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Carnomic Blockchain-based Automotive SolutionWH IT EP APER V E RS ION 1. 2
This white paper examines the potential value returns and immense possibilities in leveraging Blockchain technology
on the automotive economy. It looks at the gaps in the automotive industry, exposing how existing value chains
within the auto marketing economy serve centralized interests at the expense of auto businesses andconsumers.
It identifies the critical factors that have been responsible for such shortcomings and canvasses a paradigmshift
by way of embracing the emerging technology called Blockchain, whose highly disruptive mechanism has already
yielded unprecedented positive returns in the various sectors of the global economy where it has been deployed. To
this end, the paper projects the trailblazing Carnomic Blockchain-based platform and its value propositions for the
automobileeconomy.
The Carnomic platform launches as the world’s first Blockchain-based marketing data transportation solution
specialized in the Automobile Industry. The core idea behind the project is to serve as a data solution provider with
the goal to aggregate the most comprehensive automotive intelligence and marketing data that will have a direct
impact on the bottomline.
Carnomic leverages Blockchain technology to bring democracy to the automotive industry by creating a social
network kind of platform that puts otherwise centralized control of market data - and the financial accruals from
same - directly in the hands of automobile business interests and everyday people. At the core of the project is the
unique value proposition of creating a democratic self-sustaining and self-regulateddata-for-money ecosystem that
is poweredby the Carnomic Token, and backbonedby Blockchain smartcontracts.
To broaden the understanding of the operational framework of the Carnomic ecosystem, the paper examines the
major industry problems the Carnomic platform seeks to address and then proceeds to highlight key aspects of the
project’s value proposition such as the basic functionality of the Carnomic App, benefits of the value chain, and the
robust market opportunity. Effort was also made to demonstrate the clarity of focus that drives the Carnomic team by
way of a breakdownanalysis of project financing and Roadmap.
Abstract
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
01
TABLE OF CONTENTS
2.0THE CARNOMICSSOLUTION
1. ExecutiveSummary2. Why Carnomic? MissionStatement
3. The Key Problems Carnomic Seeksto
Address
4. Carnomic ValueProposition
5. Benefits of the CarnomicValueChain
4.0TECHNICAL STRUCTURE OF CARNOMIC
5.0MARKET OPPORTUNITY
1 Current marketsituation
6.0CARNOMICTOKENECONOMICS
1. The CarnomicToken2. The Carnomic Token usescenarios3. Distribution ofToken4. Breakdowns of ProjectExpenditure
02
9.0Conclusion
References
Abstract
1.0BACKGROUND
1. APs Analysis
2. Imperatives of AdoptingBlockchain
3. The BlockchainAdvantage
3.0OPERATIONAL FRAMEWORK OF THE CARNOMIC ECOSYSTEM
1. How Carnomic EcosystemWorks
2. The CarnomicPlatform
3. Design of thePlatform
4. Key Functionalities
5. How to Earn Tokens Usingthe
Carnomic Platform
6. Definition of Key TermsWithin
CarnomicEcosystem
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
7.0Team
8.0Roadmap
This Whitepaper created to serve an INFORMATIONAL purpose ONLY with regards to Carnomic Platform. All the
views expressed herein are neither compelling or binding on the reader. Use of any fact or view expressed herein is
solely at the discretion of the reader. Furthermore, the complete document or any part thereof and any copy thereof
must not be taken or transmitted to any country where distribution or dissemination of this Carnomic Whitepaper is
prohibited or restricted. If such happens reader is solely responsible for any consequence arising therefrom. No part
of this Whitepaper, including this section, is to be reproduced, distributed or disseminatedwithout the express written
permission of the CarnomicPlatform.
Disclaimer
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
03
1. Background
Now, while much of the growth can be explained
by similar trends in world population, the role of
industrialization and technological developments
cannot be overlooked. Changing at a frenetic
pace, technology has led to innovations which
now put big data analytics and AI as key shapers
of the future of automobiles. One fallout of this
inclination, according to Market Research, is that
it gives original equipment manufacturers (OEMs)
a qualitative advantage in an intensely
competitive market. These technologiesnot
only help enhance the end-user experience but also
make a huge impact on the supply chain and changethe
very approach OEMs use for automobile manufacturing.
