BY SHASHANK SINGH RATHORESUROBHI BOSSANGLE OLIVER

ANAMIKA HALDARRAVINDRA LAL

Worldwide leader in flavor and meal enhancement.

Internationally as the trusted brand in consumer and professional kitchens.

Almost 89 percent of chefs in Hong Kong-the center of Chinese culinary excellence-use Maggi products in their meal creations.

The market leader in People's Republic of China, Philippines, India, Vietnam, Malaysia and Thailand.

Nestlé is Swiss Company founded in 1866 by Henri Nestle. Nestlé started to meet the need of milk in World War I. Nestlé market its product in 130 countries across the world. Nestlé sells a billion product every day. Nestlé put Nutrition as the core of their business as their main focus on ‘Health and Wellness’.Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884)Maggi was a major manufacturer of soup mixes and related foodstuffs(1977)

NESTLE introduced Maggi brand in INDIA in 1982.With the launch of Maggi noodles, NUL created a new

food category in Indian packaged food market.Over in India, Maggi became a popular snack food

product.In fact, "Maggi" has become a generalized name for

instant noodles in India and Malaysia

Kids YouthWorking women

It helps mothers with the promise of fast to cook and good to eat snacks.

‘convenience savvy time misers’

Noodles : Sauces :1. Top Ramen 1. Kissan2. Wai Wai 2. Del Monte3. Del Monte

Soups : Pasta:1. Knorr 1. Sun Feast2. Top Ramen3. Kissan

Maggi belongs to brand Nestle It never uses Nestle name in its advertisements. It has become a brand in its own name Dominates Nestle brand

Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry)

'Bas 2-Minute,' (Only 2 minutes) 'Fast to Cook Good to Eat' effectively communicated the

product's benefits to target consumers ' Health bhi taste bhi ' communicated it is healthy ' Me and meri maggi ' its one of your food ' Guess the taste ' gives curiousity to buy n guess more

Noodles

Pasta(Masala Penne, Cheese Macaroni)Tomato Sauce

Pickles

Bhuna Masala

Cuppa Mania

Soups

‘Convenience product’ for mothers and ‘fun product’ for children.

New products innovation- Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania.

Availability in different packs. Conducting regular market research.

Leading BrandReasonable pricingDiversificationCreative interaction blogs for customers

www.maggi-club.in / www.meandmerimaggi.in

Focus mainly on health benefits.

1. Are you aware of Maggi? Yes No

2. If yes, which product of Maggi do you prefer the most?

Noodles Pasta Sauces Soups Cuppa Mania

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10

Yes

Yes

No

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10

Noodles

Pasta

Sauces

Soups

Cuppa Mania

3. Why do you prefer it? Price Brand image Taste

4. Do you think attractive advertisement helped Maggi to increase their sales

Yes No

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7

Price

Bramd Image

Taste

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Yes No

Yes

NO

5.Do you think prices of Maggi products are affordable?

Yes No

6. According to you which age group prefers Maggi most?

4– 12 13– 26 27– 40 41– above

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Yes No

Yes

No

7. Do you think Maggi is a healthy product?

Yes No

8. According to you who is the biggest competitor for Maggi products?

Noodles: Sauces: Soups: Pasta:

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11.5

22.5

33.5

44.5

5

Yes No

Yes

No

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TopRamen

Wai Wai

Top Ramen

Wai Wai

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2

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5

6

Kissan

Del Monte

Local Sauces

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Knorr SunFeast

Knorr

Sun Feast

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SunFeast

HomeMade

Sun Feast

Home Made

Noodles Sauces

Pasta Soups

9. Which Maggi slogan do you relate yourself to the most?

1 Just 2 minutes Maggi noodles

2 Maggi taste bhi health bhi3 Me aur meri Maggi4 Easy to cook, good to eat

10. Why do you eat Maggi? Because: Its affordable Its healthy Its easy and quick to cook Its tasty

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2.5

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3.5

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4.5

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Affordable

Healthy

Easy Cook

Tasty

IN THE LAST 29 YEARS WE HAVE ASKED

JUST FOR 2 MINUTES

OF YOUR TIME