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CA
SE S
TUD
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IN THIS CASE STUDYGrowing senior management bench strength is a top priority at United Stationers, North America’s largest broad-line wholesale distributor of business products. The company is highly focused on succession planning for senior leadership and top management positions as a keystone of its talent management strategy. The main purpose of succession planning at United Stationers is to provide a strong pipeline of leadership over time for all senior positions in the organization, ensuring continuity of management.
Over the past five years, succession planning at United Stationers has evolved from a paper-based, once-a-year presentation to the board of directors to an automated, formalized and integrated process that occurs throughout the year. Involving a broad spectrum of participants, this new process encourages communication about people development and is linked to other talent management processes.
BERSIN & ASSOCIATES © NOvEmBER 2008 • NOT FOR DISTRIBUTION • LICENSED mATERIAL
BERSIN & ASSOCIATES
FOCUS:
PLANNING& STRATEGY
CONTENTDEvELOPmENT
LEARNINGPROGRAmS
LEARNINGTECHNOLOGY
ANALYTICS &mEASUREmENT
TALENTmANAGEmENT
LEADERSHIP DEVELOPMENT
A Keystone of Talent Management
United Stationers Grows Leadership Bench Strength through Strategic Succession Management
—Kim Lamoureux, Principal Analyst | November 2008
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A KEYSTONE OF TALENT mANAGEmENT
This case study will examine how United Stationers:
• Created a leadership competency model against which employees can be assessed;
• Implemented a comprehensive talent and learning management system, which houses assessment and background data, and is used to complete succession plans online;
• Designed and piloted an individual development planning process for targeted associates to support succession planning and high-performance organization strategy;
• Assesses senior leaders, company officers and 290 top associates on an annual basis;
• Established quarterly succession planning / development discussions at the senior executive level to promote succession planning as an ongoing process rather than as an annual event;
• Identifies high potentials� and potential successors for all senior leadership roles; and,
• Identifies key organizational capability gaps and develops steps to close them. e
� A “high-potential employee” is an employee who has been identified as
having the potential, ability and aspiration for successive leadership positions
within the company. Often, these employees are provided with focused
development as part of a succession plan and are referred to as “HiPos.”
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A KEYSTONE OF TALENT mANAGEmENT
TABLE OF CONTENTS
What Is Succession Management? 5
Company Overview 8
Business Environment 9
Business and Talent Challenges Drive Focus on Succession �0
Business Challenges 11
Talent Challenges 11
Talent Management at United Stationers 13
Leadership Competencies �5
Developing the Model 16
Competencies and Proficiencies 16
Technology �9
Evolution of Succession Planning 20
Change Management 22
Succession Planning Education 22
Senior management and Board-Level Engagement 23
The Succession Planning Process Today 24
Succession Planning Governance and Target Populations 25
Key Components of Succession Planning 26
Data Gathering 27
Career Profiles 27
Assessments 29
Leadership Competency Assessment 30
Talent Assessment 31
Succession Plans 34
Talent meetings 35
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A KEYSTONE OF TALENT mANAGEmENT
Talent Calibration Sessions 35
Board of Director Talent Review 39
Development Planning 40
Organizational / Team Development 40
Individual Development 40
Applying Succession Planning At Non-Executive Levels 41
Talent Management Integration 42
Performance management 43
Pay for Performance 43
Development 44
Business Impact / Metrics 46
Looking Ahead 47
Lessons Learned and Best Practices 48
make Succession Planning a Priority for the Board of Directors 48
Get Buy-in from Senior management along the Way 48
Best Practices 49
Conclusion 49
Appendix I: Introduction and Overview 51
Appendix II: Executive Assessment Summary 52
Appendix III: Executive 1 Assessment Summary 53
Appendix IV: Executive Succession Plans 54
Appendix V: Table of Figures 55
About Us 56
About This Research 56
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A KEYSTONE OF TALENT mANAGEmENT
Figure 8: High Impact Talent Management Framework®
What Is Succession Management?2
Before we delve into the specifics of this case study, we need to step back for a moment and take a closer look at succession management. In this section, we will discuss this emerging focus on succession management, addressing what it is, the different levels of maturity and why it is important for organizations today – and in the future.
Talent management and succession management are terms that are widely used interchangeably. In our definition, succession management is just one component of a company’s overall talent management strategy. (See Figure 1.)
2 For more information, The Emergence of Succession Planning as a Critical
Talent Process, Bersin & Associates / Kim Lamoureux, July 6, 2007. Available to
research members at www.bersin.com/library.
Figure 1: High-Impact Talent Management Framework®
Source: Bersin & Associates, 2008.
Co
mp
en
satio
n
Talent Strategy & Planning
Critical TalentStrategy
Target Metrics& Measurement
ProcessGovernance
SystemsStrategy
BusinessStrategy
PerformanceManagement
Goal-SettingCascading GoalsSelf-Assessment
Manager Assessment360 Assessment
Development PlanningCompetency Assessment
Sourcing &Recruiting
SourcingCandidate Pools
AssessmentEmployer Brand
RecruitingSelection
Career and Succession
ManagementCalibration Meetings
Talent ReviewsHiPo Identification
Career PlanningTalent Migration Plan
Formal ProgramsStretch AssignmentsExecutive Education
CoachingMentoring
Job RotationAssessmentEvaluation
LeadershipDevelopment
HR
Sys
tem
s&
Metr
ics
Competency Management LeadershipCompetencies
FunctionalCompetencies
CorporateValues
JobProfiles
Co
mp
ensatio
nPlan
nin
gB
ase Co
mp
ensatio
n
Plans
Pay for
Perform
ance
Sho
rt- and
Lo
ng
-TermIn
centivesLearning and Development
Onboarding ManagementTraining
LeadershipCurricula
Coaching / Mentoring Programs
Role-BasedCurricula
CertificationPrograms
OperationalTraining
LearningStrategy
DevelopmentalAssignments
Content Developmentand Delivery
e-
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Figure 2: Bersin & Associates Succession Management Maturity
Model
Succession management (also called “succession planning” by many companies, such as United Stationers) refers to an organization’s processes for identifying, selecting and managing successors, as well as the processes of career planning and talent migration.
While succession management has been around for a long time, the value of and approach to succession management has evolved. Like most functions within talent management, succession management has matured to become a strategic vehicle that enables organizations to create a competitive advantage through talent. Figure 2 illustrates the multiple Levels of Maturity as defined by Bersin & Associates.�
Companies do not have to move through these levels successively. Instead, a company can create a strategy for the highest Level of Maturity, with the understanding that it may take years to achieve; a company must progress through each element within the desired Maturity Level. The following is a brief description of each Level of Maturity.
3 For more information, Transforming an Organization through Talent
Management: Succession Planning at Mercer, Bersin & Associates / Kim
Lamoureux, July 2008. Available to research members at www.bersin.com/library.
Succession
management refers
to an organization’s
processes for
identifying, selecting
and managing
successors, as well as
the processes of career
planning and talent
migration.
K E Y P O I N T
Figure 2: Bersin & Associates Succession Management Maturity Model®
Source: Bersin & Associates, 2008.
