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CASE STUDY D’ADDARIO
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“Our Agency, Groove, really understood the complexities of digitizing our loyalty efforts and quickly identified MageRewards as the optimal Magento extension. MageRewards made it possible to scale quickly & reward members for their recycling efforts. The rewarding process we envisioned 3 years ago was brought to life by this collaboration and stands as the pillar of our digital marketing efforts at D’Addario.”
Account Registrations
Time On Site
Site Traffic
Decrease in Bounce Rates
+47%
+37%
+74%
+63%
Peter CeroneDigital Marketing Director
D’ADDARIO
D’Addario comes from a rich family history that started in a small Italian
town in 1680. What started as a single string maker has turned into
massive operation with a global reach and the sales to match. The
business has expanded to offer more than just strings and guitars.
D’Addario now offers a full suite of music products including woodwind
instruments, percussion instruments, and accessories.
D’Addario has always followed a customer-first business model and is
committed to creating an amazing customer experience. This is why
they started the Players Circle and the D’Addario Foundation.
An engaging rewards program for passionate
musicians.
Musicians are a tight knit group. D’Addario wanted to create a greater
sense of community by encouraging social shares, referrals, recycling
old products, and more. With the help of Groove and MageRewards, they
launched Players Circle - the results have been amazing!
RESULTS
An account registration is one of the most valuable
actions a customer can take, aside from purchasing.
By giving customers loyalty points for signing up,
D’Addario boosted registrations by 47%!
A well structured and creative loyalty program is
something that your shoppers will tell their friends
about. Players Circle fits the bill and has driven a
74% increase in site traffic.
When a loyalty program is engaging it shows; not
only in customer stories but also in metrics.
D’Addario saw a 37% increase in the average time on
site after launching Players Circle.
Today’s shoppers are looking for more than a basic
shopping experience. They are looking to something
to engage them right away. Players Circle was
extremely effective at engaging customers as soon as
they landed on the site, decreasing bounce rate by
63%.
Account Registrations
+47%
Time On Site
+37%
Site Traffic
+74%
Decrease in Bounce Rate
63%
PLAYERS CIRCLE
The easiest way to make your program stand out is
with a creative name that reflects what your brand
represents. D’Addario has created a name that their
customers can immediately identify with.
Players Circle describes the inclusion that members
feel while also drawing on brand associations like
playing to a crowd, and being on stage.
PLAYERS CIRCLE
One of the reasons why Players Circle is so engaging
is because customers can earn points for so many
activities. Customers can earn points for: purchases
of D’Addario string & instruments, completing their
profile, referring friends, following D’Addario on
social media, leaving product reviews, and more!
PLAYERS CIRCLE
One of the reasons why Players Circle is so engaging
is because customers can earn points for so many
activities. Customers can earn points for: purchases
of D’Addario string & instruments, completing their
profile, referring friends, following D’Addario on
social media, leaving product reviews, and more!
PLAYERS CIRCLE
Instead of allowing customers to spend points on just
discounts, D’Addario allows you to use your points to
purchase exclusive products.
These products include strings and other items for
sale in the traditional store, but also D’Addario
branded apparel and accessories.
Teeshirts, key chains, guitar stools, and backpacks
are just some of the rewards that customers can
spend their points on.
PLAYERS CIRCLE
Perhaps the most ground-breaking element of
D’Addario’s loyalty program is its Play Back program.
Play Back allows customers to receycle their old
strings by sending them back to D’Addario. When
strings are sent back, the customer is given the
option of receiving reward points in their account, or
donating reward points to D’Addario’s charitable
initiative, the D’Addario Foundation.
