CONFIDENTIAL 1Case Study

CONFIDENTIAL 2

The Ad Becomes the AppAn app-like location experience for every brand

CONFIDENTIAL 3

Extending Location to All Companies

Any Brand LocationYour Stores or Where Your Product is Sold

Product AvailabilityOver 3M products pre-integrated

Directions for Each UserConvert to drive In-Store Sales

75% of Fortune 500 companies don’t have physical stores

CONFIDENTIAL 4

GAP and JiWire CompassLocation-Based Advertising on Any Device

CONFIDENTIAL 5

GAP and JiWire CompassMobile

CONFIDENTIAL 6

GAP and JiWire CompassMobile

CONFIDENTIAL 7

GAP and JiWire CompassCross-Channel

CONFIDENTIAL 8

GAP and JiWire CompassCross-Channel

CONFIDENTIAL 9

Overall Compass Results

Advertisers

Click-Through Rate Take Multiple Actions Average Time Spent

3X higher 25% >1 Minute

CONFIDENTIAL 10

Campaign InsightsProximity Marketing

CONFIDENTIAL 11

2.9x 1.6x

1 2 5 10 20Proximity to Store Location (miles)

Expansion Rate

Strong Performance at Broad Distances

Normal Performance

CONFIDENTIAL 12

1 2 5 10 20

Store Proximity (miles)

Post-Expansion Engagement Rate

Store Proximity (miles)

Custom Engagements (e.g Video)

1 2 5 10 20

Strong Performance at Broad Distances

CONFIDENTIAL 13

Store Detail Views Walking/Driving Direction Views

Wi-Fi Mobile Wi-Fi Mobile

+15% +270%

Consumer Activities Differ by Device

CONFIDENTIAL 14

Location: For More Than Just Brands & Merchants