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Caroline Matthews design portfolio

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Design portfolio of Caroline Matthews. BA Journalism and Public Relations. Avid traveler. 1.5 years global working experience. Addional skills: press writing, photography and project management.

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Page 1: Caroline Matthews design portfolio

portfolio

Page 2: Caroline Matthews design portfolio
Page 3: Caroline Matthews design portfolio

a wholesome alternative

made with the same

southern comfort

pick your base

now for the fixin’s

side pickin’s

wet your whistle

1234

completely customizable for the whole family!

a wholesome alternative

made with the same southern comfort

iPhone Appconcept

instoresignage

project: concept collateralorganization: Buscuitville (2010)description: Goal was to create a campaign that appealed to families with small children while also offering healthier options. Through extensive market research and concept development, I created ‘‘The Family Fresh Pack,’’ a Happy-Meal of sorts with the goal to bring the family together in picnic-fashion over a wholesome meal. awards: 2nd Place Strategic Branding Presentation, Biscuitville Quick Service Restaurant student contest

Page 4: Caroline Matthews design portfolio

Little Mermaid takes vacation to ChinaKELLY O’BRIEN

Wednesday, October 20, 2010

There are many places we have been recommended to see while in Copenhagen. This laundry list of good places for photo-ops to make Mom happy includes sites like Christiana, the Round Tower, Tivoli Amusement Park and the Carlsberg Brewery. However, there is one big name that will be sorely missing on everyone’s Copenhagen Bucket List this Fall – The Little Mermaid. She was stolen by none other than the Chinese. Well, I use the term “stolen” loosely.

READ MORE

Discover all that Vesterbro can offer

COMMENTARY

West of the city center, past Tivoli and beyond the pastel peacock that is the Palads movie house, there seems to be little to distinguish Vesterbro from the rest of Copenhagen proper. Tourists and natives bustle and halt in CPH’s usual stuttered flow. But once beyond the central vein of Vesterbrogade, the streets are no longer peopled with horn-rimmed, slick-haired hipsters.

TYLER O’NEILLWednesday, October 20, 2010

COMMENTARY

READ MORE

Budget cuts cost some student jobs

As university departments across American campuses attempt to accommodate next year’s 2 percent decrease in operational funds, some programs have scaled back their student work force to meet the tighter university budget requirements.

ANDIE DIEMERWednesday, October 20, 2010

COMMENTARY

READ MORE

© 2010 Danish Institute for Study Abroad. All Rights Reserved.

AUTHORIZED USE ONLY

FROM ACROSS THE GLOBE

CURRENT AFFAIRS COMMENTARYCULTURE ALL ABOUT DENMARK

FROM ACROSS THE GLOBE

CURRENT AFFAIRS COMMENTARYCULTURE ALL ABOUT DENMARK

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CONTACT

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INTERNATIONALISSUES BLOG

MOREOPINIONS.MORE VOICES.ALL ABOUT

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cum doluptium

adipsunt optatio

conem voloratis illabor

eiumque nus.

Tur, ius et la volorror

disPATCHDanish Institute for Study Abroad

FROM ACROSS THE GLOBE

NEWS

UN warns American tourists of possible terrorist attacks in Europe

COMMENTARY CLIMATE CULTUREALL ABOUTDENMARK

SEARCH

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About ProsePoint Contact Login

Little Mermaid takes vacation to ChinaKELLY O’BRIEN

Wednesday, October 20, 2010

There are many places we have been recommended to see while in Copenhagen. This laundry list of good places for photo-ops to make Mom happy includes sites like Christiana, the Round Tower, Tivoli Amusement Park and the Carlsberg Brewery. However, there is one big name that will be sorely missing on everyone’s Copenhagen Bucket List this Fall – The Little Mermaid. She was stolen by none other than the Chinese. Well, I use the term “stolen” loosely.

READ MORE

READ MORE

ON THE ALERT

TECH BUSINESS

Discover all that Vesterbro can offer

CULTURE

West of the city center, past Tivoli and beyond the pastel peacock that is the Palads movie house, there seems to be little to distinguish Vesterbro from the rest of Copenhagen proper. Tourists and natives bustle and halt in CPH’s usual stuttered flow. But once beyond the central vein of Vesterbrogade, the streets are no longer peopled with horn-rimmed, slick-haired hipsters.

TYLER O’NEILLWednesday, October 20, 2010

Immigration debate confirms doubts in struggling policy

Opposing immigration policy contenders, in a debate filled with sensationalism and few facts, agreed that the 2012 presidential election will have lasting impact on the nation’s border control plan.

Dan Stein, president of the Federation for American Immigration Reform, and Enrique Morones, founder of Border Angels,

CAROLINE MATTHEWSWednesday, October 20, 2010

ALL ABOUT DENMARK NEWS

READ MORE READ MORE

FROM ACROSS THE GLOBE

NEWS COMMENTARY CLIMATE CULTUREALL ABOUTDENMARKTECH BUSINESS

Budget cuts cost some student jobs

As university departments across American campuses attempt to accommodate next year’s 2 percent decrease in operational funds, some programs have scaled back their student work force to meet the tighter university budget requirements.

