CarlaVisser CV_2016

EDUCATIONPaarl Gymnasium High School , Paarl

Northwest University,Potchefstroom

BA Communicat ions degree

YEAR 1,

Mass Communica , Communica n Context, Journalism,

Corporate, Communica

YEAR 2 Personal Psychology,

Career psychology, Publishing, Corporate Communica ,

Rela Management, Media Policy, Ethics and Rights,

Intercultural and Interna al

Communica

YEAR 3

Web Design,

Research Methodology, Development

ACHIEVEMENTS loohcs gnidraob tceferP

“House McFarlane”Secretary Prefect Council boarding school

Wanda Girls Residence columnist for newspaper“WANDADE”

2011

‘ 12

‘ 13

WORK EXPERIENCEBUTTER KNIFE PR |ACCOUNT EXECUTIVE | 2014 - PresentReference: Marisa Logan (Director) +27 82 082 3980 | www.bu erknife.co.za

E-NEWS TV | HOLIDAY INTERNSHIPS | 2012 and 2013Reference: Daniella du Plooy (Field reporter E-News) +27 82 884 0179 / +27 11 759 6454 | www.kyknet.dstv.com

Dra fcb Adver g | VOLUNTEER JOB SHADOWING | 2013 Reference: Heidi Nelson (Managing Partner)heidi.nelson@dra fcb.co.za | www.fcb.co.za

SARIE MAGAZINE | HOLIDAY INTERNSHIP | 2012Reference: Phyllis Green (Photographer Sarie, Gauteng)+27 11 263 4815 / [email protected] | www.sarie.com

RSG RADIO | VOLUNTEER JOB SHADOWING | 2012 | www.rsg.co.za

SKILLS• News media monitoring and media clippings • Media coverage analysis for pre and post campaign reports • Press release wri g • Media research and brainstorming crea ve ideas for

company and clients• Media liaison with journalist to build and drive coverage• Interna al client liaison and conference calling• Media list development, general pitching and pr ing • Excellent communica and presenta rder to

maintain client and media rela ps • Implementa e ec ve PR strategies • Securing and execu g event sponsorships • Se g up client hard cost budgets • Management and mentor of interns • Ability to mul tas , detail orientated, cope under pressure

and meet deadlines• Basic nowledge of photography and video produc ills

within the journalism context• Corporate and crisis communica n • Compile media pac age( it) a e journal • Planning and execu g of events and launch par es

COMPUTER SKILLS• Newsclip (online media monitoring service)• Online Media Manager (advanced level) • E cient on MAC and PC• InDesign CS5, CS6 (advanced level)• Typography s ills and prin g process for page layouts• Web design: Develop web page, html, Dreamweaver• Basic nowledge of Illustrator and Photoshop• MSO ce (MSWord, Excel, Power Point) (advanced level)

‘09 ‘10

‘2012

Female

23 March 1992

9203230225089

Engl ish, Afr ikaans

Own transport , Code 08 l icence

(C) +27 845681971

vissercarla123@gmail .com

‘06 ‘10

The Co O Group | www.co onon.co.zaD r Wear Ver ce | www.disaronno.comDram e | www.drambuie.comTullamore D.E.W. | www.tullamoredew.comUber Flavour | www.uber avour.comChambord | www.chambordchannel.comPatr ver | www.patrontequila.com

CLIENTS/CAMPAIGNS

CARLA VISSER

www.lustbistro.com www.jamesbensen.com

www.zangchocolate.com www.stripedhorse.co.za

‘ 11






SKILLS•

News media monitoring and media clippings

•

Media coverage analysis for pre and post campaign reports •

Press release wri g

•

Media research and brainstorming crea ve ideas for company and clients

•

Media liaison with journalist to build and drive coverage•

Interna al client liaison and conference calling

•

Media list development, general pitching and pr ing •

Excellent communica and presenta rder to maintain client and media rela ps

•

Implementa e ec ve PR strategies •

Securing and execu g event sponsorships

•

Se g up client hard cost budgets •

Management and mentor of interns

•

Ability to mul tas , detail orientated, cope under pressure and meet deadlines

•

Basic nowledge of photography and video produc ills within the journalism context

•

Corporate and crisis communica n •

Compile media pac age( it) a e journal

•

Planning and execu g of events and launch par es











SKILLS• News media monitoring and media clippings • Media coverage analysis for pre and post campaign reports • Press release wri g • Media research and brainstorming crea ve ideas for

company and clients• Media liaison with journalist to build and drive coverage• Interna al client liaison and conference calling• Media list development, general pitching and pr ing • Excellent communica and presenta rder to

maintain client and media rela ps • Implementa e ec ve PR strategies • Securing and execu g event sponsorships • Se g up client hard cost budgets • Management and mentor of interns • Ability to mul tas , detail orientated, cope under pressure

and meet deadlines• Basic nowledge of photography and video produc ills

within the journalism context• Corporate and crisis communica n • Compile media pac age( it) a e journal • Planning and execu g of events and launch par es


| Employee of the year 2015

WHAT DOES THE MEDIA SAY ABOUT ME?

CARLA VISSER

Tara Johannisen | Founder of Trend Soiree Blog:

always an instantaneous response. As though I was the only media I she was dealing with, for that Carla

Maybe Corpaci | El le Magazine’s Junior Beauty Editor:

Mandy Allen | Sunday Times Kids Corner Page & I Want That Blog:You are singularly one of the best, most professional, lovely-to-deal-with, quick-to-respond PR execs I’ve ever worked with, and I’ve worked with a lot during my career in magazines (from being deputy editor at House

various blogs, newspapers such as Sunday Times and Mail & Guardian, and other magazines including Fresh

Not only do you know the brand inside out (and from what I gather, love it too), but you also know my

You have been consistently professional and an absolute pleasure to deal with.

Paul Sephton | GQ Features Editor:

follow up in a way that reminds me about possible features without being in any way hounding or intrusive. She is always a pleasure to work with.

Daniella Van Heerden | ENCA Reporter:I am a reporter at ENCA (eNews Channel Africa) in Johannesburg, South Africa.

that she shows interest in.

Tamlyn Ross | Essentials Magazine Lifestyle Writer:

on others to be able to successfully put our pages together, Carla is one of the few who don’t make you wait, and keeps you updated throughout the process – which is always refreshing

Kim Gray - Founder of Kim Gray Blog:

Documents

CarlaVisser CV_2016