(3)
Today, data has assumed a more powerful status,
becoming a critical currency that underscores any
drive for competitive advantage in today’seconomic
landscape, the automobile industry inclusive.
The automobile industry has evolved tremendously through
the years as old-fashioned four-wheeled cars gave way to
utility cars and later connected cars which came out with
features that would no doubt dropped the jaws of Henry
Ford and his class of trailblazinginventors.
Now, we are talking about a digitally-driven automobile future
with cars already equipped with more advanced features such
as cloud computing, big data, the Internet of Things (IoT), and
artificial intelligence.
From 1990 to 2016 the industry had already churned out millions of car units, raking in as much as 1.5 Trillion USD within the same period. (1) And then, in 2016 alone, according to Forbes, citing a report from Macquarie Bank, 88.1 million cars and light vehicles were sold, representing a 4.8% growth from 2015 sales report. (2)
Beyond the engineering dimension, perhaps the numbers indicating the growth of the industry tell a more
compelling story of how far ithascome.
04
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
1.1GAPsAnalysis
Despite the reported growth in the production numbers and earnings
of the industry, contributing as much as 5% to the overall gross of the
global economy, there are indicators that cost implications and lack of
proper structures to coordinate a data-driven market economy within
the ecosystem have undermined its truepotential.
X.Motorizationrate
With digital technology driving the future and automotive engineering seeing
much more connectivity and software entering cars and car makers’
organizations, IT and data security have become bigger concerns for everyone
involved in the automotive productionor distributionvaluechain.
This is where, quite fortunately, the advent of Blockchain technology comes in very handy as it
potentially holds the key to a truly digitizedautomobileeconomy.
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
05
206
316
646
821
294104 14
0
476
63176
22228
118
249203
195
358
Africa: 42
+35%
Nafta: 670
+6% EU28/EFTA: 581
+9%
RU/TK/Other
Europe: 281
+59%
J&SK: 555
+7%
71Asia (exc
J&SK)/Oceania
/Middle
east:85
+7%
C&S
America:
176
+60% 819
Average rate: 182 veh./1,000 inh.
87
1.2 Imperativesof AdoptingBlockchain
The critical factor at the heart of any meaningful proposition for a
better automobile industry must center around the issue of
greater value conversion for OEMs, dealers and Car owners.
The major challenges to tackle include breaking the
centralized control and/or monopoly of existing data
by the digital media heavyweights likeApple,Google,
Facebook, etc. And then also there are issues
surrounding security concerns, privacy concerns and
how everyday people can benefit from sharing auto-
related data in the digitalspace.
After carefully researchingthe effortsmade or being
made so far to tackle the challenges in the system,
The overriding consensus is that Blockchain technology
has the potential for revolutionizing the sector. At the
core of such consensus is the belief is that Blockchain’s
peer-to-peer network and monetizing formula through
direct B2C, B2B, and C2C relationships powered by
tokens and smart contracts will create greater returnsfor
all users within the network.
1.3TheBlockchainAdvantage
Automotive
UBI
InVehicleHealth
Monitoring
V2G&V2X
Top Trends In
AutomotiveIndustry
MildHybrid
TruckPlatooningVehicleasHUB
06
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Blockchain technology represents abreakthrough
in information registration and distribution that
eliminates the need for a trusted third-party to
facilitate digitalrelationships.
In other words, by adapting it to the automotive industry
members of the automobile community will begin to
enjoy real democracy in how they use or monetize their
car data online.
However, while there is already an abundance of
Blockchain use cases across different sectors of the
global economy, applications of same to the automotive
industry have been largely experimental and on the
peripheral level, with results in car sharing interactions
and prevention of odometer fraud opening the
technology up to OEMs and suppliers. The challenge
therefore for the automotive industry has been that of
conceptualizing a project that expands the revolutionary
benefits of this disruptive technology to the entire
automotive ecosystem.
Fortunately for the automotive industry, the team at
Carnomic has put in the work necessary to bridge the
gap in maximizing the opportunity presented through
Carnomic Blockchain Solution.
