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Carolina First Campaign Final Report
Citation preview
Final Report 1
MAKING CAROLINA FIRST
Final Report
Note: This is a customized version of a printed counterpart, Making Carolina First: Final Report/Honor Roll
2 Making Carolina First
TABLE OF CONTENTS
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18–34
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Making Carolina First was produced by the UNC Office of University Development, Campus Box 6100, Chapel Hill, NC 27599-6100
Comments or questions?: [email protected] / 919.962.0027Design: UNC Design Services
From Our Chancellors / Campaign Recap
Campaign By The Numbers
Volunteer Committees / Q&As
Making The Difference
Dennis and Joan Gillings
The Kenan Legacy
Neal Johnson
Wachovia and Carolina
Barb Lee
Ralph Falls Jr.
The Duke Endowment
Fred Eshelman
Carolina Covenant
Robertson Scholars
Good Chemistry
The Institute for the Arts and Humanities
Royster Society of Fellows
Jack Kent Cooke Foundation
Hugh Morton Collection
Active Living by Design
Carolina Performing Arts
Photo credits for front cover: Dan Sears, Damir Yusupov (Bolshoi Ballet performer), contributed (lower right).
2 Making Carolina First
On Dec. 31, 2007, the Carolina First Campaign finished at $2.38 billion,
exceeding our original goal by more than $500 million. This collective
achievement marked the fifth largest total among completed fund-raising
drives at that time in the history of U.S. higher education and the largest
in the South.
Your support. Your leadership. They made the difference. I—and
Carolina—owe you our profoundest gratitude.
You’ll see many numbers in the following pages, and you’ll read some of
the personal stories behind those numbers. Through it all, remember this
about Carolina First:
n More endowed professorships will enable us to recruit and retain the
best faculty, and we will have more resources to fund their research
and reward their efforts.n More scholarships will attract outstanding students and give them
access to a Carolina-caliber education—and broaden their college
experience once they arrive in Chapel Hill.n More tools and better facilities will fuel the discovery of new
knowledge—knowledge that will propel our efforts to improve people’s
health and livelihoods farther across our state and around the globe. n More cultural resources will enrich the lives of our students and
community residents.
In every way, the Carolina First Campaign has created our margin of
excellence. This campaign set out to support our vision to be the nation’s
leading public university. This campaign achieved that goal. Without Carolina
First, we would be a good university, perhaps even great. With Carolina First,
we are pre-eminent, we are leading.
And of all my memories as chancellor of this institution, none will be more
cherished than the memory I will share with all of you: We made Carolina
First, together.
James Moeser
Making Carolina First, together
FROM OUR CHANCELLORS
1999 2000Jan. 7, 2000The School of Education receives a scholarship-supporting estate gift from Charles Templeton valued at $714,000, the largest from a school alumnus at that time in the school’s history.
CAMpAIGN MILESTONES
(Editor’s note: James Moeser served as
Carolina’s chancellor from Aug. 15, 2000, to
June 30, 2008. His successor, Holden Thorp,
took over the post on July 1, 2008.)
July 1, 1999Quiet phase begins.
Final Report 3
It’s a great time to become
the chancellor of Carolina.
James Moeser left the
University in great shape on multiple fronts —
in large part due to the success of the Carolina
First Campaign.
I join Chancellor Moeser in extending my
deepest gratitude to all of you for making
the campaign such a historic milestone for
Carolina. I also thank Chancellor Moeser, whose
extraordinary leadership guided Carolina First to
heights that exceeded even our most ambitious
expectations. He’s a tough act to follow, but his
legacy will make my job much easier.
Coming from my post as dean of the College
of Arts and Sciences, I know firsthand the
importance of private giving—and the generosity
of Carolina supporters.
The promise of a research university—that
knowledge is shared and created by the same peo-
ple—is an audacious idea, one that many universi-
ties aspire to. That promise is realized only when
we have a faculty that excels at both research and
teaching, and the competition for scholars with
these skills has never been higher. To secure and
enhance this rich environment—and to make it
accessible to the best students—we’ll need to
build on Carolina First’s tremendous momentum.
I look forward to all we will do together for this
magnificent university.
Hark the Sound.
Holden Thorp
a great tiMe to get started The Carolina First Campaign, which supported UNC’s vision to
be the nation’s leading public university, began July 1, 1999,
and ended Dec. 31, 2007. Its public launch came in October
2002 with a $1.8 billion goal. That mark was raised to
$2 billion in October 2005. Not only did Carolina surpass its
overall goal, raising $2.38 billion, but each professional school
and unit exceeded individual goals as well. The campaign also
boasted yearly records for commitments ($363.6 million),
which include pledges, and gifts ($250.8 million), both set in
fiscal year 2007.
The campaign received contributions from more than 194,000
donors, ranging from UNC students to Dennis and Joan Gillings,
whose $50 million pledge to support the School of Public Health
marked the single largest commitment in the University’s
history. The campaign’s single largest donor was the William R.
Kenan Jr. Charitable Trust and related Kenan entities and family
members. They combined to commit $69.9 million.
More than 700 campaign volunteers contributed their sup-
port, time and expertise to make the drive a historic success.
To highlight just a few of the ways Carolina First moved
Carolina forward, the campaign:
n Brought in gifts that joined investment returns to increase
our endowment from $925.7 million to $2.2 billion, lifting
UNC five spots in the Chronicle of Higher Education’s U.S.
university endowment rankings (as of June 30, 2007).n Created 208 endowed professorships, raising our total to 547.n Created 577 undergraduate scholarship funds, raising our
total to 1,205.n Created 196 graduate fellowship funds, raising our total to 580.n provided more than $100 million to support 23 major
building projects, including the purchase of Winston
House in London for a European Study Center, UNC’s first
overseas property.
June 13, 2000The University announces that Julian H. Robertson Jr. and his wife Josie commit $24 million to create the Robertson Scholars program, a pioneering joint scholarship program between UNC and Duke.
Feb. 11, 2000The University announces that the John Wesley and Anna Hodgin Hanes Foundation of Winston-Salem provides funds for a 1,200-piece William Butler Yeats collection, making the University Library the first in the Southeast and one of only 20 in North America to reach the 5-million volume milestone.
CAMpAIGN RECAp
4 Making Carolina First
CAMpAIGN BY THE NUMBERS
NUMBER OF DONORS
Alumni105,478
54%
Foundations902.6%
Corporations6,438
3%
Friends79,153
41%
Other Organizations2,7901.4%
SOURCES OF FUNDS
Alumni$863.1 M
36%
Foundations$622.5 M
26%
Corporations$272.2 M
11%
Friends$465 M
20%
Other Organizations$161.4 M
7%
TOTALS BY UNIT
Ack
land
Art
Mus
eum
136%
$
13.6
M
Ath
letic
s14
0%
$24
5.7 M
Car
olin
aP
erfo
rmin
g A
rts
105%
$
17.8
M
Hea
lth
Cen
ters
103%
$
51.7
M
Hea
lth
Scie
nces
Libr
ary
103%
$
1 M
Inst
itute
for
the
Envi
ronm
ent
106%
$
8.5 M
Uni
vers
ity L
ibra
ry11
1%
$38
.7 M
Mor
ehea
dP
lane
tari
um &
Scie
nce
Cen
ter
195%
$
5.8 M
Nor
th C
arol
ina
Bot
anic
al G
arde
n15
7%
$12
.5 M
Stud
ent A
ffai
rs11
6%
$11
.6 M
% O
F G
OA
LTOTALS BY SCHOOL
% O
F G
OA
L
Art
s &
Sci
ence
s11
1%
$38
7.1 M
Bus
ines
s11
2%
$20
2.1 M
Den
tistr
y13
9%
$41
.7 M
Educ
atio
n10
8%
$14
M
Gov
ernm
ent
106%
$
10.6
M
Gra
duat
e10
7%
$19
.2 M
Info
rmat
ion
&Li
brar
y Sc
ienc
e12
3%
$6.
2 M
Jour
nalis
m&
Mas
s C
omm
unic
atio
n15
2%
$45
.5 M
Law
107%
$
32 M
Med
icin
e12
2%
$61
0 M
Nur
sing
105%
$
15.8
M
Pha
rmac
y25
7%
$66
.7 M
Pub
lic H
ealt
h16
4%
$16
4.2 M
Soci
al W
ork
152%
$
21.3
M
TOTALS BY USE
% O
F G
OA
L
Expe
ndab
le
Endo
wm
ent
Bui
ldin
gs
124%
$
1.24
B
121%
$
964.
1 M 89
%
$17
7.9 M
TOTALS BY PURPOSE
% O
F G
OA
L
Stud
ents
INC
LUD
ES:
577
Scho
lars
hips
196
Fello
wsh
ips
99%
$
345.
3 M
Facu
lty
INC
LUD
ES:
208
Pro
fess
orsh
ips
84%
$
419.
7 M
Res
earc
h11
6%
$57
9.4 M
Stra
tegi
cIn
itiat
ives
148%
$
664.
8 M
Faci
litie
s92
%
$18
5 M
GRAND TOTAL
% OF GOAL
$2.38 BILLION 119%
nov. 21, 2000The Bill & Melinda Gates Foundation commits $15.1 million for drug development to combat African sleeping sickness.
sept. 11, 2000The University announces that the Red Hat Center commits $4 million to launch ibiblio, a collaborative digital library that seeks to become the largest collec-tion of freely distributed information on the Internet.
aug. 15, 2000Chancellor James Moeser takes the helm of the University and the campaign.
Final Report 5
2001
NUMBER OF DONORS
Alumni105,478
54%
Foundations902.6%
Corporations6,438
3%
Friends79,153
41%
Other Organizations2,7901.4%
SOURCES OF FUNDS
Alumni$863.1 M
36%
Foundations$622.5 M
26%
Corporations$272.2 M
11%
Friends$465 M
20%
Other Organizations$161.4 M
7%
TOTALS BY UNIT
Ack
land
Art
Mus
eum
136%
$
13.6
M
Ath
letic
s14
0%
$24
5.7 M
Car
olin
aP
erfo
rmin
g A
rts
105%
$
17.8
M
Hea
lth
Cen
ters
103%
$
51.7
M
Hea
lth
Scie
nces
Libr
ary
103%
$
1 M
Inst
itute
for
the
Envi
ronm
ent
106%
$
8.5 M
Uni
vers
ity L
ibra
ry11
1%
$38
.7 M
Mor
ehea
dP
lane
tari
um &
Scie
nce
Cen
ter
195%
$
5.8 M
Nor
th C
arol
ina
Bot
anic
al G
arde
n15
7%
$12
.5 M
Stud
ent A
ffai
rs11
6%
$11
.6 M
% O
F G
OA
L
TOTALS BY SCHOOL
% O
F G
OA
L
Art
s &
Sci
ence
s11
1%
$38
7.1 M
Bus
ines
s11
2%
$20
2.1 M
Den
tistr
y13
9%
$41
.7 M
Educ
atio
n10
8%
$14
M
Gov
ernm
ent
106%
$
10.6
M
Gra
duat
e10
7%
$19
.2 M
Info
rmat
ion
&Li
brar
y Sc
ienc
e12
3%
$6.
2 M
Jour
nalis
m&
Mas
s C
omm
unic
atio
n15
2%
$45
.5 M
Law
107%
$
32 M
Med
icin
e12
2%
$61
0 M
Nur
sing
105%
$
15.8
M
Pha
rmac
y25
7%
$66
.7 M
Pub
lic H
ealt
h16
4%
$16
4.2 M
Soci
al W
ork
152%
$
21.3
M
TOTALS BY USE
% O
F G
OA
L
Expe
ndab
le
Endo
wm
ent
Bui
ldin
gs
124%
$
1.24
B
121%
$
964.
1 M 89
%
$17
7.9 M
TOTALS BY PURPOSE
% O
F G
OA
L
Stud
ents
INC
LUD
ES:
577
Scho
lars
hips
196
Fello
wsh
ips
99%
$
345.
3 M
Facu
lty
INC
LUD
ES:
208
Pro
fess
orsh
ips
84%
$
419.
7 M
Res
earc
h11
6%
$57
9.4 M
Stra
tegi
cIn
itiat
ives
148%
$
664.
8 M
Faci
litie
s92
%
$18
5 M
GRAND TOTAL
% OF GOAL
$2.38 BILLION 119%
Feb. 14, 2001Frank Borden Hanes Sr. commits $2 million to endow the Thomas Wolfe Scholarship in Creative Writing, creating one of the single largest scholarships in the College of Arts and Sciences.
april 16, 2001The University announces that an anonymous donor commits $25 million—the largest gift ever to Carolina to date from an individual—to establish the Michael Hooker Center for Proteomics.
6 Making Carolina First
paul Fulton, Co-ChairWillard J. Overlock, Jr., Co-ChairCharles M. Shaffer, Jr., Co-ChairIvan V. Anderson, Jr.Edward T. BaurLaura BeckworthNancy BrysonVaughn BrysonMarjorie Bryan BuckleyLucius E. BurchTimothy B. BurnettJohn W. Burress IIIRussell CarterW. Lowry CaudillMax C. Chapman, Jr.Tom ChewningTimothy Fitzgerald CobbFrank Craighill
Mary Anne DicksonChuck DuckettJohn Gray Blount Ellison, Jr.David G. FreyJ. Alston GardnerRobert Douglas Gillikinpeter T. GrauerBernard GrayJulia S. GrumblesLucia HalpernFrederick Earl Hopkins IIIWalter Edward Hussman, Jr.Barbara HydeJames E. S. HynesGeorge JohnsonWilliam R. JordanJames Graham Kenan IIIThomas Stephen Kenan IIIMichael Denard Kennedy
William Douglas KingTom LambethGeorge Walter Loewenbaumpeter G. C. MallinsonKnox Massey, Jr.William O. McCoyStephen phillip MillerWilliam Merrette Moore, Jr.Allen Benners Morgan, Jr.David Earl pardue, Jr.Roger perryJohn A. powellTony RandWilliam T. ReynoldsFrancis G. RiggsJefferson H. Rivespaul RizzoCharles A. SandersNelson Schwab III
Minor Mickel ShawEdward Calvin Smith, Jr.John L. Townsend IIIS. Thompson Tygart
honorary MembersWilliam J. Armfield IVErskine BowlesMolly Corbett BroadWilliam Clyde FridayWilliam B. Harrison, Jr.Richard Hampton JenretteHugh McCollEarl N. phillips, Jr.The Honorable Mercer Reynolds IIIJulian H. Robertson, Jr.Dean SmithRollie Tillman, Jr.
The Carolina First Campaign Steering Committee guided efforts to generate the record-breaking support
for the University that is taking Carolina to the top.
These dedicated volunteers engaged alumni and friends, identified leadership donors and told the Carolina
story across the U.S. and around the globe. A core group of long-time friends and donors and the heads of
special focus committees—representing a broad range of constituencies—made up the Steering Committee.
Steering Committee members gave a total of $158 million to Carolina First.
James S. Allred (Student Body President)William J. Armfield IVAngela R. BryantTimothy B. BurnettMatthew M. Calabria (Student Body President)Eve M. Carson (Student Body President)philip G. CarsonRussell CarterAnne Wilmoth Cates
phillip L. ClayJennifer A. Daum (Student Body President)Walter R. DavisSeth M. Dearmin (Student Body President)John Gray Blount Ellison, Jr.paul FultonJ. Alston GardnerNicholas p. Heinke (Student Body President)Barbara Hyde
James E. S. HynesWilliam R. JordanJean Almand KitchinKarol V. MasonRobert B. Matthews (Student Body President)Hugh McCollDavid Earl pardue, Jr.Roger perrySallie Shuping-RussellCharles A. SandersNelson Schwab III
A. Donald StallingsRichard Y. StevensMatthew S. Tepper (Student Body President)Cressie H. Thigpen, Jr.Richard T. WilliamsRobert W. Winston IIIJustin C. Young (Student Body President)
STEERING COMMITTEE
BOARD OF TRUSTEESThe following is a list of UNC Board of Trustees members who served during the Carolina First Campaign.
aug. 21, 2001A $757,000 bequest from the estate of L’Vir Sande establishes the Rebecca Irene Sande Scholarship Fund in Physical Therapy, the first in the department’s history.
sept. 13, 2001The last payment is made on a bequest from Katherine Bradley Mouzon to the North Carolina Botanical Garden for the Visitor Education Center, bringing the bequest’s total value to $2.76 million, the single largest gift in the garden’s history.
