capstone ut syllabus

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The University of Toledo Course SyllabusCollege of Business and Innovation Spring 2013

BUAD 6900-002: Strategic Management Capstone

T Th 5:45-7:00 PM Stranahan Hall 0107

Instructor: Dr. Stephen CallawayOffice: Stranahan Hall #2046Office Hours: Tuesday 2-5pm, Wednesday 1-4pm, and by appointmentOffice Phone: 530-4789Email: [email protected]

REQUIRED TEXTS: Concepts in Strategic Management and Business Policy: Toward

Global Sustainability, 13ed. 2012, Wheelen & Hunger.(ISBN10: 0132153351) Students can also purchase the e-book directly through coursesmart.com.Visit the website @ www.coursesmart.com enter the author, title or isbn of the book and

purchase with a credit card. Or, rent at the bookstore.

Register Capsim and Comp-XM codes provided

COURSE OVERVIEW & LEARNING OBJECTIVES:

The goals of this course are to:

(1) To understand and appreciate the role of the general manager (i.e., the executive

responsible for the firm as a whole);

(2) Understand and appreciate the difficulty of integrating (coordinating) functionaldecisions (research, marketing, production, human resources, and finance) into an

effective overall business strategy;

(3) Learn basic strategic management concepts (i.e., strategic fit between

environment, resources, and goals and strategies; mission and vision; the strategic

planning process; situational analysis; industry driving forces and five forces, SWOT

analysis, etc.) and gain some experience in applying these concepts in the simulation

experience.

COURSE DESCRIPTION:

Strategic Management Capstone The center of attention is the total enterprise-the industryand competitive environment in which it operates, its long-term direction and strategy, itsresources and competitive capabilities, and its prospects for success. Unlike other businesscourses that concentrate narrowly on a particular function or piece of the businessaccounting,finance, marketing, production, human resources, or information systems, strategic managementis a big picture course. It cuts across the whole spectrum of business and management.


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Strategy may be defined as the art and science of formulating and implementing visions andplans to achieve specific goals. As a successful manager and business leader you will be requiredto make intelligent decisions as you help to create and execute your organization's strategicplans.

The course involves a competitive business simulation game. You will be part of a managementteam responsible for the success of a 100 million-dollar firm in an industry with five othercompetitors. Your team will face many challenges!

Can you organize into an effective executive team?Can you formulate a shared mission and vision for your firm?Can your team understand and use relevant information and make smartdecisions?Can you anticipate changes, avoid treats, and exploit opportunities?Can you win the simulation game?

Your teams 100 million-dollar firm will be managed by entering critical business decisions intoan interactive computer simulation.

You may be frustrated at first because you are overwhelmed temporarily by all the

different things you need to learn about the sensor business, how the simulation operates,

and how to coordinate across functional areas. This frustration is normal. It indicates you

are struggling with the transition from a single functional view of a business to a more

complex and multifunctional view of the total enterprise and its competitive environment.

This is the courses learning objective. This frustration goes away as your team begins the

practice rounds.

Over a period of six rounds (equivalent to 6 years), you will discover the strategic imperative ofcross-functional coordination between Research and Development, Marketing, Production,Human Resources, and Finance. You will quickly learn the value of strategic planning andexecution as your team's competitive position is determined by the set of decisions taken in eachround. This is as close to the real world as you can get!

The course has been deliberately designed to push you to do your best under pressure and tobe very real-world in terms of what you learn and what you can take with you of practical valueas you launch your business career. It builds upon and enables you to apply what you havelearned in marketing, operations, finance, accounting, and management. In a very real sense, theentire course is your final exam for your business school experience e.g., becoming a licensedpractitioner of business. This simulation is also great fun if everyone does their share!

COURSE REQUIREMENTS:

A professional (and civil) attitude is expected for this course. You should treat this course, itsrequirements, etc., as you would your professional career. This means arriving to each class on


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time, well prepared to discuss that days topic. Respect toward each of your classmates isexpected. Cell phones should be turned off in class.

Essential to this course is teamwork. The CAPSIM Project requires effective teamwork withevery member contributing to the project. An unreliable member who does not contribute to the

team effort jeopardizes the whole teams ability to develop a satisfactory project; as anunacceptable final project will result in all team members failing the course. As a result, freeriding on a team will not be tolerated. First, if any member does not contribute to any teamprojects, and makes no effort to communicate with members and resolve, simply give no creditto the individual for that particular project. For example, all team members will confidentiallyevaluate the contribution of all other members for the in-class projects, the competition rounds,and the final presentations. Second, in a severe situation in which a member is shirking forsuccessive weeks, it is critical to address the situation immediately; arrange a conference for theteam with the instructor to discuss the problem. That member will be placed on probation; if thesituation is not improved, that member will be fired from the team and will fail the course.

