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The Millennial Generation
Presented by Team Digby: Sam Saalfeld, John Kreul,
Jessica Jennings, Eddy Acevedo
Key Findings Millennials are forcing companies to adapt to
them Millennials are the largest generation so far
in history Millennials are burdened by debt more so
than previous generations Millennials have been greatly effected by
social media
Can the millennial generation be considered a microculture?
Millennials can be considered a micro culture
A micro culture is a group of people who share similar values and tastes that are subsumed within a larger culture
The smaller group can be quite distinct from the larger group or overall culture
Support
Millennials memberships are from many different cohorts
Cohorts, are groups of people who have lived the same major experiences in their lives
What type of social power, if any, does the Millenial generation hold?
Millennials hold social power They embrace technology more than any
previous generations before them
http://asmarterplanet.com/blog/2013/09/the-power-of-social.html
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Millennials generations imitate their peers Social networks have become an important
part in many Millennials "social" life This allows Millennials to have strong social
power Social Networks have great power (Paris
Terrorist Attacks)(ALS Ice Bucket Challenge) (KONY) (Civil Wars in Middle East)
Voice opinions to the world via status updates, pictures, and tweets.
http://blog.wcgworld.com/2015/08/millennials-unplugged-the-power-of-social-media
How has social media and group influence helped to define the Millennial generation?
Brought up using technology and mass media
Always connectedSmartphones have enabled this ability
to be constantly connectedEasily distracted generation that lacks
ability to focus
SupportGenerational shift where people maintain
a virtual image of themselves onlineNarcissism/social online imageTeam players participation is often enough for rewardCivic-minded
sense of community both local and global
What Generation Has Been Called The Boomerang Kids?Boomerang kids are young adults who
go back to live with their parents typically after college
Goal is to eliminate student loan debtAged 20-34Large portion of the middle-class
Millennial generation
Share of Total Population
Tough economic situation could be part to blame
High cost of college has grads returning home
What Makes The Millennial Generation So Much Different Than Generations Before?
Millennials believe in instant gratification
Access to everything at the tip of their fingers
They are able to multi-task
Largest group since the baby boomer generation
The Workforce & Social Media
Millennials make up the largest portion of the labor force
Unencumbered access to social media like Facebook and Twitter
Recommendations Employers should consider the mindset of the
Millennial when designing workplace strategies Millennial's should continue to use their social
internet presence to make a positive impact Millennial's should work hard to fight narcissism
and take time to step away from the phone
The Millennial Generation May Need a Reality Check
Questions?