ANDIE DIEMERWednesday, October 20, 2010

BUSINESS

READ MORE

© 2010 Danish Institute for Study Abroad. All Rights Reserved.

WELCOME TO PROSEPOINT

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NEWSFROM ACROSS THE GLOBE

COMMENTARY

CLIMATE

CULTURE

TECHNOLOGY

BUSINESS

Egypt declares war on increasing AIDS issue

A second capital in Denmark?

Mayans estimate end of existence

Learn to say ‘‘Thank you’’ in 100 languages

iPad or uFlop?

Dollar to Euro ratio increases, thousands of retailers suffer

2011 ONLINE NEWS SOURCE PUBLISHED BY INTERNATIONAL REPORTING AT DIS

project: dispatch.dis.dkorganization: Danish Institute for Study Aborad (2010)description: Responsible for research and design of initial mock-up as well as coordinating and directing Drupal developers to launch online publication used as the International Reporting 3-credit course practicum.

finaldesign

digital tabloid

initial mockup

Page 5: Caroline Matthews design portfolio

project: personal website using Adobe Flashorganization: Elon University Digital Design course (2010)description: Selection of SWF screenshots chosen with the goal to depict seamless and simple usability of creative portfolio. Features include rollover buttons, scrolling text and PDF download.

rolloverbuttons

downloadablePDFs

scrollingtext

AdobeFlash

Page 6: Caroline Matthews design portfolio

project: desktop wallpaperorganization: Houston Astrosdescription: Created using Adobe Photoshop. Project is a series of seven: astros.com featured downloadable desktop wallpapers with alternating players of the month.

desktopwallpaper

Page 7: Caroline Matthews design portfolio

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Page 8: Caroline Matthews design portfolio

magazine insert

project: Astros Magazine 11 x 28 inch special insertorganization: Houston Astros (published August 2008)description: Created using Adobe Illustrator and Photoshop in collaboration with Team Designer Chris Garcia. Images and logos are stock. Published as collectible fan poster in honor of Crag Biggio jersey retirement. Image was blown up to 45 ft in length as stadium signage for the special event.

stadiumsignage

Page 9: Caroline Matthews design portfolio

project: Astros Magazine 11 x 28 inch special insertorganization: Houston Astros (published August 2008)description: Created using Adobe Illustrator and Photoshop in collaboration with Team Designer Chris Garcia. Images and logos are stock. Published as collectible fan poster in honor of Crag Biggio jersey retirement. Above image is the back of adjacent poster.

magazineinsert

Page 10: Caroline Matthews design portfolio

colonnadesthe literary & art journal of elon university

issue 61

bookpublishing [p

ublic

spa

ces]

[public spaces]

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[public spaces]

[public spaces]

Across SpaceRead by Kate Tucker

What is a Spire?Christine RobinsonStrange BirdMax Cantor

Read by Paul Mirek Ellsinore

fiction

poetry

Swim ChampKelly ParshallHow to Help Someone Overcome LossKelly Wardle

nonfiction

Some Far-Away, Holy WaterRebecca Wetherbee

ShortforMargaret O’NeillLootCaroline Matthews

colonnadesthe literary & art journal of elon university

issue 61unveiling april 28, 2010

releaseprogram

Page 11: Caroline Matthews design portfolio

project: Issue 61 of Colonnades, literary and art journal organization: Elon University (2010)description: Created using Adobe InDesign as Design Editorawards: Associated Collegiate Press Pacemaker Award for 4-year-University Magazine (2010)see full book online: http://issuu.com/caroleematt/docs/colonnades

bookpublishing

Page 12: Caroline Matthews design portfolio

Green business

Cotton of the Carolinas produCes Conventional Cotton t-shirts that are grown, made and sold in north Carolina.

By Angie LovelaceStaff PhotographerPhotos submitted

t ake a look at the label of your T-shirt. Does it say “Made in China” or “Made in Bangladesh?” Well Eric Henry of TS Designs in Burlington, N.C., has launched a T-shirt project that will sell shirts made entirely in

North Carolina.Cotton of the Carolinas is designed as a collaboration be-

tween farmers and manufactures, producing T-shirts that sup-port the local economy and have a low transportation foot-print.

Food And FiBerLocally produced goods offer additional advantages for so-

cietal independence.“Food and fiber, to me, is a national defense issue,” said

Wes Morgan of Rolling Hills Gin in New London, N.C.“If something does happen and we can’t get stuff around

the world, we need to be able to feed and clothe our popula-tion, that’s a very basic necessity of life,” Morgan said.

According to the Berry Amendment, the Department of Defense is required to give preference in procurement to do-mestically produced, manufactured or home grown products, including “cotton and other natural fiber products, clothing and the materials and components thereof and food.” These products are required to be of 100 percent domestic origin.

“I think it’s important that we keep our infrastructure so we can do that if we need to, and on a normal basis. Everyone can’t have office high-rise jobs in New York City shuffling pa-per, we need to keep everything else going, too,” Morgan said, emphasizing the importance of maintaining agricultural and manufacturing infrastructure in the United States.

