MELBOURNEIT.COM.AU/ENTERPRISE

BOUNCE INC. LEAPS ONTO THE WORLD STAGE

/ CASE STUDY /

CLOUD PRACTICE FROM MELBOURNE IT ENTERPRISE SERVICES: BOUNCE INC. 2

CASE STUDYBOUNCE INC.

BOUNCE INC. LEAPS ONTO THE WORLD STAGEWITH MELBOURNE IT ENTERPRISE SERVICES.

ABOUT BOUNCE INC.Bounce Inc. is a massive indoor trampoline and adventure

challenge park that provides an adrenaline rush for all ages.

With more than 100 interconnected trampolines housed within

huge, colourful spaces across seven locations around Australia,

Bounce Inc. replaces hard surfaces with circus-grade sponge,

giant air bags and springs, converting spaces into a spring-

loaded urban playground for fun and fitness.

THE CHALLENGEWith highly successful seven locations across Queensland,

South Australia, Victoria and Western Australia, Bounce Inc.

has set its sights to enter new international markets to drive its

global expansion. However, with facilities opening up across

the globe the Australian company soon found that providing

and managing digital services for multiple sites across different

time zones was not straightforward.

“We were looking at expanding internationally starting with

Dubai, but it soon became apparent that we needed a global

solution,” said Eddie Tucker, Head of IT, Bounce Inc. “The key

questions for us was how do we provide services to countries

in different time zones, and how do we get real-time visibility

and reporting by region to enable us to make accurate growth

forecasts.”

THE SOLUTIONBounce Inc. sprang into action to search for a global hosting

solution and selected Amazon Web Services (AWS). The

decision was based on AWS’s track record for reliability plus

the flexibility AWS offered for Bounce Inc. to quickly and

easily add websites for new Franchises as its global footprint

expanded. Additionally AWS’s global support significantly

reduced the challenge of managing operations in different time

zones.

“There are a number of U.S. companies that provide this, but

not to the extent that AWS offers. We agreed that AWS was

our platform of choice and proceeded to identify a cloud

service partner. After interviewing three AWS partners, we felt

that Melbourne IT was the most fitting and professional,” said

Tucker.

An AWS Premier Consulting Partner, Melbourne IT’s solution

was to standardise the key components required to support

each of Bounce Inc.’s new franchises. Each franchise was then

aligned to one of three global AWS regions in order to pinpoint

the website and booking engine closest to their customers and

staff. By isolating to three regions, the team ensured that the

company could leverage existing components where required,

but also minimise the change windows to support the offshore

and onshore support and development teams.

“Overall the implementation team was efficient and we got fantastic support. Good communications channels between both parties ensured that any issues that arose were resolved quickly.”

EDDIE TUCKER, BOUNCE INC. HEAD OF IT

THE RIGHT SOLUTION IS MELBOURNE ITmelbourneit.com.au/enterprise

1800 664 222 corporate.sales@melbourneit.com.au

THE RESULTSThe AWS cloud hosting solution was first rolled out to Bounce

Inc.’s Hong Kong, United Arab Emirates, Portugal and Thailand

partners in 2015. Tucker described the implementation as

simple and “painless” taking just a couple of weeks. “Overall

the implementation team was efficient and we got fantastic

support. Good communications channels between both parties

ensured that any issues that arose were resolved quickly.”

Scalability and flexibility were key features of the solution that

Tucker and his team appreciated. “As our business grew, AWS

had the capacity to meet our growing requirements. We were

able to easily upgrade our web and database services within

minutes to high levels of capacity without incurring huge costs.

The flexibility to increase and grow our services to meet the

demands of our business is incredible,” he said.

In addition, Melbourne IT created a standardised approach to

how new sites are deployed, managed and fit within Bounce

Inc.’s launch activities. There was a clear demarcation of

responsibilities with Melbourne IT to offer support relating

to code and content whenever it was required. “Service is

managed by AWS and Melbourne IT so we do not need service

specialists internally and it frees up my team for activities

that add value to our business. This is important because we

don’t have a large in-house IT team given that we are a young

company,” Tucker said.

Being able to enhance customers’ experience was also a huge

bonus. “Overseas investors who want to set up Bounce in their

own market will find that our ‘all-in-one’ IT solution is fuss-free.

They don’t have to worry about a thing, and neither do we

because it’s a scalable solution that we can monitor,” he said.

With the support from Melbourne IT, Bounce Inc.’s

international expansion plan is on track. The company added

two brand new countries, Sweden and Singapore in 2016, plus

a number of additional venues in existing markets, with more

new locations in the pipeline for 2017.