Succession ManagementBusiness Strategy Alignment, Talent Management Integration, Enterprise Perspective, Owned by CEO
Succession PlanningDevelopment Plans, Talent Reviews, Business-Unit Focus,
Targets Key Positions, HR-Driven
Replacement PlanningList of Senior-Level Positions, List of High Potentials, No Development
Executive DevelopmentDevelopment of Successors of Executive-Level Positions
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1. Executive Development – The first level for which companies only focus on the very top of the organization, is typically to ensure a replacement for the CEO. Development plans are put into place for these executives, which may include coaching and executive education programs.
2. Replacement Planning – In the second level, organizations take the first attempt at identifying who their high potentials� are within the company, and trying to match those individuals to either specific jobs or job types. However, companies at this Level fail to develop their high potentials, so that they will be ready to take on these successive positions. There is a false sense that high potentials will be ready for successive roles, and the company does not have the kind of learning and development (L&D) culture that is required.
3. Succession Planning – This third level is where many companies are today. They have identified all of the critical positions within the company, they are conducting talent review sessions and development plans are being put in place (likely linked through a performance management process). The view of talent is still primarily at the business-unit level and the program is still very HR-driven.
4. Succession Management – The fourth level is where companies are striving to be today. More than identifying critical positions, companies are developing the right people for every job. They are able to do this because they have an “enterprise view” of talent – these companies are not limiting replacements by function, business or geography. Succession management is owned by the CEO and executive team. In other words, these executives are highly engaged and are setting expectations for the process to be effective. Finally (and this is very important), succession planning is highly aligned to the business strategy. Companies at this Level are not just “looking” at the replacement of current positions, they are preparing for future business needs – and taking into consideration factors, such as restructuring, growth and new product lines.
4 A “high-potential employee” is an employee who has been identified as
having the potential, ability and aspiration for successive leadership positions
within the company. Often, these employees are provided with focused
development as part of a succession plan and are referred to as “HiPos.”
Companies do not
have to move through
each Level of maturity
successively; however,
achieving the higher
Levels of maturity may
take years.
K E Y P O I N T
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A KEYSTONE OF TALENT mANAGEmENT
Further, succession management is aligned with other talent management processes, including performance management, L&D and career development. Performance management provides data regarding individual performance and development; succession management must drive the kinds of learning and development activities that are made available to high potentials, so that they are ready for successive positions; and, career development plans are indicative of an individual’s career aspirations and the kinds of experiences that are necessary for growth within a defined career path.
Bottom line is that what was originally a list of names of possible candidate replacements for senior-level positions (and only discussed at the “CEO Table”�) is now a set of practices (not necessarily done sequentially) for identifying high-potential talent to fill senior-level and other key positions within the company.
Company Overview
United Stationers Inc. is North America’s largest broad-line wholesale distributor of business products, with 2007 consolidated net sales of $4.6 billion. The company stocks more than 100,000 items from approximately 1,000 manufacturers. This includes a broad and deep selection of technology products, office products and furniture, janitorial and break room supplies, and industrial products.
The company has 67 distribution centers through which it provides a high level of customer service, and same- or next-day delivery to more than 90 percent of the U.S. and major cities in Mexico. Its focus on operational excellence has given the company:
• An average line fill rate of better than 97 percent;
• A 99.6 percent order accuracy rate; and,
• A 99 percent on-time delivery rate.
5 “CEO table” refers to the CEO and his / her direct reports, and / or other
individuals considered to be advisors to the CEO.
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United Stationers primarily serves commercial and contract office products dealers and industrial product distributors. Its customer base includes more than 30,000 resellers – such as office products dealers; contract stationers; office products superstores; computer products resellers; office furniture dealers; mass merchandisers; mail-order companies; sanitary supply, paper and foodservice distributors; drug and grocery store chains; e-commerce merchants; oil field, welding supply and industrial / MRO distributors; and, other independent distributors.
Business Environment
United Stationers comprises three primary operating businesses (see Figure 4). United Stationers Supply Co. is the office products business founded in 1922. Seeking diversification, growth and synergy, the company acquired LagasseSweet, Inc. (Lagasse), a wholesaler of janitorial and sanitation supplies, in 1996. Another major acquisition, ORS Nasco, was completed in 2007. As a supplier of industrial, MRO (maintenance, repair and operations), safety, construction, welding and oilfield supplies, ORS Nasco opens up new market opportunities for United Stationers.
Figure �: United Stationers at a Glance
• Year founded: �922
• Annual Revenue: $4.6 billion (FY 2007)
• Total employees: 6,000+
• Headquartered: Deerfield, Illinois
• Stock Symbol: NASDAQ Nm: USTR
Source: United Stationers, 2008.
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Figure 4: Major Business Lines
What all three business units have in common are state-of-the-art distribution capabilities and innovative marketing programs that can be leveraged across business lines. The corporate functions and staff exist to serve the 67 regional distribution centers. In fact, the headquarters (located in a suburb of Chicago) is referred to as the “field support center.”
Business and Talent Challenges Drive Focus on Succession
At United Stationers, the strategic direction of the business drives the requirements for leadership competencies, skills and experiences. United Stationers believes that its succession management program will help it overcome a number of business and talent challenges that are critical for the company’s long-term success – in particular to build new people capabilities.
The challenges that United Stationers faces are described in the following sections.
Figure 4: Major Business Lines
Source: Bersin & Associates, 2008.
United Stationers
Finance
United SupplyIT
LagasseSweet
HR ORS Nasco
Operations
Legal
Sales
Operations
Sales
Operations
Sales
At United Stationers,
the strategic direction
of the business drives
the requirements
for leadership
competencies, skills
and experiences.
BEST PRACTICE
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Business Challenges
From a business perspective, there are two major challenges.
1. Increasing Business Growth – As the company grows larger, as well as more complex and diversified, the expectations for senior leaders have risen and will be even greater in the future. In addition, accountability is expanding from the CEO to other senior business leaders, including the business-unit presidents and senior vice presidents. As a result of these changes, senior leaders need to possess a broad range of job experiences across the company to be highly effective.
2. Leveraging Synergies – Having the right senior leaders will enable United Stationers not only to meet the top-line growth challenge, but also to unlock the value of its acquisitions. This means leveraging synergies across existing customer bases, supply chains and shared overhead services (like HR and IT), as well as driving out waste in supply chains and optimizing the use of physical assets (such as warehouse facilities).
Talent Challenges
On the talent front, three challenges have emerged.
1. Increasing General Management Experience – The company needs more vice presidents, directors and senior managers with general management experience, in addition to expertise in a single function. A relatively small number of people have served in a management capacity in multiple parts of the company. However, those who have done so, have been able to manage the entire business with good results. For example, one of the three current business-unit presidents began his career at United Stationers as a supply operations leader.
United Stationers faces
two common business
challenges in today’s
economy – increasing
business growth and
leveraging synergies.
K E Y P O I N T
United Stationers’s
talent challenges
include the
development of
general management
and other specialized
skills, as well as
being prepared for
talent shortages that
could result from
demographic changes
and business growth.
