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Case Study 1 The consultant’s reply was: “In my investigation of your applications portfolios, I’ve applied ...
to the logical data structures and have discovered a very high frequency – approximately
93.286% - of data embedded in application program logic which is largely responsible for the
integrity and synchronization problem currently being encountered. As a solution, I would
recommend the design of a master database each of which would employ relational technology
to reduce the database to third normal form. This would eliminate the possibility of semantic
disintegrity upon querying the database.”
Questions:a. Try to guess what the consultant said?
b. Justify the use of technical jargon
Answera. Try to guess what the consultant said? The consultant is recommending designing a master data base which would increase the
integrity and synchronization among the different data field. He is also recommending the design
of the most flexible form of data base which would eliminate the redundancy and data
disintegrity problem.
The consultant is recommending designing the normalized table based on relational technology.
This model provides a declarative method for specification of data and queries. In a relational
model of a database, the database users directly state the information they want to be retrieved
from it and abstract away from the responsibility of describing the data structures that are used to
store data. The consultant is trying to outline the major advantage of relational database in most
concise form.
The consultant is also recommending designing the relational data base in third normal form.
Since relational data base is primarily designed in a way that different tables are interrelated with
the primary key, foreign key, the third normal form will even reduce the data redundancy and
Mani Ram Paudel Page 1 of 2EMBA, Fall 2010ACE institute of management
would provide flexibility in data base design. Besides that it would help to introduce better
security in the database system and also maintain consistency within the database.
b. Justify the use of technical jargonThe use of technical jargon depends with whom the consultant is talking. If the second person is
from the technical background and is handling all the system related works, the use of technical
jargon is quite common. I think that the consultant is taking with the system administrator using
such complex technical jargon. To provide exact theme of the consultant’s recommendation, the
use of technical jargon is imperative in some cases because general purpose words would not be
able to provide the required information. But, if the second person or the listener is from non-
technical background the use of such technical jargon would mean nothing and would not impart
any information.
Submitted by:
Mani Ram Paudel
EMBA, Fall 2010
ACE institute of management
Mani Ram Paudel Page 2 of 2EMBA, Fall 2010ACE institute of management