2. The Carnomic Solution
2.1ExecutiveSummary
Carnomic is the world’s first Blockchain-based marketing data transportation
solution specializing in the Automobile Industry. Carnomic serves as a data
solution provider with the goal to aggregate the most comprehensive
automotive intelligence and marketing data that will have a direct impacton
the bottom line.
2.2 WhyCarnomic?
Against the background of the preceding facts about gaps in value
delivery within the automotive economy, it is clear that consumers
and automobile businesses suffer needlessly as they have to churn at
mountains of data every day, sweeping through many layers of
available information to find the data that truly can make a difference.
A majority of such efforts usually end in frustrations, and worse. still
burns through hard-earnedmarketingfunds.
Furthermore, the fact that the car Industry today is worth over 1.5Trillion
USD worldwide, (4) with over 88 million new cars being produced in
2016 alone makes it a matter of utmost importance for car producers to
put their best foot forward by employing accurate data obtained from
modern market research models. The only way forward, particularly for
the automotive brands, is to have a mechanism which helps to obtain
and utilize data-driven marketing in their overall strategies which will
yield guaranteed rewards in improved lead generation and customer
retention, enhanced customer experiences, andlargerrevenue.
Available data suggests that Blockchain is the new driver and the
way forward(5)
This is where the Carnomic platform makes all the difference by
optimally leveraging Blockchain technology functions as a public record
of transactions between users and as well as an open ledger of shared
private data. With Blockchain, Carnomic is offering a Social Network for
car owners through which it will be able to collect Data for the car
Industry, while also offering platform users a unique opportunity to sell
their Information in exchange for Carnomic Tokens. The platformis
designed in such a way that a user can easily either sell the Tokens for
real Money or use the Token earned to earn more Tokens while using
the Platform. The Carnomic Platform also has aMarketplace for selling
and buyingCars.
Mission Statement
The Carnomic Platform
exists to: provide the
possibility to purchase
automotive- related data
worldwide, and in doingso
serve as a safe and
convenient means for
stimulating wealth, loyalty,
and development via our
marketplace token.
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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
2.3TheKeyProblemsCarnomicSeeksto Address
The Lack of an All-inclusive World-Wide Data-Platform:The car Industry, as well as the
registration offices, are not able
to create a Data-Platform which
fulfills the standard Information
which car producers need.Thisis
compounded by the fact that
every country has a unique
system of registration.
The Problem of No Payment for Data:A very similar problem to data
security is the lack of financial returns
for private data used by third-party
interests. Today, it is common for
politicians to decry the way that Big
Tech has exploited consumers by
taking their data “for free” and then
abusing the data. Companies getting
Information about people without
any benefit for the peoplethemselves
is a situation we take seriously. Acase
in point is the infamous Facebook
and Cambridge Analytica scandal
where the privacy policy was
breached, and user data was abused
and used for electioneering purposes
without any possible financial returns
to owners.
The Problem of Data Security:Data security is a huge
responsibility for firms which
indulge in online trading. There
are various ways in which security
can be breached, enablinghackers
to access sensitive data. Astudy
in America found that when a
company's security is breached
online, its market value drops
2.1%. Presently there is notrusted
system for car holders to share
their Information about the car
and needs within a Platformthat
houses several automobile
stakeholders.
Among other things, the Carnomic Platform hopes to tackle thefollowing
problems which undermine the automotive industry’s capacity to deliver
real value returns in the global datamarketplace.
Carnomic aims to change the conversation with regards to the above problems through its platform which is the
product of painstaking research and the coming together of the best creative and design minds. Users can share
certain information for free and sell certain information for the Carnomictoken.
08
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
2.4 CarnomicValueProposition
Carnomic leverages Blockchain technology to bring democracy to
the automotive industry by creating a platform that puts otherwise
centralized control of market data and the financial accruals
directly in the hands of automobile business interests and
everyday people.
At the core of the project is the unique value proposition of creating a democratic self-sustaining and self-regulated
data-for-moneyecosystem that is poweredby the Carnomic Token and backbonedby Blockchain smart contracts.