K E Y P O I N T
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2. Developing Specialized Skills – Leadership identification and development are needed to implement specific strategic objectives and support key initiatives, such as the adoption of Six Sigma� and LEAN� techniques. In addition to forming high-performance teams to tackle customer issues, United Stationers created a council that identified 50 independent opportunities for LEAN interventions that can have a major impact on the business.
One other important example of a business initiative that requires new leadership capabilities is the company’s drive to enhance sales and marketing through technology. United Stationers is in the process of rolling out a new web-based system that gives more than 20,000 reseller customers better visibility into inventory, pricing, marketing materials and more.
3. Addressing Internal Talent Shortages – An external driver of talent management and succession planning at United Stationers is the need to meet anticipated recruiting challenges. Demographic trends indicate only those companies that are proactive in their recruitment and development efforts today will avoid the pains which many companies will experience as the workforce shrinks in the next five to seven years.
As new roles are created due to growth, United Stationers will need to bring in talent from the outside. However, to ensure that the company does not face a future “talent shortage” as experienced executives retire or leave through attrition, United Stationers must identify internal potential future business leaders, and provide them with development and cross-functional exposure.
6 “Six Sigma” is a business-driven, multifaceted approach to process
improvement, reduced costs and increased profits. With a goal of improving
customer satisfaction by reducing defects, Six Sigma’s ultimate performance
target is virtually defect-free processes and products. For more information on Six
Sigma, please visit http://www.sixsigma.com, which offers articles and easy-to-read
examples of how to apply Six Sigma to any business process.7 The goal of “LEAN” in an office environment / administrative capacity (such
as at United Stationers) is to target those activities that do not add value (such as
overproduction, underutilized people and extra processing), and then eliminate,
reduce, simplify or integrate those activities or processes.
One of United
Stationers’ strategic
objectives is to become
a high-performance
organization. Growing
strong leaders is a
critical component of
this goal.
BEST PRACTICE
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A KEYSTONE OF TALENT mANAGEmENT
Figure 5: United Stationers’s Talent Management Organization
As the company continues to mature, it believes a key to success will be its focus on the development of internal high-potential resources.
Talent Management at United Stationers
Contextually, succession management is only one component of a larger talent strategy. Therefore, before diving deep into United Stationers’ succession management process, we want to provide you with a brief summary of the company’s overall talent management framework.
The focus on talent management began in 2002, with the design of the succession planning process and continued in 2003, with the hiring of internal resources to focus on talent management efforts. Talent management at United Stationers is housed in the development and training organization (see Figure 5), and is responsible for a total of 6,000 associates, broken down as follows:
• In the warehouse / distribution network – 4,500; and,
• Professionals – 1,500 (including about 290 senior-level managers and above).
Figure 5: United Stationers’s Talent Management Organization
Source: Bersin & Associates, 2008.
VP, HR – Compensation, Benefitsand Development
Manager, HR – OrganizationDevelopment and Training
Training Publications Specialist
Training and LMS Analyst Sr. Training and LMS Analyst
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Because talent management and organizational development capabilities are housed in the same group as training, a natural integration point exists between the identification of individual, team and organizational gaps – and in finding training and other development solutions to close these gaps.
The talent management function is responsible for the following key areas overall.
• Succession planning
o Process design, administration and support
o Additional process support for leadership teams (calibration support, action planning support, et al)
• Leadership development
• Talent management
o Functional talent management support (organization assessment, competency design, et al)
• Individual Development
o Development planning
o Training
• Team development
• Organization development
o Organizational capability gaps
o Strategies and solutions to close gaps
The team also interfaces closely with recruiting, diversity and compensation (which owns the performance management process) to ensure that different components of talent management integrate fully with related associate efforts.
HR generalists in the field support corporate talent management processes by providing expert guidance to local leaders – driving completion of talent management tasks and providing feedback on the process. In addition to supporting corporate efforts, the HR generalists
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A KEYSTONE OF TALENT mANAGEmENT
also perform related talent management design and development work that benefits the functions / locations that they support.
Leadership Competencies
Leadership competencies are foundational to all aspects of talent management. When these defined competencies are consistently demonstrated, it should lead to high-performance outcomes in an organization.
A competency model is a framework or list of competencies, often organized into multiple groupings or clusters, which are attributable to desired employee performance. e
An important step in the development of a consistent and strategic succession planning process is to clearly define the skills, capabilities and actions required of effective leaders. This competency model is particularly important to succession management because it helps to:
• Define job profiles of critical positions;
• Evaluate and identify future leaders;
• Assess individual, team and organizational skills gaps; and,
• Enable the creation of focused development plans to ensure the readiness of high-potential associates for successive roles.
There are several benefits for having defined leadership competencies, including:
• Creates clear expectations for behavior and performance in the role;
• Defines high potential and succession requirements that take a forward look;
• Helps associates understand how to develop to achieve a leadership position;
Leadership
competencies are
the attributes,
skills, behaviors and
knowledge that
organizations use to
assess and develop
leaders.
K E Y P O I N T
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• Creates a common language around which to provide feedback and coaching;
• Establishes a companywide framework that can help in making successful lateral-move assignments; and,
• Defines a single set of criteria (and, therefore, a fair and consistent message) for all of a leader’s employment processes (such as selection, succession, assessment and development).
Developing the Model
At United Stationers, a competency model was developed with input from all key constituencies in the business. This was not just an HR exercise. First, members of the executive team identified the competencies needed to take United Stationers to the “next level” of performance. Then, focus groups were conducted to obtain input about required competencies from representative associates in different functional areas and regions.
Experts in the field of competency applications were consulted to ensure the competencies were comprehensive yet distinct, and the information was integrated into a coherent model. Finally, in 2003, the model was validated and refined through additional focus groups and interviews.
Competencies and Proficiencies
The Leadership Competency Model at United Stationers (see Figure 6) contains 12 competencies – grouped into four clusters that represent major job challenges for leaders at United Stationers. The groupings allow for simpler identification of the broad strengths or development requirements of individuals and teams at United Stationers.
8 For more information, Competency Management: Gateway to an Integrated
Talent Strategy, Bersin & Associates / Kim Lamoureux, February 2008. Available to
research members at www.bersin.com/library.
Executives and
business leaders at
United Stationers
played a significant
role in defining the
competencies to help
the company deliver
on its business strategy.
BEST PRACTICE
United Stationers
applies a “catch-all”
leadership competency
model, whereby
one core set of
competencies is applied
to all leaders in the
company regardless of
position or level.�
K E Y P O I N T
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Each of the 12 competencies is defined in terms of five levels of proficiency, with the lowest level of each competency representing “no proficiency.” These proficiency levels (see Figure 7) are representative of the behavior or action that someone displays in that competency area only. It is the overall pattern or balance of competencies displayed that leads to high performance. Different targets are set within the model, however, based on a person’s level within the organization. An excellent performer can have areas of weakness and a weaker performer usually can have areas of strength.
