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Case History di infografica realizzate da Oxigenio a supporto della comunicazione. Come comunicare la complessità attraverso le immagini.
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5/7/2018 Case History Infografica Oxigenio - slidepdf.com
http://slidepdf.com/reader/full/case-history-infografica-oxigenio 1/15
« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
KLJNIRAJK@A VER
C‛ATKELHA`nge `ngulk`are ca `ngvceppkxæ`nl ce kggaiklk
VER NRKELXARPK
VER @NLHKZKHERE
VER RA@@NLXARE
VER @AVKRE
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
N}kielkn Prc
Zka Vucexxk =.A# 25105 Brep`ka | Kxacka
X, 606 00 :: 8=6
J, 606 00 :1 ;::
G,klnFn}kielkn,kx
Y, yyy,n}kielkn,kx
«2611 N}kielkn Prcacc rkimxp reperzeh
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
e vrelhere he`kpknlk pxraxeik`me kl ul
ger`axn `ngvceppn,
Ver NrKeLXArPK
haxk e klnrgatknlk ver caznrare ah ul
nbkexxkzn `ngule,
Ver @NLHKZKHere
ula pxnrka# ca lnpxra pxnrka# ul ezelxn
pkilk`axkzn,
Ver rA@@NLXAre
`mk pkagn# ul vrnbcega n ula pkxuatknle
`ngvceppa,
Ver @AVKre
Ha pegvre hkpeilagn gnhecck nrialkttaxkzk# vrniexxalhn e reackttalhn kc pkpxega hk vrn`eppk# runck
e `ngvexelte `me iaralxkp`e ah nilk atkelha ula hkereltkatknle puc ger`axn lec rkpvexxn hec
vrnvrkn HLA,
Ula `ngulk`atknle vn`n e`a`e í pveppn acca bape hk repkpxelte ac `agbkagelxn klxerle eh epxerle
acc‛nrialkttatknle, Ver quepxn abbkagn ulkxn acca lnpxra `ava`kxæ hk alackpk pxraxeik`a# garoexkli e
hkretknle h‛kgvrepa# ula `ngvexelta hk hepkil e pxrugelxk ver ula `ngulk`atknle e`a`e,
Ca xe`lk`a klnira`a `k akuxa a `ngulk`are ca `ngvceppkxæ# ezkheltkalhn ce recatknlk xra haxk hk
hkzerpa elxkxæ e kggaiklk ver ula xrapgkppknle ravkha hk klnrgatknlk,
Hkzelxa `npã uln pxrugelxn pxraxeik`n uxkce acce atkelhe ver vnrxare ca `ngvrelpknle ah ul ckzeccn
vrnnlhn e iukhare he`kpknlk `nlpaveznck,
Ce avvck`atknlk pnln gncxevck`k ' hak galuack hk kpxrutknle# acce brn`mure# acca nrgatknle# recatknlk#
e hn`ugelxk atkelhack ' ga kc zacnre rkpkehe lecc‛avvrn``kn pxraxeik`n `me pxa acc‛nrkikle hecca
p`ecxa klnira`a,
KLJNIRAJK@A
VER C‛ATKELHAkc lunzn perzktkn hkN}kielkn
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
CA LNPXRA
@APE MKPXNR[`nge `ngulk`are ca `ngvceppkxæ`nl ce kggaiklk
VER NRKELXARPK
VER @NLHKZKHERE
VER RA@@NLXARE
VER @AVKRE
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Hkpeilare c‛atkelha4 Vrn`eppk# Runck e @ngvexelte Jcuppn hk @nggeppa XXG
`apn
61
`ckelxe Xube Xe`m Ga`mkler{
`ngulk`atknle Klxerla
reackttatknle Valleccn 2}1g epvnpxn leccn pvatkn vubbck`n atkelhace# brn`mure hkpxrkbukxe a xuxxk k hkvelhelxk
nbkexxkzn Helktknle hec gnheccn nrialkttaxkzn# hkpeilaxn a peiukxn hk ul ver`nrpn hk alackpk hecca pxruxxura atkel'
hace e heick nbkexxkzk pxraxeik`k `me c‛atkelha pk í vnpxa hk raiikuliere leick allk a zelkre, Ul gnheccn
pkpxegk`n `me# kl ul ulk`n p`mega# í kl irahn hk helkre runck# repvnlpabkckxæ eh klxerhkvelhelte xra ce
zarke ultknlk, Varaccecagelxe# nrgackttare kc juppn hk `nggeppa atkelhace# kl `uk ul runcn vrehngklalxe
