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Car Packs September 2013: Back to Car Business!Produpress Advertising
Source: New Car Buyers Touchpoints Survey, 2013 (Profacts)
7 out of 10 car buyers consult the specialised media (magazines/internet) before making their purchase decision.
Proven effectiveness!
TOP 3 of information sought:
acheteurs automobiles
1) Detailed tests of the car2) Prices3) Comparisons
1. All the very latest up-to-date car news on the Produpress Car sites: 1.09 to 10.09: release of Frankfurt Motor Show special 10.09 to 22.09: live from the Frankfurt Motor Show
(covered by the editorial staff) 23.09 to 30.09: initial start off of “Special Tyres Issue” + launch on
the occasion of the release of the film “Rush”.
2. Traffic on the sites increases by 8% compared to summer and October
3. The traditional September open days
1. All the very latest up-to-date car news on the Produpress Car sites: 1.09 to 10.09: release of Frankfurt Motor Show special 10.09 to 22.09: live from the Frankfurt Motor Show
(covered by the editorial staff) 23.09 to 30.09: initial start off of “Special Tyres Issue” + launch on
the occasion of the release of the film “Rush”.
2. Traffic on the sites increases by 8% compared to summer and October
3. The traditional September open days
September: Back to Car Business!
Combine the Produpress car magazines and car sites:= Additional coverage = Media complementarity= Multimedia approach underpinning the message and recall= Advantageous rates
Combine the Produpress car magazines and car sites:= Additional coverage = Media complementarity= Multimedia approach underpinning the message and recall= Advantageous rates
Car Packs September 2013
++- Print run of 95,000 copies - Readership: 536,200 AIR (CIM 11/12)- Leadership in print run and coverage (re
male target readership) - Editorial environment with high added value
- Audience: 869 016 Sessions/month (1) (+22% vs y-1 on AMAG); 357 842 on AUW (+11% vs Y-1 on AUW)
- Different message and possibility to interact with surfers
(1) May 2013
Produpress Back to Car Business pack:Produpress Back to Car Business pack:
Car Packs September 2013
++Print: 1/1
AUW 30/8 and 27/9MAG 4/9, 18/9, 2/10
==- 15% on print and web on the 2nd combined ad
- 20% on print and web for 3rd combined ad
Web: Impressions 25% SOV / 1 week
300 000 impressions
Car Packs September 2013
Print WebMoniteur Automobile
AutoGidsAutowereld
MoniteurAutomobile.beAutogids.be
Autowereled.bePrint + Web
1/17 days, 25% SOV IMU or LB(2) or
7d, 100% SOV Splash (1)
1 print 1/1 +1 pack web 7j
Frequency Title DateGross Price
per insertionDate
Gross Priceper week
Discount on extra insertion (3)
from 2 insertions and 2 weeks
CMP30/8 (AW) & 4/9 (MA/AG)
27/9 (AW) & 18/9 (MA/AG)12,350 €
1 week in september300 000 impr.
8,100 € -15%
extra ins/week MAG 2/10 (MA/AG) 9,475 €1 week in september
300 000 impr.8,100 € -20%
(1) 10.400 € for the Splash(2) 6.000 € for Leaderboard(3) Only available for advertisers present on Print and Web in septemberDiscounts only applicable on extra insertion and not cumalative with other special conditionsDiscount only applicable on 1/1 in print (not on special fromulas or inserts))Discounts per 'make' (brand)
AdmailFormats: IMU HalfPage MailQuantity 46,000 46,000 10,000
Gross tariff 2,200 € 4,200 € 5,415 €
Newsletter
MoniteurAutomobile.beAutogids.be
Autowereld.be
Additional Options:
Packages septembre 2013
Extra Admail:Send your message directly to those people you want to receive information, tips and ideas from Moniteur Automobile, AutoGids or AutoWereld partners.Number of people signed up: 450,000Budget for 10,000 addresses = € 5,415Potential targeting: language, gender,
postcode, …
Car Packs September 2013
Extra Newsletter:Send your message directly to car enthusiasts who have signed up for the (Moniteur Automobile, AutoGids or AutoWereld) newsletter.Number of people signed up: 46,500Example for a HalfPage in a newsletter: € 4,200 (€ 2,100 for an IMU)
Frequency: weekly (every Friday)
Car Packs September 2013
September planning :
First in, first servedFirst in, first served
Car Packs September 2013
Splash25% SOV 25% SOV 25% SOV 25% SOV 25% SOV 25% SOV 25% SOV 25% SOV 100% SOV
2/9 => 8/9
9/9 => 15/9
16/9 => 22/9
23/9 => 29/9
30/9 => 6/10
IMULeaderboard
Pack AUTO sept. 2013
Bernard De Ridder 0476 28 49 72
Print Contacts :
Myriam Merckx02 333 32 16
Natalie Hoeck02 333 47 44
Mohamed Aouassar02 333 47 66
Web Contacts :
Car Packs September 2013