Academic dishonesty will not be tolerated. The College has enacted a Code of StudentAcademic Conduct which sets forth specific types of academic misconduct. If there is anyevidence of any of these types of academic misconduct in this course, charges will be filedagainst the student or students involved. Students should be familiar with both the Code ofStudent Academic Conduct and the Student Academic Grievance Procedure available at theCollege of Business Administration website.

EVALUATION AND GRADING:

Individual Participation and Contribution 50Exams (2 at 100 points each) 200Capsim Actual Competition Team 25Final Presentation Team 25Individual COMP-XM: Business Competency Final Exam 100Total 400

Grade Scale

Points: A (370-400); A- (360-369); B+ (350-359); B (330-349); B- (320-329); C+ (310-319);C (290-309); C- (280-289); D+ (270-279); D (250-269); D- (240-249); F (0-239)

Individual Participation and Contribution indicates your contribution to the classroomexperience, and is worth 50 points. Note that simply showing up for class is not sufficient for thiscourse, but being well-prepared and contributing to the classroom experience. That is, points will

be allocated not only on the basis of attendance, but on the quantity and quality of classroomparticipation. Note that while attendance is a key part, make-up assignments are allowed ifabsence is excused and if assignment is arranged with professor and completed immediately (thevery next class). Note that the team member peer evaluation will also affect this score. Finally,part of this score (15 points) reflects your performance on Capsim Phase I. This phase simplyindicates registration, the introductory lesson, the rehearsal tutorial (including the quiz), and thesituation analysis. Completing the process on time (see deadlines on schedule), yourperformance on the tutorial simulation, your performance on the quiz, and completion of the


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situation analysis, will determine your score for Phase I. Contribution to Phase II (individual inclass assignments related to practice rounds) also counts toward this score.

Exams. There will be two exams over the course of the semester, each worth 100 points, plus afinal worth 100 points. Exams will cover both content knowledge and critical thinking skills. As

such, exams will reflect multiple choice, listing and short answer, and essays. Essays maycomprise brief in-class questions as well as longer take home essays. Make-ups are allowed, butwill comprise pure essay that will be graded with a critical eye. Make-ups must be arranged withprofessor immediately (the very next class), and any delay will be discounted (minimum 10%per class). Moreover, non-excused absences will be discounted substantially (e.g., minimum50%). Finally, the individual COMP-XM, done online, is your final exam, and is worth 100points.

Capsim Actual Competition - Team. This phase comprises the results of the actualCompetition Rounds. For Phase III, team members are assigned to a functional area. Yourperformance on the Analyst Report (which tallies up to 1000 points per round) at the end of the

competition will indicate your score out of 25. Your score will be curved. Scores will beimmediately revealed to teams on the next class after the final round has been completed. (Notethat individual scores may vary somewhat from the final team score depending upon the peerevaluations.)

Final Presentation - Team. This phase comprises the Stockholders Final Debrief presentation,where participants defend decisions as the executive management team to the Board of Directorsand Stockholders (the professor and your classmates). The presentation should last 15 minutes.Professional attire is expected. Your score out of 25 points will reflect your ability to presentwhy you chose the strategies you did, what the outcomes were, why, and what you learned, aswell as the quality of your executive presentation. Also discuss any strategy changes madeduring the competition rounds. Further instructions and grading criteria will be discussed inclass and posted at Blackboard.


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TENTATIVE COURSE SCHEDULE:

T Jan 8 Introduction, Discuss Capsim Project

Th Jan 10 Review Ch. 1 IntroductionHomework: Start Capsim Phase I individual tutorial (due 10pm: registration)

T Jan 15 Capsim Video (preparation for Capsim Phase I); team preferences

Th Jan 17 Review Ch. 2; 3 Governance & Ethics(due 10pm: introductory lesson (& quiz) and rehearsal tutorial including tutorialquiz)

T Jan 22 Discuss Intel case

Th Jan 24 Review Ch. 4 External AnalysisCapsim Phase I all due today; (due 10 pm: Situation analysis)

T Jan 29 Complete Practice Round 1 Phase II (due 10:00pm)(first Phase II assignment in class individual product responsibility)

Th Jan 31 Review Ch. 5 Internal Analysis, work on Intel case

T Feb 5 Discuss & Work on Forecast and Customer Survey (revising products)Complete Practice Round 2 (10pm)

Th Feb 7 Exam 1 (Ch. 1-5)

T Feb 12 Review Ch. 11 (11.1, 11.2, 11.4, 11.5, 11.6), 12.3 Performance AssessmentExamine Analysts Report, Balanced Scorecard, Courier, & Financial Statements

Th Feb 14 Discuss & Work on revising products, buying / selling capacity (& automation)Complete Practice Round 3 (10pm)

T Feb 19 Review Ch. 6 Business Strategy, work on Intel case

Th Feb 21 Deliver Intel case final presentation - team

T Feb 26 Invent a new product step 1 (named & ordered);Complete Practice Round 4 (10pm)