A Global Data Platform: Creating an all in one Blockchain-
based Platform with all needed
Information for car companies to
useforstrategy and growth.
A Safe andSecure Data Platform:With Carnomic, car owners orvehicle
related companies and services can
share and store their information in a
safe and secure Blockchain powered
platform with impregnable
encryption.
A Decentralized
Payment System: Providing the possibility for
Users to get paid wheneverData
Information is needed will
change the entire Marketingand
Research sectorpositively.
Among other things Carnomic hopes to provide a holistic solution
to the aforementioned key problem areas by providing:
09
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Benefits for Users:It is estimated that the dataFacebookharvests
each year is worth, on average, $240 from every
American adult. With the automotive industry
earning over 1.5 Trillion dollars between 1990 and
2016, we calculate that if companies spend around
10% for marketing, this is 1.5 Billion. The aim is to
get car brands to divert a small fraction (0.01%) of
their marketing efforts to our Platform andpurchase
useful Information. And we can ONLY get 0.01% of
this amount. This sum will culminate to revenue of
about $150.00 which can be earned from theUsers!!
Imagine the brands get a massive ROI, which they
will, and they budget 1% of their marketing efforts;
That’s about $15 Million for the users to claim. Yes,
we know what you are thinking,too.
Early BirdAdvantage:The early bird advantage means users get to have a front row experience in terms of realized value and engagement. Just like all startupenvironments where the principle has always worked, the Carnomic case is even more full of positive prospects being the world’s first Blockchain-based marketing data transportation solution specialized in the automobile industry. The platformpossesses the first movers’ advantage, meaning users can be a part of something that will become gargantuan very quickly. Moreover, each early participant is eligible to receive abonus.
The Market Place:Carnomic offers a first of its kinddigitalauto
marketplace where everyone involved in the
ecosystem can get in on special deals, offers, and
discounts like never before in a platformthatbrings
car owners around the world to one place to
discuss, trade, and earn.
Benefits for Car Producers and Marketers:And for car Brands, there is no price tagfor
Marketing Data for Cars. It is raw, untapped, and
the potential is massive. With Carnomic they get
to have all the data they need in one place. This
is primary data in its truest form. Facebook has
around 2.23 billion active users worldwide with
over 1 billion downloads, which shows a
conversion rate of about 50% for app marketing.
If only 0.1% would use the Carnomic Platform,
then we are looking at a data pool of about 2.23
Million Users! Crunch the numbers.
2.5Benefits oftheCarnomicValueChain
The Carnomic Platform guarantees all users, both private or
corporate, the best data-sharing experience both from a functional
and economic perspective. These benefits come two-fold, that is,
for users (car owners) and Car Producers andMarketers.
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
10
1
2
3
4
3. Operational Framework of the Carnomic Ecosystem
3.1HowCarnomicEcosystemWorks
Essentially, theCarnomic
platform works as a
"Social Media Platform"
for car owners, car
brands, andmarketers.
The belief is that the
brand value will increase
over time as Carnomic
begins to roll-outdifferent
products andservices
as highlightedinthe
roadmap.
Users will be able to
register their cars and
create fun Cards for
Games as well asusing
the Platform tobuyand
sell cars - FORFREE.
We are inspired by the suc-
cesses and achievements of
visionaries in the automobile
Blockchain industry, and likea
heavyweight boxer, we want
to unify the achievements in
both sectors in a seamless
manner.
The key components of the Carnomic Operating System, which act asthedrivers
of the business model, include thefollowing:
3.2.TheCarnomicPlatform
The Carnomic Platform represents the core of the Carnomic project
because the User Experienceand User Interface are designed with a
view to delivering a seamless fun, gaming, and data sharing
experience as well as optimal integrationwithBlockchainalgorithm.