Final Report 7
2002
Co-Chair, Steering Committee
n What’s your favorite memory of being a UNC student?
The friends I made there who are
still an important part of my life.
n Why did you become involved in the Carolina First Campaign?
Michael Hooker.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
Reconnecting and being a part of
Chapel Hill.
n What are your hopes for Carolina’s future?
That we always strive to be the best
public university in the world.
Paul Fulton lives in Winston-Salem, N.C. He is chairman of the Board of Directors and former CEO of Bassett Furniture Industries. He was president of Sara Lee Corporation from 1987 to 1993. From 1994 to 1997, Paul served as dean of Kenan-Flagler Business School at
Co-Chair, Steering Committee
n What’s your favorite memory of being a UNC student?
Being in Chapel Hill after coming
back from spring vacation. That
was such a great time of year. The
beauty of the campus would be in
full bloom; I got to wear a polo or
T-shirt. There was just a nice sense
of freedom.
n Why did you become involved in the Carolina First Campaign?
It was a very simple thing. It
allowed me to partially pay back
the University for the education I
got. There are a lot of ways people
can pay back, and this is what I was
able to do.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
Getting reacquainted with alumni
and getting to know students and
staff—all the people who are
involved in making UNC what it is.
I’m most proud of fulfilling our
Co-Chair, Steering Committee
n What’s your favorite memory of being a UNC student?
I have three favorite memories: one,
the privilege of being a Morehead
Scholar; two, playing on Coach
Dean Smith’s first three teams
at Carolina; and, three, while a
student at UNC law school, I heard
former Chancellor Bill Aycock de-
liver what is surely one of the finest
classroom lectures ever given, for
which the students in his class gave
Chancellor Aycock a standing
ovation as he left the classroom.
n Why did you become involved in the Carolina First Campaign?
I was motivated to volunteer for
Carolina First because my father
was the first director of develop-
ment at Carolina, holding the post
from 1952 to 1978.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
All Carolina alumni cherish the
Q&A
Paul Fulton Mike overloCk Charlie shaFFer
Continued on Page 35—Fulton Continued on Page 35—overloCk Continued on Page 35—shaFFer
oct. 11, 2002On the eve of University Day, the campaign’s public phase launches with $866 million, or 48 percent, of the (then) $1.8 billion goal committed.
oct. 12, 2001The University announces that the William R. Kenan Jr. Charitable Trust pledges challenge gift to create $3 million eminent professorships as part of a $27 million lead gift, establishing the largest and most prestigious endowed professorships in UNC history.
8 Making Carolina First
2003
REGIONAL COMMITTEES
Metro new Yorkpeter T. Grauer, Co-ChairJohn L. Townsend III, Co-ChairDwight W. AndersonW. Gaston Caperton IIIKatharine Mason ChapmanBrian ClarksonMunroe CobeyAnn ColleyJ. Haywood DavisEric Fastpeter Y. GevaltAnne Stephens HarrisonFrank J. Hawley, Jr.Virginia Commander Knottpierre F. Lapeyre, Jr.William I. MortonGary Wilton parrAlan Clements StephensonMarree Shore Townsend
Mid-atlantic u.s.BaltimoreWilliam T. Reynolds, Co-Chair
Frank G. Riggs, Co-ChairCharles A. BryanRandal EtheridgeArchibald Taylor FortRebecca GalliA.C. GeorgeKathryn Tanner GeorgeHenry G. HaganDonald R. HeacockFrances M. KeenanRobert ManekinAlexander B. Martin, Jr.Lee polk Woody, Jr.KentuckyJames Graham Kenan III, ChairVirginiaTom Chewning, ChairBruce ArnettBill AxselleThos. E. CappsCharles M. Johnson IIIDouglas D. Monroe IIIJack Spain, Jr.Elizabeth Hobson ThorntonKen WillardWashington, D.C.Frank Craighill, ChairSteve Cumbie
David D. FlanaganDruscilla FrenchWebb C. Hayes IVWallace F. Holladay, Jr.Kevin JonesSuzy KellyThe Ernest M. Oare FamilyJames B. pittlemanRobin West
new england / Midwest u.s.ChicagoJohn William Hughes IIIDrew McNallyJane DiRenzo pigottTug WilsonIndianapolisLynn KippenhanCincinnatiFrank T. Hamilton IIIKen LoweChuck ReynoldsMichiganDavid G. Frey, ChairphiladelphiaMarjorie Bryan Buckley, Chair
Steven M. DurhamSt. LouisEdward T. Baur, ChairWilliam J. Koman
south u.s.ArkansasWalter Edward Hussman, Jr., ChairSouth CarolinaMinor Mickel Shaw, ChairIvan V. Anderson, Jr.Ronnie ClementRobert Carlton DavisDave EdwardsEarle FurmanBen KeysHurdle H. Lea, Jr.Lloyd S. LilesErwin MaddreyFrank O’BrienKathleen Gallagher OxnerTexasLaura Beckworth, Co-ChairRobert Douglas Gillikin, Co-Chair
George Walter Lowenbaum, Co-ChairJohn BoettigheimerDouglas R. EvansElton M. Hyder IIIRick MargerisonJohn R. Sears, Jr.Smokey Swenson
southeast u.s.FloridaNancy Bryson, Co-ChairVaughn Bryson, Co-ChairS. Thompson Tygart, Co-ChairThomas Donnelly ArthurRichard J. RazookBenjamine ReidAlbert SalemJean UeltschiJim UeltschiJim WinstonGeorgiaBernard Gray, Co-ChairGeorge Johnson, Co-ChairJeffrey Alan AllredLee BurrowsWilliam W. Espy
Carolina First Campaign Regional Committees formed a far-reaching volunteer structure to involve as many alumni
and friends as possible in the campaign. Committee chairs, who also were on the Carolina First Campaign Steering
Committee, recruited around a dozen members to serve with them. All told, there were 280 regional volunteers
across the United States, plus 30 in Europe. The chief mission of the committees was to help raise the University’s
profile in their areas.
Along with making leadership gifts, committee members helped to identify prospects and develop solicitation strate-
gies. These strategies included phone calls, face-to-face visits and opening the door for gift officers or administrators.
A key activity of the committees was hosting regional events to bring Carolina alumni and friends together to hear
the campaign message from the chancellor, deans, directors and faculty. Over the course of Carolina First, they
hosted nearly 300 events.
Regional Committee members gave a total of $124 million to Carolina First. Three regions—Georgia, Metro-New
York and North Carolina—each contributed more than $100 million to the campaign, and their leadership is featured
in the Q&As on pages 10–11.
Feb. 26, 2003The University announces that Fred Eshelman commits $20 million to the School of Pharmacy, marking the largest gift ever to a U.S. pharmacy school.
May 23, 2003The University announces that the campaign has reached the $1 billion milestone with key gifts from Lowry Caudill ($3 million to the Carolina Physical Science Complex) and John and Paula Powell ($1.66 million for the John Shelton Reed Distinguished Professorship in the College of Arts and Sciences).
Final Report 9
2004oct. 1, 2003The University announces the Carolina Covenant—UNC’s pioneering initiative to provide qualified low-income students with a debt-free education, with private gifts playing a critical role in the program’s budget.
March 23, 2004The University announces that Miriam McFadden establishes a trust fund to recruit and retain faculty in the School of Social Work with a $1.2 million commitment, the largest ever received by the school up to that time.
Gardiner GarrardCarol G. GellerstedtLarry L. GellerstedtJulia S. GrumblesJim HendersonJoel HugheyWarren Y. Jobepeter C. MoisterAllen MoseleyMary Rose King TaylorWilliam Asbury WhitakerLeonard W. WoodTennesseeLucius E. Burch, Co-ChairAllen Morgan, Jr., Co-ChairCharles R. Brindell, Jr.Joseph Brown Ledbetter
Western u.s.William Douglas King, Co-ChairJohn A. powell, Co-ChairNancy Robertson AbbeyHarris BartonEva Smith DavisRobin Richards DonohoeJennifer Lloyd HalseySuzanne Laughinghouse KayneTom Newbypaula Davis NoellH. Stewart parkerA. Garrett SnookWilliam Starling
eastern n.C.EasternEdward Calvin Smith, Jr., ChairTurner B. Bunn IIIWilliam G. Clark IIICecil SewellJ. Troy Smith, Jr.A. Donald StallingsRaleighWilliam Merrette Moore, Jr., Co-Chair
Roger perry, Co-ChairRobert H. BilbroDonald W. CurtisFrank Daniels, Jr.Thomas F. Darden IIFred HutchisonSherwood SmithCharles M. Winston, Sr.Robert W. WinstonWilmingtonRussell Carter, ChairWilliam J. Blair IIIWilliam H. CameronJohn A. McNeill, Jr.
Central n.C.Chapel Hill/Durhampaul Rizzo, Co-ChairCharles A. Sanders, Co-ChairFrederick O. Bowman, Jr.W. Lowry CaudillRobert C. EubanksJ. Allen FineChristopher C. Fordham IIIRichard Furrpaul HardinJim HeavnerLuther Hartwell Hodges, Jr.Thomas W. Hudson, Jr.Betty KenanThomas Stephen Kenan IIIKenneth B. Lee, Jr.William O. McCoyElinor Hess MunschArthur M. pappasWyndham RobertsonJames Terry Sanford, Jr.Willis p. WhichardFayettevilleWilliam R. Jordan, Co-ChairTony Rand, Co-Chair
triad n.C.BurlingtonDavid Earl pardue, Jr., ChairWilliam H. SmithGreensboroJohn Gray Blount Ellison, Jr., ChairH. Allen AndrewSteven D. BellFrank BrennerTimothy B. BurnettGeorge Watts Carr IIISteve HassenfeltHayes HoldernessJim KaleyKathryn Scott LongSallie A. McMillionBraxton SchellTim WardH. Michael WeaverLen WhiteHigh pointJefferson H. Rives, ChairDavid R. HayworthWinston-SalemJohn W. Burress III, Co-ChairChuck Duckett, Co-ChairDudley C. ChandlerRick CrowderDale Erick DriscollF. Borden Hanes, Jr.Frank Borden Hanes, Sr.James A. Hardison IIITom LambethScott LivengoodWalter McDowellJohn G.Medlin, Jr.Kimberley C. “Kayce” King MyersEd pleasantsScott H. RichardsonAnn Lewallen SpencerJohn L. Turner
Charlotte n.C.Frederick Earl Hopkins III, Co-ChairJames E. S. Hynes, Co-ChairNelson Schwab III, Co-ChairJim BabbGeorge BattleJohn R. BelkMike Blairphilip BlumenthalAmy Woods BrinkleyHarry M. BryantBrooks CareyDerick CloseLuther CochraneMarion A. Cowell, Jr.Mary Anne DicksonElizabeth Stetson DowdJanis Hape DowdFrank EdwardsEdward HardisonWilliam T. Hobbs IIDaniel LevineHugh McCollpaula R. NewsomeLaura parkTrip parkEpes RobinsonH. Allen Tate, Jr.G. Kennedy ThompsonKristy ThompsonMargaret UllrichVan WeatherspoonJohn Robbins WesterRichard T. WilliamsBill Williamson
Western n.C. / ashevilleStephen phillip Miller, ChairKeith Blackphil CarsonMax CogburnSim CrossRandy FluhartyBill Groce
Fred GroceKenneth E. HornowskiSandra MadisonCary OwenCharlie OwenEleanor OwenCharles R. price, Jr.Mary Ann RiceBob RobertsJack StevensZeb WeaverChic WebbAnn Young
europeLucia Halpern, Co-Chairpeter G. C. Mallinson, Co-ChairJane Sommers-Kelly, Co-Chairphilip D. BennettHyman K. BielskyMarietta Austin BielskyJohn L. BrantleyCharles R.M. CameronDavid C. ChanceJames DeanJ. Daniel Fitz IIThomas A.p. GodfreyAnders p. HakfeltJeffrey L. HidayJohn A. Jensen, Jr.Rebecca B. JensenSarah LarenaudieMary F. LeadbetterJoseph M. McConnellBurch S. MixonM. K. MorseS. J. MorseAliza Blachman O’KeeffeGlenna B. pattonAndrea pontiAnn StewartWilliam TyneCheryle Jernigan WickerCharles Leigh Wickham IIIRichard J.C. Wilmot-SmithDavid G. Winfield
10 Making Carolina First
Peter grauergeorge JohnsonbernY graY
Co-Chair, Georgia
Regional Committee
n What’s your favorite memory of being a UNC student?
The memory of collective experi-
ences with fantastic professors
and students.
n Why did you become involved in the Carolina First Campaign?
I was motivated by the
need for faculty support and
endowment.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
I enjoyed the association with the
other volunteers and the University
officials. I am proud to have beaten
our goal.
n What are your hopes for Carolina’s future?
I hope that UNC can preserve
its quality without succumbing
to political pressure to expand.
Co-Chair, Georgia
Regional Committee
n What’s your favorite memory of being a UNC student?
Without a doubt, winning the 1957
men’s NCAA basketball champion-
ship against Kansas. The game
was played in Kansas City, but it
was one of the early title games to
be televised, so I watched it on a
black-and-white television with a
bunch of people in the ATO house.
There was pure bedlam on
Franklin Street after we won—the
celebration lasted all night. I went
to RDU airport to welcome the team
back, and there were thousands
of fans there to greet them.
People were sitting on the roofs of
airplane hangars.
The players were regular guys.
Four of the starters were juniors,
like me, and I had classes with
them. They were my friends.
n Why did you become involved in the Carolina First Campaign?
I’d been involved in the Bicentennial
Campaign and was asked to be
Co-Chair, Metro-New York
Regional Committee
n What’s your favorite memory of being a UNC student?
Competing in freshman and varsity
sports in football and lacrosse,
the Deke House, the Castle, Ken
Reckford (a classics professor) and
my English major and professors.
n Why did you become involved in the Carolina First Campaign?
Carolina is a very important part of
my life and successes—anything I
can do financially or otherwise to
help the University is a high priority.
My roles with the Investment Fund
Board, with the Honors Program/
Johnston Center for Undergraduate
Excellence, with the National
Development Council and with
the Global Leadership Circle are
all a small way for me to repay
my debt to Carolina. They’ve also
enabled me to be involved firsthand
in a number of developments that
have strengthened the University,
such as the renovations to Graham
Memorial, the opening of Winston
Continued on Page 36—graY Continued on Page 36—Johnson Continued on Page 37—grauer
april 21, 2004The Carolina Physical Science Complex, the largest construction project in University history, breaks ground, with Phase I funding to include $22 million in private gifts.
aug. 21, 2004The Sonja Haynes Stone Center for Black Culture and History, built entirely with private support, opens with a dedication ceremony, creating one of the first free-standing centers in the region to combine academic programs, arts and cultural programming, and outreach programming.
Q&A
Final Report 11
2005
John toWnsend nelson sChWab eddie sMith
Co-Chair, Metro-New York
Regional Committee
n What’s your favorite memory of being a UNC student?
The springtime—a classic, beauti-
ful setting there on campus. There
would be Spring Break—getting
ready to go or getting back from it.
There would be the NCAA basket-
ball tournament. There would be
the sense that you’d been working
hard and the year was almost over.
That was my favorite time.
n Why did you become involved in the Carolina First Campaign?
It actually started with the Bicenten-
nial Campaign. Paul Rizzo and the
leadership team solicited me, and
I enjoyed the experience—in fact, I
gave more than I expected! So, with
Carolina First, I wanted to help from
that side of the table as well.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
The opportunity to meet a lot of
Co-Chair, North Carolina Regional
Committee (Charlotte)
n What’s your favorite memory of being a UNC student?
Besides getting a good education,
it’s the friendships. The friends I
made there are the friends I have to-
day. They’re bonds that last forever.
n Why did you become involved in the Carolina First Campaign?