LocAL cotton productionRonnie Burleson is the cotton farmer for the Cotton of the

Carolinas cooperative.Burleson, a third generation farmer, has been farming in

Stanley County, N.C., his whole life. His family was the first to bring cotton farming back to the Piedmont region in 1991 after it disappeared because of the boll weevil 40 years ago.

Burleson’s farm, Thurman Burleson & Sons Farm, is the first step in the Cotton of the Carolinas project that TS Designs of Burlington launched to reconnect locally, producing conven-tional cotton T-shirts that are grown, made and sold in the Carolinas.

When the cotton is ready, it travels less than a mile, down a street barely wide enough for a truck, to Morgan at the Rolling Hills Gin.

One of the goals of Cotton of the Carolinas is to leave a small transportation footprint.

A typical T-shirt can travel 17,000 miles, while a Cotton of the Carolinas T-shirt only travels 700 miles, according to Hen-ry, president of TS Designs.

“It’s just wasteful in my opinion,” Morgan said. “You’re wasting resources to haul cotton all the way around the world and back to make a T-shirt.”

In 2007, there were 565,060 acres of cotton harvested in North Carolina, making it the sixth highest cotton and cotton seed producing state in the United States, according to the agricultural census.

“Keeping it closer in, you don’t waste all of that transporta-tion fuel, energy and natural resources. You’re also keeping people employed here,” Morgan said.

PAGE 12 // DATE DATE // PAGE 13THE PENDULUM

HeLping your neigHBor

According to Mor-gan, in the last six months it has been more important to keep people em-ployed in the local community. “You hear more friends and neighbors get-ting laid off, things are downsizing,” he said.

“It’s a world econ-omy, we all know that now, but I think people are realizing that our money go-ing overseas it not necessarily a good thing, and they don’t mind support-ing their neighbor,” Burleson said.

Burleson said he thinks people will want to help their neighbors stay in business, even though it might cost them a few cents more.

“In the long term, you may expect your neighbor to help you one day,” Burleson said.

He is optimistic that Cotton of the Carolinas could “help hold, produce and develop more job opportunities here in the Carolinas.”

Henry said Cotton of the Carolinas has reconnected 700 people who are involved with the finished product, many of whom were previously excluded from production when the product went overseas.

According to the U.S. Agricultural Census, there were 77,400 hired farm workers in North Carolina in 2007.

Henry believes that if he wants people in the local commu-nity to be his customers, then he also needs to support them with jobs.

reconnecting LocALLy

“The most important thing you can do for the economic stimulus is to reconnect locally,” Henry said. “Ultimately, creating a product that is grown domestically, made do-mestically and sold do-mestically will be our best long-term impact for jobs and economic develop-ment.”

The Rolling Hills Gin separates the cotton fibers from the cotton seeds.

Once the cotton is grown by Burleson, it goes down the street to the Rolling Hills Gin to separate the cotton from

the seed. From there the cotton is spun, knitted, finished, cut and sewn all in the state of North Carolina before it gets to TS Designs in Burlington where it is printed and dyed.

“Fifty years ago, we could have done this in Stanley Coun-ty, we could have grown it, ginned it, produced T-shirts – the whole nine yards. Now, no shirt is done like that in the United States, period,” Morgan said.

The “Harvest ‘08” product was entirely produced in North Carolina, but Henry said Cotton of the Carolinas plans on ex-panding to South Carolina in the future.

The first two batches will also be sold entirely in North and South Carolina through retail and wholesale channels.

TS Designs now makes two different kinds of T-shirts. Its original product is called Clothing Facts and is made from or-ganic cotton, free from pesticides and all other chemicals. Cot-ton of the Carolinas is made with conventional cotton from North Carolina.

The Cotton of the Carolina T-shirts cost $8 to $12, depend-ing on the dye and printing of the shirt.

Brian Morrell of Mortex Apparel, who is responsible for the knitting, cutting and sewing steps of the T-shirts, works with Henry and Eric Michel of TS Designs.

“The biggest challenge is definitely education,” Michel said. “You say organic and automatically people get it. They might not know what it means, but they get that it’s going to be more

expensive. But when they think of a conventional cotton shirt that’s made with a very small transportation footprint, they’ll probably think cheaper so it’s just about the education on why it’s more expensive.”

Elon student Sarah Babcock, who owns three TS Designs shirts, said, “more companies need to start running their busi-nesses like TS Designs. While it may be hard to pay higher prices for shirts as college students, I believe that it is an in-vestment in our future.”

StimuLAting tHe economy tHrougH LocALized SuStAinABiLity projectS

[ [

cotton oF tHe cAroLinAS

Cotton of the Carolinas is designed as a collaboration between farmers and manufactures, producing t-shirts that support the local economy and have a low transportation footprint.

LinKSFROM DIRT TO SHIRTwww.cottonofthecarolinas.com

GREEN T-SHIRT DESIGNERwww.tsdesigns.com

cotton BLoSSom

the cotton plants of the

cotton of the carolina’s

cooperative is some of the

few plants grown in the

u.S. that stay within the

country during the entire

t-shirt manufacturing

process.