Figure �: Leadership Competency model
Strategic Thinking
Leading Associates
Results Orientation
Interpersonal Effectiveness
Industry and Business
Awareness
Inspiring Ownership of
the Vision
Business / Functional Expertise
Effective Communication
Identifying and Defining
Business Opportunities
Developing Organizational
Talent
Creating and Communicating
Expectations
Building Constructive Relationships
Formulating a Vision
Empowering Others
Represents the Customers’
Views
Demonstrating Company
Values
Source: United Stationers, 2008.
To ensure the right
competencies are being
addressed, United
Stationers reviews and
updates them on a
regular basis.
BEST PRACTICE
Leadership
competencies reflect
each organization’s
unique belief system
about what type
of people should
be leading the
organization.
A N A LY S I S
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In 2007, United Stationers reviewed and revised the Leadership Competency Model to ensure its continued relevance. The company added language that reflects the organization’s focus on process excellence and cross-functional collaboration. According to the vice president of human resources, the model has “… gained credibility and is on the cusp of being institutionalized.” For example, when hiring or selecting new managers, a behavioral-based interviewing approach (founded on its leadership competency model) is used.
9 For more information, Competency Management: Gateway to an Integrated
Talent Strategy, Bersin & Associates / Kim Lamoureux, February 2008.
Figure �: Example of Proficiency Levels
Below is an example of the proficiency levels associated with the competency “Customers’ Views.”
Definition of Competency: Keeps the needs of United Stationers’s customers first and foremost in the leader’s mind, and in his / her organization. Encourages customer advocacy in all associates through their discussions and leadership. Considers the voice of the customer (internal and external) in all actions.
Level �: Does not consistently and effectively demonstrate competency at the minimum level.
Level �: Understands the current and most critical, changing needs of the customer, and responds to all customer issues as they arise. Ensures that customers’ immediate needs are met in his / her organization.
Level �: Anticipates customer needs and is truly the voice of the customer within United Stationers. Recovers effectively from a service failure. Engages in interactions with customers that go beyond completing transactions in order to understand their business challenges. Delights the customer by delivering unspoken customer requirements.
Level �: Commits to – and achieves – high levels of customer satisfaction in the face of adversity. Is a trusted advisor to customers on their current and future strategies.
Level �: Makes the customer’s perspective a priority when other immediate concerns within United Stationers may conflict with it. Compares the voice of the customer with the voice of the process to assess current performance and capability as it relates directly to the customer. Identifies future opportunities for the customer to develop his / her business and advises the customer accordingly. May incur short-term costs for long-term customer retention.
Source: United Stationers, 2008.
According to
our research,
organizations that
review and update
their competencies
on a yearly basis
have a higher
degree of business
impact from their
application in various
talent management
processes.�
A N A LY S I S
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A KEYSTONE OF TALENT mANAGEmENT
Technology
United Stationers uses an integrated talent and learning management software solution to track and manage all talent-related information. The software-as-a-service (SaaS)�0 talent management suite approach appealed to the organization, which wanted to maximize the amount of data that could be worked with and viewed directly by managers at United Stationers. The vendor hosts the software applications and stores all data, which are delivered on-demand to users via the Internet.
United Stationers stores the following talent management data in the Cornerstone OnDemand system.
• Training
o Registration, delivery, tracking, evaluation and reporting of courses
o Transcript management and reporting
• Competency Assessment
o Assessment and reporting of functional competency models
o Performance review forms
• Succession Planning
o Associate career profiles
o Leadership competency and talent assessments
o Succession plan completion and reporting
(See section, “Key Components of Succession Planning,” for more information.)
�0 “Software as a Service” (or SaaS) refers to the business of selling software over
the Internet as a web service. In this business model, the software vendor charges
an annual “rental” fee and can predict recurring revenues far more reliably than
with the licensed software model. As SaaS becomes proven and the delivery
strategies more refined, most analysts agree that more and more enterprise
software will be sold in this way.
Technology should not
drive the succession
planning process; but,
rather, it is a critical
enabler for the process
to be successful,
particularly in terms
of data integrity and
accessibility.
A N A LY S I S
Because of United
Stationers’s ability
to influence the
succession planning
application, the
company did not fall
into the trap of the
system driving the
process.
BEST PRACTICE
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• Performance Management
o Creation, tracking and reporting of annual performance goals
o Mid-year and year-end performance reviews
• Development
o Creation and tracking of individual development plans
o Information through documentation sharing
• Survey Administration
o Delivery and tracking of internally designed surveys
o Creation and tracking of annual compliance and certification requirements.
The company began discussions with Cornerstone OnDemand in 2002, when the vendor was in start-up mode and looking for major enterprise customers to give it credibility in the marketplace. Due to this timing, United Stationers was able to influence the design of the Succession Planning module.
Evolution of Succession Planning
United Stationers defines succession planning as,
“… a process to ensure leadership strength and continuity in key positions, and to encourage individual development
to enable us to execute on our strategic initiatives.”
Prior to 2002, the succession planning process was informal, and limited in both scope and effectiveness. There were no leadership succession plans in place and no consistent assessment of leaders. The company also lacked a formal way to “groom” talent. The workforce was characterized by long-tenured leaders who had strong experience in functional / company silos, but lacked broader general management expertise.
In 2002, the company initiated a succession planning program for senior leadership. By 2004, the target population for succession
Recognizing the
business need for
succession planning is
a critical first step for
engaging and gaining
the support of senior
leadership.
A N A LY S I S
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planning encompassed all officers and top managers in the company, as well as any senior-level managers and directors.
Over the following four years, succession planning evolved into its current framework as various program components were developed (see Figure 8). These elements included:
• A leadership competency model (see Figure 6, section “Competencies and Proficiencies”);
• A process and tools for assessing leaders based on their promotability, strengths and development needs;
• The creation of formal succession plans; and,
• The introduction of an integrated talent management system.
Most recently, in 2007, the following enhancements were made to United Stationers succession planning program.
• Established a mid-year succession planning / development discussion at the senior executive level to promote succession planning as an ongoing process rather than as an annual event.
• Restructured the calibration process to reflect the new organizational structure. Succession planning discussions now take place at the
Figure �: Succession Planning Process Evolution
In 2002 2003 to 2006
• No leadership succession plan in place
• No consistent assessment of leaders
• No formal way to “groom” talent
• Long-tenured workforce
• Functional / company silos
• Developed Leadership Competency Model
• Assessed leaders on promotability, strengths, development needs and retention risks
• Created formal succession plans
• Introduced Cornerstone software system
Source: United Stationers, 2008.
Succession planning is
an iterative process,
and this can take
multiple years before
an organization
matures in its ability
to discuss, develop and
share talent.
A N A LY S I S
United Stationers
recognized that
a change in its
organizational
structure required
modifications and
enhancements to the
company’s succession
planning processes.
BEST PRACTICE
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leadership team levels (Tiers 1 and 2), resulting in conversations and follow-up actions occurring at the appropriate level of the organization. (For a description of the leadership teams, see Figure 9.)
• Reviewed and revised the Leadership Competency Model to ensure continued relevance. Added language that reflects the organization’s focus on process excellence and cross-functional collaboration.
