CASE STUDY

GO FOR ZERO CAMPAIGN

D-Side / IBSR-BIVV

06-2011/12-2012 2 actions per week > 150 actions in total

Go for Zero campaign IBSR/BIVV (D-Side)

Background :

Major reason for lethal car accidents amongst youngsters are due to drugs, alcohol, speed or fatigue

Objective :

Raise awareness for the above when driving

Concept :

Simulate the results of drugs, alcohol, speed or fatigue on the driving experience

Conversation Starter Tools :

Tailor-made experience

Photomaton with special bench & souvenir picture to take home and share live on FB

Go for Zero campaign IBSR/BIVV (D-Side)

Results :

37.000 conversations started in the photomaton

+ thousands around and on FB !

97 % remembers the message

50% declares to have changed their behaviour

91% have kept their souvenir photo

61% have read the information on the back

Go for Zero campaign IBSR/BIVV (D-Side)