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Chelsea PotestatoNorthwood UniversityCareer Development
Career Portfolio
Introduction – p. 3Goals – p. 4
Resume – p. 5Samples of Work – pp. 6-7
Photos – p. 8Table of Contents
IntroductionThe purpose of this portfolio is to display my skills, accomplishments, and work that best express my abilities thus far into my college education.I will be receiving a business degree in Advertising and Marketing come May 2014 from Northwood University.I am inspired to live what I love everyday by many things, experiences, and successful people I have had the tremendous opportunity to know.
GoalsTo obtain a job where I am always able to learn new things, develop new skills, and build off of the knowledge and strengths I already have.To have the opportunity to work at an advertising agency in a position that allows me to harness my creative energy and use it to the best of my ability.To maintain the passion I have for my field in every stage and aspect of my future career.
Resume
Samples of Work
Kia Motors
Imperfections reside in many different companies worldwide,
many in the manner in which they advertise their products or
services. Through research I have conducted, I have found many
flaws in Kia Motors’ advertisements. One advertisement with
many marketing mistakes being the commercials for the Kia Soul.
Kia Motors does a wonderful job differentiating themselves
through their advertisements but can sometimes get caught up in
that differentiation to the point of misunderstanding. Having
attended both liberal arts school and business school, in the
future I could find a healthy balance between the creativity the
company already possesses and customer awareness and
become a positive asset to the advertisement of Kia Motors
vehicles.
iPhone 5 campaign – billboard design
Kia Soul – excerpt from paper on company’s past advertisements
Samples of WorkMagazine cover design
PhotosDelta Zeta’s annual Turtle Tug competition to raise money for The Painted Turtle Camp supporting children with terminal illnesses
Northwood University’s Annual International Auto Show 2011 participant – team Mercedes member