• Solidified a high-potential development pilot program. (See section, “Development,” for more information.)
Change Management
With a complex initiative (such as succession planning), there are steps that must be taken to ease its impact on the organization. Managers and other employees need to understand what succession planning is, what their roles are, and how it will affect their jobs or careers. Without any type of change management effort, the focus becomes wrapped up in the small details, and a level of fear could set in leading to resistance and a difficult adoption. Two approaches that United Stationers used to manage this change included:
• Educating all employees involved in succession planning about the process; and,
• Relying on the engagement and support of senior leaders and the board of directors.
Both of these approaches are described in the following sections.
Succession Planning Education
In 2004, when United Stationers first launched its newly expanded succession planning process, the company delivered instructor-led training (ILT) for all employees in the targeted population (exempt grades one through nine). The curriculum included:
Frequent and honest
communication is an
effective tactic for
keeping people at ease
in the face of change.
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• An overview of the succession planning process and leadership competencies;
• Guidance on how to use the Leadership Competency Model and talent assessment to accurately assess associates (see section, “Assessments”);
• Direction for calibrating assessments to ensure consistency in the application across the organization;
• Instruction on how to fill out career profiles;
• Advice for managers on what to say and what not to say during performance and career discussions; and,
• A suggested script for relaying information related to an individual’s potential and possible next positions.
All of the classroom training has since been converted to online courses delivered by the integrated talent management system (see section, “Technology”).
Senior Management and Board-Level Engagement
The senior leadership team (SLT), leadership teams and the board of directors all “embrace” and support the executive succession planning process. They have been active participants in the design of the process and also see the value of the process, especially in meeting the requirements of business drivers and closing organizational / team competency gaps.
The vice president of human resources admits that it can be challenging to get senior leaders to think collectively, and that succession planning may not come naturally to those whose first priority is to focus on revenues, customers and critical business requirements. However, the vice president reports that senior leaders are very engaged and focused throughout the all-day calibration sessions and the one to two-hour follow-up meetings.
�� For more information, Executive Development: A Critical Component of a High-
Impact Leadership Development Strategy, Bersin & Associates / Kim Lamoureux,
April, 2008. Available to research members at www.bersin.com.library.
Educating managers
and other employees
involved in succession
planning removes
the “fear of the
unknown,” and
enables a quicker
adoption.
BEST PRACTICE
According to our
research, board of
director participation
enhances learning and
development, increases
strategic alignment
and improves the
level of employee
engagement.��
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Engagement is aided by the fact that the senior leadership team leads by example and they have high expectations that executives will come prepared to the calibrations meetings. Peer pressure and encouragement from the CEO ensure that participants are involved, and ready to discuss their peers and direct reports.
The Succession Planning Process Today
United Stationers has redefined the purpose and objectives of its succession planning program – to increase bench strength, and get the right level of talent in the organization to build and acquire businesses and support profitable growth. The program has four overall goals:
• Establish core competencies for leaders that support business requirements and company values;
• Identify organizationwide strengths and developmental areas;
• Identify and prepare future leadership talent; and,
• Identify high-potential employees.
The succession planning process at United Stationers is guided by an overarching set of principles developed and articulated by HR and the senior leadership team, which includes:
• One process throughout the company;
• Management commitment at all levels;
• Shared resources across functions and divisions;
• Career and project leadership opportunities for those with high potential;
• Shared ownership of development responsibility;
• Continuous improvement / upgrading of the talent pool;
• Cross-functional / cross-divisional movement where appropriate;
• Creation of a development culture through mentoring and coaching; and,
• Diverse talent included as part of the process and outcomes.
It can take years to
develop a culture that
embraces succession
planning and for
managers to be good
at assessing talent.
A N A LY S I S
The succession
planning process at
United Stationers
is guided by an
overarching set of
principles developed
and articulated by
HR and the senior
leadership team.
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Succession Planning Governance and Target Populations
At the highest level (which targets executives), the succession planning process is sponsored and governed by the CEO and the senior vice president of HR, who are responsible for making a final presentation of the executive-level succession plan to the board of directors. (See section, “Board of Director Talent Review,” for more information about this presentation.)
Senior leaders are required to manage succession plans and executive development in their areas of responsibility. Governance and management of the succession planning process and subsequent calibration sessions cascade down through the organization (see Figure 9).
As shown above, the CEO, CIO, CFO, senior vice president of HR, general council and the three business-unit presidents comprise the senior leadership team (Tier 1). The SLT oversees and calibrates succession planning for the five leadership teams (Tier 2), which represent the three main business units and two key corporate functions
Figure �: Succession Planning Governance and Target Populations
Tier 1Senior Leadership Team
CEO, CIO, CFO, SVP HR, General Council and Company Presidents
Tier 2
United Supply Leadership
Team
President + VPs
Lagasse Leadership
Team
President + VPs
ORS Nasco Leadership
Team (effective
�00�)
President + VPs
IT Leadership Team
CIO + VPs
Finance Leadership
Team
CFO + VPs
Tier 3~ ��0 Senior Level Employees
(Directors, General Operations Managers, District Sales Managers)
Source: Bersin & Associates, 2008.
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(IT and finance).�� In 2008, executive succession plans for Section 16 Officers�� on the leadership teams and the senior leadership team were presented to the board of directors. (See section “Board of Director Talent Review”.)
The five business unit / functional leadership teams (Tier 2) govern and calibrate succession planning for the larger targeted population of approximately 230 senior-level employees (Tier 3), including all directors, general operations managers and district sales managers. Succession plans for these positions are not presented to the board of directors.
(See section, “Senior Management and Board-Level Engagement” for more information.)
Key Components of Succession Planning
There are three major components of the succession planning process at United Stationers. They include:
1. Data Gathering
• Career profiles
• Leadership competency and talent assessments
• Succession plans
2. Talent Meetings
• Talent calibration sessions
• Board of director talent review
�2 The functions of the HR and legal departments are also included in United
Stationers’ succession planning process; however, these functions are small and
are not discussed independently as are IT and finance.�3 “Section �6 Officer” means “officer” as defined in Rule �6a-�(f) under the
Securities Exchange Act of �934, and includes the president, the principal financial
officer, the principal accounting officer, or any vice president in charge of a
principal business unit, division or function (such as sales, administration or finance).
Consistency creates
credibility and allows
for a process to
mature. A strong
governance model can
provide this kind of
necessary structure.
A N A LY S I S
Three components to
succession planning
at United Stationers
include data gathering,
talent meetings and
development planning.
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3. Development Planning
• Individual development
• Organizational development
Each of these elements of succession planning is described in the following sections.
Data Gathering
Career Profiles
All employees in United Stationers’s “targeted population” for succession planning are required to fill out and update their career profiles (see Figure 10). This online résumé includes work experience, educational history, key accomplishments, career aspirations and openness to relocation. The data is stored in the integrated talent management system.
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Figure 10: Career Profile – Key Accomplishments
This information is pulled from the career profile to populate an individual profile (see Figure 11) that direct managers and executives can review as they complete the multiassessment and succession planning components.
Figure 10: Career Profile – Key Accomplishments
Source: United Stationers, 2008.
