities for
clients to work in their establishments. These partnerships assist NSSA in the work they do.
o The Commack High School Boys Varsity Tennis Team
o West Babylon High School
o Stella’s II Pizzeria
o Teachers Federal Credit Union
o Wheatley Plaza
o Nassau County AHRC Foundation
o StructureTone
o Association for the Help of Autistic Persons
o Kiwanis Club of Huntington
o Children’s Foundation Inc.
o Carly’s Kicks for Cure
o Jack’s Run for Autism Awareness
o Women’s Group of the Greens Inc.
o Bike to the Beach Organization
o The Jack Fanning Memorial Foundation
o Winter Brothers
o Tyler Fazzari
o Autism Speaks
o The Ann Schermerhorn Foundation
o Ronald McDonald House Charities of the NY Tri-State Area
o North Shore Autism Circle
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Opinion Leaders/Influencers
Steve Israel
Steve Israel is a congressman that has represented the north shore of Long Island which includes
Queens, Nassau and Suffolk counties since 2001. He has been involved with NSSA. He uses his
influence and audience to increase awareness and donors. Information about the nonprofit has
been posted on his social media accounts. He occasionally visits the school and one of his visits
was highlighted in the nonprofit’s blog: http://www.nssa.net/happy-birthday-congressman-israel/
John Flanagan
John Flanagan is a senator that has many ties to Long Island and has been committed to
supporting the needs of the Developmental Disabilities community. The senator has been
instrumental in helping the nonprofit secure funding for the building the program currently
utilizes. Senator Flanagan provides donations and also uses his audience to spread the word. His
work has been highlighted in NSSA’s Winter 2016 newsletter: http://www.nssa.net/wp/wp-
content/uploads/2016/04/NSSA-24-Winter-2016.pdf
Primary Research & Key Findings
The content analysis provided a clearer understanding of the organization’s past, its current
communication practices, and the importance of making changes to revamp its media presence.
The analysis was crucial as it showed the nonprofit’s lack of media coverage. NSSA works with
a delicate population of individuals and in interviews and on-site visits, families and care givers
of clients are protective of their identities and information. NSSA is governed by the same
HIPPA laws as health providers as they facilitate treatments for clients on-site. Having media
coverage on-site to highlight the services has been difficult as confidentiality plays a major role.
The content analysis helped the researcher have a better sense of the issues and provided a basis
on which the campaign can be built around. The analysis allowed for a better sense of where
NSSA could improve. NSSA needs to be visible on Instagram and SnapChat as these platforms
have the ability to bring a fresh and modern feel to what they have been doing. The organization
had an Instagram page that had not been utilized for months. That in part had to do with staffing
and lack of content.
The qualitative research allowed for an in-depth discussion of the issues the organization faces
as well as what’s going well for the organization. NSSA has a great foundation and staff that are
invested into the cause, the progression of the organization, and the onboarding of new
initiatives. Employees are invested into the mission and think of their colleagues and clients
more so as family. The organization is aware of its brand identity and provides services that are
unique to adults living with autism, which is not a popular service. NSSA’s uniqueness makes
them quite marketable and in a place to gain exposure. The qualitative research revealed where
the organization has issues. Staffing plays a role in why social media platforms have gone
Capstone Campaign Project: Nassau Suffolk Services for Autism
18
without quality visuals and content as one employee mans it. Another reason is business has been
conducted in a certain way for many years and it is difficult to change structure when there is a
sense of complacency. The nonprofit was unaware of SnapChat and how that platform could be
utilized. The nonprofit Instagram page was not initially found in the content analysis and is not
listed on their website; however, the nonprofit did have one created. The lack of use of this
platform prompted a revamp to be included in the campaign.
The quantitative research allowed for better insight on how internal and unrelated external
individuals related to the nonprofit. It gave internal stakeholders the opportunity to respond
openly and confidentially, it also was evidentiary support to the attitudes the qualitative research
and website revealed. It allowed a broader audience the opportunity to provide unbiased input
about the nonprofit. Gaining the broader insight from the unrelated external group was important
in getting a sense of how individuals may view the nonprofit’s increased social media presence.
In the questioning, the researcher asked about high quality content on social media and the
importance in capturing views that will bring individuals to the site, astonishingly all 40
participants answered yes. This information was influential as it became a component to build
the campaign around.