í haxn acce verpnle# ravvrepelxaxe ver ultknlk leccn p`mega, Nxxelere kc `nklzncikgelxn hecce rkpnrpe
axxrazerpn ca ravvrepelxatknle hecce cnrn axxkzkxæ e hec cnrn runcn lec pkpxega atkelha, arxeaxxn jlace
tnng kl
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Jnrgare k `ngger`kack ah ul lunzn gnheccn h‛nsterxaM{vmel' @ngger`kac Okx
`ckelxe M{vmel'Kxacka
`ngulk`atknle Klxerla.epxerla
reackttatknle Pa``a `nl gaxxnl`klk cein e galuace hk kpxrutknlk `nlpeilaxa ak `ngger`kack
nbkexxkzn Hep`rkzere cn p`mega h‛nerxa M{vmel' Kxacka# pka ver ca nrgatknle hec verpnlace klxerln# `me ver ca
vrepelxatknle ac `ckelxe, Ca le`eppkxæ era quecca hk rkhurre ca `ngvceppkxæ ceiaxa acc‛nerxa hek vrnhnxxk e
perzktk atkelhack, @npã `nge nilk gaxxnl`kln hec ikn`n CEIN pk `ngvnle a nrgare ulkxæ helkxe# c‛nerxa
`ngger`kace hk M{vmel' Kxacka pk `rea axxrazerpn gnhuck ulkxark n gnhuck pxruxxuraxk vre`npxkxukxk a nrgare
ul‛nerxa ah mn` ver kc `ckelxe,
Arxeaxxn jlace
`apn
62
tnng kl
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Ravvrepelxare e `ngulk`are ul perzktknGavva hek ver`nrpk hk `ura hecca UNV 20
`apn
60
`ckelxe Pvehack @kzkck hk Brep`ka
`ngulk`atknle Epxerla
reackttatknle Valleccn epvnpxn acc‛klireppn hec @VP e hec @elxrn Hkurln
nbkexxkzn Hep`rkzere k perzktk hec @elxrn Vpk`npn`kace hk Brep`ka e kc ver`nrpn ha klxravrelhere iratke ac puvvnrxn hec
@VP, Ul pkpxega hk kpnce kl `uk kc vatkelxe pk gunze# klktkacgelxe a``ngvailaxn hac verpnlace @VP e vnk kl
gnhn auxnlngn, @nlxepxuacgelxe# ca le`eppkxæ era quecca hk relhere xrapvarelxe ac vatkelxe kc ver`nrpn
`me hnzræ klxravrelhere e ick axxnrk `me kl`nlxreræ eh abbaxxere ce repkpxelte lek `nlrnlxk hk ul ver`nrpn
hk `rep`kxa e hk `ura verpnlackttaxn,
Arxeaxxn jlace
tnng kl
-1.2+
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
-2.2+Ravvrepelxare e `ngulk`are ul perzktknGavva hek ver`nrpk hk `ura hecca UNV 20
`apn
60
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Pvkeiare `nl`exxk `ngvceppkIepxknle hek Vrn`eppk @ngger`kack
`apn
68
`ckelxe Bupklepp*Ielxcegal
`ngulk`atknle Epxerla
reackttatknle Kccupxratknle ver gaiatkle
nbkexxkzn Xraperkre# axxrazerpn ul‛kccupxratknle# ca gnhackxæ hk caznrn hk ul Hkikxac Appex Galaiegelx acc‛klxerln hk
ul arxk`ncn pve`kackpxk`n,
Arxeaxxn jlace
tnng kl
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Vubbck`kttare ul perzktkn kl VarxlerpmkvGaroexkli Jnrug
`apn
65
`ckelxe N}kielkn / M{vmel'Kxacka
`ngulk`atknle Epxerla
reackttatknle Pnxxngaln A2 hkpxrkbukxn kl n``apknle hec Garoexkli Jnrug -Iubbkn# 20.28 Ikuiln 2611+
nbkexxkzn Vrepelxare ac hkrexxnre `ngger`kace e acce iure `ncceiaxe -garoexkli galaier# bralh galaier# pacep *
rexakc galaier+# c‛nerxa `nlikulxa xra N}kielkn eh M{vmel'Kxacka a puvvnrxn hec vrn`eppn `ngger`kace,
Pxrugelxk pxraxeik`k e nveraxkzk pnln vrepelxaxk acc‛klxerln hec ver`nrpn `me a``ngvaila nilk pklincn
axxnre hec vrn`eppn `ngger`kace zerpn ca zacnrkttatknle hk `kap`ula ape,
Arxeaxxn jlace
tnng kl
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Ravvrepelxare c‛Nrialkttatknle klxerla`apn
6:
`ckelxe .
