Case analysis Kramer Pharmaceuticals

Prepared by,

Gyandip Pandia(54)

Kshovan Guha(59)

Nishant Kumar(65)

Lalitendra sharma(61)

Prabeen kr Singh(68)

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Key issues• Bob Marsh is being supervised by six

different manager within twelve years, having different attitude, behavior and expectation.

• Bob marsh is facing inconvenience in adjusting to the managers expectations.

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• As the salesmanship job is better evaluated by customer response and sales turnover and most of the time bob performance is good on both of these parameter

• Also the appraisal criteria is only on the observation of supervisor whereas client feedback is not considered

Po

ten

tial

PerformanceLow

High

Solid Citizens

Problem Children

High

?

Star performer

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Possible reasons

• In spite of his good experience, performance he was not promoted which shows there is no carrier development.

• He was also being evaluated by inexperience manager.

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Suggestions• Origination like kramer pharmaceuticals should

have standard method of performance appraisal.• Recognition of his contribution to the

organization / carrier growth.• Case of bob should be handled by experienced

senior manager.• Specific training program for marsh on planning

and organizing.