Goals and Objectives
The purpose of the campaign is to look at methods the non-profit has not adequately utilized to
increase media presence. The services NSSA offers are unique and makes them more interesting
and marketable. Branching outside of Long Island and being more visible on social media
provides an opportunity for them to inform more people of the nonprofit, build more awareness,
gain more partnerships, and acquire additional donors. NSSA is a small program that has a big
impact; making the nonprofit more visible will assist in bridging that gap. In the interviews and
on-site visit, it was apparent how passionate and dedicated the staff are to the continued success
of the program. The goal here was to identify changes NSSA is willing to make, and how
efficient and effectively they can be made.
o Identify why NSSA has not gained a proper media trajectory, locate weaknesses and how to
remedy those issues uncovered. (March 2017)
o Create a SnapChat account and update current media platforms. (April 1, 2017)
o Identify means to increase social media presence, awareness, and donors. (May – April 2017
and ongoing)
o Change donors’ perception of social media (April 1, 2017 and ongoing)
Messages and Themes
In the three months working with the nonprofit to implement strategies and tactics, four ideas
were proposed. Out of the four proposed ideas, NSSA decided to revise and go with option #4.
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Below are strategies pitched to Nassau Suffolk Services for Autism:
1. L.I to NYC: Sharing the Care & Bridging the Gap – Biannual Network Event
An event that would occur twice a year that connects similar nonprofits, businesses, advocates,
and local figures of the NYC area with NSSA. This event will serve as a bridging
mechanism/networking event for like-minded nonprofits, businesses, advocates, and local figures
from NYC to connect with the Long Island organization. This platform will provide the
opportunity for NSSA to introduce its organization and speak to what it does on the island and
make connections to work on events that will fuel the awareness and progression of work with
autism.
NSSA is limited as it only provides servicing to the Nassau Suffolk area and receives donations
from the same local businesses and individuals. The organization is not limited to local
businesses and individuals; it also receives monies through fundraising and events. This serves as
an opportunity of branch out and not exhaust current resources. However, broadening its reach to
the NYC area allows for a widen reach, better awareness of autism, and an event that will allow
for more social media buzz. This event would double as a networking and fundraiser event.
NSSA can pitch the idea to community businesses as well as nonprofit organizations and
businesses in the NYC area to raise funds to throw the event. One way is by having attendees
purchase tickets to attend. Making connections, pushing content on social media, and pitching to
local and city media outlets about the event will get the word out and build buzz around NSSA’s
cause.
An event such as this can be measured by giving surveys to both internal and external
stakeholders that participated in the events. Conducting surveys would be the best way to gather
figures and measure the effectiveness. This will show whether participants were engaged and
how they rated the experience. Utilizing analytics on the main website as well as on social media
platforms that will promote the events will be key.
2. NSSA’s & Partnerships’ Broader Reach Events
Similar to the L.I to NYC: Sharing the Care & Bridging the Gap – Biannual Network Event that
focuses on bridging NSSA to organizations and business in New York City, NSSA’s &
Partnerships’ Broader Reach Events will be responsible for broadening the reach of autism
awareness and potential donors. The NSSA’s & Partnerships’ Broader Reach Events will occur
twice a year at a Long Island location. Current businesses and donors will be invited and must
bring 1-2 new businesses or individuals to the events. Events can range from trips to vineyards,
community outreach, or any other interactive events. Paid tickets will be used to raise money and
the events will be highlighted on social media.
This event will have similar components to the L.I to NYC: Sharing the Care & Bridging the
Gap – Biannual Network Event as its main purpose is to network and bridge new external
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stakeholders to the organization. As previously mentioned, NSSA is close to exhausting its
current donors and it is in the organization’s best interest to identify other avenues to bring
monies in.
The NSSA’s & Partnerships’ Broader Reach Events will occur twice a year at a Long Island
location. Current businesses and donors will be invited and must bring 1-2 new businesses or
individuals to the events. Events can range from trips to vineyards, community outreach, or any
other interactive events. Paid tickets will be used to raise money and the events will be
highlighted on social media.
3. Multimedia Task Force
The Multimedia Task Force is a team that will be devised of PR interns that will be on-site and
out in the field at schools that NSSA’s teachers provide services, at businesses and with
individuals that work with the organization. This team will be responsible for gathering high
quality content that will be highlighted on the organization’s website and social media platforms.
