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SALES STRATEGY OF
C4CTHE ONE STOP CAR RENTAL SERVICE FOR ALL THE CORPORATE
NEEDS
Presented by
Sagar Shah - 53
Bhushan Kanekar- 28
Manas Kambli -25
Shrenik Shah - 54
Neeraj Kambli - 26
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Industry Background
Beginning Small local players
Current scenario Global rental majors, large
companies & Venture Capitalists Overall Growth rate 30%
Growth Drivers
Booming BPO sector(Wipro)
New self driven car system(Hertz)
Major Players
LeasePlan India, Carzonrent India & Hertz
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Corporate Mission Statement:
We believe in providingtimely hassle-free
service & 100% satisfaction to our esteemed
corporate clients.
Vision:
To become a top notch complete car rental service
provider in Mumbai within next 5 years.
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Phase-1
Background of the company:
Five partners initial capital 50 lakhs (Five cars owned/
three cars on loan)
5-sumo 3-tavera With Drivers
Cars with insurance and service contracts
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Proprietors
Sagar Shah Accounts & Finance
Bhushan Kanekar Sales Strategist
Shrenik Shah Web marketing, transportation charting/
routing
Manas Kambli Operations car procurement &
maintenance
Neeraj Kambli Legal procedures/ issues, hiring drivers
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Marketing Strategy
Target market selection:Business Market i.e. Corporates & BPOs
Communication Medium Personal (face to face) as well as
telecommunication & internet
IntegratedMarketing Communication Advertisements in local
newspapers and tabloids, because it cost effective vis--vis has wide reach.
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Sales Strategy
Account targeting strategy - Direct Selling
I. 2 calls per day per person= 5 persons x 25 days x 2 calls per day= 250 calls in 1st
month
II. Target of five accounts
Selling Strategy Differentiation
I. we provide customised services and drivers
Territory allocation:
I. Andheri (East) Marol, Sakinaka, Chakala, etc. &
II. Malad (West) Mindspace
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Cost
Driver: Rs 5000/ month,
Electricity: Rs 2000/month
Telephone: Rs 4000/ month
Car maintenance: Rs 3500 for the first year
Business registration cost: Rs 18000
Tourist permit: 300/car = Rs 2400
Others: Rs 12000
Drivers bonus: Rs 16000
Emi for three cars: Rs 558000/anum (five years car loan)
Total cost: Rs 1161900
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Revenue
Revenue:
Per Car: Rs 35000/ Month
Annual: Rs 420000/ Car
Total Revenue: Rs 3360000
Total cost = Rs 1161900
Profit = Rs 2198100
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Phase II
After one year (Phase I), we will expand the
business.
This phase will be more aggressive
With five new sumo Grande, in all we have 13
cars for the business.
We will hire 3 sales executives.
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Expansion plan
Three Business Development Managers
Target for 2nd & 3rd year will be 10 & 15 clients
5 Sumo Grande cars on bank loan for 5 years tenure.
New territories:
1. BKC
2. Nariman Point / Fort
3. Vikhroli
4. Thane
5. Vashi
6. Powai
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Extended sales-cum-marketing strategy
We aim to have our own web portal, wherein our
prospective clients can watch our fleet of cars, checkout the rates, discounts on long tenure contracts, can
get total quotation by few clicks, can book our
services online, if urgently needed for some special
purpose.
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Cost
Driver: Rs 6000/ month
Electricity: Rs 2000/month
Telephone & internet: Rs 5000/ month
Car maintenance: Rs 13000/ year
Others: Rs 12000
Sales executive salary: Rs 432000
Drivers bonus: Rs 26000/year
Emi for six cars: Rs 1044000
Total cost: Rs 2547000
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Revenue
Per car: Rs 40000/ Month
Annual: Rs 480000/ Car
Total turnover: Rs 6240000
Total cost:Rs 2547000
Profit: Rs 3693000
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Long term expansion plans
After 5 years, we might expand our business in cities like Pune &Bangalore
Our sales team will then comprise of 20 Sales persons
Client base target would be more than 30
Our new fleet would contain at least 40 cars & additionally 7-8 luxurious
cars like Toyota Corolla Altis, Honda Civic, Honda Accord, Skoda Superb,
Mercedes Benz C-Class, Audi A4, BMW 5 series, etc.
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