HAndFuL oF SeedS

Batches of raw cotton

seeds like these make

t-shirts that sell from $8

to $12.

in A roW

Spinning the cotton into

thin fibers is the third out

of the nine step process

to turn raw cotton into a

t-shirt.

tHorougH inSpection

After the cotton is ginned,

it is spun, using a series

of machines that turn the

cotton into yarn. cotton

of the carolinas cotton is

spun at patrick yarns in

Kings mountain, n.c.

ronnie Burleson is the farmer who grows the cotton for the cotton of the carolina shirts. “i feel good about (Cotton of the Carolinas). Not only is it good for everyone involved, but that it’s a product that we can produce and use here in the state,” Burleson said.

print newspaper

project: center spread periodical designorganization: The Pendulum, Elon University (2009)description: Created using Adobe InDesign. Tabloid newspaper center spread design for Elon University student newspaper summer issue.

Page 13: Caroline Matthews design portfolio

North Carolina’s Tyler Hansbrough (50) battles with Oklahoma’s

Blake Griffi n (23) during Sunday’s tournament fi nal.

GAMBLING:

LOSING AND WINNING

WITH NCAA

PAGE 8 // WEDNESDAY, APRIL 1, 2009 THE PENDULUM WEDNESDAY, APRIL 1, 2009 // PAGE 9

bracket

PAYOFF[ ]numbersacross the board

10percent of Americans the NCAA estimates

will complete a tournament bracket.

7 BILLIONdollars illegally bet on March Madness

each year as estimated by sports

gambling analyst Danny Sheridan.

25percent of college students who

participate in some form of gambling each

year.

1number of states where sports gambling is

legal: Nevada.

63number of games in the NCAA

Tournament.

Louisville’s Edgar

Sosa looks up

in disgust after

being called for

a defensive foul

on Michigan

State’s Kalin

Lucas during

the Spartans’

64-52 win over

the Cardinals on

Sunday.

Missouri guard

Kim English

sits dejected

following the

team’s 82-75 loss

to the University

of Connecticut on

Saturday.

University of North Carolina at Chapel Hill coach Roy Williams and

his team celebrate their 72-60 victory over Oklahoma.

Villanova’s Corey Fisher is fouled by

Pittsburgh’s Brad Wanamaker on Saturday in

Boston. Villanova won 78-76.

Villanova, University of North Carolina at Chapel Hill, Michigan or Connecticut? Just three games stand between one of these school’s men’s basketball teams and the 2009 NCAA Championship. Those same three games separate sports gambling enthusiasts from billions of dollars wagered on the outcome of brackets filled out at the tournament’s beginning in a college basketball phenomenon known as March Madness.

The NCAA estimates that one in 10 Americans will complete an NCAA Tournament bracket this year. At Elon, nearly 68 percent of students reported filling out a March Madness bracket in a voluntary online survey of 100 students conducted by The Pendulum March 23-27.

“Whether or not you’re a sports fan, March Madness is a national sensation. Personally, it is one of my favorite sporting events during the year,” freshman Steven MacDougall said. “The excitement is undeniable when filling out the brackets with friends and family.”

RACKING UP THE DOUGHThe Nevada Gaming Commission estimates legal

wagering on March Madness at $80 to 90 million, and Nevada is the only place where sports gambling is legal. In Nevada, bets are placed on the NCAA tournament not only by filling out the popular brackets but also on the outcome of each game.

Legal March Madness bets pale in comparison with the more than $7 billion that sports gambling analyst Danny Sheridan estimates trades hands illegally through office pools, bets with friends, online betting and betting with bookies, according to Fox Business.

The NCAA Basketball Tournament is just one of numerous sporting events on which people place bets. While March Madness focuses media attention on the issue of sports gambling, bets are placed on all sports ranging from professional to pick-up games.

Every year, as much as $380 billion is bet illegally on sports, according to the National Gaming Impact Study Commission.

BREAKING DOWN THE BRACKETSMarch Madness brackets are a beginner-level variety

of sports gambling. Bettors pick teams to win each game in the tournament, advancing their favorites to the finals and selecting an NCAA champion and then submit their brackets to pools.

Winnings are determined based on which bracket in the pool is the most correct, thus earning the most points. Points are awarded for each correct pick, with more points awarded for correct picks at higher levels as the teams are narrowed down from the original 65 to 32, then to the Sweet Sixteen, the Elite Eight, the Final Four and the championship game.

E-TV’s “One on One” sports program aired its own “bracketology,” picking winners for all 63 tournament games and debating the merits of each pick.

“A lot of people do it for the social aspect,” said co-host Chris Bunn. “Picking brackets doesn’t require a deep knowledge (of sports wagering), and a lot of people want to try and outsmart their friends. It’s a lot of luck and chance.”

Filling out a bracket is not illegal itself, as long as it is submitted to a pool that is purely for sport and not for money. Popular media networks like ESPN and Elon’s Pendulum sponsor legal March Madness pools.

