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Career Day Kirksville Area Vocational Center
Automotive Careers Hector Contreras, Marketing Director, Kirksville Motor Company
Who am I? Born and raised in ….
Galveston, Texas 45 minutes from Downtown Houston
Went to college in Beaumont, Texas
Lamar University
•Bachelors Degree in Mass Communication•News Director for college TV station•Interned at local TV station•Graduated in 1998
First Television Job
Midland/Odessa, TX Channel 9 KWES-TV, 1.5 years
Moved to…
San Antonio, TX
•KABB-TV Foxworked 5-years•Famous for Riverwalk and Alamo•Covered Spurs Championship•American Idol•Shootings•House Fires
Moved to…
Kansas City, MO WDAF-TV Fox 4 News
Moved to…
Kirksville, MO
Worked as magazine Editor for A.T. Still University
•Learned about Graphic Design•Learned about Photography•Learned I didn't like being stuck in an office all day.•Worked for 4 years until I decided to leave.
Opened my own business
Studio 1004 Modern PhotographyOpen for 6-yearsHigh School Senior PortraitsNewborn BabiesWeddings
Currently Marketing Director…
Kirksville Motor Company•Started in sales•Internet Manger•Marketing Director
Careers At A Car Dealership
KMC Video Production
Careers At A Dealership• Sales Consultants: strong people skills,
like to interact with people, outgoing personality
• Finance Consultants: good organizational and people skills, good with numbers
• New/Used Car Manager: able to multi-task, be good role model, mentor, teacher
• Digital Manager: use social media, email, texting to communicate with customers
• Business Controller: love numbers, charts, good organizational skills
• Parts and Service Manager: great people skills, customer service is top priority
Higher Education Is Key❖ Education is important: take classes in
business, management, and social media marketing. Social Media, website design are some of the fastest growing careers in the automotive business.
❖ Associates degree from a 2 year college in Business Administration, Business Management, Avg. Salary: $30-40,000 a year.
❖ Bachelors Degree from a 4 year college in Business Management, Social Media Marketing, Communication, Automotive Design. Average salary: $80-$150,000 year.
Automotive Business Is Changing
New Company. New Philosophy
• Sales people were paid on commission. The more expensive the car they sold, the more they made
• At our dealership, sales people are paid the same if they sell a $2,000 or $20,000 car
• It’s called volume sales. The more cars they sell the more they make.
• This business model protects the customer.
• Best price is on the car for customer and competition to see.
• So you don’t have to be a great negotiator to get a good deal.
Change is the only thing constant
Why Is Business Changing? Knowledge Is Power
Why Is The Automotive Business Changing?
• Technology is making it easy for people to research prices (cell phones, tablets, internet).
• An educated consumer can’t be fooled by shady salesmen.
• Knowledge is power. The more you know the better off you will be.
• People shop online until they are ready to buy (60% of our business comes through the digital door. That means email, web-lead, phone call, or chat.
• The key to being the best? Be different. Be dominant.
• We’re offer a lifetime powertrain warranty to be different and dominant.
Be Different. Be Dominant.
Thanks For Listening
Questions & Answers Ask me anything you want!
Use Social Media To Inform and Entertain