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Carohone Warehouse Business Pack 2013
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BUSINESS DEVELOPMENT
PACK
1. MARKETING PACKAGES AND RATE CARDS
PRICE 1 MONTH 2 MONTHS 3 MONTHS
CHARGED MAGAZINE
- Back page - Full page- Competition - Double Page Spread- Inside Front/Back DPS- Leaflet inside
€15,000€10,000 €5,000€15,000€16,500€3,000
€28,500€18,000€9,000€28,500€29,700€2,400
€36,000€24,000€12,000€36,000€39,600€7,200
WEBSITE PACK
- Side Banner - Moving Banner main page - 5 Tab advert, with link to site
€XX,000€XX,000€XX,000
€XX,000€XX,000€XX,000
€XX,000€XX,000€XX,000
RECEIPT - Full page- Half page
€10,000€5,000
€18,000€9,000
€24,000€12,000
STAFF MEMBERS T-SHIRTS
- T-Shirts on staff in all 80 stores 622 employees
€20,000 €36,000 €48,000
CARRIER BAGS
- Brand on all bags - Leaflet in Bags
Minimum 3 Months Minimum 3 Months€45,000€45,000
IN-STORE PROMO
- 30 Second Radio Add – – €50,000
- Q barrier QR-Code advertisement – –
- Shutter vinyl in X store – – €20,000
STORE SPACE
- Liffey Valley - Blanchardstown - Dundrum - Cresent - Headford Road - Mahon Point - Henry Street
– – –
SOCIAL MEDIA
Facebook and Twitter 50,000 followers 2 posts a week for a month
€500 €900 €1,200
100,000 copies distributed nationwide through all Carphone Warehouse stores
40,000 average views on website a month
267,463 connection QTD (receipts and bags)
369,452 ff in 6 listed stores for Q1
50,000+ followers on Twitter and Facebook
PICK FOUR PINK AND GET ONE GREEN FOR FREE
PICK THREE PINK AND GET SOCIAL MEDIA FREE
2. STORE SPACE AND RATE CARDS
Average footfall of 30,000 Customers a week
369,452 customers for Q1
Liffey Valley average of 10,000 customers per week 106,104 for Q1
RENT A SPACEIN OUR TOP 7 STORES- USE ALL
YOUR OWN POP UP SHOP
- YOUR OWN STAFF - TALK TO A
FURTHER 120,000 CUSTOMERS A MONTH
STORE 1 MONTH 2 MONTHS 3 MONTHS
LIFFEY VALLEY (UP TO 20M2)
€12,000 €12,000 €12,000
BLANCHARDSTOWN (UP TO 20M2)
€12,000 €12,000 €12,000
DUNDRUM (UP TO 20M2)
€12,000 €12,000 €12,000
CRESENT (UP TO 20M2)
€12,000 €12,000 €12,000
HEADFORD ROAD (UP TO 20M2)
€12,000 €12,000 €12,000
MAHON POINT (UP TO 20M2) €12,000 €12,000 €12,000
HENRY STREET €12,000 €12,000 €12,000
WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX
Average footfall of 30,000 Customers a week
369,452 customers for Q1
Liffey Valley average of 10,000 customers per week 106,104 for Q1
RENT A SPACEIN OUR TOP 7 STORES- USE ALL
YOUR OWN POP UP SHOP
- YOUR OWN STAFF - TALK TO A
FURTHER 120,000 CUSTOMERS A MONTH
STORE 1 MONTH 2 MONTHS 3 MONTHS
LIFFEY VALLEY (UP TO 20M2)
€12,000 €12,000 €12,000
BLANCHARDSTOWN (UP TO 20M2)
€12,000 €12,000 €12,000
DUNDRUM (UP TO 20M2)
€12,000 €12,000 €12,000
CRESENT (UP TO 20M2)
€12,000 €12,000 €12,000
HEADFORD ROAD (UP TO 20M2)
€12,000 €12,000 €12,000
MAHON POINT (UP TO 20M2) €12,000 €12,000 €12,000
HENRY STREET €12,000 €12,000 €12,000
WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX
3. LONG TERM ADVERTISING SPACE
Average footfall of 30,000 Customers a week
369,452 customers for Q1
Liffey Valley average of 10,000 customers per week 106,104 for Q1
WE HAVE MANY LARGE STORES FACING ROADS, DRIVE THROUGH ETC - WINDOW VINYL- COUNTER VINYL- SLAT WALL SPACE - FLOOR VINYLS