BEATING THE ODDSSports betting, though, encompasses much more

than March Madness brackets. There are bets placed on every game, with money riding on the games’ outcome.

It starts with the “Vegas odds” that decide which team is the f a v o r i t e ,

and which is the underdog. Then the “point spread” is decided. The point spread is the number of points by which the underdog is supposed to lose.

When gamblers “take the points,” it means they think the underdog will be within the spread, while “giving the points” means they expect the underdog will not be within the spread.

Outside of March Madness, the Super Bowl and the World Series are top draws for bettors. And sometimes that can interfere with the game itself.

A SORDID PASTGambling and sports have a messy history dating

back to the 1919 Black Sox scandal, when bettors bribed members of the Chicago White Sox to throw the World Series.

Perhaps most famously, former baseball player Pete Rose voluntarily accepted a permanent ban from Major League Baseball in 1989 for allegedly betting on Cinicinnati Reds games while managing the team. Rose’s gambling, confirmed in his 2004 autobiography, “My Prison Without Bars,” stripped him of a spot in the National Baseball Hall of Fame.

In June 2007, the FBI announced it was investigating Tim Donaghuey, a NBA referee from 1994 to 2007, for making calls that affected the point spread of games, one of which he was refereeing. Donaghuey pleaded guilty to charges and was sentenced to 15 months in prison.

Rick Neuheisel, a former Washington Huskies football coach, lost his job after he was caught betting on the 2003 NCAA Men’s Basketball Tournament.

BANNING BETSThe NCAA vehemently opposes sports gambling

and punishes collegiate athletes’ participation in such activity with ineligibility.

The association’s manual states, “The NCAA opposes sports gambling because it undermines and carries the potential to undermine the integrity of sports contests and because it sends the wrong message concerning the purpose and meaning of ‘sport.’”

Elon students that were polled were split 50/50 on whether they felt coaches, players and officials should be penalized for their involvement in sports gambling.

“I think that it is comparable to cheating on a test," freshman Frank Stiefel said. “It is your job and gambling on sporting events damages the integrity of the game and those who play it. Coaches and refs should be fired and players should be banned from playing and become ineligible for the Hall of Fame. However jail time can be excessive, depending on the degree of the crime.”

GAMING GOES ONAlthough sports leagues publicly discourage

gambling on sports, there doesn’t seem to be much they can do to stop people outside the organizations from placing bets on the games.

“I fill out a bracket nearly every year, usually a bunch of them,” MacDougall says.

More than 41 percent of college students report participating in some form of gambling each year, according to the Indiana Problem Gambling Awareness Program at Indiana University.

Eleven percent of Elon students reported gambling at least $25 per year on sports, with 3 percent wagering $100 or more.

“I like making bets with my friends, even without money. You can gamble with different things – it can just be friendly,” Elon freshman Scott Immel said.

WAGERING DANGEROUSLY“Most people can gamble responsibly and never

develop a problem. For some, gambling develops into a problem for which they have little to no control,” said Mary Lay, project manager of the Indiana Problem Gambling Awareness Program, in a press release. “Problem gambling can lead to financial devastation, crime and poor physical and mental health, including an increased risk of substance abuse, depression and suicide.”

Problem gambling among college students is more than double that of the general population, with an estimated 3 to 4 percent of college student gamblers developing into problem gamblers, according to Lay,. She attributes increased gambling in part to students’ easy access to credit cards and more than 2,000 betting Web sites available.

A simple Google search for “March Madness betting” returns nearly 80 million hits featuring everything from online gambling clubs to wagering odds to news articles on the proliferation of people placing bets on the NCAA’s Basketball Tournament. The popular social-networking site Facebook has more than 500 groups dedicated to the tournament.

Sixty-three percent of Elon students polled said they think online gambling is legal, when in reality it is not. While nearly 91 percent said they had never gambled online, this lack of knowledge can lead to unknowingly participating in illegal activity.

Friendly March Madness pools challenging friends to predict this year’s NCAA champions may not be completely harmless, even if there’s no money at stake. It may be a gateway to problem gambling.

BREAKING THE BANKThirty-seven percent of Elon students surveyed said

they had gambled on sports, legally or illegally. “Many students participate in online gambling and

do not understand that it is a (honor code) violation that can have serious consequences,” Coordinator for Judicial Affairs Whitney Pack Gregory said.

Pack Gregory said many cases of gambling go unreported, as the victim in the instance is the bettor. Two cases of gambling were reported to judicial affairs in 2008.

“In the two cases that were reported to us last year, the violation came to light because students had stolen money or credit cards from roommates/suitemates who were not gambling in order to gamble online or pay for gambling debts,” Pack Gregory said.

Elon’s sanctions for a first-time gambling violation range from probation to suspension, with the possibility of an additional educational program or project and/or a counseling assessment and completion of recommendations, according to the student handbook.

Problem gambling among college students is characterized by spending more time or money on gambling than intended, lying to friends and family about gambling and missing class and grades dropping due to preoccupation with gambling among other things, according to the Indiana Problem Gambling Awareness Program.

