Carpooling Info

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    Pan City Mega Carpool Scheme

    May 2009

    A negative-cost solution to

    traffic congestion

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    Value locked in near-empty cars

    Cars are typically carrying just 1

    to 2 commuters.

    The inefficient use of limited road

    space is causing traffic

    congestion.

    2

    If the motorists share rides so that the cars typically carry 3 to

    4 commuters, the number of cars plying may reduce to 50%

    or less.

    The resultant saving in fuel, travel time, and pollution would

    be steep - 50 % or more.

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    A win-win for all

    3

    Saving in fuel (benefits motorists, government and society).

    Higher traffic speed (benefits all road users, not just cars).

    Reduced vehicular pollution (benefits local citizens).

    Reduced Green House Gas emissions: 13.4 lakh tons

    (benefits globally)

    Reduced driving stress/road rage.

    Reduced investment in transport infrastructure

    Social/business networking opportunity.

    Carbon credits(Rs. 80 crores).

    (Numbers calculated on yearly basis, for a 4 lakh-motorist mega-carpool)

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    4

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    New York Public Transport Strike

    New York experienced a public transport strike in December

    2005. Carpool was a key component in Mayors contingency plan.

    Only HOV-4 cars (cars carrying at least 4 persons) were

    allowed to enter Manhattan during peak hours.

    Places (Carpool stands) were notified to facilitate easy

    ridesharing.

    Carpools can provide an alternative transport system incase of disruption of regular public transport due to aterrorist attack or labor unrest

    5

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    Why isnt carpooling a runaway success, despite

    significant benefits?

    Due to Inherent limitations, the present system of small-

    size, 2-to-5-member carpools has had only limited

    success.

    6

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    How does the present system work?

    Car owners living in same/nearby localities, working in

    same/nearby offices, and having same work-timings make acarpool.

    The members ply their cars on different week-days by

    rotation and share ride with other members.

    Each member benefits as he/she plies his/her car for just 1 to

    2 days in a week but avails car journey for all 5 days.

    7

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    Origin Destination

    Traditional Car Pool Method

    Location: XX SocietyTime: 8:00 AM

    Location: YY LimitedTime: 6:00 PM

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    Present-system deficiencies

    (i) Inflexibility

    Only those who have unwaveringly-fixed office timings anddestinations can participate in present carpools.

    Unsuitable for many categories such as marketing/audit/

    media/inspection personnel.

    (ii) Safety Issue: Ridesharing with strangers contacted through

    internet classifieds is risky

    9

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    Salient Features of

    Proposed

    Pan-City Mega Carpool Scheme

    10

    CMC

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    The fundamental concept

    All the interested car owners of Delhi/NCR are enrolled as

    members of pan-Delhi Mega Carpool, subject to verification

    of their credentials.

    Paradigm shift achieved here:From One-to-one to many-to-many barter

    11

    Pan-Delhi MegaCarpool

    Name: XXXReg. No: 00012XX

    The members are issued a smart card based

    photo-ID, which also helps to record

    transaction of mileage points. A family member

    is issued an Add-on card.

    A member earns mileage points by giving rides, which points

    can be redeemed by availing rides.

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    How is safety and accurate accounting ensured

    Cars of each member is fitted with a special hardware device

    comprising of smart Id-card reader, GPS, and GPRS (or otherappropriate equipment for tracking and communication).

    When a member A (rider) takes ride in the car of a member

    B (driver), A taps his card to the smart Id-card reader

    equipment of Bs car.

    The equipment reads the Id. No. of A and the time/location

    of start of shared ride, and communicates this information

    along with Id. No. of B to a Central agency through GPRS or

    other appropriate technology.

    At the end of the shared ride, A again taps his card to the

    card-reader, which communicates the location/time of end of

    journey to the central agencys computer. 12Contd

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    How is safety and accurate accounting ensured

    The Central computer thus has complete record of journey,

    for security of members and for computing mileage points. Based on kilometers traveled, the Central agencys computer

    credits B and debits A, say at the rate of 1 point per km.