I feel a tremendous obligation to
give back because the University
gave so much to me. Being a part of
the campaign was a way I could do
that. I first made my own commit-
ment because I didn’t think I should
ask others to give if I hadn’t.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
There were two things that I most
enjoyed. One was meeting new
people and seeing how people got
excited about giving to Carolina and
about what they could do for
Carolina. That was very gratifying.
Co-Chair, North Carolina Regional
Committee (Eastern)
n What’s your favorite memory of being a UNC student?
Sitting around Y Court drinking
orangeades and visiting with
friends, both old and new!
n Why did you become involved in the Carolina First Campaign?
Having been closely involved with
the University over the years on
various boards and committees,
I was acutely aware of the many,
many needs of the University, from
building maintenance to new build-
ings to the need to attract and retain
outstanding faculty, as well as out-
standing students via scholarships.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
I was part of the original group of
about 15 people that was asked to
sort of “flesh out” the scope of the
campaign. We got the opportunity to
meet with the dean of every school
Continued on Page 38—toWnsend Continued on Page 38—sChWab Continued on Page 39—sMith
sept. 14, 2005The University announces that the William R. Kenan Jr. Charitable Trust commits a $5 million challenge grant to endow the Carolina Performing Arts.
June 30, 2005The Annual Fund breaks the $5 million mark for the first time in a single fiscal year with 33,832 donors contributing.
Q&A
12 Making Carolina First
2006
CAROLINA WOMEN’S LEADERSHIp COUNCIL
Co-Chair, Carolina Women’s Leadership Council
n What’s your favorite memory of being a UNC student?
Being on such a beautiful campus really stands out for me, and I also remember how
extremely friendly and helpful other students and faculty were.
n Why did you become involved in the Carolina First Campaign?
I served on the Carolina First Planning Committee that examined the needs of UNC’s
departments and schools, as well as the physical plant. Barbara Hyde and I were asked to lead an effort to reengage
women in the life of the University and leverage their many talents and resources to help meet those needs. Julia
Sprunt Grumbles joined us later to help, and the Carolina Women’s Leadership Council took shape from there.
Text to come - LIST
The Carolina Women’s Leadership Council is a network of UNC alumnae from all over the country committed to
supporting the University and students’ educational experiences. Formed at the beginning of the Carolina First
Campaign, the council was critical to reengaging alumnae and building key support for Carolina First.
The council’s major achievements include helping to inspire a huge surge in first-time female donors—there
were more than 24,000 over the last five years of the campaign. Other highlights include endowing the Faculty
Mentoring Award, a $5,000 award that recognizes two faculty annually for outstanding mentoring to students
and colleagues, and placing more than 100 women in leadership positions on advisory boards that serve UNC
entities such as the College of Arts and Sciences and the schools of education and pharmacy, as well as the
entire campus via the Board of Visitors. The council also hosted more than 50 women’s events throughout the
country for 6,000 women and puts out an e-newsletter with a circulation of 40,000.
Led by a 22-member Executive Committee, the Carolina Women’s Leadership Council has 186 members and
continues to work to strengthen Carolina through women’s contributions of support, time and expertise. Council
members gave a total of $58 million to Carolina First; gifts from women totaled $500 million.
executive CommitteeMary Anne Dickson, Co-ChairJulia S. Grumbles, Co-ChairBarbara Hyde, Co-ChairRenee Dobbins Anderson
Ellen deRosset BassettMary Mills Folger BordenSarah Smith CareyRebecca CobeyDruscilla FrenchMolly Dewar Froelich
Susan E. Gravelypam HeavnerVirginia Commander KnottDonna Curtis McClatcheySallie Armfield McMillionAurelia Stafford Monk
paula Davis NoellBarbara M. O’HerronMarjorie Moses SchwabMarree Shore TownsendMargaret UllrichMary Helen Dunn Wade
Continued on Page 39—diCkson
MarY anne diCkson
Feb. 8, 2006The University announces that Roy and Wanda Williams will serve as honorary co-chairs of a (then) $10 million campaign to endow the Carolina Covenant.
sept. 15, 2005The University announces that an $11 million bequest from the estate of Col. John Harvey Robinson provides the foundation for a $60 million drive to create merit-based scholarships.
oct. 1, 2005Campaign goal is raised to $2 billion.
Final Report 13
barbara hYde
Co-Chair, Carolina Women’s Leadership Council
n What’s your favorite memory of being a UNC student?
This question is impossible for
me to answer. Walking down
Franklin Street at 3 a.m. with
friends laughing and stuffing
our mouths with hot Krispy
Cream doughnuts, food fights
at Lenoir Hall ... fall ... spring
... sitting in FRONT of the gov-
ernor at the one and only basketball game I got tickets
to ... road trips to the beach ... I could go on and on.
n Why did you become involved in the Carolina First Campaign?
The opportunity to give back to UNC, which has given
me more than I will ever be able to repay.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
The Carolina Women’s Leadership Council is one of
the greatest legacies and contributions back to UNC
to come out of the campaign. Seeing UNC’s female
graduates engaging not only in financially contributing
in unprecedented numbers and dollar amounts but also
returning to Carolina to lend their time, expertise and
leadership to the University.
n What are your hopes for Carolina’s future?
Considering that UNC is a great public university, my
hope is that Carolina students, faculty, staff and alumni
will live their lives in a manner that brings pride to
the University through their contributions to their
communities and to the world.
Julia Grumbles lives in Chapel Hill, N.C. She retired as corporate vice president of human resources, public relations
Co-Chair, Carolina Women’s Leadership Council
n What’s your favorite memory of being a UNC student?
Classroom memories stand out
the most now —great moments
with great teachers. I remem-
ber a “Great Books” honors
course in the English depart-
ment with Weldon Thornton.
There were so many moments
when the intellectual light bulb
turned on for me. He told us, “This may be the first time
you’ll read these books, but if I do my job, it won’t be the
last.” He was right. I’ve re-read them since, thanks to
his inspiration.
n Why did you become involved in the Carolina First Campaign?
I cut my teeth raising money for my alma mater, so it
made sense for me to be an “asker” for this campaign as
well as a giver. Plus, it was an honor to join the ranks of
so many volunteers who love Carolina as I do.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
Being a part of the Carolina Women’s Leadership Coun-
cil was a pleasure—I’d put that at the top of my list.
And I’m particularly proud of how women stepped up
to play such a meaningful and powerful role in the cam-
paign as leaders and donors. The face of philanthropy at
Carolina has become more inclusive and richer as the
campus has embraced a diversity of donors.
n What are your hopes for Carolina’s future?
That the University takes its place as the leading public
university in the country by rising to the challenge of
living out Eve Carson’s message of “excellence with a
heart.” I believe that phrase gives us a guiding light to
Continued on Page 40—gruMbles Continued on Page 40—hYde
Julia gruMbles
May 23, 2006The University announces that FedEx Corp. commits $5 million to support and name the Global Education Center.
June 2006n Campaign breaks original $1.8
billion goal.n UNC raises more than $200 million in
gifts in a single year for the first time.
sept. 6, 2006The University announces that Earl N. “Phil” Phillips Jr. creates the Phillips Ambassadors Program in the College of Arts and Sciences, endowing scholarships for up to 50 undergraduates annually.
Q&A
14 Making Carolina First
Q&A
MINORITY ALUMNI STEERING COMMITTEE
The Carolina First Campaign took the work of multiple
constituencies to be a success.
One of the groups leading the way was the Minority
Alumni Steering Committee, since renamed the Alumni
Committee for Racial and Ethnic Diversity. The committee
works to create deeper partnerships between the Univer-
sity and its minority alumni. The goal during Carolina First
was to bolster financial support in the present while laying
the framework for development in the years to come.
The Minority Alumni Steering Committee was formed
during the planning of Carolina First. Four subcommit-
tees—the African American, Asian, Latino/a and Native
American—built key coalitions of support that spread the
message to other alumni. Their primary mission was to
widen the focus to be inclusive of various ethnic groups
across the UNC alumni base.
By engaging these important alumni, the Minority
Alumni Steering Committee helped to generate new
leadership roles and funding opportunities critical to
making Carolina First a success and blazing a trail for
Carolina’s mission to lead all public universities into the
future of true excellence in higher education.
Minority Alumni Steering Committee members gave a
total of $5.9 million to Carolina First.
Michael Denard Kennedy, Chair Barbara Lee, Chair (Asian Subcommittee)Kevin Maynor, Chair (Native American Subcommittee)Teresa Carol Artis Danny Bell Manuel Campano Lana Dial
Cesar Elizondo Hans Huang Kevin Jones Alison Lathrop Karol V. Mason Ngoc Nguyen Robert Selden Sterling Spainhour Jim Tanner
Chair, Minority Alumni Steering Committee
n What’s your favorite memory of being a UNC student?
Attending my first basketball
game at Carmichael Audito-
rium as a freshman. I lived in
Granville Towers, so I knew Phil
Ford and Walter Davis. Because
of those relationships, it was
exciting to see them perform
on the court.
n Why did you become involved in the Carolina First Campaign?
First, I wanted to be able to give back to the University—
at the end of the day, we’re all part of the Carolina family.
Also, I recognized how important the campaign would
be for us to stay competitive as an institution. Our main
peer institutions are Virginia, Michigan and Berkeley, all
of which receive substantial private support. Therefore,
private support is going to make the difference in keeping
Carolina at the top echelons of higher education.
Since I now live in Georgia, I have been exposed to
the SEC universities, and this exposure has made me
appreciate Carolina even more due to its commitment to
top-notch academics.
Continued on Page 41—kennedY
sept. 14, 2006The University announces that the Bill & Melinda Gates Foundation grants $21.3 million to develop new drugs for African sleeping sickness and leishmaniasis.
sept. 20, 2006The University announces that Barbara and Pitt Hyde pledge $5 million to endow the Academic Leadership Program in the Institute for the Arts and Humanities and to name the program for Ruel W. Tyson.
MiChael kennedY
Final Report 15
katie loovis
YOUNG ALUMNI COUNCILSYoung Alumni Councils are groups of recent graduates dedicated to making an immediate impact at the University they love.
The councils were envisioned as a way to keep alumni engaged in the University and to create awareness of the need
of their financial support. Originally defined as undergraduate alumni of the last 15 years, young alumni were reclassi-
fied near the end of Carolina First as graduates of the last 10 years. Young Alumni Councils engage these alumni across
the country and educate them about the importance of annual support of Carolina. Councils exist in New York; Atlanta;
Washington, D.C.; Los Angeles; Charlotte; and Orange, Durham and Wake counties in North Carolina.
In Carolina First, the councils stressed educating alumni about how they can make an impact on the lives of students
and faculty on campus. Regional meetings, social get-togethers and educational events proved to be great tools to get
and keep UNC’s young alumni in touch with Carolina.
The councils will continue to encourage young alumni to give back to the University, as well as teach the value of
giving. With their Carolina First experience, the Young Alumni Councils stand poised to have an ever-increasing impact
on the University.
Young alumni gave a total of $51.4 million to Carolina First. Some outstanding examples of Young Alumni Council
members who stepped up during the campaign include:
Frederick Earl Hopkins IIIKelly Matthews HopkinsKatie Renee Loovis
Donna Curtis McClatcheyThomas Jude ModzelewskiBharath parthasarathy
Catherine M. ReuhlMalaika Marie UnderwoodWilliam A. Warren, Jr.
Co-Chair, Washington, D.C., Young Alumni Council
n What’s your favorite memory of being a UNC student?
The blue skies, sweet tea, brick walks, friendly hellos, the sound of the bells. I have so many
warm Chapel Hill memories, but I would say my favorite memories revolve around athletics.
As a high school athlete, I was drawn to the University by Carolina’s dedication to women’s
athletics. I was recruited as part of Carolina’s first-ever women’s lacrosse team, and Coach
Jenny Slingluff Levy led us to a top-10 ranking our first year, and to the final four our second
year—no small feat and a true Cinderella story for most schools, but no surprise for Carolina, which has a tradition of
excellence in women’s athletics. The women’s lacrosse program joined the ranks of other solid record-making pro-
grams, such as the UNC women’s teams in field hockey, soccer and basketball. It was inspiring to train alongside such
phenomenal female athletes, many of whom were simultaneously training for the Olympics. My sweetest memory is
feeling a part of something much larger than just my own team sport—part of a family.
Continued on Page 41—loovis
Q&A
dec. 15, 2006The University announces that the William R. Kenan Jr. Charitable Trust commits $8 million to the Department of Music to create 16 inaugural Kenan Music Scholarships and complete construction of a new music building.
nov. 18, 2006The University announces that Max Chapman commits $5 million to name the Max C. Chapman Jr. Hall in the Carolina Physical Science Complex.
16 Making Carolina First
2007
n What’s your favorite memory of being a UNC student?
It’s tough to narrow it down
to one favorite memory. I
truly enjoyed my experi-
ence at Carolina and would
go back and do it all over
again in a heartbeat (even
the studying). If I had to
choose one memory, it would probably be all those
spring afternoons I spent “studying” near the Pit or
out on the Quad.
n Why did you become involved in the Carolina First Campaign?
I owe Carolina a lot. I benefited from my experience
as a student-athlete and wouldn’t be where I am
today without the guidance of Coach Sagula, my
professors and my mentors.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
I have really enjoyed being involved with the Young
Alumni Council as both the director of young alumni
giving and, now, as an Atlanta Young Alumni Council
co-chair. Keeping young alumni connected to
Carolina is an important element in the future of
our university. I am proud of the impact we (young
alumni) have had on the Carolina First Campaign.
n What are your hopes for Carolina’s future?
Carolina is not the same university it was 50 years
ago and it will not be the same 50 years from now,
but the common denominator should always be our
vision and commitment to greatness.
Malaika Underwood lives in Atlanta, Ga. She is the university services representative at the Collegiate Licensing Company for the Atlantic Coast Conference. She is a former director of young alumni giving at UNC and began her service as a Carolina First Campaign volunteer after leaving that post in December 2006. She graduated from Carolina with a B.A. in international studies in 2003 and an M.A. in sport adminis-tration in 2005. She played for the women’s volleyball team at UNC and was a member of the USA Women’s National Baseball Team in 2006. Malaika is a former member of UNC’s Student-Athlete Advisory Committee and a former student-athlete representative on the UNC Athletic Council. n
Co-Chair, Atlanta, Ga., Young Alumni Council
Malaika underWood
Feb. 21, 2007n The campaign eclipses $2 billion when Dennis and Joan Gillings
pledge $50 million—the single largest commitment in Carolina history—to support the School of Public Health.
n UNC launches an additional $100 million faculty support initiative.
March 21, 2007The University announces that it has joined a $10 million partnership with the Jack Kent Cooke Foundation to create a national college advising program for low-income high schools.
Q&A
Final Report 17
n What’s your favorite memory of being a UNC student?
While there are countless
memories to choose from, my
favorite memory of being a UNC
student took place during the
Carolina/Duke home basketball
game during my junior year in
1998. After being one of the first
in line during the ticket camp-
out, I received tickets for seats directly behind the bench.
My fraternity brothers and I all donned Carolina bowties
from Julian’s as we made it to our incredible seats be-
fore warm-ups. To our amazement, Carolina essentially
beat Duke twice during the same game. Carolina could
do no wrong and surged to a 20-point lead in the first
half. Duke later cut the lead to four, only to have Caro-
lina end up winning by 24 after Antawn Jamison played
a signature game—scoring 35 points in 56 seconds (of
ball possession). After the game, we rushed on the floor
to celebrate. To my thrill, as I ran onto the court, both
Antawn Jamison and Vince Carter converged around
me celebrating the victory. To this day, that basketball
memory rises to the top!
n Why did you become involved in the Carolina First Campaign?
Ever since I graduated from Carolina in ’99, I have
experienced a sense of obligation to seek out ways to
give back to my alma mater—it just felt like the right
thing to do.
After my initial introduction to the Young Alumni Council,
I quickly learned that North Carolina legislative support
only comprises a little more than 20 percent of Carolina’s
revenue, making the support of alumni and friends essen-
tial for Carolina to maintain our tradition of excellence.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
To be honest, serving as a Carolina First Campaign
volunteer was an incredible opportunity to not only meet
other dedicated Carolina alumni, but to also actively
discuss how young alumni truly can make a difference in
Carolina’s future. Each time a gift is made to Carolina,
it helps preserve the value of each and every one of our
degrees. What we accomplished grants me a significant
sense of pride knowing that I’m helping the school I love
become the best!
n What are your hopes for Carolina’s future?