Lay said college students and anyone else who bets on sporting events should remember that sports betting is illegal in every state, except Nevada, and that there are risks involved with gambling.

percent of Americans the NCAA estimates

will complete a tournament bracket.

7 BILLIONdollars illegally bet on March Madness

each year as estimated by sports

gambling analyst Danny Sheridan.

25percent of college students who

participate in some form of gambling each

year.

1number of states where sports gambling is

legal: Nevada.

63number of games in the NCAA

Tournament.

Chris King & Hannah Williams

Senior Reporter & Special Projects Editor

PHOTOS COURTESY OF MCT CAMPUS

project: center spread periodical designorganization: The Pendulum, Elon University (2009)description: Created using Adobe InDesign. Tabloid newspaper center spread design for Elon University student newspaper.

print newspaper

Page 14: Caroline Matthews design portfolio

project: Newspaper special insertorganization: The Pendulum, Elon University (2009)description: 8-page special insert created to preview Elon University fall sports using Adobe InDesign. awards: First Place in Design from the North Carolina College Media Association (2010). Honorable Mention in Special Section Design from the Michigan State University Design Contest for College Students (2010). Honorable Mention in Overall Design of a Newspaper Special Section from College News Design Contest (2010).

MOREONLINE

newspaperinsert

front

ALL-TIME RECORD VS. DAVIDSON Davidson leads 16-1

RECORD LAST SEASON 4-7 overall, 3-5 in Pioneer League

HOW ELON FARED LAST SEASONThis will be the first game Elon has faced Davidson since 1954.

HOME AWAY

ALL-TIME RECORD VS. PRESBYTERIAN Elon leads 23-18-2

RECORD LAST SEASON 4-8 overall, 1-4 in Big South Conference

HOW ELON FARED LAST SEASONElon defeated Presbyterian at home by the score of 66-12.

ALL-TIME RECORD VS. WAKE FOREST Wake Leads 8-0-1

RECORD LAST SEASON 8-5, 4-4 in Atlantic Coast Conference

HOW ELON FARED LAST SEASONThis game will be the program’s second-ever game against an FBS opponent. Last time they played was 1939.

ALL-TIME RECORD VS. GEORGIA SOUTHERNGeorgia Southern leads 7-2

RECORD LAST SEASON 6-5 overall, 4-4 in SoCon

HOW ELON FARED LAST SEASONFormer kicker Andrew Wilcox led the Phoenix with five field goals in a 22-20 victory.

ALL-TIME RECORD VS. FURMAN Furman leads 10-2

RECORD LAST SEASON 7-5 overall, 4-4 in SoCon

HOW ELON FARED LAST SEASONElon defeated Furman 31-10 at home.

ALL-TIME RECORD VS. THE CITADEL Citadel leads 6-2

RECORD LAST SEASON 4-8 overall, 2-5 in SoCon

FAST FACTThe Citadel is led by one of the top wide receivers at the FCS level, senior Andre Roberts.

ALL-TIME RECORD VS. CHATTANOOGA Elon leads 4-2

RECORD LAST SEASON 1-11 overall, 0-8 in SoCon

FAST FACTChattanooga will be in a rebuilding year after a 1-11 season. New head coach Russ Huesman will bring back 16 starters from last season.

ALL-TIME RECORD VS. WOFFORDWofford leads series 10-22

RECORD LAST SEASON 9-3 overall, 7-1 in SoCon

FAST FACTLast season Wofford finished second in the conference. Wofford was defeated by James Madison in the first round of the FCS playoffs last season.

ALL-TIME RECORD VS. WESTERN CAROLINA Elon leads 20-16-2.

RECORD LAST SEASON 3-9 overall, 1-7 in SoCon

HOW ELON FARED LAST SEASONElon won 33-14 on Nov. 8 at home.

ALL-TIME RECORD VS. APPALACHIAN STATE Appalachian State 27-9-1

RECORD LAST SEASON 11-3 overall, 8-0 in SoCon

FAST FACTAppalachian State is the defending Southern Conference Champions.

ALL-TIME RECORD VS. SAMFORDElon leads 5-2.

RECORD LAST SEASON 6-5 overall, 4-4 in SoCon

HOW ELON FARED AGAINST LAST SEASONElon defeated Samford 23-17 last season in the Bulldogs’ first Division I football game at Rhodes Stadium.

MOREONLINE

THROUGHOUT THE ENTIRE 2009 FOOTBALL SEASON THE PENDULUM IS YOUR SPOT FOR PHOENIX FOOTBALL COVERAGE.

CHECK OUT THE WEB SITE MID-WEEK FOR PRACTICE UPDATES.

ON FRIDAYS TUNE IN FOR A PODCAST BREAKDOWN OF EACH OF SATURDAY’S GAME.

ON GAMEDAY VISIT THE PENDULUM’S WEB SITE AND THE BLOG FOR LIVE UPDATES DURING THE GAME.

THE PENDULUM ONLINE IS THE SPOT FOR CONTINUOUS FOOTBALL COVERAGE.