    All members receive a monthly statement reflecting a

    summary of transactions and emissions saved.

    13

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    Pan-City Mega Carpool Method (Variant 1)

    Registrationthroughwebsite/agencies

    Pan-DelhiMegaCarpool

    Name: XXXReg. No: 00012XX

    1

    3

    Issued smartcard to A

    4

    Car with contact-lesscard readerB

    The time/location ofstart of journey

    5

    2

    Central Agencyverification

    process

    The time/location ofend of journey

    67

    Central Computer - credits Band debits A

    14

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    Variant 2: SMS based logging of shared ride

    When a member A takes rides in the car of a member B, A

    sends an SMS to the Central Server to convey the Id No of Band odometer reading (last four digits only) of Bs car.

    The Central Server logs the start of shared ride and sends an

    auto-generated SMS to both A and B as an

    acknowledgement thereof.

    At the end of the shared ride, A again sends an SMS to the

    Central Server to convey the final odometer reading of Bs car.

    The central server calculates kilometers traveled and sends

    auto-generated SMS to both rider and driver to confirm the

    mileage points transacted.

    15

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    How to find co-travelers

    Members wishing to give/avail ride

    convey their travel plans to a Central

    Agency via internet/SMS/phone. At

    enrolment also, most-frequented

    locations/timings are taken.

    16

    The computer program of the Central agency sets up

    members with one another.

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    Finding co-travelers in truly dynamic scenario

    Display Screen: A sleek LED/LCD screen on front of the car

    can display a members willingness (to give ride) and

    destination to a member seeking ride. (not proposed at theinception stage)

    17

    LED Screen Board

    Car pool stands: Car pool stands in various residential

    localities, business centers, office complexes andinstitutional areas may be used by the members for

    starting carpool journey. (may not be necessary at the inceptionstage)

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    Mega carpool economics - Expenses

    One time expenses:

    Advertisement campaign Infrastructure of the Central agency

    Photo-id cards/ card reader machines

    Display screens/ carpool stands (later)

    Recurring expenses:

    Service charges of communication service provider

    Administrative expenses

    Marketing and advertising expenses

    18

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    Revenues and other sources of funds

    Sponsored media campaigns

    Sponsorship toward cost of photo-id, card-reader m/c, etc.

    Initial Deposit/monthly fees from members

    Carbon credits (Rs. 80 Crs p.a.)

    Advertisement revenue from portal

    A percentage of mileage points earned by members can be

    appropriated by central agency and sold to members short of

    points. 19

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    Helping the fence sitters

    Priority parking: An area in the parking lots can

    be reserved for high occupancy cars.

    20

    Brought to you byPCMC

    Motorists can be given additional reasons to carpool:

    Sponsorships: Card reader machines can be subsidized by

    government /employers/other sponsors

    Carpool lanes: High occupancy cars can beallowed in exclusive lanes, along with buses

    Guaranteed rides: Central agency/private partners can

    contract with radio cabs to provide free/subsidized rides when

    it fails to set up a match.

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    Quick Gestation

    The scheme requires no major physical infrastructure; so it can

    take-off expeditiously, as estimated below:

    (Activities (a) and (b) can be implemented simultaneously)

    Activity Time Frame

    (a) Create awareness 8 weeks

    (b) Set-up organization, develop hardware &software 12 weeks

    Enroll members and start service 12 weeks

    Total 32 Weeks

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    Vehicle for Implementation

    22

    CMC

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    Features desired in Implementation Vehicle

    Scope for Innovation (Risk-return interplay)

    Competition in service quality

    Private user interface

    Government/NGO support and monitoring

    Safeguards for users

    23

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    Proposed structure

    TPT. DEPTT.(SPV/MOU)

    Pvt.Partner - II

    Pvt.Partner - I

    Pvt.Partner - III

    NGO/CSRPartner

    Technology/

    CommunicationPartner

    Pan City Mega Carpool Members

    Government

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    Private partner role

    (Activities (a) and (b) can be implemented simultaneously)

    Responsibility Return

    Share SPV set-up costs Enrollment feeMonthly subscriptionShare in carbon creditsproceedsShare in mileage pointssale proceedsAdvertisement revenuefrom portal/SMSRevenue from value

    added services

    Enroll members:Sell the scheme to motorists(Selling through RWAs, HR/CSR Deptts, directselling through website, etc.)

