CASE STUDIES

SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)

SITUATION

The Lender acquired the hotel via Deed-In-Lieu (DIL).

De-flagged from Marriott and Wyndham brands. Later converted to Sheraton brand.

The hotel closed operations in 2014.

SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)

CROWN HOSPITALITY’S SCOPE & ENGAGMENT

Worked with lender and borrower to negotiate DIL and restructure capital stack to fund renovations

Collaborated with Starwood brand and Crescent management to complete Phase I and Phase II of the renovations

Oversaw construction, re-opening in November 2016, and ramp up of hotel operations

Re-inspired and created new and distinctive F&B outlets along with unique programming to reposition the hotel

SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)

RESULTS

1st Sheraton-branded resort to open in the past 8 years. Ranked #11 among 27 Sheraton-branded resorts worldwide.

Sheraton Bay Point Resort entered the Panama City Beach hotel market ranked #48 on TripAdvisor. Climbed to #3 on TripAdvisor in six months.

Awarded the prestigious Four Diamond rating by AAA Travel Association.

Conde Nast Traveler 2017 Readers’ Choice Award nominee.

SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)

BEFORE AFTER

SHERATON BAY POINT RESORTREBRANDING & REPOSITIONING (CAPITAL RESTRUCTURE REQUIRED)