3.3Designof thePlatform
In order to make the platform as user-friendly and as flexible as
possible, the database will be released as a platform for Android
and iOS systems. We were inspired by the idea to design an app
based on the very successful card game 'Top Trumps' which is well
known for decades. The platform will be equipped with extensive
additional features which willfascinateusers
with its safe and easy handling. By registering their
vehicle data or their desired vehicles, users will receive
Carnomic tokens. Users will also be able to play
against each other by comparing their vehicle data,
whereby they canwin Carnomic tokens. The tokens are
secured in the wallet implemented in the platform and
can be traded within the platform or outside of the
platform on exchanges.' It is also possible to hold the
tokens and thus participate in the value development.
We are convinced that such a system will bring
enormous advantages for the automotive industry, for
marketing, and also for endusers.
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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Data Transmission:With the Carnomic Platform users will be ableto seamlessly transmit all kinds of auto-relateddata either in peer-to-peer transactions or B2Cdeals.
High Definition and Special Effects:Full-screen high-definition, special effects filters, and personalizedrecommendations are the standards ofthe Carnomic Platform
Personalization Tools:Because Carnomic believes in puttingpowerin the hands of users of its platform, theplatform comes loaded with personalization features which give users more freedom to express themselves.
3.6.Definition ofKeyTermsWithintheCarnomic Ecosystem
3.4 Key Functionalities
The key functionalities ofthe
platform include:
Authentication:The platform will serve as an alternativemeans of authenticating cars or their parts, including drivers!
3.5HowtoEarnTokensUsing the CarnomicPlatform
Users:This simply refers toanyonewho downloads and shares auto-related data on the Carnomic platform.
Consumers:These are users who consume automobile products suchascars, parts, or other ancillary services on the Carnomic platform. They could be car owners, car lovers, business car customers,etc.
Data validators:This refers to the users who volunteer to do thevalidation
work of the car data otherusers
submit.
Companies:This refers to the car companies, dealers, repair stations, insurance companies, car wheelcompanies, car wash companies, car tuning companies, and car related financial service companies that are searching for car consumers data for improvedsales.
Platform:This refers to the Carnomic platform, whether webormobile.
Carnomic:This refers to the unit of payment within the Carnomic platform.
Automotive Industry: The automotive industry is a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles, someof them are calledautomakers.
It is one of the world’s most important economic sectorsin terms of revenue.
To earn free tokens, users are simply
required to use the platform within
specified intervals as well as through
the number of shares and resulting
downloads from suchshares.
Additionally, the platform may reward
users based on the volume of activity
outside of the basic specifications, the
number of tokens to be allocated to
such will be determined solely by the
discretion of theboardof Carnomic.
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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
The system structure of Carnomic mainly includes 3 cores - Carnomic protocol,
Carnomic service and Carnomic Application Layer:
System Structure of Carnomic
To make a platform in which car data can circulate efficiently,
some key issues have to be resolved, like:
4. Technical Structure of Carnomic
Carnomic Protocol
Based on decentralized
storage and blockchain
technology, it provides
Carnomic ecosystem with basic
protocol support, including
data tracking protocol, data
asset protocol, = data
distribution protocol and
service coordination protocol.
Carnomic Service
Based on decentralized
storage and blockchain
technology, it provides
Carnomic ecosystem with basic
protocol support, including
data tracking protocol, data
asset protocol, data
distribution protocol and
service coordination protocol.
Carnomic Application Layer
Based on Carnomic protocol,
diversified applications can be built to
provide all Carnomic users with the
entrance of the ecosystem. Publish
existing APP data to blockchain by
implanting SDK, or mine data via
DApp of Carnomic data protocol or
use a device of car network to publish
data to blockchain via Carnomic data
protocol.
Measurement
and exchange of
car data value
Protection and
transmission of
data ownership
Anonymity of
data
Security and
traceability of
data assets
Credit model
based on
blockchain
1 2 3
Carnomic Protocol
SDK DApp Internet of Vehicles
Carnomic Service
Data Hub Data Cleaner Data Exchange Data Ai Oracle
Carnomic Application Layer
Data Tracking
ProtocolData Access
ProtocolData Distribution
Protocol
Decentralized
Storage (IPFS, Storj...)Public
Blockchain
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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Data Protection based on Carnomic
Reliable Data Computation
The number of sensitive data that has been
digitally recorded are increasing. In payment,
transportation, navigation and health, people
now become more dependent on digital
services than ever before. The new data
gathering leads to more ways to invade privacy.