My pride in Carolina has never been stronger, and I hope
that we, just as those who came before us, can further
lay the groundwork for success. Carolina First was a
major step toward making Carolina the leading public
university in the nation. Our ability to reach alumni and
friends needs to further cultivate interest in remain-
ing connected and involved with Carolina! This involve-
ment will hopefully enable Carolina to become an even
brighter “priceless gem” for the generations ahead.
Bill Warren lives in Charlotte, N.C. He is the senior account exec-utive for the Atlantic Corporate Sales Team for Procter & Gamble. He started as an account manager with Procter & Gamble after graduating with distinction from UNC in 1999 with a B.S. in busi-ness administration. He is the outgoing president of the UNC Gen-eral Alumni Association-sponsored Charlotte Carolina Club and has been serving on the Kenan-Flagler Business School Alumni Council for the past two years. In Charlotte, Bill was a member of the Inaugural Steering Committee for Engage Charlotte —The Charlotte Chamber’s Young Professionals and serves as a Guys Read youth program volunteer for the Charlotte-Mecklenburg Public Library System. n
Co-Chair, Charlotte, N.C., Young Alumni Council
bill Warren
sept. 26, 2007The University announces that a $5 million gift from an anonymous donor creates five professorships in the Honors Program that will honor Peter T. Grauer and William B. Harrison Jr. and puts Carolina First over its goal of creating 200 endowed chairs.
dec. 31, 2007Carolina First ends with $2.38 billion, marking the fifth largest fund-raising drive in the history of U.S. higher education, with commitments totaling $10 million from Fred Eshelman to support the School of Pharmacy lifting the campaign to that milestone.
Q&A
18 Making Carolina First
MAKING THE DIFFERENCE
When Chancellor James Moeser announced the news that the
Carolina First Campaign had broken its $2 billion goal, he noted that
“we didn’t just break $2 billion—we broke it with a bang.”
The bang came courtesy of Dennis Gillings and his wife, Joan Gillings.
The couple pledged $50 million, the largest single commitment in
University history, to support the School of Public Health. In recogni-
tion of that extraordinary generosity, the school will be renamed the
Gillings School of Global Public Health.
“There are few individuals in this world who answer the call to do
the unique, the transformative and who by their actions illustrate the
breadth and depth of their aspirations to help others” the way the
Gillingses have done, Moeser said.
School of Public Health Dean Barbara K. Rimer also called the
gift “transformative.”
“We at the school and the Gillingses share a commitment to solve
public health problems in North Carolina and around the world,”
she said. “And we want these solutions to come faster and be
more sustainable.”
A former UNC biostatistics professor, Dennis Gillings is chairman
and CEO of Quintiles Transnational Corp., the world’s leading
pharmaceutical services company, based in Research Triangle Park,
N.C. Joan Gillings has had careers in public health, including at the
School of Public Health, and commercial real estate.
“The School of Public Health has been a part of our lives for a long,
long time, and we see that it could do a lot of good,” Joan said. “The
school is going places. It’s got great leadership right now and the
world is changing a great deal and hopefully this will make a differ-
ence and we will see the ‘public’ put back into the School of Public
dennis and Joan gillings: DOING GOOD AT THE SCHOOL OF PUBLIC HEALTH
By Scott Ragland (with reporting from the University Gazette)
From left, Campaign Co-Chair Paul Fulton, Chancellor James Moeser, Joan Gillings, Dennis Gillings and Campaign Co-Chair Charlie Shaffer celebrate the day that Carolina First topped $2 billion— Feb. 21, 2007.
Continued on Page 42—gillings
Dan
Sea
rs
Final Report 19
As long as there’s been a Carolina, there have been Kenans to
support its mission. The family and its philanthropic entities have
given more to the University over history and during the Carolina First
Campaign than any other private donor. The various Kenan family
philanthropies gave the University nearly $70 million during Carolina
First, including:
n $8 million to provide full scholarships for four incoming music
students every year and to complete a new music building.n $27 million to endow 10 faculty chairs, including five $3 million
eminent professorships.n $3 million for the Carolina physical Science Complex for
state-of-the-art classrooms and laboratories.n $5 million challenge gift to endow the Carolina performing Arts.
Gifts from the Kenan family have benefited Carolina faculty since
1917, when Mary Lily Kenan Flagler left a bequest establishing the
Kenan Foundation for Distinguished Professors. William R. Kenan Jr.
(class of 1894) died in 1965 and left $95 million for philanthropy in the
service of education, singling out his alma mater for special attention.
The trust was formed that year and immediately began providing
support for endowed professorships.
“Higher education, and particularly the University of North Carolina
at Chapel Hill, has always been a priority for the Kenan Trust,” said
the kenan legaCY: TRANSFORMING PHILANTHROPY
By Lisa H. Towle
In Carolina First, the Kenan family and its philanthropic entities continued their long tradition of support for the University, collectively representing the campaign’s largest donor. From left: Kenan Eminent Professor James Rives, Kenan Music Scholar Daniel Hammond, Kenan Trustee Tom Kenan, Kenan Music Scholar Lauren Schultes, Kenan Trust Executive Director Richard Krasno, Institute for the Arts and Humanities Fellow and Communication Studies Professor Pat Parker, chemist Nancy Allbritton and Kenan Music Scholar Jessica Kunttu.
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20 Making Carolina First
MAKING THE DIFFERENCE
Since she was a little girl, Neal Johnson has been curious about
cultures other than her own. Growing up in a family that loved to
travel overseas helped spark that passion, she said.
Her love for exotic places led her to study art history at Carolina.
But, unfortunately, she said, she never studied abroad as an under-
graduate. After college, she set about correcting that omission by
working for British Airways for 14 years, traveling all over the world.
Now, Johnson continues to travel the world in search of antiques and
unique works of art to create one-of-a-kind lamps for her business—
Neal Johnson, Ltd.
Johnson also is making sure that today’s and tomorrow’s Carolina
students don’t miss out on study abroad opportunities. She and her
sister, Mary Anne Dickson, have honored their father by establish-
ing the Charles Garland Johnson Sr. Scholars Fund, which enables
about 20 students each year to travel abroad. In addition, Johnson has
established the Neal Johnson Inter-
national Study Fund in Art History
in the College of Arts and Sciences.
“Studying abroad provides a chance
to be exposed to art face to face and
to see sculptures, paintings and ar-
chitecture in their cultural context,”
she said. “In traveling overseas,
students also gain a broader view of
the world and have a better under-
standing of what is going on while
following the news.”
Besides contributing financially
to Carolina, Johnson serves on
the Carolina Women’s Leadership
Council and is vice-chair of the
Advisory Board for International
and Area Studies. She was closely
involved with planning the FedEx
Global Education Center, which
opened in spring 2007 and houses
all international and area studies
programs in the college.
neal Johnson:
LOVE FOR ExOTIC PLACES INSPIRES GIFTS FOR STUDY ABROAD
By Cate House
Neal Johnson
Continued on Page 44—Johnson Ste
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Final Report 21
Wachovia and Carolina share a special bond. They both call North
Carolina home, the Charlotte-based banking giant employs more than
1,000 UNC alumni and Kenan-Flagler Business School has delivered
a customized leadership program for Wachovia executives.
So it’s no surprise that Wachovia and the Wachovia Foundation
have long ranked among
UNC’s largest corporate
supporters, and that the
foundation continued that
tradition in the Carolina
First Campaign.
“Supporting UNC is a
way we can support the
people of our state and
beyond,” said David Car-
roll, senior executive vice
president with Wachovia
and foundation board
member. “The relationship
is a natural fit for us.”
No wonder, then, that
Wachovia’s support during
Carolina First spanned the
campus. The foundation’s
generosity enabled the
University to provide critical resources to faculty and students, meet
infrastructure needs and further its public service mission.
“Wachovia is the ideal corporate partner,” Chancellor James
Moeser said. “They share our commitment to excellence and to
serving the people of our state. They share our values, our belief in
diversity and access. Their giving reflects this dedication. They have
strengthened every aspect of what we do, enabling us to do more for
our students, for our faculty and for North Carolinians.”
Highlights of the Wachovia Foundation’s support in Carolina First
included a commitment of $2 million divided between Kenan-Flagler
Business School, the School of Medicine and the School of Law.
The commitment established Kenan-Flagler’s Center for Corporate
Finance, which works to serve as a bridge between theory and
practice of corporate finance. The center promotes innovative and
WaChovia and Carolina: ‘A NATURAL FIT’
By Yancy Strickland
Continued on Page 45—WaChoviaSte
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Wachovia’s support has bolstered the student experience at Carolina, along with providing many other benefits.
22 Making Carolina First
MAKING THE DIFFERENCEMAKING THE DIFFERENCE
The late Charles Kuralt asked: “What
is it that binds us to this place as to
no other?”
The answer is unique to every Car-
olina alumnus(a) or friend because
each enjoys an individual and special
relationship with the University.
Alumna Barb Lee sums up her rela-
tionship this way: “‘Carolina is where
I learned to love to learn.’” Borrowed
from alumnus and Georgia Regional
Committee Co-Chair George Johnson,
this phrase represents an experience
Lee described as “invaluable in the
preparation for the rest of my life.”
Raised in a small town nestled in
the North Carolina mountains, Lee
credits her family for instilling in her
not only the importance of a good education, but also her strength of
character, dauntless spirit, unquestionable integrity and insatiable
curiosity. From that start, Lee began a lifelong journey that she says
has been shaped by her Carolina experience. “The most significant
thing I learned as a student is that one can learn anything—vocabu-
lary, geography, grammar or anatomy—that can make one educated.
It’s what you do with that that makes the difference.”
Lee is making a significant difference. She and her husband, alum-
nus Alston Gardner, support and serve the University in a variety of
areas—business, the arts, internationalization and minority affairs to
name a few. Lee has chaired the Board of Visitors and the Carolina
Performing Arts Society National Advisory Board. She also serves
on the Scholarship Committee of the School of Journalism and Mass
Communication Board of Advisers, as well as the Alumni Committee
on Racial and Ethnic Diversity, known during the campaign as the Mi-
nority Alumni Steering Committee. Gardner is a member of the Board
of Trustees and has served on the Carolina First Campaign Steering
Committee, the Kenan-Flagler Business School Board of Visitors, the
Kenan Institute Asia Board of Trustees, the Global Education Center
Building Committee and chaired the International and Area Studies
barb lee: AT HOME, ABROAD, AT CAROLINA
By Hope Baptiste
Continued on Page 45—lee
Barb Lee
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Final Report 23
Most often, the term “investment” refers to money. But at its most basic,
investing is about building a better future.
Although he may not have realized it at the time, that’s what Dr. Ralph
L. Falls Sr., a Morganton dentist and farmer, was doing when he started
sending his son to work in the fields in the early 1950s.
“My dad stuck me every summer working on his farm,” remembered
Ralph Falls Jr. “I worked from 5 a.m. to 8 p.m. I made 30 cents an hour.”
The father’s goal was surely to strengthen the son’s character, and to
show him how hard farm work could be. “I was afraid not to graduate
from college,” Falls Jr. said.
Graduate he did, from UNC’s business school (now called UNC Kenan-
Flagler) in 1963. Falls Jr. went on to a successful career in the medical
industry, first as the founder of Charter Medical Corp. and then owner and
CEO of the medical supply company Roane-Barker Inc.
During the Carolina First Campaign, to honor his father, Falls Jr. used
a planned gift to help create and name a monetary prize to benefit M.B.A.
students at UNC Kenan-Flagler. The Falls Prize is awarded to up to six
outstanding M.B.A. students with full fellowships. Recipients receive a
$25,000 stipend over two years.
The prize is awarded to students demonstrating the highest potential
for leadership, superior academic achievement and a diversity of lifetime
experiences. In creating it, Falls Jr. said he hoped that The Falls Prize will
help Kenan-Flagler attract the most
promising students.
“To my knowledge, this type of prize
has never been done before,” Falls Jr.
said. “I want to compensate students
for their performance, leadership
abilities and character, because
students who embody these things are
tremendous assets to Carolina.”
So Falls Sr. will continue to have an
impact—even on people he never lived
to meet. And Falls Jr. is already able to
see the fruits of his own investment.
The Falls Prize was awarded to five
students in 2007. Seven have been of-
fered to incoming students for the fall
of 2008. The stipends have attracted to
Continued on Page 46—Falls
Barb Lee
Ralph Falls Jr.
ralPh Falls Jr.: A SIMPLE THING, WITH BIG RETURNS
By Claire Cusick
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24 Making Carolina First
MAKING THE DIFFERENCE
During the Carolina First Campaign, The Duke Endowment provided
tremendous support to UNC. Because both institutions share a
similar mission to improve the quality of life for North Carolinians.
The Duke Endowment Health Care Division provided more than
$15 million for UNC programs aimed at improving health.
“We recognize that good health for individuals leads to productive
and happy lives,” said Mary Piepenbring, director of Health Care
for The Duke Endowment. “Today, more than ever, we need to work
together to establish effective partnerships to target and address
health care issues.”
The Duke Endowment’s overall mission is to improve lives and
communities in the Carolinas through higher education, health care,
rural churches and children’s services. Its vision for health care is
to enhance the lives of individuals by improving access to quality
health care and promoting prevention and wellness. Some of the
programs that The Duke Endowment sponsored at UNC during
Carolina First include:
n The Center for Acquisition of Spoken Language Through Listen-
ing Enrichment (CASTLE) is dedicated to providing quality audi-
tory-oral early intervention and preschool services to children
who are deaf or hard of hearing and their families. piepenbring
called CASTLE, part of the Ear and Hearing Center in the School
of Medicine, a great example of UNC identifying a need and then
developing a model program. “It is now so successful that the
program has expanded statewide, addressing services for
the duke endoWMent:
A PARTNER FOR BETTER HEALTH
By Yancy Strickland
Continued on Page 47—duke
CASTLE preschoolers laugh at their classmate’s Mr. Potato Head in an activity led by a UNC graduate student.
Mic
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Final Report 25
On May 21, 2008, Carolina’s
School of Pharmacy became
the UNC Eshelman School of
Pharmacy in honor of Dr. Fred
Eshelman, a 1972 alumnus, and
his longstanding commitment to
support pharmacy education at
UNC. Though such permanent
and public recognition is
appreciated, Eshelman said he
is most pleased by the school’s
growth and achievement.
“UNC is poised to take the lead
in preparing people for careers
in retail practice, clinical prac-
tice, education and research,”
Eshelman said. “These endeavors
require very different training, and
we have a school that turns out
excellent practitioners in every
area with academic programs that
support the very best and encour-
age excellence.”
His $20 million Carolina First commitment to pharmacy in 2003
was the largest private donation ever to a pharmacy program at that
time and third largest to the University. His support, along with that
of many other friends and alumni, helped set an aggressive course
toward growth that would serve to catapult the school to the forefront
of pharmacy education and research. The pharmacy school raised
nearly $67 million in Carolina First.
Eshlelman’s commitment affected all aspects of the school. It
created five $1 million distinguished professorships to recruit
world-class faculty. To attract the best and brightest of the next
generation of pharmacists and scientists, the school plans to award
eight Eshelman Fellowships to graduate students in 2009 as well as
six Eshelman Scholarships.
Eshelman also set up a Fund for Excellence, which provides
approximately $250,000 annually to support innovation at the school.
Fred eshelMan: A CATALYST FOR GROWTH AT THE SCHOOL OF PHARMACY
By Hope Baptiste
Continued on Page 47—eshelMan
The honoree speaks at a May 21, 2008, event announcing the naming of the UNC Eshelman School of Pharmacy.
Dan
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26 Making Carolina First
MAKING THE DIFFERENCEMAKING THE DIFFERENCE
The Carolina Covenant, UNC’s
promise of a debt-free education
for students from low-income
families, launched in fall 2004.
Private gifts enabled the
program to begin accepting
transfer students two years
later, launching a world of
opportunity for Alisa Eanes.