NSSA lacks media coverage; this is a major issue the organization has and should tackle. Having
this team of PR interns doubles as a bonus for the organization as well as giving PR students at
local schools a chance to gain credit and become part of a vital component to NSSA. It is
important to have a fresh set of eyes on content as well as having an ear to the ground, to be
updated. Having interns is also cost effective.
The task force is comprised of 3-5 PR interns that will be responsible for capturing high quality
content for the organization. Two will remain on Long Island to capture content and events that
are occurring on the island, the remaining three will branch out to the city to capture videos,
photos and latest events that benefit the autism community. This team schedule will vary week to
week depending on what is going on. The team will have to be engaged on social platforms to
know where to go for shots, etc. This is an innovative idea to engage the students, the publics,
and internal/external stakeholders.
4. NSSA Cares 2017
(#NSSACares2017)
o As National Autism Awareness Month approaches, this hashtag along with
testimonials/commentary from client’s families, partners, donors, and friends will enhance
the organization’s brand and ultimately increase viewership on media platforms.
o Is a campaign that focuses on bringing more eyes and donors to the non-profit which will
assist in the work it does.
Campaign’s call to action: Have the public share testimonials of what NSSA and autism means
to them on social media platforms in (email or on website) using the hashtag #NSSACares2017
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Strategies
As stated above, the nonprofit decided to go with option 4 and revised to incorporate an
upcoming event. The month of April is autism awareness month and their upcoming “25th
Annual Dinner for Our Children”. To kick off the revamp of the Instagram account, content will
be used from the dinner as well as with some clients on-site. Along with the proposed strategy,
an application named Canva will be used to create post-worthy content.
The agreed plan is to:
o Create Boomerang videos with a blue theme highlighting autism awareness month
o The hashtag will be #NSSALightItUpBlue
o Post testimonials obtained from dinner
o Utilize Canva for informative quotes and “Did You Know?”
o Post twice a week
Social Media Proposal
Instagram could be quite beneficial to NSSA; broadening awareness and obtaining new donors.
Once committing to creating an Instagram business page, it is important that users remain
consistent. This involves posting regularly, building up followers and engaging with users. The
account @nassausuffolkservicesforautism has 174 followers, 29 posts and is following 94
people.
1. Quality Visuals
2. Telling a Story
3. Call to Action
o Begin posting content to highlight industry, upcoming events, and autism awareness month. (See attached Instagram post document)
o Use hashtag #NSSACares2017 to attract potential donors to the organization.
o Use April 1st Dinner event to obtain testimonials and high quality visual content.
o Provide pins and pens to stakeholders that reiterate the mission cause (#NSSACares2017).
Testimonials
As per discussions with the nonprofit, it has been identified that donors and clients would rather remain anonymous. However, for testimonials to be effective, they are most credible when it is tied to an individual. For prospective donors, volunteers, partners, and others,nothing is more valuable than hearing from peers about experiences with the organization and its programs and
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services. Testimonials reveal glowing comments about your nonprofit’s work that may have never been stated.
Ways to Obtain:
o Ask for one or two sentences describing the value of the experience with your organization.
o Follow up regularly with clients, volunteers, donors, and others and ask for feedback.
o Shape the testimonial into a brief but powerful statement.
o Request permission to use the testimonials in campaign.
o Include the name and title of the person contributing the testimonial and the name of their business or organization to ensure credibility.
o Cards can be handed out at dinner event and collected when pins and pens are distributed.
NSSA decided to utilize the below:
Testimonials read:
Take a moment to let us know how NSSA has impacted your life. Provide us with your response below, drop this card off in the box located at the Ticket Booth and redeem TWO free raffle tickets as a token of our thanks! What does NSSA Mean to You?
SnapChat
Creating a SnapChat account is a way for the nonprofit to become up-to-date with current social
media trends. It is also a fun way to connect to the nonprofit to a younger demographic. The idea
was presented to NSSA.
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Implementation
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Synopsis
After presenting the campaign ideas to the NSSA, the client made revisions and had agreed upon
methods to implement. April 1st, 2017 was the date identified for implementation as April is the
beginning of Autism Awareness Month and it is the date of their annual dinner. At the dinner,
the SnapChat filter was utilized and at the end of the night had 833 total views. The testimonial
cards were a part of the booklet each guest had placed on their seats. At the end of the night, out
of over 100 guests, 25 completed the testimonial cards. Optics from the annual dinner will be
used for content in the Instagram revamp.