Differential privacy
Differential privacy is a method in cryptography, which is to
provide maximized accuracy of data searching and minimized
chances of identifying its records when searching statistics. In
brief, remove individual features while preserving statistical
features to protect the privacy of users.
Secure Multi-Party Computation
SMC is how to resolve a collaborative computation issue between
untrusted parties in a group to protect privacy. SMC ensures the
independence of input, the accuracy of computation, and not to
leak input values to other parties who involved in computation. It is
mainly for a situation without any untrusted third parties, how to
securely compute a function. SMC plays an important role in
electric elections, electric vote, electric auction, secret sharing,
threshold signature, etc.
Data Online Processing
When it comes to the security of data usage and processing, both
DP and SMC are viable solutions. But, the former may lack
information, while the latter requires a lot of interaction. So neither
solution is temporarily unable to applicate in a large scale.
However, using Trusted Execution Environment (TEE) for data online
processing is also a viable secure data computation solution. TEE
provides a secure area that cannot be manipulated by unauthorized
hardware and software and the running code in which it can accept
external authentication.
Decentralized Storage
Carnomic protocol stores raw data in a fully decentralized
efficient distributed storage built in blockchain technology.
Sorting data based on Carnomic protocol will include the
following features:
Smart Data Sharding
Data sharding storage can increase the efficiency of
data reading and writing, and make data safer and
more secure, to integrate with decentralized storage
perfectly. Carnomic carries out data sharding on
received raw data and uses different strategies for
sharding storage for different types and sizes of data.
Multi-algorithm Data Encryption
Encryption algorithm has different adaptability to
different data, and different users may also have
different requirements for the use of encryption
algorithm. In addition, encryption algorithm
generally has a certain life cycle. For these reasons,
Carnomic supports multiple domestic and
international standardized digital signature
algorithms, such as RSA, Elgamal, ECC, etc. Data
owners can choose different encryption algorithm
according to their needs.
Reliable Data Storage
Car data can be generally divided into batch
data and streaming data. Batch data is also
known as historical big data, and streaming
data is also known as real-time big data.
Carnomic uses decentralized storage solution to
focus on streaming car big data.
Blockchain, Tee
Providers of Car
Data
Computing
Centre
Zero-knowledge proof (zkp)
Publish data only
Publish data to blockchain
Differential privacy (DP)
Data online
processing
Secure Multi Party
Computation
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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
It is always under consideration how
targeted advertising of the respectivecar
brands could look like and how itshould
be placed in order to reach potential
buyers and satisfy their needs with
innovative technologies in the vehicle
sector.
Companies spend about 10% of their
turnoveron marketing.The total turnover
of the global automotive industry in2017
was approximately $1.7 trillion. This
results in approximately $170 billion in
investments for marketing.
Looking at the Volkswagen Group as
an example, it is clear that marketing is
an integral part of successful corporate
management. Volkswagen spent
significantly more on advertising in the
first quarter of 2016 than in the same
quarter of the previous year. The
investment amounted to $82 million,an
increase of 37.4%. In the period
between 2015 and 2016, the Group
invested around $6.7 billion in
marketing. In Germany alone, the entire
automotive industry increased its
advertising budget by 1.6% to
approximately $617 million in the first
quarter of 2016. In 2016 as a whole, car
manufacturers in Germany spent
around $1.8 billion on advertising.
(Source: www..automobilwoche.de;
www.de.statista.com)
Statistics from the automotive
industry show that the numberof
vehicles on the roadworldwide
is rising rapidly. The number of
registered vehicles alone was well
over one billion units in 2015. In2016,
a total of more than 77 million new
passenger cars have been registered
worldwide, most of them in China,
followed by the USA. In the same
year, the production of passenger
cars was approximately 72 million
units and about 23 million
commercial vehicles.
Half of the world’s total vehicle
production is in the Asian region.