Compiled by Pam RichterSports Editor

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222 THE PENDULUM SPORTS SEPT. 2, 2009

SCOTT & TERRELL

Junior quarterback Scott Riddle (left) was named the starting quarterback of the

Phoenix team as a freshman in 2007. Senior wide receiver Terrell Hudgins (right) is

Elon’s and the Southern Conference’s all-time leading receiver. DAVID WELLS | Photo Editor

DAVID WELLS | Photo Editor

The boys are back in town ...

MOREONLINE

THE GAMESNOT TO MISS

NEVERMISSA BEATCatch every pass online with The Pendulum SPORTSwww.elon.edu/pendulum

Find national sports commentary www.pendulum sports.wordpress.com

APPALACHIANSTATE HOME

WAKE FOREST

AWAY

Pam RichterSports Editor

It’s not often that a true freshman quarterback is named a starter in Division I football. But when now-junior quarterback Scott Riddle was named the starter of the Phoenix team at the start of the 2007 season, a new phase of Elon football began.

“I heard he was cocky to be honest with you," senior wide receiver Terrell Hudgins said. "But you have to give everyone a chance. Don’t read the book by its cover. After talking with him and watching him, he’s become one of my best friends.”

Even before Riddle began his Elon career, Hudgins was a First Team All-Southern Conference selection by the media and a Second Team All-Southern Conference pick by the league’s coaches in his freshman season. But when the two took the field together for the first time in 2008, a new excitement was in the air.

“I was coming to games before I played here and got a chance to see him play,” Riddle said. “I was excited to play with him.”

In, 2007, their first season together both players had career seasons. Hudgins led the Football Championship Subdivision in receptions per game with 10.6 and receiving yards per game with 134 yards.

As a freshman, Riddle averaged 347 yards of total offense, good enough for a SoCon single-season mark as well as an NCAA freshman record.

“We didn't really have a starting quarterback when (Scott) came in,” Hudgins said. “We had a (offensive) coordinator that threw the ball 90 percent of the time. We had a bond then, on the field. We’re like Batman and Robin.”

Last season was the duo’s second season together and the expectations continued to rise.

As a junior, Hudgins became Elon’s and the SoCon’s all-time leader in receptions with 272, and also set the same records in touchdown receptions and receiving yards with 36

and 3,617 respectively. Riddle became Elon’s all-time leader in completions, 609,

passing attempts, 935, and passing yards, 6,688. He also set the same record with touchdown passes, 55, and total offensive yards with 6,615.

Their chemistry is a testament to the success the two have had.

“We’ve been clicking a little better than the other guys since we’ve been doing it for three years,” Riddle said.

This season will be the duo’s last together, and the expecations are greater than ever. In his senior year, Hudgins has taken more of a leadership role.

“He has taken more ownership being part of the receiving core,” Riddle said.

Earlier this summer, Hudgins said he tried to help the defensive backs out during practice showing them different schemes to look for when guarding wide receivers.

For Riddle, Hudgins and the rest of the Phoenix team, the expectations are high this season.

“We feel like we’re players that have big roles on the team, and can do big things for us and take us where we need to go,” Riddle said.

The goal is simple for both players — to win every game. Personal accolades are irrelevant for the two players on a mission.

“I'm focused on winning and getting a championship,” Hudgins said. “I think I broke enough (records) for a career so I'm focused on us winning and executing what we have to do.”

Regardless of the outcome this season, Hudgins and Riddle have cemented themselves in the record books of Elon football.

“I try not to think about it being all over,” Hudgins said. “Sometimes I’m sitting in the room thinking and I realize this is my last year with Scott. It’ll be sad at the end, but if we go out on top … it’ll be perfect.”

HOW THE TWO PHOENIX RISING STARS PLAN TO

ROCK THE SOCON

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Pam RichterSports Editor

When Elon seniors David Harrison and Walker White took the field their freshman season, the Phoenix had an overall record of 5-6 and 2-5 in the Southern Conference.

Now as seniors, both Harrison and White have witnessed a turnaround of the Phoenix program. In their second season at Elon the team posted a 7-4 record, with a 4-3 mark in league play. The third season the Phoenix went 8-4, 6-2 in the conference and narrowly missed the playoffs. In this, their final season, Harrison and White make up a veteran Elon team that returns eight starters on offense and nine on defense.

“This is my last time,” Harrison said. “I can’t really afford to stall out again because I don’t have another season at Elon.”

Balancing veterans team and a team of newcomers to the program is presenting somewhat of a challenge for head coach Pete Lembo.

“You don’t want to move ahead too far too fast because the veteran guys can still get more detail in their approach in even the basic things we do,” Lembo said, “while those young players are learning how to get lined up and conduct themselves as an Elon player.”

On the offensive line, second-year captain Harrison rejoins a group that is returning all starters. He said the team has depth in the backup positions on the line as well.

As for White, he will be part of a set of defensive backs led by seniors Karlos Sullivan, Cameron McGlenn and Nolan Ward.