Career profiles enable
employees to share
personal information
that may not be
captured otherwise. As
a result, unique skills
sets can be more easily
discovered.
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Assessments
Assessments are an effective means for associates at United Stationers to share valuable information about themselves and for the company to learn more about its employees. Self-knowledge and awareness of one’s own strengths and deficiencies are hugely critical factors for an individual’s success. Assessments enable managers to create developmental opportunities for their associates that align more closely to their skills gaps and potential.
United Stationers implements two types of assessments:
1. Leadership Competency Assessment – That assesses employees against competencies; and,
2. Talent Assessment – That assesses strengths and development needs (beyond the competency model), potential and retention risk.
Both of these assessments are described further in the following sections.
Figure 11: Individual Profile
Source: United Stationers, 2008.
Assessments enable
managers to create
developmental
opportunities for
their associates that
align more closely to
their skills gaps and
potential.
K E Y P O I N T
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Figure 13: Competency Assessment Summary
Figure 12: Competency Assessment Form
Leadership Competency Assessment
The talent management system provides managers with online forms for completing competency assessments (see Figure 12) using the aforementioned Leadership Competency Model.
The software also provides managers with a graphical summary view of the employees competency scores (see Figure 13).
Figure 12: Competency Assessment Form
Source: United Stationers, 2008.
Figure 13: Competency Assessment Summary
Source: United Stationers, 2008.
Assessments at
United Stationers
are completed in
an online form that
enables data to be
aggregated and
reviewed at a team or
organizational level.
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Figure 14: Overall Competency Rating
The final result is an overall competency rating that is based on the average weighted score (see Figure 14).
Assessment data is stored in the talent management system, enabling direct managers to get a long-term view of an employee’s performance.
Talent Assessment
The talent assessment helps managers and executives to define the potential of an individual. Whereas performance is assessed in the company’s performance management process, potential is assessed in succession planning (see Figure 15). According to Bersin & Associates,
“… a high potential is an employee who has been identified as having the potential, ability and aspiration for
successive leadership positions within the company.”
Figure 14: Overall Competency Rating
Source: United Stationers, 2008.
Through ongoing
conversations with
companies, we have
found a correlation
between long-
term performance
and potential, and
succession.
A N A LY S I S
Bersin & Associates
defines a “high
potential” as an
employee who has
been identified as
having the potential,
ability, and aspiration
for successive
leadership positions
within the company.
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Figure 15: Performance Versus Potential
The talent assessment focuses on four key areas.
1. Promotability and Potential (see Figure 16) – Potential is based on an associate’s ability to advance two levels or to become a vice president within the next five years. Promotability is measured on a five-point scale (which is shown in Figure 16 and described in “Appendix I: Introduction and Overview”).
2. Key Strengths – Areas in which an associate excels.
3. Development Needs – Areas in which an associate needs to improve.
4. Retention Risk (see Figure 17) – The degree of risk that an employee will leave the company. There are three levels of risk – high, medium and low.
a. High – Likely to leave without a compelling reason to stay. The associate may be highly marketable, unsatisfied in his / her role, or a low fit with the company values and culture.
b. Medium – May leave for another opportunity or for personal reasons. The associate may have some skills that are marketable or not fully satisfied in his / her role.
Figure 15: Performance Versus Potential
Source: United Stationers, 2008.
PotentialFuture Role
Succession Planning
LeadershipCompetencyAssessment
FunctionalCompetencyAssessmentValues / Skills
Assessments
SuccessionPlans
Performance Management
PerformanceCurrent Role
PromotabilityAssessment
GoalAchievement
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Figure 16: Talent Assessment – Promotability Rating
Figure 17: Talent Assessment – Retention Risk
c. Low – Unlikely to leave United Stationers. The associate may not have marketable skills, is highly satisfied in his / her role, or may have a strong fit with company values and culture. United Stationers
talent assessment
focuses on four
key areas – a
potential, strengths,
development needs
and retention risk.
K E Y P O I N T
Figure 16: Talent Assessment – Promotability Rating
Source: United Stationers, 2008.
Figure 17: Talent Assessment – Retention Risk
Source: United Stationers, 2008.
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Succession Plans
Managers are responsible for creating a succession plan with up to nine potential successors for each position that reports to them. With the information obtained through the career profiles and assessments, managers are able to search for and select successors directly from the database. In addition to work experience and assessment data, managers can see the career aspirations and relocation preferences of their associates. However, managers cannot access profiles and assessment data of employees who do not report to them directly.
There are two approaches that a manager can use to identify talent outside of his / her immediate area. The manager can approach the HR department directly and ask for recommended associates who have the skills sets that match with a specific job profile – or, they can contact other managers directly to inquire about talent. According to the manager of organizational development and training,
“We encourage conversations between peer managers. They really stretch each other’s thinking around
who can do what.”
The succession plans are built around three timeframes (see Figure 18):
1. Immediate;
2. One to three years; and,
3. Long term.
Managers are encouraged to identify successors in all three timeframes.
Due to the
confidential nature of
succession planning
data, managers at
United Stationers can
only access profiles
and assessments for
their direct associates.
BEST PRACTICE
Identifying successors
in various timeframes
will create a stronger
leadership pipeline
and increase a
company’s bench
strength.
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Talent Meetings
Talent Calibration Sessions
According to Bersin & Associates, talent calibration is an opportunity for companies to bring together managers (who are peers) to finalize ratings and potential assessments of all salaried employees in their groups. In these meetings, employees are comprehensively calibrated against their peer group and evaluated on defined criteria that typically includes:
• Performance relative to objectives;
• Demonstration of leadership competencies; and,
• Individual development.
For clarification, talent calibration sessions at United Stationers actually take the form of what many companies refer to as “talent reviews.” According to Bersin & Associates,
“… a talent review is a meeting to engage key business leaders in sharing and discussing talent information.”
Figure 18: Exempt Employee Succession PlansFigure 18: Exempt Employee Succession Plans
Source: United Stationers, 2008.
Talent calibration is
an opportunity for
companies to bring
together managers to
develop a collective
understanding of the
bench strength.
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Figure 19: Calibration Meeting Participants
Compared to talent calibration sessions, attendees are more senior, and data and corresponding conversations cover a larger span of the workforce.
Talent calibration meetings at United Stationers have two principle purposes:
1. A systematic way to promote assessment accuracy and organizational consistency at several points during the succession planning process; and,
2. A way to facilitate initial discussions about developmental opportunities, including lateral and promotional position changes, outside of an associate’s immediate area.
The calibration meetings have the added benefit of allowing participants to get a broader view of the organization beyond their own functional silo. A typical meeting will include discussion of up to three levels of management, including peers (see Figure 19).
As added by the manager of organizational development and training,
“This is where the most value comes from calibration sessions … The calibration sessions provide a much broader view of the associates to consider for open positions … to think
outside of the box and look at people from across functions who at first glance may not seem like a fit.”
Figure 19: Calibration Meeting Participants
Source: United Stationers, 2008.
