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© 2020 Indeed Inc. All Rights Reserved
Networking Online: Strategies for Developing Career Connections
Today’s Panelists
Brandy CohnJob Seeker Experience Marketing Manager@ Indeed
Emilie AriesFounder & CEOBossedUp.com
Learning Objectives
+ Organize your networking for the job search
+ Make the most of online tools to foster new one-on-one connections
+ Practice the art of storytelling for networking
The information presented in this webinar is provided as a courtesy, and any views and opinions expressed do not necessarily reflect the official policy or position of Indeed. It does not represent a forecast, prediction, or other indication of future market or economic performance, and should not be relied upon for such purposes. Indeed is not a career or legal advisor and does not guarantee job interviews or offers.
Organizing your network
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+ People who work at your dream companies
+ People who work within the industry you’re looking to get into
+ People whose careers you admire
• ...and their gatekeepers!
+ Fellow alumni whose careers you admire
+ Friends of friends
Who to target
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Track your networkUsing a spreadsheet can help you stay organized and improve your ability to stay in touch with contacts. Add this to your routine when job searching!
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✓ LinkedIn message
✗ Text
How you reach out matters
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Online ‘sleuthing’ to track down contacts is common!
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+ Get to know their career history
+ Get to know their current endeavors
+ Try to understand their interests
+ Find a way to support them even before reaching out
Do’s
+ Don’t leave a ‘like’ trail
+ Don’t reference anything too obscure from their online past
+ Don’t spend too much time researching
Don’ts
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Can’t find their email? Guess it!
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Place screenshot here
Email permutator toolgo.indeed.com/permutator
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Caution: Put email address list in BCC only!
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Sending the first message
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01. Who are you?
02. Why are you reaching out to them, specifically?
03. What do you want?
What your email needs to answer
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+ Keep it super short
+ Use their first name
+ Get to the point
Subject line best practices
“Can we talk, Jamie? I’m a friend of Patrick’s.”
“Kayla, do you have 20 min for a recent grad?
“Hi, Jose. I’d love to learn more about your career.”
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+ Keep it concise
+ Use hyperlinks to share more
+ Send in the AM (consider time zone)
+ Create personal context
Email best practices
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Example
Subject: Hi Joy—connect with an aspiring woman in tech in DC?
Hi there, Joy!
I’m Emilie, a former classmate of Jane Doe’s, writing to see if you might spare a few moments for a fellow woman in tech looking to break into the ad/tech job market here in DC.
I admire the path you’ve forged at DoubleClick, LivingSocial, and now Cvent, and would love to be in a position to support you in return down the road.
Do you have 20 minutes to connect over video chat next week?
Emiliewww.emiliearies.com
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Always aim for a live conversation.
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Why?People help people they know...➝ they need to get to know you!
No written communication can fully capture your essence.
Phone call is okay
Video call is better
In-person is the best*
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+ Make this as easy on them as possible
+ Cut down on the email back and forth with online scheduling tools:• Calendly, Google Calendar, Doodle
• Make it 30 minutes or less
+ Ask what methods they prefer:• Zoom, Google Meet, Skype, etc.
+ Provide options & stay flexible
+ Send along your resume in advance
+ Send a quick reminder the morning of
Setting up your live call
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Connecting authentically
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Boil down your job search into a succinct story
Challenge Choice Outcome
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This should be uplifting…
You are the hero of your story
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Explain what you admire about their career and why you respect their advice and opinion.
Connect your story to them
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Keep the conversation going
+ Ask about their career trajectory• Ask “why” questions that get at the root of their values
+ Ask outright for their advice and any suggestions they might have for you
+ Other asks you can make:• Review my resume?
• Facilitate a connection?
• Connect me to resources / industry communities?
• Keep an ear out for me?
**Be specific!**
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Follow up
Go above and beyond
+ A quick thank you note right away
+ Send a $5 digital gift card if you can➝“next coffee’s on me!”
+ Books/other gifts make a huge impression if someone went above and beyond
+ Keep them posted when you do get a job (reference your spreadsheet) and thank them all!
+ Return the favor when you can!
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Just because it’s online, doesn’t mean it’s any less real.
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FREE JOB SEARCH GUIDE
1. Your Mindset Matters
2. Clarify Your Direction
3. Rock Your Resume
4. Concise Cover Letters
5. Prep Your Online Presence
6. Network Like a Boss
7. Job Application Do’s & Don’ts
8. Slay the Interview bossedup.org/jobsearch© 2020 Bossed Up. All Rights Reserved
Q&A
Register for an upcoming virtual workshop or watch on-demand:
go.indeed.com/jobcast
Check out our other Job Casts
Thank you!