Eanes came to Carolina from
UNC-Wilmington, which she
was able to attend only through
loans. As a Covenant Scholar
set to graduate in December
2008, she doesn’t have to worry
about adding to that burden.
She agreed to hold a federal
work-study job on campus, and
the program will cover the rest
of her financial need through a
combination of federal, state,
University and other privately
funded grants and scholarships.
“Carolina Covenant is de-
signed to help students from
a specific financial profile who
otherwise could not afford to
attend UNC,” Eanes said. “When you submit your application to the
University with your FAFSA [financial aid form], they automatically
look at your economic status. It’s not a scholarship you apply for
separately, so it ends up being a big surprise for a lot of people. It’s a
really exciting, exhilarating moment to say that ‘I’m going to college.’
When you come from a life where you haven’t had that kind of luxury,
it’s really incredible to have such a gift.”
Eanes, a California native, moved to Monroe, N.C., when she was
11. She is a remarkable example of the caliber of individuals the Cov-
enant program brings to the University. A double major in women’s
studies and psychology, and a minor in chemistry, Eanes is on track
to earn a pre-med bachelor’s degree. She hopes to work in an area
Carolina Covenant:GIFTS LAUNCH WORLD OF OPPORTUNITY
By Kappie Kopp
Alisa Eanes
Continued on Page 48—eanes
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Final Report 27
Imagine being a Tar Heel living in the gothic spires of Duke University—
or a Blue Devil in powder Blue Heaven—on purpose. Now imagine
loving every frenetic minute of it. For Robertson Scholars at UNC and
Duke, there’s no need to imagine because that’s exactly who they are
and what defines their unique collegiate experience. The celebrated
rivalry between the schools only serves to heighten the passion that
is a hallmark of the Robertson Scholars Program, which brings
together talented and promising students from each campus who live
at, learn from—and even love—both.
Robertson Scholars represent the best and brightest students
from the U.S. and abroad who have demonstrated exceptional ability
and extraordinary promise. One of the most generous and visionary
merit scholarship programs in American higher education, the Rob-
ertson Scholars Program was created in 2000 through a $24 million
gift from Julian Robertson, a 1955 graduate of UNC, and his wife
Josie. Inspired by their sons, one of whom graduated from Duke in
1998 and another who graduated from UNC in 2001, the Robertsons
wanted to encourage further collaboration between the two univer-
sities. This innovative program serves as a catalyst for increased
collaboration between students, faculty and staff of the two schools.
More than an investment in talented students, the Robertson
Scholars Program aims to prepare citizens and leaders of an ever-
robertson sCholars: FIERCE RIVALRY PLUS UNMATCHED COLLABORATION EQUALS A WINNING COMBINATION
By Hope Baptiste
Robertson Scholar Nick Anderson (right) and Gustavo, a handyman at a small resi-dential school in Argentina, lay adobe cement to restore the school’s greenhouse. Today, the building is filled with growing vegetables that help improve and diversify the students’ nutrition.
Continued on Page 49—robertson
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28 Making Carolina First
MAKING THE DIFFERENCE
Carolina chemist, engineer and entrepre-
neur Mike Ramsey traces his passion for
scientific innovation to a chemistry set he
received as a birthday present in junior
high school. Until his imagination was
captured by chemistry, Ramsey claims he
was a mediocre student.
It was also the gift that kept on giving.
With his scientific interest sparked, the
flame was fed by undergraduate work in
chemistry at Bowling Green State Univer-
sity. Ramsey started laying the foundations
for technology he would later pioneer—
microfluidics or “lab-on–a-chip.”
Ramsey’s Ph.D. in chemistry from
Indiana University was followed by work at
Oak Ridge National Laboratory, where he
first focused on spectroscopy, a technique
he used to identify single molecules. He established himself as a
leader with an ability to persevere and attract project funding despite
skepticism about new ideas—the practical uses for these tiny fluidic
circuits, for example.
The lab-on-a-chip allows lab tests to be performed in miniature
on silicon, glass or plastic chips that have been etched with a series
of tiny interconnected channels through which chemicals and other
fluids can run. These are then mixed in a miniscule reactor under the
control of a computer. The technology has applications for everything
from drug discovery to environmental monitoring.
In 1996, lab-on-a-chip won Discover magazine’s Technology Award,
a NOVA Award from Lockheed Martin Corp. and an R&D 100 Award.
As the 21st century dawned, Ramsey was “getting antsy” for a
new challenge. “I’d gone as far as I could go with regards to promo-
tions at Oak Ridge National Laboratory and was looking for a new
environment. Academia was calling, again, but this time I was ready
to answer,” he said. At the top of his list was UNC, where a graduate
school classmate and friend, Jim Jorgenson, W.R. Kenan, Jr. Pro-
fessor of Chemistry, had inspired Ramsey with his work related to
good CheMistrY: INNOVATOR LURED BY GREAT FACULTY SUPPORT, COLLEAGUES AND LAB
By Lisa H. Towle
Continued on Page 51—raMseY
Mike Ramsey
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Final Report 29
Long before the Carolina First Campaign, strengthening and retaining
Carolina’s outstanding faculty were key priorities for the University.
And for the last 20 years, the Institute for the Arts and Humanities
(IAH) has been on a mission: to recruit quality faculty to the College of
Arts and Sciences; to retain the best teachers, scholars and artists;
and to renew the teaching commitment of the faculty.
Founded in 1987 by Religious Studies Professor Ruel Tyson, the
institute has provided fellowships and other professional development
opportunities for more than 400 faculty members since its inception.
Tyson, the institute’s found-
ing director, stepped down in
2006 after two decades and
left a legacy of dedication
and development for current
director, English Professor
John McGowan, to build upon.
Tyson led the effort to cre-
ate an endowment for faculty
fellowships that now stands
at more than $8 million and
led the charge to build Hyde
Hall, Carolina’s only center for
faculty development.
Located on historic Mc-
Corkle Place, Hyde Hall was
built and furnished with $6.8
million in private contributions to Carolina First, including a lead gift
from Carolina alumni Pitt and Barbara Hyde of Memphis, Tenn. The
IAH relocated in 2002 to its new, 15,000-square-foot home that aptly
reflects the historic architecture surrounding it.
Far beyond bricks and mortar, Carolina First is helping to enhance
significantly every facet of the institute. The Hyde Family Foundation
pledged $5 million to endow the IAH’s Academic Leadership Program
and name it for Ruel Tyson. The Ruel Tyson Academic Leadership
Program in the IAH sponsors seven to 10 leadership fellows annually.
The Academic Leadership Fellows, who come from all departments
and schools at UNC, participate in a weeklong leadership training
program, two overnight retreats, monthly leadership development
the institute For the arts and huManities: REINVIGORATING TEACHING
By Hope Baptiste
Continued on Page 52—iah
Hyde Hall, home to the Institute for the Arts and Humanities
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30 Making Carolina First
MAKING THE DIFFERENCEMAKING THE DIFFERENCE
Malinda Maynor Lowery could
have gone to graduate school
just about anywhere she chose.
With degrees from Harvard and
Stanford already to her credit as
well as five years of producing
award-winning documentaries,
Lowery’s options were numerous
and included a fellowship at
Yale University.
Her keen interest in history and propensity for research led her to
consider UNC’s renowned history program for her doctoral studies.
The opportunity to return to her home state and the Lumbee Indian
Tribe she belongs to didn’t hurt either. But it was the unique col-
laborative opportunities presented by the Royster Society of Fellows
along with the chance to work with faculty whose interests so closely
mirrored her own that convinced her Carolina was the right choice.
“It surprised me to learn about the Royster Society because I
wasn’t expecting that kind of program at a publicly supported institu-
tion,” Lowery said. “The Royster Society was just as competitive [as
Yale’s fellowship] and had the added bonus of an interdisciplinary
focus, which is unfortunately rare in graduate school.”
That is often the case with graduate programs, and just the kind
of perception that Dr. Thomas S. Royster Jr. and his wife Caroline
H. Royster wanted to change when they established the fellowship
endowment in 1996. Since that time and with the continued
generosity of the Roysters and other private donors during Carolina
First, the program has been widely successful and the number of
fellowships has grown each year.
Carolina continues to compete fiercely for the best and brightest
graduate students and then enable them to perform at their very best
as they partner with faculty in research and teaching and prepare to
lead in a world of growing complexity. For Lowery, being a Royster
Fellow has shown her how truly transformative private philanthropy
roYster soCietY oF FelloWs: PUTTING CAROLINA ON A PAR WITH PRIVATES—AND THEN SOME
By Hope Baptiste
Malinda Maynor Lowery
Continued on Page 53—roYster
Har
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Final Report 31
Malinda Maynor Lowery
The top recommendation of the 2006
Commission on the Future of Higher
Education was to expand college access.
To boost the number of low-income and
first-generation college students
enrolling in college, UNC has entered
a $10 million partnership with the Jack
Kent Cooke Foundation.
The grant establishes the Carolina
College Advising Corps (CCAC) to place
recent Carolina graduates as advisers in
18 schools throughout North Carolina.
Led by Wendy Jebens in the Office of
Undergraduate Admissions, CCAC is
modeled on the College Guide Program
at the University of Virginia.
That program’s founding director,
getting a C-steP uP
The Carolina College Advis-ing Corps isn’t the only UNC initiative benefiting from the Jack Kent Cooke Foundation.
Carolina also is among eight colleges and universi-ties to join the foundation in a $27 million partnership aimed at enabling more community college students to earn bachelor’s degrees from selective four-year institutions.
UNC is getting almost $900,000 and contributing $2.3 million in the partner-ship, which created the Carolina Student Transfer Excellence Program (C-STEP). C-STEP identifies talented low- to moderate-income students while they are still in high school or early in their community college careers and guaran-tees their eventual transfer admission to UNC if they earn an associate degree and complete the C-STEP program at Durham Techni-cal Community College in Durham, Alamance Commu-nity College in Burlington or Wake Technical Community College in Raleigh.
By the end of the four-year pilot in academic year 2009–2010, at least 225 stu-dents will be participating at UNC and at the three partner colleges. The program aims not just to admit these stu-dents to UNC, but to provide the transition and support services that will help them graduate and on time.
JaCk kent Cooke Foundation:TEAMING UP WITH CAROLINA TO INCREASE COLLEGE APPLICATIONS NATIONWIDE
By Claire Cusick
Continued on Page 54—Cooke
The first members of the Carolina College Advising Corps were 2007 Carolina graduates (from left): Meghan Bridges, Camille Cates, Dexter Robinson and Ebonie Leonard.
Har
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32 Making Carolina First
MAKING THE DIFFERENCE
The famed Mildred the Bear atop his own Grandfather Mountain.
The fabled “Mile-High Swinging Bridge.” The battleship USS North
Carolina. The beautiful Blue Ridge Parkway in the fall. A Michael
Jordan high-flying slam dunk. Wildflowers. The Old Well in the spring.
The Cape Hatteras Light House.
These pictures are worth a thousand words, and with them the
late Hugh Morton spoke volumes. He spent most of his life capturing
memorable moments on film so they could be shared and treasured.
Today, Morton’s legacy lives on in the University Library’s North
Carolina Collection (NCC), a fitting tribute to Morton and an appro-
priate place for the more than 500,000 photos he amassed over a
65-year career, the vast majority chronicling Morton’s relationship
with Carolina and the culture and natural beauty of his home state.
Urged by Bill Friday, UNC president emeritus and close friend,
Morton agreed that his vast collection be donated to the library.
In 2006, Morton’s wife, Julia, carried out his wishes that served to
significantly increase the depth and breadth of the NCC photographic
holdings available for viewing, study and research. “The Morton
Collection, added to our already outstanding photo archive, has made
UNC the broadest and deepest source of photographic images of
North Carolina in the 20th century,” said Sarah Michalak, University
librarian. “What a treasure trove for scholars, for students and their
teachers, for people researching local or family history—for everyone
with a strong interest in our state.”
That is no surprise, as Morton’s North Carolina ties run deep and
wide. Born in Wilmington, N.C., on Feb. 19, 1921, to Julian Morton
hugh Morton ColleCtion:
PICTURE A LIFETIME
By Hope Baptiste
Continued on Page 55—Morton
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Final Report 33
A multi-year grant to Carolina from the Robert Wood Johnson
Foundation during the Carolina First Campaign continues to have
impact in North Carolina and across the United States.
Active Living by Design (ALbD), a national program established
by the Robert Wood Johnson Foundation, is part of the North Caro-
lina Institute for Public Health at the UNC School of Public Health.
Launched about six years ago, ALbD initially focused on providing
technical assistance and consultation over five years to 25 multidis-
ciplinary partnerships across the country. Its goal? To demonstrate
what works—and what doesn’t—when it comes to increasing routine
physical activity through a comprehensive approach to community
change. From its headquarters in Chapel Hill, ALbD has expanded its
scope and now works with a variety of funders and their grantees to
foster active living and healthy eating behaviors.
Physical inactivity plays a significant role in the United States’ most
common diseases, including coronary heart disease, stroke and
diabetes. Each of these is a leading cause of death. The Robert Wood
Johnson Foundation’s mission is to improve the health and health care
of all Americans, and its initial support of ALbD is doing just that.
Within North Carolina, ALbD currently serves more than 20 mu-
nicipalities and counties through grant programs funded by the North
Carolina Health and Wellness Trust Fund (the Fit Community Desig-
nation and Grants Program) and the Blue Cross and Blue Shield of
aCtive living bY design: AIMING TO MAKE ExERCISE A ROUTINE ACTIVITY
By Active Living by Design staff
Active Living by Design aims to demonstrate what works—and what doesn’t—when it comes to increasing routine physical activity through community change.
Continued on Page 56—albd
Act
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34 Making Carolina First
MAKING THE DIFFERENCE
A new era for the arts at Carolina
began on a September 2005
weekend with the reopening of
Memorial Hall.
That was when UNC launched
the Carolina Performing Arts in a
newly renovated home. Gala con-
certs featured Tony Bennett, Itzhak
Perlman, Pinchas Zukerman and Leonard Slatkin, all with the North
Carolina Symphony. The hundreds of performers since have included
Bonnie Raitt, Yo-Yo Ma, Wynton Marsalis and Al Green.
Such a run of world-class performances resulted in Carolina
Performing Arts and UNC being tapped to join the Major University
Presenters consortium, an industry-leading network of arts
presenters at major research universities throughout the country.
“It is a great honor to be recognized by our peers—it reflects the
leadership and vision of Chancellor James Moeser, whose
support of our program and of the arts is immeasurable,” said Emil
Kang, executive director for the arts at UNC and executive director of
Carolina Performing Arts.
The honor also reflected the impact of the Carolina First Campaign.
Jim and Pam Heavner spearheaded efforts to raise private funds
to help transform Memorial Hall, topping the $5 million goal at just
more than $5.1 million.
Major donors included George Beasley and Don Curtis, who
each committed $500,000, and the University has named the hall’s
auditorium in their honor.
The complete renovation totaled some $18 million. Funding
included $10.8 million from the Higher Education Bond Referendum
approved by N.C. voters and $800,000 from state legislators who ap-
proved advance planning funds. The project almost doubled Memorial
Hall’s square footage, taking it to 44,600 square feet. Improvements
Carolina PerForMing arts:
BRINGING WORLD-CLASS PERFORMANCES TO UNC
By Scott Ragland
Soul and R&B pioneer Al Green per-forms in front of a sold-out crowd inMemorial Hall for Carolina Performing Arts’ 2007–08 opening gala.
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Final Report 35
Carolina. He graduated with a B.S. in business administration from Carolina in 1957. He serves on UNC’s Board of Trustees and Investment Fund Board and also is a member of Kenan-Flagler’s Board of Visitors. Paul has received Carolina’s William R. Davie Award and the UNC General Alumni Association’s Distinguished Service Medal as well as the John Woodworth Leslie Humanitarian Award and the Maya Angelou Tribute Achievement Award. n
goal and the broad spectrum of participation that we had in the
campaign, from alumni to corporations, from friends to foundations,
from students and parents to organizations.
n What are your hopes for Carolina’s future?