Who Attends / Hosts the Calibration Meeting
Who Is Discussed at the Calibration Meeting
Attend CalibrationMeeting to Discuss
Direct Reports
E9+Associate
Boss
Peer
E9+DirectReport
Peer You HRPeer
E9+DirectReport
E9+DirectReport
E9+DirectReport
E9+DirectReport
E9+DirectReport
Host CalibrationMeeting to Discuss
Associates
E9+Associate
E9+Associate
E9+Associate
E9+Associate
E9+Associate
Talent calibration
meetings provide
a mechanism for
getting a balanced
view of each person
and working out
differences of opinion.
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There are five calibration meetings that occur and are required – one for each of the leadership teams (as defined earlier in Figure 9; see section, “Succession Planning Governance and Target Populations”).
The calibration meetings allow leaders to discuss individual associates to ensure consistency and agreement on the overall assessment and plans for high-potential talent. Sometimes there are disagreements due to differing perspectives, but the meetings provide a mechanism for getting a balanced view of each person and working out differences of opinion. Occasionally, a competency or promotability rating will change as a result of these discussions.
Because managers who are peers are invited to these sessions, the meetings help promote cross-functional development / moves, addressing one of the organization’s key areas of focus – growing general management skills. The meetings also help raise the visibility of high-potential candidates and enable the senior leadership team to prepare for the presentation to the board of directors (see section, “Board of Director Talent Review”).
Each leadership team has a one day (four to five hours) calibration session, and then four shorter quarterly meetings for touch up, followup on action items, et al. According to the vice president of human resources, the calibration meetings are now “… halfway on a continuum between an annual event and a process that occurs throughout the year.”
During the sessions, leaders do not review the entire succession planning population (about 300 employees) but, instead, focus on three categories of associates:
• Bench strength behind current officers;
• Ready-to-move candidates; and,
• Lower-level high potentials who could be future officers of the company.
The manager of organizational development and training facilitates the meetings by preparing the agenda and materials / tools. The agenda is kept flexible, so that the CEO, senior vice president of HR or other
�4 For more information, Succession Planning in Leadership Development How to
Build a Leadership Pipeline – The Textron Story, Bersin & Associates / Kim Lamoureux,
September 2006. Available to research members at www.bersin.com.library.
Using a facilitator
to guide talent
discussions helps
attendees to remain
focused on key
objectives and capture
strategic action
items.��
A N A LY S I S
United Stationers has
instituted a process
by way of quarterly
meetings for following
up on key action items
that result from talent
discussions.
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Figure 20: Assessment Summary for Calibration Meeting
senior leader can add a new topic on the fly – but it mainly focuses on tactical succession planning questions, such as the following.
• Where are the open positions?
• Who can we promote?
• How can we get people exposed to multiple functions across the company?
Talent assessment and leadership competency data are rolled up into a single consolidated report (see Figure 20) that leaders can view on a computer screen during the meeting.
Talent calibration meetings below the senior leadership team level are not required, but are highly encouraged by HR managers and senior leaders. As with the executive meetings, the discussion of individual associates helps ensure consistency in approach to talent management and succession planning.
Figure 20: Assessment Summary for Calibration Meeting
Source: United Stationers, 2008.
Using consistent tools
and language builds
a strong culture and
platform for business
leaders to share talent
information.
A N A LY S I S
The purpose of
succession planning
at United Stationers
is to increase bench
strength and support
profitable growth.
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Board of Director Talent Review
On a more formal level, an annual executive-level succession plan is created for the senior leadership team and their direct reports, which includes vice presidents and all Section 16 Officers. This output is presented to the board of directors in the form of a tabulated book that includes four key charts and summaries, as follows.
1. Introduction and Overview – A description of the various color-coded ratings for promotability and competency assessments (see section, “Appendix I: Introduction and Overview”).
2. Executive Assessment Summary – The organization charts depict the roles in the senior tier of the organization and a promotability assessment for each incumbent. The promotability of each executive is depicted via color-coded bars above each executive’s picture (see section, “Appendix II: Executive Assessment Summary”).
3. Individual Executive Assessment Summary – A summary of an individual’s promotability and competency assessments, as well as strengths, development needs, key accomplishments and background experience (see section, “Appendix III: Executive I Assessment Summary”).
4. Executive Succession Plans – An expansion of the executive assessment summary chart with a list of specific candidate successors for each executive role and his / her timing for readiness to fill the position (see section, “Appendix IV: Executive Succession Plans”).
This information is received by board members prior to a regularly scheduled board meeting. The board members review the data and come prepared to:
• Discuss any areas of concern (e.g., organizational gaps, potential assessments); and,
• Provide direction for the areas on which to focus in the coming year (i.e., development, growth areas ).
�5 For more information, Executive Development: A Critical Component of
a High-Impact Leadership Development Strategy, Bersin & Associates / Kim
Lamoureux, April, 2008.
What used to be the
development and
oversight of succession
plans by the board
has evolved into a role
that contributes to
the development of
executives – to
ensure long-term
sustainability and
limited disruption
when positions are
transitioned.��
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Development Planning
In the area of learning, the succession planning process helps to identify individual development needs. In addition, it also creates opportunities to address organizational development issues (such as how to build silos of competency), while also creating a spirit of cross-functional cooperation that integrates the various businesses.
Organizational / Team Development
United Stationers uses the succession planning process to address gaps in organizational / team competencies. Because organizational development is a much broader subject than individual development (and it can be difficult to switch midstream from discussing one to the other), organizational issues are discussed in meetings separate from the calibration sessions.
Examples of organizational gaps that companies may encounter include:
• Improving speed to market;
• Increasing bench strength;
• Eliminating barriers for cross-functional movement;
• Increasing diversity and inclusiveness in leadership positions; and,
• Enhancing innovation and creativity.
Individual Development
Individual development is focused on both leveraging strengths and addressing areas of weakness. All of the talent management, performance management and succession planning components feed into the individual development plans (see Figure 21) to guide development for both current and potential future roles. United Stationers is currently in the introductory phase of formal development planning, with some pockets of the organization participating fully.
Succession planning
without development
is just a list of names.
K E Y P O I N T
Performance
management, career
development and
succession planning
must all provide input
to an individual’s
development plan.
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Figure 21: View of Associate’s Individual Development Plan
Applying Succession Planning At Non-Executive Levels
As mentioned earlier, there are several noteworthy differences in how succession planning is applied to Section 16 Officers versus all other levels of the organization. Calibration is one of the key differences. For example, HR always supports the leadership team meetings with agendas and resources – but cannot offer the same level of calibration support elsewhere in the organization.
In addition to the succession planning process at corporate headquarters, similar tools are being used in an informal, ad-hoc basis at the distribution facility level to groom future general operations managers. Corporate HR managers help develop the succession
Figure 21: View of Associate’s Individual Development Plan
Source: United Stationers, 2008.
OtherFunctional Competency Assessments
DELTA 360° Values AssessmentEtc.
IndividualDevelopmentPlanning (LDP)
View of Associate
Performance ManagementGoals / Objectives Assessment
Values AssessmentSkills Assessment
Developmentfor Current
Role
Developmentfor PotentialFuture Roles
OtherDevelopmentSuggestions
Succession PlanningLeadership Competency
AssessmentPromotability Assessment
United Stationers
focuses on key
positions at various
levels of management,
not only executive-
level roles.