1. Tactic One: SnapChat
SnapChat is a mobile app that allows individuals to share photos and videos which self-destructs
after 24 hours. This is a popular social app that bridges individuals and can be used in various
capacities to inform and/or entertain. The SnapChat tactic was identified to be used at NSSA’s
upcoming event “Dinner for Our Children”.
o Creating a SnapChat account and filter was paramount in providing NSSA with a new avenue to
display, interact and reach audiences.
o Guests in attendance for the dinner were comprised of family and friends of clients/employees as
well as partners of the nonprofit. In implementing SnapChat, a filter had to be created. NSSA’s
development team created a design that best represented the nonprofit’s goals and purpose for
that night’s event, this reiterated the nonprofit’s messages.
o On April 1st, the Snapchat filter went live and was available for all individuals on-site at
Leonard’s Palazzo Venue.
o Staffing: this required the assistance of (2) staff members from the Development Office
Budget: No budget identified. NSSA did not want to agree to tactics that would cost the
organization money. After accepting the idea, creating the geo-filter cost $17.28
o Calendar (see below)
Date Discussed Item Date Implemented
March 3, 2017 SnapChat Suggested April 1, 2017
Mach 17, 2017 SnapChat Creation Agreed Upon April 1, 2017
March 24, 2017 SnapChat Geofilter Created and
Submitted
April 1, 2017
2. Tactic Two: Testimonials
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The communication audit identified the lack of testimonials on NSSA’s website, online articles
and its social media platforms. This serves as an effective way to gain quality content that
embodies NSSA’s principles and how audiences respond to their services. This content will be
posted to each social media platform to reflect the difference being made in the lives of clients
and their families.
o Testimonials cards were designed to give event attendees the opportunity to reflect and talk
about what the nonprofit means to each one of them.
o In order to engage dinner attendees, it was important to pose the testimonial in the form of a
question. The card was a part of the booklets placed on each attendee’s chair.
o Dinner attendees all have a stake in the nonprofit and would be receptive to answer the question
“What does NSSA mean to you?”
o Implementation occurred the night of the “Dinner for Our Children” event. Booklets were placed
on each attendee’s chair and included the testimonial cards. The card included an incentive that
was incorporated to ensure attendees filled out the cards.
o Staffing: this required the assistance of (2) staff members from the Development Office
o Budget: No budget
o Calendar (see below)
Date Discussed Item Date Implemented
March 3, 2017 Testimonial Idea Suggested April 1, 2017
March 23, 2017 Testimonial Agreed Upon April 1, 2017
March 24, 2017 Testimonial Cards Created April 1, 2017
3. Tactic Three: Instagram
At the inception of the proposal, NSSA’s IG page did not contain high quality content and was
not frequently updated. The use of Instagram provides an opportunity to bridge the nonprofit to
individuals outside of their normal revolving group. The account is:
@nassausuffolksevicesfoautism
o The Instagram revamp was identified to renew the nonprofit’s current page in efforts to
restructure what messaging, information and visuals are posted. Also with the revamp, it would
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provide the nonprofit with an opportunity to identify a unique hashtag (#NSSALightItUpBlue),
that will be the link to connecting NSSA to other nonprofits on Long Island and New York City.
Implementing the renewal included focusing on all posts bringing high quality visuals and
content to capture the audience’s attention and build a form of consistency.
o Each post will provide information for upcoming events, “Did You Know?”, “Throwback
Thursdays”, and Boomerang videos etc. All content is tailored to the nonprofit’s needs and
visuals will be a combination of clients, employees and partnerships.
o Tactic will be implemented by beginning to post twice a week and build from there. Much of the
content from the “Dinner for Our Children” event will be used as well as the upcoming “11th
Annual Jack’s Run for Autism Awareness”.
o Staffing: this required the assistance of (2) staff members from the Development Office
o Budget: No budget
o Calendar (see below)
Date Discussed Item Date Implemented
March 3, 2017 Creating a new IG post n/a
March 17, 2017 Decision made to revamp current IG
account
April 20, 2017
March 21, 2017 Provided sample IG posts & themes
(See Appendix)
n/a
March 24, 2017 Create Boomerangs Ongoing (month of
April)
April 18, 2017 #TBT Content Created April 20, 2017
Staffing
For the implementation of the campaign, most of the work was conducted through the
Development office, which is comprised of 3-4 employees. All media inquiries, organizational
information and specs were retrieved through the Development Coordinator and the
Development Specialist of PR & Communication.
