Cartography and Symbolization

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    Neither the historian nor the cartographer can everreproduce the reality they are trying to communicateto the reader of books or maps; they can but give a

    plan, a series of indications, of this reality.

    Crane Brinton (18981968), The Shaping of Modern Thought

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    Graphical Excellence

    Principles of Cartography

    Quantitative Thematic Maps

    Page Layout and Design

    Group Meetings

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    Wired Magazine, September 2007

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    Joseph Minard, 1861

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    William Playfair

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    Induce the viewer to think about the substance rather than about

    methodology

    Avoid distorting what the data has to say

    Reveal the data at several levels of detail

    Serve a reasonably clear purpose:

    Description, exploration, tabulation, or decoration

    Be closely integrated with statistical and verbal descriptions of a

    dataset

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    -$4,200,000 base line

    ($11,014) $397,747

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    Data-ink ratio =

    data-ink

    total ink used to print the graphic

    = proportion of a graphics ink devoted to the

    non-redundant display of data-information

    = 1.0 proportion of a graphic that can be

    erased without loss of data-information

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    Thematic Maps

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    Filter

    Emphasize

    Abstract

    Represent

    Classify

    Correlate

    Story tell

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    Google Maps

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    DeLorme Road Atlas

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    Benchmark Road Atlas

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    Eddie Jabbour, Kick Design

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    Alan MacEachren

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    www.colorbrewer.org

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    Adapted from John Snow, 1854

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    Greek: Choros (Place) and Pleth (Value)

    Shows derived values, %s or medians of aggregated data

    for an area (county, state)

    Not usually used to show totals because areas are

    uneven and obscure densities.

    Good for showing density

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    InfoGraphics Lab, 2004

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    Matthew Campbell, 2003

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    Sized proportional to data value (classed or unclassed)

    Symbol representing aggregated total value for an area

    (county, state)

    Symbol represents a point location and value (city,

    power plant)

    Good for showing magnitudes

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    New York Times, 2006

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    John Krygier

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    Each dot represents a specific number

    Dots are distributed to represent the total for an area

    (i.e. census tract, county, etc..)

    Good for showing continuous density

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    Each line represents a consistent data value

    Lines are separated by a regular data interval

    Areas are filled and value graded for emphasis

    Good for showing continuous density

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    Atlas of Oregon, 2001

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    Shows connections between distant areas

    Line thickness is proportional to data value

    Paths are sometimes generalized to simplifyinterpretation

    Good for showing connection and movement

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    Alex Tait, Sports Illustrated Atlas

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    Each areal unit (county, country) is varied in sizeaccording to a value

    Two types: contiguous and non-contiguous

    Usually bivariate displays using color and size

    Good for showing multiple magnitudes

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    New York Times Online, 2008

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    Aligning objects on the page

    Creates visual connectionsCreates stronger cohesive units

    Connects related items distant not in close

    proximity

    Unifies and organizes the page

    What to avoid

    Avoid centered alignments (esp. text)

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    Grouping related items

    Reduces clutter

    Creates initial organizational hierarchy

    Shows what is most /least important

    Connects correlated themes

    Organizes white space

    What to avoid

    Too many separate elementsDont put items in the corners or the middle

    Keep unrelated elements apart

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    Repeating visual elements

    Creates consistency

    Develops visual organization and hierarchy

    Strengthens unity

    Facilitates comparisons

    Adds visual interest

    What to avoidAvoid repeating the element so much itbecomes annoying

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