Our aspiration is to be the leading public university, and the campaign
has put us on that road. We’ve established private giving as a partner
with the state and students in funding the needs of the institution.
Going forward, continuing that partnership will be critical if we’re to
be the leading public university.
Mike Overlock lives in Greenwich, Conn. He spent his entire career at Goldman, Sachs & Co. He headed the firm’s Mergers and Acquisitions Department from 1985 to 1996 and served on the Management Committee, as well as co-head of the Investment Banking Division, from 1990 to 1996. Mike became a limited partner in 1996 and a senior director in 1999. He received his bachelor’s degree in economics from Carolina in 1968. After serving as a lieutenant in the U.S. Army in Vietnam, he earned an M.B.A. at Columbia University in 1973. Mike is a member of the UNC Investment Fund board and serves on its Executive Commit-tee. Mike also has served as vice chairman of the Arts and Sciences Foundation. He is a recipient of Carolina’s William R. Davie Award. n
magic of Carolina, and during the Carolina First Campaign, I enjoyed
sharing with many alumni our mutual Carolina experiences defining
the excellence of our great alma mater.
I am most proud of the substantial funding raised, $345 million,
for 577 new student scholarships, including support for the Carolina
Covenant, and of the $420 million raised for faculty, including 208 new
endowed professorships.
n What are your hopes for Carolina’s future?
My hopes for Carolina are to increase the brilliance of education at Caro-
lina and thereby to better serve North Carolina, the nation and the world.
Charlie Shaffer lives in Atlanta, Ga. After four-and-a-half years, he recently retired as president and CEO of the Marcus Institute, a resource center for
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36 Making Carolina First
Berny Gray lives in Atlanta, Ga. He is the president of Gray Ventures, a private investment company established to help early-stage technology companies in the Southeast. He also serves as a board member and adviser to portfolio companies. His past posts include vice chairman and executive vice president of Summit Communications Group. Berny graduated with a B.A. in international studies from UNC in 1972, and in 1974 he earned an M.B.A. from Columbia University. At UNC, he has served as a member of the Friends of the Library Board and the Board of Visitors. He made the first personal gift to the Carolina First Campaign. It supported the Bowman and Gordon Gray Professorships and the University Library. n
involved in Carolina First, too, as co-chair of the Georgia
Regional Committee.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
I enjoyed working with the development staff, going to meetings and
learning more about how the University works and its needs. I also
enjoyed the parties and being around Carolina people—as Ruel Tyson
says, ‘libation and conversation.’”
The campaign’s success—overall but particularly in Georgia—
makes me proud. When our goal for Georgia was set at $100 million,
I was concerned that would be a reach. But we reached it—and then
some. In most cases, when Carolina people are asked to give, they
don’t make excuses. They generally ask, “How much should I give?”
n What are your hopes for Carolina’s future?
That Carolina will continue to be a great educational institution.
And that, if we increase our enrollment, we do it in a way that won’t
threaten that greatness—Carolina should always be hard to get into,
it should always be a ticket that people want.
Faculty recruitment and retention must continue to be a priority,
and we must continue to find ways to refresh our faculty, as we do
with the Institute for the Arts and Humanities.
children with developmental disabilities. He was a trial lawyer with King & Spal-ding for more than 35 years. A Morehead Scholar, he graduated Phi Beta Kappa from Carolina in 1964 and earned a Carolina law degree in 1967. He co-captained Carolina’s men’s basketball team and earned six varsity letters. He is a past member of UNC’s Arts & Sciences Foundation Board and Law Foundation Board. He also served on the University’s Board of Visitors from 1983 to 1991. Charlie has received UNC’s William R. Davie Award and the Distinguished Service Medal from the UNC General Alumni Association. n
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Hopefully, state support will remain strong, but private support to
grow our endowment will be critical.
In general, I’d say that a lot of what makes this university great is
the relationships among students, among alumni and the interchange
between professors from the various academic disciplines. We need
to continue to foster that.
George Johnson lives in Atlanta, Ga. He is the owner and president of George H. Johnson Properties, Inc., as well as president of JFP Foundation, Inc. He received his B.S. in business administration from UNC in 1958. In 1988, he was appointed as a member of the UNC business school’s first Board of Visitors and for seven years served as a trustee of the UNC Foundation. George serves on UNC’s Institute for the Arts and Humanities Advisory Board and the Program for Humanities & Human Values Advisory Board. He received Carolina’s William R. Davie Award in 1999. His other honors include receiving the Distinguished Alumnus Award from Darlington School and the 1992 Presidential Award for Outstanding Service to Youth, as well as being selected as an Olympic torch-bearer for the 1996 Centennial Games in Atlanta. George made the Carolina First Campaign gift that pushed the drive past the total for Duke University’s latest campaign, moving Carolina First to the top spot among campaigns in the South at the time it ended. The gift supported the Institute for the Arts and Humanities and Kenan-Flagler Business School. n
House in London and the endowment for the Honors Program.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
Seeing the campaign exceed its target and the tremendous
outpouring of support from so many constituencies and also seeing
the campaign leadership pull together to succeed.
n What are your hopes for Carolina’s future?
To be the finest university in the world, not just the best public
university in America.
Peter Grauer lives in Greenwich, Conn. He is CEO and chairman of Bloomberg, LP, and also serves on Bloomberg’s Board of Directors. His past positions include managing director of Donaldson, Lufkin & Jenrette, as well as of Credit Suisse First Boston. He earned a B.A. in English from UNC in 1968 and also graduated from the Program for Management Development at Harvard Graduate School of Business. At UNC, Peter’s involvement includes chairing the Honors Program/Johnston Center for Undergraduate Excellence Advisory Board and serving on the Investment Fund Board, National Development Council and Global Leadership Council. From 1990 to 1994, he served on UNC’s Board of Visitors. n
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38 Making Carolina First
alumni whom I didn’t know, and getting to know others better.
Working with so many talented people—both campaign volunteers
and the staff.
As for taking pride in the campaign, I’d say it’s the success we had,
particularly when you consider that 9/11 cast such a shadow over
what we were doing.
n What are your hopes for Carolina’s future?
They’re consistent with the University’s—to be the very best public
university in the United States. The campaign has set the stage to
achieve that.
John Townsend lives in Greenwich, Conn. A private investor, he is senior advisor of Stone Point Capital, a private equity fund, and serves as chairman of the Townsend Family Foundation. He is also a director of International Paper Co. and Belk, Inc., as well as a member of the Investment Committee of The Riverstone Group. John retired in 2002 as an advisory director of Goldman, Sachs & Co., having previously served as a managing director and general partner. He received his B.A. in history with honors in 1977 and his M.B.A. (Deans Scholar) in 1982 from Carolina. John is a member of the Executive Committee of the UNC Investment Fund and serves on the Board of Visitors for Kenan-Flagler Business School. His other service includes sitting on the Board of Trustees of the Grand Teton National Park Foundation and the Board of Trustees of the U.S. Ski and Snowboard Team Foundation. n
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The other thing was the staff—it was a pleasure to work in that
environment because you felt like a part of such a professional team.
The development professionals drove the process. Ninety-nine percent
of the volunteers had day jobs, so the professional staff were the key.
They made it work.
I’m proud of the numbers. They were amazing—$100 million in
Charlotte. At first, I thought our goals might be out of reach, but the
entire campaign was more than up to the challenge. I also think we
sent a message to the higher-education community that you can get
something done at Carolina—they’re impressed. This campaign set
us apart from other publics.
n What are your hopes for Carolina’s future?
We need to seize the opportunity that we have at hand because of the
campaign. The additional resources, the growth in our endowment—
we have tremendous momentum to capitalize on future opportunities,
such as Carolina North.
Nelson Schwab lives in Charlotte, N.C. He is managing director of Carousel Capital. He graduated from Carolina with a B.A. in English in 1967 and earned an M.B.A. from the Wharton School of Business in 1972. A member of the UNC
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in the University and have them read off their “wish list” to us. I found
that process, over many months, to be fascinating and extremely
enlightening as to the needs of the University as a whole.
Obviously, the aspect of the campaign that I am most proud of is
that we were able to raise our ultimate goal from $1.5 billion to
$1.8 billion to $2 billion and then exceed that!
n What are your hopes for Carolina’s future?
I hope that we can continue to support the University at a level that
will allow it to excel in all areas of endeavor, making it the No. 1
public university in the country.
Eddie Smith lives in Greenville, N.C. He is chairman of the Board of Directors and CEO of Grady-White Boats, Inc. He graduated from UNC with a B.S. in industrial relations in 1965. He is an executive committee member on the Board of Directors of the UNC Educational Foundation and co-chairs the Improvement Project for Kenan Stadium at UNC. Eddie has served on the UNC Board of Visitors. In 2001, he received UNC’s William R. Davie Award. He was honored in 1999 as the Master Entrepreneur of the Year for the Carolinas and in 1998 received the Pitt District Citizen of the Year for the Boy Scouts of America. n
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n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
Volunteering to rediscover women with a Carolina bond was in many
ways analogous to being an archeologist, unearthing many female
gems who hadn’t been connected to the University in many years.
The incredibly talented and innovative alumni whom I have gotten to
know greatly inspire me. Carolina women are manifesting their
leadership talents in a multitude of ways in their communities,
schools, businesses and places of worship.
I’m proud of the friendships I made—there’s an instant bond with
people who went to Chapel Hill. I’m proud of our talents, our ideas
and our awards for excellence, such as the Faculty Mentoring Award
(a monetary award funded by the Carolina Women’s Leadership
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Board of Trustees (chair, 2005–2007), he also has served on the UNC Board of Visitors, Kenan-Flagler Board of Visitors, the Investment Fund Board and is currently chair of the UNC Management Company. He has received the UNC General Alumni Association’s Distinguished Service Medal. Nelson is the past chair of the North Carolina Blumenthal Performing Arts Center, the Charlotte Chamber of Commerce, the Carolinas Partnership and the North Carolina Outward Bound School. n
40 Making Carolina First
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Council that recognizes UNC faculty for outstanding mentoring of
students and colleagues). And I’m exceedingly proud of the response
in resources that women made to the campaign.
n What are your hopes for Carolina’s future?
To continue to reengage more women and all alumni. UNC is an
incredible, worldwide family, and the members of our Carolina family
love being re-connected.
Mary Anne Dickson lives in Charlotte, N.C. Her career has included positions serving as assistant to the chairman and CEO of Hardee’s Food Systems and working in corporate marketing and public relations for Imasco USA after it acquired Hardee’s. Mary Anne graduated from UNC in 1963 with a B.A. in political science and later earned a B.A. in business administration from North Carolina Wesleyan College. She was a member of the UNC Board of Visitors from 1996 to 2000 and served as its chair from 1998 to 1999. In 2003, Mary Anne received UNC’s William R. Davie Award. She also has been honored with the Distinguished Service Medal from the UNC General Alumni Association. n
and corporate marketing resources for Turner Broadcasting, Inc (TBS). Before moving to TBS, she was senior vice president, western regional vice president, southeast regional sales manager and national accounts manager for Turner Network Sales. She graduated with a B.A in history from UNC. She is a member of the Advisory Board for the UNC Institute for the Arts and Humanities and the North Carolina Outward Bound Board of Directors. Julia was named Woman of the Year by the Atlanta Chapter of Women in Cable and Television and was given the same honor by the group’s national organization. n
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show us how to be the very best, and that the campaign has provided
the resources to get us there.
(Editor’s note: Eve Carson, UNC student body president, died in
March 2008.)
Barbara Hyde lives in Memphis, Tenn. She is the president of J. R. Hyde III Family Foundation and director of the J.R. Hyde Sr. Foundation. The foundations support public education, civil rights and other worthy endeavors. She began her career in UNC’s development office, serving as executive director of the Arts and Sciences Foundation from 1987 to 1992. A Morehead Scholar, she earned a B.A. in English and religion from Carolina in 1983. Barbara serves on the UNC Board of Trustees and the External Advisory Board of the Institute for the Arts and Humanities at Carolina. In Memphis, she is a board member of KIPP Academy, Shelby Farms Park Conservancy, the Women’s Foundation and New Leaders for New Schools. n
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Final Report 41
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
I enjoyed interacting with the University leadership, seeing how the
University works and learning about its aspirations, as well as about
how I can help it achieve them.
I’m most proud of how the Minority Alumni Steering Committee
gained traction over time. We were able to re-connect to our alumni—
Asian, African American, Native American and Latino/a. As a result,
these connections helped to increase the participation levels
throughout the campaign. These relationships will lay the ground-
work among these groups for the next campaign.
n What are your hopes for Carolina’s future?
That Carolina continues to be one of the country’s leading universities,
public or private.
Michael Kennedy lives in Atlanta, Ga. He is a managing director with Korn/Ferry International and is a member of the firm’s global financial services and diversity practices. In 1979, he received his B.A. in history (summa cum laude) from Carolina, and he also has an M.B.A. from Harvard Business School. Michael has served on UNC’s Board of Visitors and on the UNC General Alumni Associa-tion’s Board of Directors. He recently served on the Board of Trustees of Phillips Exeter Academy in Exeter, N.H., and now serves on the Board of Trustees of the Employees’ Retirement System of Georgia Pension Fund. n
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n Why did you become involved in the Carolina First Campaign?
Carolina alumni contributions enabled me to uncover and advance
my life goals, and for that I am thankful, inspired to give back and
moved to encourage other alums to contribute as well. During my
undergraduate studies in the ’90s, there happened to be a skyrocket-
ing population of homeless panhandlers on Franklin Street and there
was significant community debate about the status and role of the
local Inter-Faith Council homeless shelter. It was during this time,
while volunteering weekly at the shelter, that I became interested in
the root causes of poverty and felt compelled to do my part in making
a difference. With the help of the Department of Communications
Studies, I started a literacy program for Chapel Hill homeless adults
and documented this process as my thesis. The University contributed
$5,000 in grants to help me purchase adult literacy books, a computer
for the shelter and training for the student volunteers. Indeed, alumni
contributions got this nonprofit program off the ground and touched
the lives of many homeless residents and students. It is with a heart
full of gratitude that I can say that this experience helped me real-
ize my desire for public service, which I continued both at the White
House and at the U.S. Department of Interior working on President
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42 Making Carolina First
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George W. Bush’s compassion agenda. For me, it is an extension of
my appreciation that I make annual contributions and volunteer as
co-chair of the Young Alumni Council for the Washington, D.C., region.
n What did you most enjoy about being a campaign volunteer and of what aspects of the campaign are you most proud?
There is a tremendous sense of satisfaction that comes from doing
one’s part. I don’t have a lot of money to give (yet!), but I give what I
can, and certainly give my time as co-chair of my Young Alumni Coun-
cil. Through my service with the council, I’ve helped coordinate events
such as basketball viewing parties and White House Holiday Tours
that connect alumni and foster school spirit. As alumni, we have a lot
of things in common, including holding degrees from the greatest
university in the country. There is a lot to be proud of, and each of
us can do our part in making sure this degree continues to hold the
same weight for the next generation.
n What are your hopes for Carolina’s future?
I’m proud to be a Carolina Tar Heel, and I’d like to see Carolina
positioned as the No. 1 university in the country for both the number
of excelling scholar athletes and the number of students in service to
the community. It is extracurricular activities, such as athletics and
service-learning, that give students character-building opportunities,
connect academic lessons to real-world experiences and put the best
face of the University forward.
Katie Loovis lives in Alexandria, Va. She heads external affairs for the U.S. Department of the Interior, where she also serves as the executive director of Take Pride in America. Before taking that post, she was associate director at USA Freedom Corps, an office at the White House created by President George W. Bush to help foster a culture of service, citizenship and responsibility. Katie also has served in the White House Office of Faith-Based and Community Initiatives and at Lipman Hearne, a strategic communications firm for nonprofits. She earned a B.A. in communications studies (1999) and M.P.A. (2002) from UNC, where she captained the varsity women’s lacrosse team. While at Carolina, Katie established a homeless adult literacy and ESL program and wrote “Developing an Effective Literacy Program for the Chapel Hill Homeless,” which earned her highest honors. n
Health. So, we are excited about the future of the school.”
One thing Dennis hopes the $50 million pledge will enable the
school to develop is a “new methodology” to speed the delivery of
medicines to the people who need them.
