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1.raise the profile of climate change across all audiences
2.help people reduce their carbon emissions
3.offer a carbon service to businesses
4.raise funds for low-carbon projects
5. influence policy
Aims
meeting CO2 reduction targets:progress: have reduced by 20,000 tCO2 (including partners)and raised enough to offset 4,000 tCO2 (of 1.8mt pa)
supports local projects:raised over 50k, enough to insulate 500 homes / plant and manage 4,000 trees
raise awareness, profile:generated over £2m positive media, advertising. Seen by over 2m people, opp. to view 50x
Helping Newcastle
• started by individual, run through PHEP, funded consistently
• CNNE charity was set up to fulfill wider objectives (offset and fundraising): and initiatives run by CNN employees
• CNN/E has been a major part of the City’s climate change activity - outward facing
• going forward: CNN will fulfill business engagement element of City’s climate change strategy (autumn ‘08)
• unclear what future of CNNE, offset and public engagement will be
CarbonNeutral and the Council
1.raise the profile of climate change across all audiences
2.help people reduce their carbon emissions
3.offer a carbon service to businesses
4.raise funds for low-carbon projects
5. influence policy
Aims