`ngulk`atknle Klxerla
reackttatknle .
nbkexxkzn Jnrgackttare kc gnheccn nrialkttaxkzn hk ula lunza reacxæ atkelhace `nl varxk`ncare axxeltknle acca
rehkpxrkbutknle e helktknle hek runck nrialkttaxkzk hk `kap`uln# ravvrepelxaxn axxrazerpn ul pkpxega hk
kliralaiik `me# ver ultknlare# heznln eppere verexxagelxe pkl`rnlkttaxk,
Arxeaxxn jlace
Ul nrialkiragga nrkttnlxace
tnng kl
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Zkpuackttare `nl`exxk# khee `apn
69
`ckelxe Xete
`ngulk`atknle Klxerla
reackttatknle Pckhe a puvvnrxn hec hkp`nrpn hk klxrnhutknle ac vrniexxn
nbkexxkzn Helktknle hec juppn hk klxeratknlk `me azrebbern `araxxerkttaxn ca lap`elxe reacxæ hecca nlhatknle Xete#
`nl varxk`ncare axxeltknle ac runcn hecce verpnle e hek vrn`eppk, C‛nbkexxkzn era puvvnrxare kc vrepkhelxe
hecca uxura pn`kexæ lecca vrepelxatknle hecca cnpna `me vergeeræ Xete acce verpnle `me parebbern
pxaxe klxereppaxe hac `agbkagelxn,
Arxeaxxn jlace
Vrniexxn Xete
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
Ra``nlxare ca vrnvrka Pxnrka2 allk hk Nff ̀ klaPxraxeika
`apn
6=
`ckelxe N}kielkn Galaiegelx @nlpucxkli
`ngulk`atknle Epxerla
reackttatknle Valleccn 2}1 g epvnpxn kl N`klaPxraxeika e vkeimeznce hkpxrkbukxn a `ckelxk e vrnpve`x
nbkexxkzn Ra``nlxare ca pxnrka hk N`klaPxarxeika `ngulk`alhn acc‛epxerln `mk pkagn# `npa a``kagn# ga pnvrax'
xuxxn# hnze znickagn alhare, E‛ pxaxa reackttaxa kl n``apknle hek 2 allk hk N`klaPxraxeika# gngelxn ver
rkjexxere puc vappaxn# ver ula `ngvrelpknle vrnnlha hec lnpxrn HLA,
Arxeaxxn jlace
tnng kl
-1.2+
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
-2.2+Ra``nlxare ca vrnvrka Pxnrka2 allk hk Nff ̀ klaPxraxeika
`apn
6=
5/7/2018 Case History Infografica Oxigenio - slidepdf.com
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« 2611 N}kielkn Galaiegelx @nlpucxkli | yyy,n}kielkn,kx
N}kilkn hac 2660 pzkcuvva e `nnrhkla vrniexxk hk gkicknragelxn hecce vrepxatknlk atkelhack#
caznralhn `nl ca hkretknle hecce vk``nce e gehke kgvrepe# reacxæ nrialkttaxkze hk `uk ma gaxuraxn ula `nlnp`elta vrnnlha,
Kc gexnhn hk caznrn pk bapa pucc‛alackpk hecce cnik`me hk iepxknle e `nlxrnccn atkelhace# `nl c‛nbkexxkzn hk klhkzkhuare k zkl`nck