Then followed by Europe and the
NAFTA region. In terms of turnover,
the Japanese car manufacturerToyota
took the top position ahead of
Volkswagen. In 2016, Toyota reported
morethan $260 billion. Not to be
disregarded here should be the entire
automotive supplier industry. The 100
largest automotive suppliers
generated a total of about $967
billion. The German companies
‘Robert Bosch GmbH’ and
‘Continental AG’ werethe suppliers
with the highest turnover.
In the automotive supplierindustry,
a total sales growth of 34% was
recordedin the periodfrom 2007to
2015. (Source:www.de.statista.com)
5. Market Opportunity
5.1Currentmarketsituation
There are currently more than 110 car manufacturers around the world and
countless models of individual manufacturers, and the trend is steadily rising. The
automotive industry spends horrendous sums on marketing in order to remain
internationally competitive and to sell its vehicles on the global market at a
maximum profit.
Total OEMinvestments have beenincreasingCombined capital spending, R&D and M&A of
top OEMs
Source Capital IQ; companyreports
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
15
16
6. Carnomic Token Economics
6.1The CarnomicToken
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Carnomic token is a payment token, that is used asa
medium of exchange between users within the Carnomicsystem.
Users can receive Carnomic and use Carnomic in a number of ways. The Carnomic
token is the unit of account or currency for transactions on the Carnomic Platform
(both web and mobile). By design, this coin is an standard cryptographic token based
on a high performance public chain. It is offered to users for meaningful contribution
to the community in the form of voting and sharing on the platform.
6.2TheCarnomicTokenuse scenarios
Payment of Car related products, discounts, and Ads
Users could receive Carnomic token by participating various activities posted in Carnomic platform. Such as
sign-up, introduction of new users, verification of car data, watching ads and playing games. Users could
use the Carnomic tokens to redeem car related products, discounts, and games posted bycompanies.
Companies need to buy Carnomic token from various channels and use them to attract consumers to
redeem their car relatedproducts, discounts, and games in Carnomic platform.
Redeem for car related products, discounts, and games
Users could deposit certain amount of Carnomic tokens to receiver further discounts when they redeem car
related products, discounts, andgames.
The Carnomic platform will allocate more benefits to the users who deposit more Carnomic tokens. The
details of the deposits and benefits will be posted by Carnomic platformregularly.
Allocations of benefits and token burn
The Carnomic platform collects a portion of the total benefits posted by companies. Every year, the
Carnomic platform will distribute a certain percentage of the benefits collected to the users based on the
amount of deposited Carnomic tokens. In addition, the Carnomic platform will use a certain percentage of
the benefits collected to burn Carnomic tokens in the market.
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The team tokens will be
distributed within 24 monthsafter
the market circulation.
The foundation reserves a
certain amount of Carnomic
for foundation operations
and future use.
The community development portion
will be distributed to the users who
contribute their resources to the
Carnomic project.
The partnership development portion
will be used to build partnerships with
car related companies to enhance the
Carnomic ecosystem.
Foundation Community
Development
Partnership
Development
Team Market
Circulation
20% 15% 15% 15% 35%
Token Allocation is asfollows:
6.3DistributionofToken
To kick-start the Carnomic project the platform has set
up a token generation program. The details of the token
generation program and the distribution of tokens tothe
ecosystem as well as the breakdown of expenditure on
the project are givenbelow:
The Carnomic token is 10,000,000,000 in total supply.
