Careers 2009:context and trends

Santiago Garcia

Founder, Jakobsland Partners

Barcelona, 05 November 2009

It’s very cold out there

36% of companies have experience

a slowing in employee turnover.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

56% of companies are allocating

recruitment less priority.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The figure rises to 71% for those which

have experienced HR budget cuts.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The number of companies hiring MBA will

decline 15%, from 59% hiring in 2008 to

50% hiring in 2009.

Source: GMAC – Corporate Recruiters Survey 2009

The 2009 average starting salaries for

business school graduates were

expected to decline by 4% to 6%

compared with 2008 salaries.

Source: GMAC – Corporate Recruiters Survey 2009

However, demand for MBA graduates

remains strong in the sectors of

consulting, health care and pharma,

energy and utilities.

Source: GMAC – Corporate Recruiters Survey 2009

Technological evolution

What side are you on ?

Globalization of the employment market

… offers a world of opportunities

But also …

Employment-for-life is over

How long will you stay in your job ?

6

2

6

52

51

33

38

35

35

42

61

50

43

6

4

6

3

12

2

9

4

0% 20% 40% 60% 80% 100%

Spain

Czech R

Norway

Germany

Russia

< 1 1 to 3 3 to 5 5 to 10 > 10

Source: KPMG – International Case Competition – Report on Preferred Employers 2009

Today my security is my employability

I must take

responsibility

for my own

career

WHAT should I do ?

# 1:

Know yourself

What can I offer ?

THINK:

• What am I good at ?

• What does give me joy ?

# 2:

Know your ‘clients’

What can I offer ?

What can I offer

that meets my

clients’ needs ?

Who and where are my potential clients ?

What do they need ?

When employers hire MBA graduates,

they primarily seek candidates that

a) demonstrate initiative, professionalism,

and integrity (81%–82%),

b) have good oral and written communic-

ation skills (89%), and

c) have a proven ability to perform,

strategic skills, and core business

knowledge (67%–73%).

Source: GMAC – Corporate Recruiters Survey 2009

What can I get ?

2,2

2,9

3

3

3

3,1

3,1

3,3

3,5

4,1

Blogs

Social Networks

Career Services

Google

General Press

University press

Job Fairs

Employment Committees

Job Sites

Corporate Web Sites

Not useful Very useful

Source: KPMG – International Case Competition – Report on Preferred Employers 2009

Where can I find reliable information ?

# 3:

Know the

competition

What can I offer ?

What can I offer

that makes me

unique ?

Who am I competing with ?

What is the value

proposition of

‘Me Ltd.’ ?

# 4:

Set goals

REMEMBER:

• What am I good at ?

• What does give me joy ?

• What does the world need ?

but also …

• What should I improve ?

• Am I subject to constraints ?

• Can I act upon some of them ?

Look for advice

# 5:

Sell your product

In search of new candidates, the vast

majority of employers use employee

referrals (80%) or their own companies’

websites for job postings and resume

submissions (77%). Six in 10 companies

recruited graduate business school

students on campus (61%). Of those,

nearly half (47%) expect to cut back on

their on-campus recruitment efforts

in 2009.Source: GMAC – Corporate Recruiters Survey 2009

Did you know that the hidden

market represents up to 80%

of the available jobs ?

Nurture your social capital

The strength of weak ties

80% of companies use or

are planning to use social

networking to find candidates.

# 6:

Persevere

This is a long distance run.

But don’t make the same mistake...

… more than once.

# 7:

Work your

adaptability

You will be aiming at a moving target …

… in a changing,

small world.

# 8:

Invest in your

development

Longer careers

Lifelong learning

Getting out of your comfort zone

Intellectual development

Physical development

Emotional development

Spiritual development

Social development

In summary:

# 1: Know yourself

# 2: Know your client

# 3: Know your competition

# 4: Set goals

# 5: Sell the product

# 6: Persevere

# 7: Work your adaptability

# 8: Invest in your development

THANK YOU

Blog: www.santigarcia.net

Twitter: @Santi_Garcia