“When you are a senior, you realize that you are getting old and this is your last go around and that you want to make the best opportunity and the best out of what you got,” White said. “There’s a sense of urgency.”

Coming into the 2009 season, the Phoenix is ranked in the top-15 in four preseason polls, including The Sporting News, Any Given Saturday, Athlon Sports and Lindy’s.

Most recently, Elon was ranked No. 11 by the Football Coaching Subdivison Coaches poll.

Last year’s records are a testament to the strong preseason rankings. It was the first time in nine years the team had eight wins. The team also knocked off three FCS top-25 teams for the first time in program history.

Despite this success, the Phoenix missed the playoffs last season. A 26-3 loss in the last week of the season to No. 20 Liberty eliminated the team from playoff contention.

For the past two seasons, the offensive attack has been led by junior quarterback Scott Riddle and senior wide receiver Terrell Hudgins. It should be no different this season with both players returning with even more experience.

“It’s a matter of continuing to bring all of them along and

figuring out who can help us,” Lembo said.Junior Brandon Newsome and sophomores A.J. Harris, Jamal

Shuman and Dontay Taylor will all be battling for significant time carrying the ball.

With a balanced offensive attack, Elon will face the same tough competition it did last season in the SoCon, with both Appalachian State and Wofford making the FCS playoffs. Elon also has a notable game in its nonconference schedule at Wake Forest.

On Sept. 19, the Phoenix will travel to Wake Forest to play the Demon Deacons. Last season, Wake Forest went 8-5 overall. This is only the second time in the history of the Elon program the team will play a school in the Football Bowl Subdivision. The previous time, Elon faced the University of South Florida during the 2007 season.

The Phoenix will finish its home schedule in a matchup against Applachian State on Nov. 14. This season, the Mountaineers will be strong once again led by senior All-American quarterback Armanti Edwards.

For White and the rest of the Phoenix, only one goal is in mind - to win a championship.

“My main goal is to stand up with a SoCon championship and hopefully go on to do great in the playoffs,” White said.

Combination of new members and consistent starters will fuel team this season

meet the captainsPam RichterSports Editor

There’s no question the Phoenix offense will receive a lot of attention. After a significant improvement from the 2007-2008 season, the defense is beginning to receive attention as well. But one part of the 2009 Elon football team that may be overshadowed is special teams.

“The thing about special teams is that it really controls a lot of different things,” Elon special teams coach Dave Ungerer said. “The biggest thing is field position. When the ball is kicked there’s a lot of real estate that is being captured one way or the other because the ball is in the air a long time.”

Last season, the Phoenix special teams were led by, now alumni, placekicker Andrew Wilcox and punter Brandon Lane.

Wilcox led the Football Championship Subdivision and the Southern Conference in field goals, averaging 1.83 per game during the 2008 season. He nailed five field goals last season in a Sept. 20 game against Georgia Southern, including a game-winner.

Lane finished his Elon career second in school history in punting average. He averaged 41.4 yards per kick during his four-year career at Elon.

This season, the Phoenix special teams will be faced with the challenge of replacing both Wilcox and Lane. When Ungerer was at Oregon State University last season, he was faced with the same challenge – replacing the kicker and punter in the same season. He said that experience helps him for the challenge that will be in front of him with the Phoenix.

“I feel a lot better (this season), because I went through it last year with two true freshmen,” Ungerer said. “Here, at least the kids aren’t true freshmen.”

Sophomores Eric Carstens and Andy Leffler are competing for the punting job.

“Any time you have young kids, young guys are going to make a mistake and are going to have some growing period and you have to be patient with them,” Ungerer said.

As for a placekicker, redshirted freshman Adam Schriner has been doing a “solid job” according to Lembo. He said freshman Kenton Beal and Carstens are competing for time in that position as well, and the team has “healthy competition” in both jobs.

“We’ve got guys who have given us great effort,” Lembo said. “Now we’ve got to figure out who can be the most consistent for us.”

Looking beyond the kicker and the punter, the Phoenix has depth in other positions in the special teams.

“I think we have a really good core group of kids that have a chance to be a very fast coverage team,” Ungerer said.

Ungerer said sophomore running back Jamal Shuman is a player he sees as a good candidate for a return man. The coach also mentioned junior wide receiver Lance Camp and sophomore running back Dontay Taylor.

Sorting out the punting and kicking situation at Elon is just one challenge Ungerer has faced in his coaching career in college football programs across the nation, including University of Maryland, Alabama University and Oregon State University.

“Hopefully there are no surprises,” Ungerer said. “Because of the places that I’ve been and the experiences I’ve had, I can prepare the players when they get out there. They have the answer to the question.”

Young legs help anchor special teams

FILE PHOTOJunior running back Brandon Newsome is one of four tailbacks competing for time at the position. Last season Newsome was selected to the Second Team All-SoCon.

FILE PHOTOJunior defensive lineman Jordan Gibson is part of a defense that returns nine starters including two of the captains, White and Ward.

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Bornholm, Denmark Thissur, India

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Washinton Square Park, New York

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Varkala, India

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Williamsburg Bridge, New York

New York, New York