CASE STUDY

L’ORÉAL 100th Not Without You

Profirst / L’ORÉAL HR Belux

05-06-2009 Pre-launch (3 weeks) D-Day

L’Oréal 100th Not Without You (Profirst)

Background :

Celebration of the anniversary of L’Oréal’s presence in Belgium/Luxembourg on 3 sites

Objective :

Make sure the employees get to know each other

Concept :

Healthy competition is in the L’Oréal’s company culture

Everybody knows Panini albums & stickers

Conversation Starter Tools :

Mix of ready-to-use and classic photo solution

Automatic photokiosks during 3 weeks

A mega StickerContest on D-Day ! (4 album versions / 10 different stickers pouches)

L’Oréal 100th Not Without You (Profirst)

Results :

500 employees interacting together during the 120 minutes cocktail

+ thousands of conversations started among the L’Oréal’s employees

L’Oréal 100th Not Without You (Profirst)