Budget
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During the qualitative research, staff identified that costs must remain down and strategies must
be cost effective for the organization. As a nonprofit, grants and monies donated are disbursed to
supplement areas where services and activities need the most help. As a result, a budget was not
identified for implementation as tactics were little to no cost for the organization.
Calendar
February 2, 2017: Established commitment with nonprofit and identified a point person.
(Development Coordinator Connie Grassle)
February 17, 2017: Identified dates for next conference call and on-site visit.
February 27, 2017: Conference Call: refresher about organization.
March 3, 2017: Meet with Kathy Mannion and walk through the facility with Jayne Eaton-Bove
and Connie Grassle. Pitched campaign ideas 1-3 listed in the Messages & Themes section.
Reviewed strengths, weaknesses, and thoughts about campaign ideas. All agreed that “Dinner for
Our Children” event would be an opportunity and proposal should be revised to incorporate.
Also, spoke about media coverage.
March 4 – 14, 2017: Created infographic, sample Instagram post, research costs of customized
goods for event, revised proposal and reached out to Simon Group. (See Appendix)
March 15, 2017: Sent revised proposal to Connie Grassle.
March 17, 2017: Point person shifts to Development Specialist of PR & Communication Jen
O’Malley.
March 17, 2017: Re-pitch revised proposal to Jen O’Malley and Kathy Mannion.
March 23, 2017: Agreed upon elements of campaign.
March 24, 2017: SnapChat, Instagram and Testimonials specs solidified. (See Appendix)
March 30, 2017: SnapChat filter approved and ready.
March 30, 2017: Taking Autism Awareness Photos.
April 1, 2017: Dinner for Our Children Event.
April 3, 2017: Results for SnapChat and Testimonials received.
April 20, 2017: Instagram content posted from Dinner for Our Children.
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Evaluation
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Evaluation
Identifying tactics that made sense for the organization and would receive commitment had its
challenges. Overall, implementing the following tactics were successful in directing the
nonprofit to new ways of getting their messaging across to their audiences, using current trends
to reach a different group of their current audience and presenting social media awareness.
One of the biggest challenges was involving client’s family, friends, and donors. It was identified
in the site visit as well as conference calls that individuals are reluctant to do much posting and
revealing on social media. Much of the donors and partners associated with the nonprofit are
older and do not want to broadcast the relationship with the nonprofit. The initial campaign
proposal involved having client’s family, friends, partners, and donors write testimonials and
post to NSSA’s social media platforms with the hashtag #NSSACares2017. However, after this
information, it became vital to collaborate in creating a tactic that made sense for everyone. It
was at this point testimonial cards with incentives were created to be incorporated to produce
content to post for the Instagram revamp. Staff had not thought of using a SnapChat for this
event and thought it would be a great idea to incorporate current trends into this annual event.
Tactics proposed for implementation seem to be the best fit for what the organization was
lacking. Of all three tactics, SnapChat and the Testimonial cards were the most effective as both
were able to reach and interact with NSSAs audience.
Tactic One: SnapChat
Goals & Objective(s):
1. Create a SnapChat account and update current media platforms.
2. Change donors’ perception of social media
SnapChat is a mobile app that allows individuals to share photos and videos which self-destructs
after 24 hours. This is a popular social app that bridges individuals and can be used in various
capacities to inform and/or entertain. The SnapChat tactic was identified to be used at NSSA’s
upcoming event “Dinner for Our Children”. This tactic was well received by event attendees as
this a tactic the organization has never used before. SnapChat is one of the latest and largely used
social media platform. This platform provided an exciting way for guest to interact with one
another as well as share what took place at the event with their own followers. This platform was
also successful in bringing a new audience to a social media platform they have never used. It
was revealed in the onsite interview with staff that donors and some stakeholders were reluctant
to use their social media to talk about their relationship with NSSA.
o SnapChat Creation: was successful as it was live for several hours and received 833 views. The
Wi-Fi connection in the event space was intermittent, which received some complaints, without
this issue the result would have been higher.
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o SnapChat Geofilter: the high-quality appearance of the filter tied into the theme of the night
effortlessly.
Tactic Two: Testimonials
Goals & Objective: Identify why NSSA has not gained a proper media trajectory, locate
weaknesses and how to remedy those issues uncovered.