Th Feb 28 Invent a new product step 2 (product released); Drop a productComplete Practice Round 5 (10pm)

T Mar 12 Review Ch. 8, 10 Functional Strategies


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Th Mar 14 Exam 2 (Ch. 6, 8, 10, 11, 12.3 plus Capsim material)

T Mar 19 Begin Phase III, Actual Capsim Competition Round 1 (due 10pm)

Th Mar 21 Review Results, Actual Capsim Competition Round 2 (due 10pm)

T Mar 26 Review Results, Actual Capsim Competition Round 3 (due 10pm)

Th Mar 28 Review Results, Actual Capsim Competition Round 4 (due 10pm)

T Apr 2 Review Results, Actual Capsim Competition Round 5 (due 10pm)

Th Apr 4 Review Results, Actual Capsim Competition Round 6 (due 10pm)

T Apr 9 Discuss Capsim Competition results; requirements for Presentations

Th Apr 11 Capsim Presentations (Stockholders Final Debrief) Phase IV

T Apr 16 Capsim Presentations (Stockholders Final Debrief)

Th Apr 18 Capsim Presentations

T Apr 23 Capsim Presentations

Th Apr 25 Capsim Presentations

Final Exam Week Complete COMP-XM Finals. Due Friday AM.


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Peer evaluation

How would you evaluate the contribution of each of your team members on the in-class teamprojects, preliminary presentations, and/or the final analysis? (Each team member shouldcomplete this evaluation for each of the presentations / papers and turn in the day that it is due.)

Your assessment is confidential.You have a total of $100,000 (or 120K) to divide among your team members, including yourself,as compensation for their contribution to the assignment.

Extra Bonus and Pay (more than 20K)Contribution to project has been very insightful and important, and member has taken leadershipof the direction of this stage of the project.

Average Compensation (20K)Contribution to this stage of the project has been insightful and important.

Reduced Pay (less than 20K)Has attempted to make a contribution, but has come up with few particularly valuable ideas forthe team.

Zero Compensation

Has not even attempted to be a team player and contribute to project.

Evaluators name _____________________

Peer member name Compensation

________________________ ____________

________________________ ____________

________________________ ____________

________________________ ____________

________________________ ____________

________________________ ____________

Comments:


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GETTING STARTED CHECKLIST

Register for the simulation

1. Go to www.capsim.com, click the Register button

2. Click the Create New Account button on the right hand side.

3. Read the welcome message, if you agree to the terms, you can click the I agree with theterms of Usage radio button4. Click the Continue with initial registration for this course button to move onto the nextpage.

5. Enter the simulation ID number you have been assigned and click the Enter Industry ID

button.

6. Enter all the required fields.7. At the next page, choose the Enter Prepurchased Registration numbers button. The nextpage will enter the unique registration number provided to you by your professor. Each studentmust have his/her own paid account. Please contact Support if you have any problems.

Homework - This is over 6-8 hours of work so please do not wait until the last minute to

complete. Do not be concerned about being an expert right away; there is a lot of informationto take in. This is just to start your training. You will get more proficient as you progress

through the simulation.

1. Log into you Capsim account from the main homepage, www.capsim.com2. Click on the Capstone logo

3. On the left menu, click on the Getting Started left menu option4. To the right of the left menu, go through the following tabs:

a. View Introductory Lesson Click play button to start the video. There is a quiz at the

end that you must also take. The video is about 15 minutes long. Take the small quiz.This is an orientation to your new job. 30 minutes

b. The Guide there is an electronic version of the Student Guide. Instructions on where

to find the guide is noted on this tab. Please skim through the chapters so that you canfamiliarize yourself with where things are in this guide. Use this as a reference guide asyou go through the simulation. 90 minutes

c. Complete the Rehearsal Tutorial - Read and follow the instructions for the RehearsalTutorial. You must complete all items of the Rehearsal Tutorial. Take the quiz. This isall done at your own pace. 4 hours

d. Complete the Situation Analysis Refer to the Team Member Guide.

Support for the SimulationPlease contact Capsim Management Simulations Inc. if you have any problems with thesimulation, technical or business related. Send your questions by clicking the Help and MSISupport link from the left menu of yourwww.capsim.com account. Or send an email [email protected]. Please allow 12 hour response time. You can also speak to a liveperson during office hours (below are USA, Central Time Zones):

Monday-Thursday 8:00 am to 11:00 pmFriday 8:00 am to 8:00 pmSunday 3:00 pm to 11:00 pm
http://www.capsim.com/http://www.capsim.com/http://www.capsim.com/mailto:[email protected]:[email protected]:[email protected]://www.capsim.com/http://www.capsim.com/http://www.capsim.com/mailto:[email protected]


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The toll-free number is 877-477-8787 (USA and Canada only). The Capsim Capstone supportgroup helps with specific questions but you must do the work. Support will not provide you withhelp on what decisions to make.

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capstone ut syllabus