Case Study Ppt2

7/27/2019 Case Study Ppt2

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Case -Study


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A case is usually a "description of an actualsituation, commonly involving

Decision,

Challenge,

Opportunity, Problem or an issue

faced by a person or persons in an organization."In learning with case studies, the student must

deal with the situation described in the case, inthe role of the manager or decision maker facingthe situation.


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The case study method usually involves threestages: individual preparation, small groupdiscussion, and large group or classdiscussion.


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The student must also keep in mind that differentkinds of information are presented in the case study.

Facts, which are verifiable from several sources.

Inferences, which represent an individual's judgmentin a given situation.

Speculation, which is information which cannot beverified.

Assumptions, which cannot be verified, and aregenerated during case analysis or discussion. Usually,

the greater your reliance on facts the better the logicand persuasiveness of your arguments and thequality of your decisions.


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1. Gaining familiarity with the case situation (criticalcase facts, persons, activities, contexts)

2. Recognizing the symptoms (what are the things that

are not as expected, or as they should be?)

3. Identifying goals/objectives4. Conducting the analysis.

5. Making the diagnosis (identifying problems, i.e.,

discrepancies between goals and performance,

prioritizing problems etc.)

6. Preparing the action plan (identifying feasible action

alternatives, selecting a course of action,

implementation planning, plan for monitoring

implementation).


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Increase your understanding ofwhat managers should and

should not do in guiding a business to success. Build your skills in sizing up company resource strengths

and weaknesses and in conducting strategic analysis in avariety of industries and competitive situations.

Get valuable practice in identifying strategic issues that

need to be addressed, evaluating strategic alternatives,and formulating workable plans of action.

Enhance your sense ofbusiness judgment, as opposed touncritically accepting the authoritative crutch of theprofessor or "back-of-the-book" answers.

Gaining in-depth exposure to different industries andcompanies, thereby acquiring something close to actualbusiness experience.


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Quantitative analytical skills, Problemhandling skills and critical thinking skills.

Application of various tools ,techniques andtheories.

Oral communication skills and writtencommunication skills.

Creativeness.


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What is going on here in the case study? Is there a problem at all?

What precisely is the problem?

Are we looking at causes or symptoms? What are the main issues?

Why are the issues important?

Whose problem is it?


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What possible courses of action are open? How realistic are the actions /solutions

proposed?

What are the possible effects? What should be the action plan?

What should one try to do?


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Consider beginning your paper with an overview

of the company's situation, its strategy, and the

significant problems and issues that confront

management. State problems/issues as clearly

and precisely as you can. Unless it is necessary to

do so for emphasis, avoid recounting facts and

history about the company.


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Analysis is hard work! Check out the firm's financial ratios, its

profit margins and rates of return, and its capital structure, and

decide how strong the firm is financially. Similarly, look at

marketing, production, managerial competence, and other

factors underlying the organization's strategic successes and

failures. Decide whether the firm has valuable resource strengths

and competencies and, if so, whether it is capitalizing on them.


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a. You are obliged to offeranalysis and evidence to back upyour conclusions.

b. If your analysis involves someimportant quantitativecalculations, use tables and charts

to present the calculations clearlyand efficiently.


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c. Demonstrate that you have command ofthe strategic concepts and analytical tools towhich you have been exposed. Use them inyour report.

d. Your interpretation of the evidence shouldbe reasonable and objective. Be wary ofpreparing a one-sided argument that omitsall aspects not favorable to your conclusions.

Strike phrases such as "I think," "I feel," and "Ibelieve" when you edit your first draft andwrite in "My analysis shows," instead.


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The final section of the written case analysisshould consist of a set of definiterecommendations and a plan of action. Your setof recommendations should address all of the

problems/issues you identified and analyzed. Ifthe recommendations come as a surprise or donot follow logically from the analysis, the effect isto weaken greatly your suggestions of what todo. Obviously, your recommendations for actions

should offer a reasonable prospect of success.State how your recommendations will solve theproblems you identified.


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Read the case twice, once for an overview andonce to gain full command of the facts; thentake care to explore every one of the exhibits.

Make a list of the problems and issues thathave to be confronted.

Do enough number crunching to discover thestory told by the data presented in the case.


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Look for opportunities to apply the conceptsand analytical tools in the text chapters.

Be thorough in your diagnosis of the situation(

Support any and all opinions with well-reasoned arguments and numerical evidence;don't stop until you can purge "I think" and "I

feel" from your assessment and, instead, areable to rely completely on "My analysisshows."


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Develop charts, tables, and graphs to exposemore clearly the main points of your analysis.

Prioritize your recommendations and make surethey can be carried out in an acceptable timeframe with the available skills and financial

resources. Review your recommended action plan to see if it

addresses all of the problems and issues youidentified.

Avoid recommending any course of action that

could have disastrous consequences if it doesn'twork out as planned; therefore, be as alert to thedownside risks of your recommendations as youare to their upside potential and appeal.


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The Beginning.

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Case Study Ppt2