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carbon heroes From web to mobile – the evolution of online journey sharing. April 25th 2013. The longest journey starts with a single step. “Connected Devices”. The longest journey starts with a single step. - PowerPoint PPT Presentation
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carbon heroes
From web to mobile –
the evolution of online journey sharing
April 25th 2013
The longest journey starts with a single step
The longest journey starts with a single step
“Connected Devices”
The longest journey starts with a single step
Product Category2012 Unit
Shipments2012 Market
Share2017 Unit
Shipments*2017 Market
Share*2012—2017
Growth*
Desktop PC 148.4 12.4% 141.0 6.0% -5.0%
Portable PC 202.0 16.8% 240.9 11.0% 19.3%
Tablet 128.3 10.7% 352.3 16% 174.5%
Smartphone 722.4 60.1% 1,516 67% 109.9%
Total 1,201.1 100.0% 2,250.3 100.0% 87.3%
Smart Connected Devices by Category, Shipments, Market Share, 2012-2017 (units in millions)1
1 Source: IDC
Native Apps vs. HTML5
Apps vs. HTML5
Android vs. iOS
Hybrid Native Apps with HTML5 wrapper
Fragmentation
Version control
Functional inconsistency
The longest journey starts with a single step
The longest journey starts with a single step
clear that mobile was now the company's be all and end all
"To say that mobile is important to Facebook is the under-exaggeration of all time"
last quarter, users spent more time with Facebook on their mobile phones than on the desktop
The longest journey starts with a single step
“as important - if not more important - than television”
“the most immersive & best state-of-the-art Facebook experience”
The longest journey starts with a single step
Desktop Function vs. Mobile
The longest journey starts with a single step
Mobile App – Journey Planning
Dynamic planning – more touchpoints
The longest journey starts with a single step
Mobile App – Data AccuracyRoutes, speeds = mileage & carbon dataPrivacy issues.
The longest journey starts with a single step