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
40%
Engineeringand
Development
12%
Business
Development
20%
Marketing&
Promotion
10%
Legal&
Regulation
8%
Operational&
Administration
4%
Contingency
6.4 Breakdownsof Project Expenditure
Fund Allocation for the project is broken
down as follows:
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
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6%
Partners
7. Team
PeriklisKalaitzisCEO - Chief ExecutiveOfficer &Co-Founder
• ExperienceBank Officer with over 14years
experience in the Financeindustry
• Workingfor Companiessuch as Deutsche
Bank and UBS
• Blockchainenthusiast
AndreBischoffCFO - Chief Financial Officer&Co-Founder
• Expert in Foreigntrade and customs law
•Working for thegovernment
• Blockchainenthusiast
TrieuLeWeb Developer - Javascriptand
Nodejs
DennisMüllerCIO - Chief InformationOfficer&
Business development
• Expert in OnlineBrokerage
• FX Trading
• Work for differentwellknown
Start Ups
IvanIgnatyev.NET/C++/iOS/Android/Xamarin/PHP,
Mobile/Web/DesktopApp
UsmanSalisContent Writer Blockchain;workedwith
EOS & Huobi
SohaibMirzaContentWriterand DigitalMarketing
Manager
FaresAntonioAkelCordovezSmart Contract&EthereumBlockchain
Developer
YaxinLuoProfessional Chinese - EnglishTranslator|
IT, Marketing,Business
SeanWinterCMO - Chief MarketingOfficer
• Expert in MarketingandDigital
Marketing
• BlockchainandCryptocurrency
Enthusiast
MoreTeamMembersto
be announced
IkulayoCharlesGraphicsDesigner
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ThiNgocAnhNguyenVietnameseCommunityBuilder
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
XinSongChief Advisor - CEO &Co-Founder
from Bottos(BTO)
GerardoMontoya24 Years Experienceat Volvo Group UK,Last:
Strategyand Business Development,Director
SasaBadarevicTechnical Project Lead ITatVolkswagen
AG Germany
Alexandra DondicProject Management & Marketing in the
Automotive Industry; Past: ProductManager
at DaimlerAG
MichaelLiuLeader in ProductMarketingand Strategyat
Volkswagen Group China
GaryFenton30+ years of Product/ ProjectManagement
experience.Expert knowledgewith LifeCycle
Projects inAutomotive
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TeamAdvisory Board
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
Q3/2018Start of thePreparation
for the TokenSale
Q3/2017Development of the Ideaand
ensuringrelevance
Q4/2017AnalyzingtheMarketin
Terms of attractiveness
and methodsfor
realization
Q1/2018Assuringthenecessity
of usingBlockchain
Technology
Q2/2018Research andsecuring
Contactswith
Companies such as
Volkswagen, Toyota,
BMW andVolvo
Q3+Q4/2019Token listing
on Top10major
Exchanges
Q2+Q3/2019Token Salevia Pre-
Sale and IEO
Q3+Q4/2019Presentationonseveral
Events and Fairs in
Europe andAsia
Q1/2020Development of
the Platform and
Blockchain
Q2/2020LaunchingthePlatform
and Blockchain Beta
Version
Q4/2020OfficialPlatform
and Blockchain
release
Q4/2020MarketingCampaign
worldwide
8.RoadmapOur roadmap is planned as realistic as possible. We will inform our community as fast as possible if there might be taken any changes.
The Carnomic platform represents a bold attempt at offering a better deal
for everyone involved in the automotive economy. By leveraging Blockchain
technology to bring democracy to the automotiveindustry,
Carnomic is no doubt out to create a platform that puts otherwise centralized control of market data and the
financial accruals from said data directly in the hands of automobile business interests and everydaypeople.
Hopefully, with strict compliance to its painstaking project roadmap, Carnomic will be able to deliver on its promise of
serving as a unique Marketing Platform, which is built as a Social Network for car owners and allows users to earn
money for their data.
9. Conclusion
C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N
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Forbes, Neil Winton – ‘Global car Sales to Gather Momentum in 2018, While New Technology Disruption Lurks
https://www.forbes.com/sites/neilwinton/2017/12/28/global-car-sales-to-gather-momentum-in-2018-while-
new-technology-disruption-lurks/amp/
MarketResearch, Automotive Industry Trends https://blog.marketresearch.com/6-major-automotive-industry-
trends-that-may-surprise-you
Worldometers, ‘Cars produced in the world,’ 2018 www.worldometers.info › cars
2017 Automotive Trends https://www.strategyand.pwc.com/trend/2017-automotive-industry-trends
Statista: worldwide-automobile-production-since-2000 https://www.statista.com/statistics/262747/worldwide-
automobile-production-since-2000/
Accenture.com Insight, Perspectives, and Auto Predictions) https://www.accenture.com/us-en/insight-
perspectives-auto-predictions
https://www.statista.com/statistics/262747/
Reference
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