    Screen membership requests

    Provide service to members:Set-up & operate dynamic matching service(phone + web-based)

    Attend member complaints

    Introduce innovations:Guaranteed ridesDiscounts

    Value added services 25

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    Technology partner role

    (Activities (a) and (b) can be implemented simultaneously)

    Responsibility Return

    Develop/operate/install HardwareCard reader machineSmart card photo-IDCentral server

    Initial payment forsoftware and hardwaredevelopmentUpfront per user charges

    toward cost of card readermachine and smart cardMonthly per user chargestoward communicationservice

    Develop/operate/install SoftwareLocation mapping (GIS)RoutesRecord of transactions

    Issue of monthly statements

    Attend complaints from members /private partners

    26

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    SPV role

    (Activities (a) and (b) can be implemented simultaneously)

    Responsibility Desired Outcome

    Select private partners Reduction in pollutionand traffic congestionShare in carbon creditssale proceedsShare in mileage points

    sale proceeds

    Enroll members:Screen membership requests (referred byprivate partner;second level screening)

    Give final clearance for membership

    Receive sponsorships(possible sources: Delhi Government,Central Government, Corporate sector, NGOs)

    Supervise, facilitate and monitor:Technology partnerPrivate partnersCDM process

    Financial and administrative auditsPublicity27

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    How the scheme addresses the challenges

    1) Safety/Security

    Issue:Traveling with strangers risky

    Solution/Counterpoints:- Members undergo a stringent verification process.

    - The Central Agency develops its own data base reflectingmember behavior, as time passes by.

    - Members are free to share ride with only those whom theytrust.

    - All women carpools can be set up if demanded.- There are greater risks in traveling alone: a flat tire,

    drowsiness, lonely roads, etc.

    Contd. 28

    ? ???

    H h h dd h h ll

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    How the scheme addresses the challenges

    2) Privacy

    Issue:I cherish travel time as personal time to be used formaking phone calls, listening music, etc. I dont want

    intrusion by carpool members.

    Solution/Counterpoints:

    - You can choose the members you travel with.

    - After some experimentation, homogenous groups will beformed of people who look forward to sharing a ride.

    - On occasions when you need personal space and time, you

    are free to travel alone.

    Contd. 29

    H h h dd h h ll

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    How the scheme addresses the challenges

    3) Initial Cost

    Issue: Ido not want to invest the initial amount (a fewthousand rupees) toward cost of card reader.

    Solution/Counterpoints:

    - Since there is a saving from availing carpool, the investment

    is paid back; you benefit from value added services also.

    - Government/employers/NGOs can subsidize card-reader

    machines (willingness of these agencies to do so is yet to be

    ascertained).- Variant 2 (SMS based) not requiringthe hardware device in

    the car can be opted for;you are free to switch to Variant 1

    later if you so desire. 30

    InitialCost

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    A quick summation

    Governments/counties have been promoting carpools forlong. However, a city-scale dynamic carpool has become

    technologically feasible only recently.

    With its wide roads, large car population, and ready access toaffordable GPRS and smart technologies, Delhi has the needand potential to adopt dynamic ridesharing on a large scale.

    Pan-city Mega-Carpool scheme offers a win-win alternative torestrictions/taxes implemented by some cities to discourageplying of private cars.

    Decentralized operation, very-low leverage, and reliance onpeople power are key elements that distinguish the schemefrom other transit schemes.

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    Kindly email your valuable inputs to:

    Vishva Mohan

    (vishvam@hotmail com)