pk`k eh k vrepuvvnpxk gelxack `nlpnckhaxk `me kgvehkp`nln acc‛atkelha hk reackttare gkicknrk vrepxatknlk, Kc gnheccn h‛kgvrepa
a `uk pk kpvkra í rk`nlnp`kuxn kl xuxxn kc gnlhn `nl kc lnge hk Xenrka hek Zkl`nck -XN@ ‐ Xmenr{ n @nlpxraklxp+, Pxrugelxk peg'
vck`k# zkpuack e hk a`kce `ngvrelpknle pnln acca bape hk ul gexnhn hk caznrn rkinrnpn `me vnrxa rkpucxaxk kl nilk area atkelhace4hac garoexkli pxraxeik`n# acca iepxknle hecce `nggeppe hk vrnhutknle# ac `nlxrnccn hk iepxknle,
C‛avvrn``kn í ha pegvre klnrgace eh kllnzaxkzn# `elxraxn pucce verpnle e pucca cnrn `ava`kxæ hk caznrare ver
nbkexxkzk `nl bunl pelpn e `reaxkzkxæ# qualxn bapxa, Rk`nlnp`kuxn í c‛klxerzelxn hk garoexkli pxraxeik`n `me iukha ce atkelhe
acca rk`er`a hecc‛n`ealn bcu -kpvkralhnpk acca Bcu N`eal Pxraxei{+ axxrazerpn ula n`ackttatknle puc HLA pxeppn hecc‛atkelha,
Nj`klaPxaxika í ul gar`mkn hk N}kielkn e zunce `ngulk`are vappknle e hkzerxkgelxn `nge ecegelxk nlhagelxack
ver ula pala axxkzkxæ hk pxraxeika atkelhace,
Ckbrk# vnpx kx# hkzaln e `kn``ncaxn, N`klaPxraxeika í quepxn ver `mk zunce klxravrelhere ul ver`nrpn hk `na`mkli hkretknlace#
ga al`me ezelxk# `reaxkzkxæ# xaznce rnxnlhe# lunzk vrniexxk e lexynrokli,
Ul Mub pk`n ver vrneppknlkpxk# galaier e kgvrelhkxnrk `me znicknln klzepxkre kc vrnvrkn xegvn ver a``ecerare kc vrnvrkn bupk'
lepp, Lucca pk gunze pelta vappknle e hkzerxkgelxn, Ul kgvrelhkxnre `me lnl pk hkzerxe vnxrebbe hkpxruiiere ca pua atkelha
leccn pxeppn gnhn kl `uk c‛ma `reaxa, E``n accnra ca le`eppkxæ hk uln pvatkn hnze rkxrnzare ca vappknle# unrk hacca rnuxklequnxkhkala# caznralhn kl perelkxæ acca pxraxeika# ver rkp`nvrkre kc iupxn hk are kgvrepa, Ul cunin kl `uk vnxerpk kl`nlxrare#
`nlrnlxare e hkacniare, Ul agbkelxe kl `uk k pkgkck pk vnppnln rk`nlnp`ere ver`më `nlhkzkhnln ick pxeppk zacnrk, Ul cunin kl
`uk xnrlare ah eppere `reaxkzk e ikn`are `nl ce vrnvrke khee# har cnrn nrga e xrapnrgarce kl ul bupklepp hk pu``eppn,
V `nlnp``k gickn4
yyy,n}kilkn,kx
yyy,nj`klapxaxika,kx
N}kielkn Prc
Zka Vucexxk =.A# 25105 Brep`ka | Kxacka
X, 606 00 :: 8=6 ss J, 606 00 :1 ;:: ss G, klnFn}kielkn,kx ss Y, yyy,n}kielkn,kx
«2611 N}kielkn Prc | acc rkimxp reperzeh
@MK PKAGN4
N}kielkn *Nj`klaPxraxeika