The communication audit identified the lack of testimonials on NSSA’s website, online articles
and its social media platforms. This serves as an effective way to gain quality content that
embodies NSSA’s principles and how audiences respond to their services. This content will be
posted to each social media platform to reflect the difference being made in the lives of clients
and their families.
o Testimonials Cards: were designed to give event attendees the opportunity to reflect and talk
about what the nonprofit means to each one of them. After the event, 26 guests submitted their
testimonials and in the future this content will be used on social media.
o Incentive: Two raffle ticket giveaways were successful in encouraging guests to complete the
testimonial cards.
Tactic Three: Instagram
Goals & Objective: Identify means to increase social media presence, awareness, and donors
At the inception of the proposal, NSSA’s IG page did not contain high quality content and was
not frequently updated. The use of Instagram provides an opportunity to bridge the nonprofit to
individuals outside of their normal revolving group. The account is:
@nassausuffolksevicesfoautism
o Instagram Revamp: The staffer that manages the social media page has been out on medical
leave for much of the campaign and implementation. The employee has recently returned and
since then has successfully used content from the “Dinner for Our Children” event to update the
organization’s Instagram page. The nonprofit used the #NSSALightItUpBlue in the updated post.
The unique hashtag has the opportunity to connect NSSA to other nonprofits on Long Island and
New York City.
o High Quality Content: Was successfully created and the nonprofit is in the right direction of
utilizing content moving forward.
o Consistency: Building consistency is vital to the success of the revamp, however, the success
cannot be identified as the media personnel has been out. The revamping continues to be a work
in progress.
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Discussion & Conclusion
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Discussion & Conclusion
Review
The commitment NSSA provides to its staff and clients is unduplicated. The insight and genuine
attitudes of staff made working with the nonprofit quite a well-rounded experience. In
conducting research through interviews with staff, information obtained showed staff are highly
knowledgeable in program areas and receptive to dialogue from an outside entity. From the
inception of the campaign project, the designated Development staff welcomed ideas and views
on current social media processes. In presenting proposed tactics, staff loved the creativity,
however, did not believe campaigns would be cost effective or realistic for the timeframe
needed. As previously mentioned, campaign ideas were created to bridge NSSA with nonprofits
that share the same goals and principles. The L.I to NYC: Sharing the Care & Bridging the Gap –
Biannual Network Event and the NSSA’s & Partnerships’ Broader Reach Events were out of
reach for what NSSA would be willing to sign on for.
Months prior the organization collaborated with undergraduate students at Hofstra to create new
ideas and implement changes to update social media platforms. During research, the
collaborative efforts seems to have blossom and ultimately helped in the creation of the third
proposal, the Multimedia Task Force. Staff were receptive to idea, however, the biggest issue
centered on the effectiveness of working with individuals with little to no working knowledge of
public relations. The last proposed idea centered on audience engagement, social media building,
donor increase and awareness.
At the inception of the campaign proposal to NSSA, the initial point person was receptive to
ideas and possible changes, however, after meeting and resubmitting proposal based on
discussion – the point person became a bit reluctant to proceed. At the time, the organization was
preparing for upcoming events and were quite busy. Although the reluctance was a challenge,
after reaching out to another point person, the revised proposal was forwarded to executive staff
for review and discussion. Response time on areas NSSA would agree to implement occurred
rather quickly.
Newly designated staff actively corresponded was opened to providing as much information and
support needed to effectively implement tactics. NSSA chose to use SnapChat as a different
angle in adding to their social media portfolio, reaching audiences in a new way, creating content
that can be cross posted on other media platforms, and gaining additional exposure.
NSSA is a small nonprofit that does extraordinary work with individuals living with autism. This
line of work can be overwhelming and exhausting which has the ability to hinder nonprofits with
limited resources. One of the overarching issues, is reaching new donors as it is important not to
over exhaust those resources.
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Closing Thoughts
Over the past three months of working with NSSA, many ideas and suggestions have been
discussed regarding increasing social media presence. NSSA has a strong reputation and does a
great job in providing services to their clients. Their positive image is mostly covered internally
and as a well-known autistic individual service provider on Long Island. The organization is
well-aware of its strengths, weaknesses, opportunities, and threats. Increasing staff in the
Development Office is paramount in continuous maintenance of their social media presence. The
organization remains open to ideas and ways to increase their reach on informing audiences in
the autism communities.