“We are an incredibly inventive world right now—biotechnology
and genetics will make, certainly for our grandchildren if not sooner,
a whole new medicine,” he said. “Now the trouble is that new
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Thomas S. Kenan III, a trustee of the trust, who graduated from
Carolina in 1959 with a degree in economics. “We’ve never wanted
anything less than to help transform the University. … contributing to
the Carolina First Campaign was another step toward that goal.”
Kenan Jr. also established The Randleigh Foundation Trust,
which has made significant grants to UNC through the years,
especially for the College of Arts and Sciences and the Special
Collections Library.
It all began in 1790, when North Carolina legislator James Kenan, a
member of UNC’s first Board of Trustees, contributed $50 to the con-
struction of Old East, the first state university building in the nation.
Over the next two centuries, dozens of family members would serve
as trustees, make their way to Chapel Hill as students or function as
kenan—FroM Page 19
medicine—bringing it to people—is very difficult. You have problems of
testing and are these drugs safe and should they be limited in any way.”
The School of Public Health will use the Gillings’ gift to tackle such
issues with “Innovation Laboratories.” These will focus on solving
big public health problems—in fact, the first will be a Center for
Innovative Clinical Trials that will develop new methods to collect and
analyze data from clinical trials, and then quickly make these scien-
tific advances available to researchers, practitioners, the biomedical
community and the public as a whole.
And that’s just the sort of thing the Gillingses had in mind.
“We think this is a great campus in which [practical solutions can
be found for real problems],” Dennis said. “It has shown great
leadership to the rest of the world, the nation and certainly the state
of North Carolina.”
Born in London, Dennis came to the United States and to Carolina
“sight unseen” to take a faculty appointment in the School of Public
Health’s biostatistics department in 1971. He got here, he said,
thanks to his father and chancellor’s office staff who worked on
getting him an H1 visa to get into the country while he was away many
months on an African safari.
“I had to borrow $1,000 to get here,” he added.
While at the school, Dennis and others applied the latest method-
ologies to analyze clinical trial data for pharmaceutical companies.
He created Quintiles in 1982.
Dennis and Joan said they felt a need to give back to a school that
had given him so much, and their $50 million commitment built on
generous past donations, including a $3 million gift to the Department
of Biostatistics. That gift, supplemented by the state’s Distinguished
Professors Endowment Trust Fund, endowed the Dennis Gillings
Professorship in Biostatistics. n
44 Making Carolina First
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benefactors. Taken in sum, this has created what Chancellor James
Moeser has happily characterized as “one of the oldest philanthropic
partnerships in American higher education.”
There’s virtue in longevity. Members of various Kenan branches
continue to give to the University, either as individuals or through
foundations and trusts. The gifts range from targeted to all-purpose,
with funds going to professorships and libraries, athletic scholar-
ships and the arts. But the charitable benchmark of the family was
established when William Rand Kenan Jr. died and left the bulk of his
estate for the trust bearing his name. From that has been shaped a
national philanthropic institution focused widely and deeply on higher
education, but favoring UNC, the only school specifically mentioned in
the guidelines for the trust.
Today, the William R. Kenan Jr. Charitable Trust is valued at $550
million to $600 million, and the assets of the four affiliated William R.
Kenan Jr. funds come to $140 million to $150 million. About 90 percent
of their grants each year fund education both inside and outside the
classroom. Thus, said Richard M. Krasno, executive director of the Ke-
nan Trust and president of the funds, “This is a unique institution among
academic foundations. We have really stuck to our knitting. We’re com-
mitted to the enduring rather than the trendy and provocative.”
That explains, then, the philanthropy’s willingness to be the
momentum-makers in the Carolina First Campaign. Upon hearing
about the start of the campaign in 2000, Krasno paid a visit to the
chancellor in order to learn more about its goals and priorities.
He took the information back to the trustees, Thomas Kenan and
Mary Lily Flagler Wiley, a grandniece of William R. Kenan Jr. They
concurred it was critical to support Carolina’s vision of becoming the
nation’s leading public university.
“In recognition of the importance of the Carolina First Campaign
to the University, the trust wanted to give gifts that built on the
precedent set by generations of members of the Kenan family,” said
Krasno, former president of the Monterey Institute of International
Studies in Monterey, Calif., as well as former president and CEO of
the Institute of International Education in New York.
(Editor’s note: This piece is based on excerpts from a story that appeared
in the Spring 2008 Carolina Arts & Sciences magazine.) n
“No matter your passion, there are endless ways to support
Carolina,” Johnson said.
The Carolina First Campaign reinvigorated Johnson’s connections
with Carolina, she said. “By becoming involved—particularly with
the FedEx Global Education Center and its advisory board, as well as
the Women’s Leadership Council—my sense of great pride in all that
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Final Report 45
timely research that is applicable to real business decisions.
At the School of Medicine, the Wachovia Scholars Endowment Fund
helps recruit and provide scholarships for disadvantaged and minority
students entering medical school. The fund also supports the school’s
Medical Education Development Program, which holds a nine-week
medical school course each summer for minority and disadvantaged
college students interested in medical or dental school.
The remainder of the $2 million commitment went to the School of
Law’s Center for Banking and Finance to create the Wachovia Term
Professorship in Banking and Finance. This provides salary supple-
ment, professional development opportunities and research dollars
for a faculty member in the area of banking and finance.
Another Wachovia Foundation campaign gift of note supports the UNC-
Elizabeth City State University doctor of pharmacy partnership program.
The funds cover training, recruitment and retention costs for prospective
pharmacy applicants from northeastern North Carolina. The program
focuses on minority students, who receive mentoring as applicants.
And supporting undergraduate students is a $2.8 million campaign
pledge providing discretionary funds to endow need-based scholar-
ships that will forever ensure that more deserving students will be
able to get a Carolina-caliber education.
Wachovia serves as the official financial services partner of Tar
Heel Athletics and provides on-site sponsorship for various Carolina
athletics facilities. n
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is Carolina increased more than I might ever have anticipated,” she
said. Plus, watching all the campaign’s efforts manifest on campus
is inspiring. “It’s fantastic to see not only the physical structures on
campus improve, but also to see faculty and students reap the
campaign’s rewards,” she said.
“The campaign also deserves credit for reconnecting me with old
Carolina friends, and introducing me to new ones,” she said. “What deep
adoration and commitment so many people have for my alma mater!
Now it’s a high priority in my life to remain connected and to help the
University in whatever way I can.” n
Advisory Board.
For all their service on campus, Lee and Gardner focus a significant
part of their philanthropy toward extending the campus’s borders by
strengthening global studies opportunities, study abroad and interna-
tionalization. They feel strongly that a true Carolina education must
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46 Making Carolina First
UNC students who might have gone to other business schools.
Falls Jr. called the first recipients “truly outstanding.”
“It has been a real pleasure getting to know these people, and I
have gotten some type of personal note from each one,” he said. “I’m
looking forward to following them and their careers for a long time.”
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be an international experience. “I believe a global education is the
single most important element of our society right now,” Lee said.
“We must reach out to the world with curiosity and humility and open
ourselves up to how our fellow humans think, live, worship and
communicate. We can’t afford to squander the chance to prepare the
next generation, so I’ll help Carolina any way I can.”
Lee is the president of Point Made Films, her Colorado-based
documentary film company, and she has produced numerous events
and videos for the University. “My professional life is dedicated to see-
ing things from a variety of perspectives and being exposed to many
points of view,” she said. “A global education is a natural and mean-
ingful progression from my college experience to my life today, and I
want that for my own children and for future generations as well.”
Lee fondly recalls her own introduction to that “real-world” phi-
losophy. “My mom insisted that my brother and I travel outside North
Carolina and took us on trips as much as she could,” Lee said. “Today
I’m fortunate to be able to visit places she could only dream about. My
children have their own passports and can say ‘thank you’ and ‘hello’
in at least six different languages. The hope of global learning my
mother envisioned for me is clear and present in my family today.”
As a result of the Carolina First Campaign, more than $19 million
has been raised for study abroad and the FedEx Global Education
Center opened to house all international programs. Lee says this
emphasis is the most significant improvement Carolina has made so
far. “When Chancellor [James] Moeser said that we cannot claim to
create future leaders for North Carolina unless we insist that they
travel outside of the U.S., I was sold,” she said. “It is the single
wisest thing I’ve heard anyone in education ever say, and I endorse
this evolution of our education completely.”
The evolution continues thanks to alumni like Lee and Gardner.
Carolina ranks among the leaders in study abroad participants and
Peace Corps volunteers. A dynamic and comprehensive global enter-
prise, UNC Global, forms a framework for the programs, curricula
and initiatives that together comprise UNC’s international endeavors.
“The impact of these experiences will reach far into the future,”
Lee said. “We hope that students will truly immerse themselves in
an international environment and ultimately make a significant and
lasting impact at some point in the future.”
Where do they go from here? The possibilities are, well, boundless. n
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Final Report 47
children with severe to profound hearing loss,” she said.n The Comprehensive Advanced Medical program of Spanish is an
enrichment program offered to UNC medical students who have
intermediate to advanced Spanish fluency. Its goal is to produce
more doctors who can independently care for the increasing
number of Latino patients in North Carolina. The program is
funded by an initial founding grant of $125,000 and has received
an additional $300,000 over the past three years.n The Beacon Child and Family program at UNC Hospitals
provides services that help break the generational cycle of
family violence and encourages caring attitudes in the delivery
of patient care. The program developed a multi-site educational
network that provides public health leaders, hospital adminis-
trators and clinicians access to the knowledge and skills needed
to face the challenges of family abuse in every county in
North Carolina.n The North Carolina public Health Academy, an initiative created
by the School of public Health-based N.C. Institute for public
Health (a Duke Endowment-supported organization), aims to
bring UNC to all county health workers statewide. The academy
helps people enter the public health profession and fosters
professional development opportunities for those already in
the field. The Duke Endowment seeded the program with an
$873,000 grant over a three-year period. n
duke—FroM Page 24
Continued FroM Previous Page
He’s heard that the prize made a difference in their school of
choice. “A number of them came to Carolina and say the prize
factored into their decision. That was the whole purpose of it—that
they would give Carolina another look. Of course, once they get here,
they realize even more what an outstanding choice they made.” n
Each year, the funding must be used to realize a new idea; it cannot
go to support an existing program. This creative gift has enabled the
school to develop and launch the online learning module used in
a pharmacokinetics course. It has also supported efforts to create
international collaborations with universities in Southeast Asia.
Eshelman’s generosity also provided seed funding for 70,000 square
feet of state-of-the-art laboratory space in the new Genetic Medicine
Building and contributed to the renovation of Beard Hall by providing
funds to upgrade the dean’s office and the Campbell Boardroom with
technology and furnishings that the state alone couldn’t provide.
“Dr. Eshelman shares our vision of excellence and wants the school
eshelMan—FroM Page 25
Continued on Page 48—eshelMan
48 Making Carolina First
of women’s health. That ambition no doubt will be boosted by her
Covenant package, because Eanes’ work-study job is in the School of
Medicine’s OB-GYN department. She also volunteers in the labor and
delivery suites at UNC Hospitals.
“Covenant really has it together,” Eanes said of the work-study
program. “It gets you experience in fields you’re interested in and re-
ally gets you plugged into the professional world, giving you all kinds
of resources. I love volunteering and giving back because Carolina
Covenant has given and done so much for me.
“I try and seize any opportunity to give back to the Carolina com-
munity. It’s been really incredible.”
As part of her work in the OB-GYN department, Eanes has con-
ducted research that led her to write an academic paper that UNC
medical faculty say will be published.
“She is an incredibly bright young woman with boundless energy
and enthusiasm,” said Charles van der Horst, a professor in the
School of Medicine and Eanes’ Covenant-provided senior faculty men-
tor. “I am encouraging Alisa to apply not just to medical school but to
eanes—FroM Page 26
Continued on neXt Page
eshelMan—FroM Page 47
to be successful,” said Bob Blouin, dean of the pharmacy school.
“We’ve allocated his gift to the areas that will benefit most.”
The school has indeed advanced, having added experts in many disci-
plines and enrolling some of the most promising students in the nation
and around the world. The doctor of pharmacy program earned a num-
ber two ranking in U.S. News & World Report’s 2009 rankings of graduate
programs. And, since 2003, the school has climbed from 22nd to sixth in
National Institutes of Health funding to U.S. pharmacy schools.
In recognition of the school’s progress and to further accelerate its
momentum, Eshelman made two additional commitments totaling
$10 million to the school to support cancer research and the Educa-
tional Renaissance Initiative to foster interactive, innovative learning.
Matching funds from North Carolina’s University Cancer Research
Fund and the Pharmacy Network Foundation brought the total invest-
ment in pharmacy education and research to $20 million and added a
fitting finale to the $2.38 billion Carolina First Campaign.
“I’ve seen the progress that the school is making under Dean
Blouin’s leadership and decided that if I could help further accelerate
it, then all the better,” Eshelman said.
Eshelman, who has served for a decade on the school’s Board of
Visitors and as an adjunct faculty member since 1981, is CEO and
founder of Wilmington-based PPD Inc. It is a leading global contract
research organization providing discovery, development and post-
approval services as well as compound partnering programs to
pharmaceutical, biotechnology, medical device, government and
academic organizations. n
Final Report 49
an M.D. Ph.D. program, and I have absolutely no doubt that not only
will she become a physician but that she has the internal intestinal
fortitude and intelligence to become a driving academic in medicine
and faculty member to carry on the torch of the Carolina Covenant to
the next generation. She’s a true star.”
Eanes’ many campus pursuits include serving as president of Tar-
heel Transfer, a program that helps transfer students adjust to life at
UNC. Under Eanes’ watch, Tarheel Transfer has grown from just five
to 150 members.
She also is vice president of one of the campus dance organiza-
tions, Modern Extension Dance Company. This allows Eanes to
continue her interest in dance, which developed when she attended,
through full-tuition scholarship, the Harid Conservatory in Florida.
And in summer 2008, Eanes will serve as an intern with Carolina
for Kibera (CFK), which fights poverty and helps prevent violence
through community-based development in the Nairobi, Kenya, slum
of Kibera and beyond. Eanes will work with an empowerment pro-
gram for young women and girls. CFK was founded by Rye Barcott, a
2001 Carolina graduate.
At Carolina, Eanes receives many resources and finds many
avenues for nurturing her talents and passions, something she might
not be able to do without the help of the Carolina Covenant.
Along with enabling UNC to accept transfer students into the
program, private giving has allowed the University to expand income
eligibility and add faculty mentors, career workshops, etiquette
dinners, financial literacy training and an office that tracks Covenant
Scholars’ academic performance, stepping in to encourage and help
problem-solve as needed.
“It’s not just a scholarship,” Eanes said. “It’s a really personal program.”
Eanes is proud to be a Covenant Scholar. “The program provides a
whole different group of people with the chance to attend an amazing
university. I think it’s really admirable that UNC-Chapel Hill has taken
such an awesome step toward equalizing opportunity for people.” n
Continued FroM Previous Page
increasing global society who will be ready to meet the unprecedented
challenges of an interdependent world.
Their dual “citizenship” avails scholars of a wealth of opportunities
at both UNC and Duke. Students take classes at each school, have
access to the faculty and resources, immerse themselves in student
life and campus culture, join clubs, conduct research with renowned
faculty, live for a semester at the other campus, and also attend cul-
tural and sporting events. More important, Robertson Scholars ben-
efit immensely from the differences between these two prestigious
universities, learn to recognize and appreciate their many similarities
as well as learn a lot about themselves in the process.
robertson—FroM Page 27
Continued on Page 50—robertson
50 Making Carolina First
Continued on neXt Page
The program also physically connects the campuses via the Robert-
son Scholars Program Express Bus, which makes the 30-minute trek
up and down Tobacco Road between UNC and Duke carrying scholars
as well as other students, faculty or staff to the other campus. Rob-
ertson Scholar Nick Anderson, a UNC student, says he’s gone up and
down the highway on the bus too many times to count, but true to the
tenets of the Robertson Scholars Program, he has learned to make
the most of every minute. “I’ve learned to take advantage of the bus
ride. I call home, read the newspaper or prepare for class,” he said.
“I’ve also met a lot of interesting people on the bus. In fact, I’d guess
the majority of people who use the bus are not affiliated with the
Robertson scholarship—they are students who have decided to take
a class at the other school or professors and employees who work at
one of the schools but live in the other town.”
Academics keep Anderson busy, but the program also ensures that
scholars stay connected and focused through group activities such
as leadership retreats and intellectual dinners where they can share
their experiences, perspectives and future plans. Summer enrich-
ment opportunities have taken Anderson, a native New Englander,
to the coal fields of rural Kentucky, a small school at the foot of the
Andes Mountains in Argentina, the Chilean countryside as well as
downtown Durham—all in the name of service. “I have learned to be
adaptable to new cultures … to become a part of them and appreciate
them quickly,” he said. “Living in the coal fields of rural Kentucky was
a huge change for me, but it became one of my favorite places.”
During the semester switch, scholars quite literally walk in their
counterparts’ shoes. “Being a Tar Heel in Blue Devil country sure
gives you perspective,” he said. “It helped me learn how to pull
together teams of students across the two universities. My freshman
year, I worked with three Duke students and another Carolina student
to launch Rival Magazine, a publication that examines the UNC-Duke
rivalry and educates students at each school about life and opportuni-
ties at the other. Now, more than 40 Duke and Carolina students who
are not involved in the Robertson program work together to produce
a single magazine. These are the sorts of success stories that would
not have happened without the spark that the Robertson provides.”
Anderson also noted that he didn’t have to go far from his Carolina
home to make a difference. “One of the most meaningful things I’ve
been a part of during my college career has been the Durham Teacher
Warehouse (www.crayons2calculators.org),” he said. “A Duke friend
and I helped start a warehouse in downtown Durham that provides
free school supplies to Durham teachers in needy classrooms. My
passion for this cause was kindled freshman year after I visited E.K.
Powe Elementary School as part of a project for a class at Duke. I
talked to teachers who spent more than $500 out of pocket each year
so their students could have markers and construction paper. I would
never have known of this need without my Robertson tie to Duke. I feel
a real bond to the Durham community, and it’s given me a reason to
robertson—FroM Page 49
Final Report 51
Continued FroM Previous Page
Continued on Page 52—raMseY
raMseY—FroM Page 28
reducing the size of chemical separation techniques.
“In addition to having friends and colleagues at UNC, I also liked
the area—the proximity to the entrepreneurial spirit found in
Research Triangle Park,” he said.
There were other suitors, but Carolina moved quickly, offering
Ramsey the Minnie N. Goldby Distinguished Professorship. Estab-
lished with a $666,000 gift by chemistry alumnus Steven Goldby ’61
and his wife Florence of Atherton, Calif., in honor of his mother, that
amount was matched by $334,000 from the state’s Distinguished
Professors Endowment Trust Fund to create a $1 million endowment.
Then came the coup de grace: Ramsey was also able to design his
research group’s 5,000-square-foot, state-of-the-art lab space in
Chapman Hall, part of the new Carolina Physical Science Complex.
“I had always dreamed of designing my own laboratory from the
ground up,” explained Ramsey. “So to say the offer was a dream come
true is not exaggeration.”
In the fall of 2006, Ramsey received a $3.8 million grant from the
National Institutes of Health to further develop his lab-on-a-chip
technology. He predicts that in the next five to 10 years the technology
could make genetic information so inexpensive that everyone could
have their DNA sequence assessed. Such information could allow
health care professionals to tailor diagnosis, treatment and preven-
tion to each person’s genetic profile.
Ramsey was one of several Carolina faculty members to establish
the Carolina Center of Cancer Nanotechnology Excellence. The
center’s scientists work together to quickly harness innovations in
go into Durham, where I have met business and political leaders, vis-
ited elementary schools, and spent time downtown in the warehouse.”
Anderson is planning a career in public service. After pursuing a
law degree, he hopes to devote his expertise to helping developing
countries strengthen institutions that will enable grassroots economic
growth. Having embraced fully the Robertson Scholarship Program
philosophy of investing in future potential as well as documented
achievement, he is challenging himself and his fellow scholars to
reach that potential. “My hope is that someday I’ll have friends and
fellow Robertson alumni who are doing incredible things in every
field—medicine, non-profit, education, business, government and
social entrepreneurship,” he said. “To the Robertson family and other
donors, I would say: ‘Look at where these students are in 10 or 20
years and you’ll see how important your support has been not only to
the future of every scholar, but also to the future of the society they
are working to strengthen.’”
Stay tuned to see what the future holds for Anderson and his
classmates. Chances are it’s something … extraordinary. n
52 Making Carolina First
Continued on neXt Page
raMseY—FroM Page 51
nanotechnology for the early diagnosis and treatment of cancer.
Ramsey said the opportunity to work with colleagues in the School
of Medicine also made Carolina appealing.
“Through collaborations with medical school faculty we are iden-
tifying and developing important clinical applications for microfluidic
technologies—for example, a clinical diagnostic tool that oncologists
could use to quickly diagnose the effectiveness of a chemotherapy
regime using a drop of blood,” Ramsey said.
“Our efforts in developing microfluidics has not only been enjoyable
research, but it has also been satisfying to see commercial products
that are based upon our work, and that they are being used for impor-
tant problems such as drug discovery that will hopefully benefit society.”
(Editor’s note: This piece is reprinted from the Spring 2008 Carolina Arts
& Sciences magazine.) n
forums, weekly seminars to discuss critical issues facing the
University and other networking opportunities.
“I’ve been fortunate over the years to have had meaningful rela-
tionships with individual professors who inspired me as a student and
with entrepreneurial faculty who I worked with when I was a develop-
ment officer at UNC,” said Barbara Hyde, Hyde Family Foundation
president. “It was from those relationships that I came to appreciate
the central, powerful impact faculty have on the University.”
As a member of the UNC Board of Trustees, Hyde said she appreci-
ates even more deeply the importance of retaining that intellectual tal-
ent. “We’re in a very competitive market, where universities are raiding
each other all the time,” Hyde said. “Great businesses know that one
of their first priorities is attracting and retaining talent. The University
recognizes that as well. If we lose faculty and have to go into the mar-
ket to replace them, it will cost a whole lot more. It’s smarter to invest
money on the front end to retain those scholars and researchers.”
Carolina First helped launch strategic investments in IAH that will
pay significant dividends well into the future, including:
n A $500,000 challenge from the William R. Kenan Jr. Charitable
Trust, matched with an additional $500,000 from 12 private
donors, to create a $1 million endowment for faculty retention.n A $1 million endowment to support the IAH director created
through gifts from alumni and matching funds from the
North Carolina Distinguished professors Endowment Trust
Fund (McGowan is the current Ruel W. Tyson Jr. Distinguished
professor).n The Ruel Tyson Legacy Fund to assure that the IAH—deemed
one of Carolina’s “priceless gems”—will continue indefinitely
iah—FroM Page 29
Final Report 53
Continued FroM Previous Page
(with an original goal of $4 million, the Tyson Legacy Fund
endowment currently stands at just more than $6 million and
will support administrative, program, facilities and development
functions that make the IAH the premier faculty enrichment
program it is today).
Through these investments, the IAH will continue to serve the needs
of faculty for years to come. For McGowan and his fellow faculty, it is
not just about dollars and cents, but about the continued growth of an
intellectual community that makes Carolina faculty better and more
innovative. In his welcome on the IAH web page, he says: “A good
conversation energizes and revitalizes, expanding the horizon and
upsetting settled habits. In short, it educates all its participants.”
Thanks in part to Carolina First, the conversation is becoming even
more exhilarating.
(Editor’s note: This piece includes excerpts from an article by Nancy E.
Oates that originally appeared in the Spring 2008 Carolina Arts &
Sciences magazine.) n
can be. “[Being a Royster Fellow] has enabled me to see better the
specific benefits of supporting graduate education, in particular, and
appreciate how difficult it is to raise funds for the support of graduate
research,” she said.
At Harvard University, where Lowery is now an assistant professor
in history, the graduate school has no permanent endowment and
experiences significant difficulty finding funds each year to support its
thousands of graduate students, Lowery said. “It’s graduate training
that moves universities forward at every level,” she said. “It is gratify-
ing to see that the Roysters and their fellow contributors recognized
the importance of advancing graduate education and have chosen to
invest in excellence today and in the future.”
Lowery also credits her experience as a Royster Fellow in prepar-
ing her for the rigors and rewards of becoming a junior faculty mem-
ber at a huge research university. “The community of fellows helped
me see beyond my own discipline into the wider academic world and
helped me communicate more effectively with scholars from different
backgrounds,” she said. “My experience in finding common ground
among scholars from different fields has made my adjustment much
easier.” Lowery is putting into practice what she learned through
the Royster Society. She says she hopes to give other students with
diverse interests and backgrounds the life-changing experience that
she was afforded. “The Royster Society was one of the main reasons
I decided to attend UNC,” she said. “During my time there, it was the
thing that kept me going.”
roYster—FroM Page 30
Continued on Page 54—roYster
54 Making Carolina First
Dr. Nicole Hurd, began work at UNC to implement a second part of
the grant: the establishment of a national corps, also housed in the
Office of Undergraduate Admissions at UNC. Both the national and
individual programs target high-performing, lower-income high
school students.
The College Guide Program at the University of Virginia, which
was also made possible by a grant from Jack Kent Cooke, resulted in
increases of 5 to 29 percentage points in college-going rates in its
14 partner schools. Carolina hopes to build on that success, meeting
or exceeding those increases.
In fall 2007, four of the North Carolina advisers were already in
place, serving eight schools in four counties. By August 2008, a total
of nine Carolina advisers will serve 18 schools from Ahoskie to Char-
lotte. The program provides them training and full compensation.
Ebonie Leonard ’07 is one of those advisers. She is now helping de-
mystify the college application process for students at Southern and
Hillside high schools in Durham. Her work supplements, but doesn’t
compete with, the work of guidance counselors.
“There are a lot of misconceptions in this college process,” Leonard
said. “But you don’t have to be in the top 10 percent of your class to
go to college.”
A sociology major, Leonard heard about the program through vari-
ous sources and attended an information session hosted by UNC’s
Office of Undergraduate Admissions. At the session, she learned that
one of the targeted high schools in North Carolina would be her very
own alma mater, Dudley High School in Greensboro.
“I just thought it was the perfect position for me,” she said. “I like
that it’s a corps and that you’re not just thrown out there by yourself.
There’s so much support.”
Leonard tells her students to focus on getting to college. “It doesn’t
matter where you come from and it doesn’t matter how you get
there,” she said. “It just matters that you go.” n
Cooke—FroM Page 31
roYster—FroM Page 53
Carolina First created 196 graduate fellowships over the course of
the effort. Since that first contribution, the Royster Society has grown
to provide support for more than 160 graduate students. More than
50 students benefit from the fellowship annually. For Lowery, the
Royster Fellowship helped her launch what promises to be a brilliant
future in academia.
When asked how she would define the importance of private
giving to Carolina, Lowery replied, “I would define it by imagining
its absence—without the generosity of the Roysters and people like
them, we would have no future generation of university professors
and researchers. Higher education itself would be in jeopardy.”
With fellows like Lowery now at Carolina, the future looks
bright, indeed. n
Final Report 55
Continued on Page 56—Morton
and Agnes MacRae Morton, Hugh Morton enjoyed a special relation-
ship with North Carolina. As a child, Morton traveled the state with
his family and developed what he had described as a much fuller
experience of the state. A gifted photographer with a keen eye, he
was also a powerful voice when it came to issues that pitted prog-
ress and development against environmental conservation. Morton
inherited Grandfather Mountain from his grandfather and namesake,
Hugh MacRae, in 1952 and worked earnestly to protect the land and
other tourist sites throughout the state, including Cape Hatteras
Lighthouse and the sand dunes at Jockey’s Ridge, to name two. He
received numerous awards, including from the White House, for his
photography and environmental conservation efforts.
Morton got his start in photography, like most other activities or
leadership roles he was involved in, by chance. As a teenager at
summer camp, he was dubbed a junior counselor and ended up filling
in for an absent photography teacher. His first assignment was for
the Charlotte Observer when it needed a photo of a young golfer who
was also at the camp. Morton began doing sports photos for his high
school publications and then, as a freshman, for UNC student pub-
lications, including The Daily Tar Heel. Later he served as a combat
cameraman in World War II for which he earned a Purple Heart and
Bronze Star. Back home, he went on to photograph six presidents,
numerous U.S. senators and every North Carolina governor since
1942. His photos appeared on the cover of Newsweek and were fea-
tured in Time, the Saturday Evening Post, Sports Illustrated, Collier’s,
Life and National Geographic, among others.
Though he left UNC in 1942 for military service, after his return
Morton rarely missed a UNC football or basketball game—a passion
spanning decades. His legendary photos not only document the past,
but also enable future Tar Heels to experience that past as well. Ever
the dedicated Tar Heel fan and guardian of Grandfather Mountain,
Morton even managed to get former UNC men’s basketball Coach
Dean Smith and then-assistant Roy Williams to pose for golf pictures
with his beloved Mildred the Bear. Smith said of the memory, “That
made me a little nervous, but [Hugh] thought it was fun.”
Morton’s influence firmly resides in the library and in the School of
Journalism and Mass Communication, where he is enshrined in the
North Carolina Public Relations Hall of Fame and where a distin-
guished professorship will inspire future scholarship and teaching
of the highest caliber. Established by Julia Morton to celebrate her
husband’s life and accomplishments, the Hugh Morton Distinguished
Professorship will help the school recruit or retain an outstanding
educator and provide scholarly, research or instructional support for
its holder.
“My main purpose for establishing this professorship is because
there really is no other ‘watchdog’ standing between the citizens of
North Carolina and Raleigh and Washington, so it’s important that
today’s journalism students know how to ask the hard questions,”
Morton—FroM Page 32
56 Making Carolina First
Morton—FroM Page 55
Julia Morton said. “What’s more, I can think of no better way to honor
Hugh than to enable others to experience and appreciate what he
held dear—Grandfather Mountain, the state of North Carolina and the
UNC experience.” n
North Carolina Foundation (the Fit Together Grant Program).
“These two organizations approached us after seeing what we
were accomplishing with the RWJF-funded communities,” said Sarah
Strunk, ALbD director. “We were excited by the prospect of helping to
address these issues a little closer to home. We’ve learned a lot from
these grantees—particularly what adjustments need to be made for
this approach to succeed in rural areas.”
Outside of the state, ALbD is consulting with Blue Cross and Blue
Shield of Minnesota to help translate lessons learned and build
capacity among its staff in support of a new statewide grant program.
In addition, it is serving as the physical activity/built environment
consultant for the W.K. Kellogg Foundation’s national Food and
Fitness initiative. And soon, ALbD will begin taking its work to scale.
Recently tapped by the Robert Wood Johnson Foundation to lead
Healthy Kids, Healthy Communities, a five-year, $44-million program,
ALbD ultimately will support 100 more communities across the
nation. The focus? To help underserved and vulnerable communities
at greatest risk for childhood obesity plan for and implement changes
in policies, systems and environments that increase opportunities for
active living and healthy eating. n
include a larger lobby, grand new staircases, more restrooms, a new
stage with wings, new lighting and sound systems, better accessibility
for the disabled, and air conditioning.
Along with helping to fund Memorial Hall’s physical transformation,
Carolina First donors made sure the venue will host top-flight perfor-
mances far into the future.
The William R. Kenan Jr. Charitable Trust led the way, issuing a
$5 million challenge gift to endow the Carolina Performing Arts’
programming needs. An advisory board of volunteers headed by Jim
Heavner and Barb Lee led a successful effort to meet the challenge.
Major commitments included $500,000 from Luther and Cheray
Hodges and $100,000 from Bill and Sara McCoy, whose lead gift
established the James Moeser Fund for Artistic Excellence.
“The performing arts at Carolina have come a long way in a short
time, and that’s directly attributable to the generosity of donors,”
Kang said. “We’re forever grateful.” n
albd—FroM Page 33
arts—FroM Page 34
Final Report 57