Social media continues to drive information and is available as an opportunity for an
organization to connect with other like-minded groups. The use of Instagram and hashtags were
selected for this purpose. Instagram is a great platform to create visual content for your
organization. It is active and engaging, it is perfect platform to connect with current and
prospective clients and donors. It serves as an informative tool; anything from statistics to new
developments on autism can be posted in minutes. Instagram makes it easy to discover new
people, businesses and allows for content sharing across different marketing channels. Also, it is
great for searching hashtags that are relevant to the industry. The Instagram revamp was the
primary focus of the campaign to help position the nonprofit and increase its social media
presence. The Dinner for Our Children event provided the opportunity for supplementary content
to push the campaign. The campaign was successful in opening the organization to new ideas
and ways to step out of the box.
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Appendix
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Testimonials
Take a moment to let us know how NSSA has impacted your life. Provide us with your response below, drop this card off in the box located at the Ticket Booth and redeem TWO free raffle tickets as a token of our thanks! What does NSSA Mean to You?
1. “Everything, Love Jessica xoxoxoxo”
2. “A wonderful school for my niece Annie!”
3. “It means a place I can be inspired and learn. It has provided a world where I feel safe
and a bright future for all.”
4. “A great place for my cousin to learn 😊”
5. “A place of acceptance and a second family to lean on for support.”
6. ‘NSSA has not impacted me directly, but as a friend of a student who attends NSSA, I
feel blessed to attend events and be part of this amazing community that has touched the
lives and hearts of all those who ae lucky to be a part of it. Thank You”
7. “It affords my niece of a place to learn.”
8. Client writes her name – “Annie Peloca”
9. “NSSA has given Madison a place to go and learn, meet friends and wonderful teachers.
NSSA has been an integral part of the Haiduk family for years and will be for years to
come. NSSA is a very special place for everyone who is involved.”
10. “Hope and love for so many.”
11. “My cousin Annalise has been learning so much at NSSA. The teachers are fantastic!”
12. “It has been such a wonderful experience over the years to meet all the great people who
have made such a difference in the life of my nephew, Brian Olsen.”
13. “NSSA means HOPE!”
14. “We love to attend all the great fundraisers for such an important and worthy cause.”
15. “NSSA embraced my brother, Alex Longo, with open arms when he was only three years
old. He has grown immensely, both socially and intellectually, which wouldn’t be
possible without the dedicated staff and services of NSSA. His achievements have not
only benefited Alex, but myself and our family too. THANK YOU to the NSSA family.”
16. “As a retired teacher, I am deeply interested in the research and advances in the field of
autism. When I started teaching in the 70’s there was little or no diagnosed autistic
children.”
17. “It changed our lives – my son and my family have gained so much by becoming part of
the school. This is more than a school, this is a place that impacts entire families and
provides support that lasts a lifetime.”
18. “NSSA does wonderful work. My friend’s son has attended the school for many years
and the teachers are wonderful. Without the school, he wouldn’t have progresses as much
as he has.”
19. “NSSA was an answer to our prayers.”
20. “When I had no hope, NSSA gave me a place to dream!” Lynn & Morris Almelem
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21. “It man somebody loves Maddie as much as I do and will always be looking out for her
too! Thank You!!”
22. “My nephew Alex Longo has been a student since he was a baby. I have seen him grow,
learn and be happy.The staff at NSSA has given these students a happy life. All should be
commended for such a fabulous way of showing love and care.”
23. “A love like no other, wouldn’t trade it for the world. The center of our family.”
24. “I met my husband at NSSA – so, it means everything to us.”
25. “My niece has been doing so great, thanks to NSSA.”
26. “We have seen first the impact NSSA has on the many young children and adults who
walk through the doors. Most importantly, we see the dedication, passion and love that
the entire staff has shown to all. Including us as we have construed whatever small
impact we could have on the NSSA community as well.”
Testimonial Cards
Testimonials 1 - NSSA.pdf
Testimonials 2 -NSSA.pdf
Testimonials 3 - from NSSA Adult Services Client (1).pdf
Simon Group Email
Email to Simon Group- nssa.doc
Infographic
Infographic created for NSSA
Sample Instagram Post
(Created with Canva application)
NSSA “Did You Know?”
Customized Products
NSSA Customize Products .doc
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SnapChat Filter
SnapChat Result
SnapChat Results