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planning competency within local HR groups, and then also assist with the necessary tools, processes and coaching.
At the same time, every organization across the company has access to the integrated talent management system. The IT and finance departments, for example, have completed online career profiles for all exempt-level employees in anticipation of a more robust succession planning process for these lower-level employees – and for use in function-specific development efforts.
Succession planning and competency development for associates below the role of general operations manager in the field are currently managed by local HR resources. The corporate talent management group acts as a consultative body.
Field organizations have requested that corporate HR managers create a more robust succession planning process for the distribution infrastructure. The goal is to identify today’s line supervisor who has the potential to become a general operations manager someday. According to the manager, organization development and training,
“It’s all a matter of resources – we try to partner wherever we can.”
Talent Management Integration
Succession planning integrates with other elements of talent management at United Stationers to create a high-performance organization (see Figure 22). (For a description of how competencies are used in succession planning, see section, “Talent Management at United Stationers.”) Descriptions of performance management and development are in the following sections.
Particularly in
companies with
supporting technology,
it is common for
corporate HR not to
be involved in talent
reviews that target
lower-level managers
or other individual
contributors.
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Figure 22: High Performance Organization
Performance Management
Performance management is about establishing goals, objectives and development plans – and assessing employees against these plans. Many organizations, including United Stationers, use the performance management process as one of the key influences for identifying high-potential individuals.
Therefore, there is a general expectation that succession planning aligns with performance management – those who perform best will go the farthest. Yet, these are two distinct processes with two distinct purposes – performance management reflects the past, while succession planning projects into the future (see Figure 15; see section on “Talent Assessment”).
Pay for Performance
A strong link exists between compensation and performance at United Stationers, which believes in boosting retention and motivation by differentiating rewards for top performers. The idea is to align performance ratings with compensation and bonuses to incentivize those who exceed expectations or are role models.
Figure 22: High Performance Organization
Source: United Stationers, 2008.
PerformanceManagement
SuccessionPlanning
DevelopmentPlanning
HighPerformanceIndividuals
HighPerformance
Teams
HighPerformanceOrganization
FunctionalCompetencyAssessments
BusinessResults
BusinessResults
Compensation
practices at United
Stationers are used
to differentiate high
potentials and top
performers.
BEST PRACTICE
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Compensation practices are also used to differentiate high potentials and top performers. This approach is eased by the fact that the compensation and succession planning processes are both under the domain of a single vice president of HR, who is able to pull two “levers” to ensure the company is retaining the right people.
Development
United Stationers has developed a high-potential development pilot program. The goal of the program is to fill gaps in succession plans by identifying approximately 20 future functional leaders and general managers – and giving them cross-functional coaching and mentoring from the senior leadership team and leadership team members. The program has three main elements:
• Assessment;
• Development; and,
• Mentoring.
United Stationers defines a “high potential” as an associate in the target population who is capable of moving two levels of responsibility in five years. An example would be a director with the potential to become a senior vice president.
Very high leadership competency scores help identify high potentials. In the calibration process, high potentials are discussed (along with the larger group) and evaluated on three basic criteria:
• Desire to become a leader;
• Capability to become a leader; and,
• Opportunity to become a leader.
The company has moved to become more open and transparent in how information is shared with high potentials once they are identified. This does not, however, mean sharing competency assessments or succession plans with individuals. HR simply facilitates a meeting with the high potential to let him / her know that he / she is highly regarded by peers
United Stationers
defines a “high
potential” as an
associate in the target
population who is
capable of moving two
levels of responsibility
in five years.
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Figure 23: Senior Leader Individual Learning Plan
and management. The high potential is then asked to participate in the development process, which has three main elements:
• Enrollment in a program of job-related personality assessment�� (the Sixteen Personality Factor Questionnaire (16PF) from IPAT, Inc.��, fifth edition);
• Assignment to an officer-level, cross-functional mentor; and,
• Creation of an individual development plan (see Figure 23) guided by a senior leadership team sponsor and the associate’s manager.
�6 For more information, Organizational Restructuring in Retail Requires Rapid
Talent Development: Ace Hardware Administers Talent Assessments to Reorganize
Field Operations and Target Prescriptive Development, Bersin & Associates / Kim
Lamoureux, January 2008. Available to research members at www.bersin.com/library.�7 “�6PF” is a registered trademark and “Sixteen Personality Factor” is a
trademark of the Institute for Personality and Ability Testing, Inc. Source:
http://www.ipat.com.
Figure 23: Senior Leader Individual Learning Plan
Source: United Stationers, 2008.
The Individual Development Plan should addressboth individual and organizational needs
Desired Competencies(Knowledge,Behavior,
Skills)
Open Positionsand Opportunities
IndividualNeeds / Desires
IndividualDevelopment
Plan (LDP)
Values
StrategicInitiatives
DesiredBusiness
Outcomes
Mission
Vision
OrganizationNeeds
DevelopmentNeeds
Strengths
AnnualGoals
Mobility
CareerAspirations
Interests
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Business Impact / Metrics
Strengthening strategic succession planning has yielded multiple benefits to United Stationers. Soft benefits that are difficult to measure (but are believed to have been achieved) include:
• Gives senior leadership more visibility into all the talent in the organization;
• Provides managers with visibility to people from other functions who have potential to join their organizations;
• Enables managers to see who might want to move laterally across the company;
• Boosts retention;
• Reduces recruitment and hiring costs; and,
• Preserves institutional knowledge.
Other harder benefits can also be measured. For example, at United Stationers the percentage of leadership positions with named successor candidates is measured across three timeframes:
• Immediate;
• One to three years; and,
• Long term.
The company also looks at internal versus external hires across the target population to ensure that development is having the desired effect – and that the succession plans are being realized.
The HR department also measures “performance turnover” in key jobs. This is achieved by weighting top performers who exit the company more heavily than poor performers who leave.
An often unseen
benefit of succession
management is
the preservation
of institutional
knowledge.
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Looking Ahead
Earlier in this report, we shared the Bersin & Associates Succession Management Maturity Model® (see Figure 2). United Stationers has steadily climbed this Model over the past three years and is currently at Level 3 – referred to as “Succession Planning.” The company continues to enhance its existing practices with the goal of achieving the highest Level of Maturity (“Succession Management”) within the next couple of years.
The HR leaders at United Stationers believe in continuous process evolution and improvement. They recognize that even more sophisticated practices need to be put in place. Additional plans that the HR organization intends to continue in 2008 to 2009 include:
• Implementing a new hire rotational program to address and grow organizational capabilities – and to expose early-career associates to multiple functions earlier;
• Expanding the high-potential pilot program to a broader population of managers;
• Increasing the linkage with total compensation and leveraging Cornerstone OnDemand data for decision-making; and,
• Updating the leadership competency model to reflect new strategies and priorities.
Looking further into the future, the company’s plans include:
• Driving organizational and team development;
• Broadening the use of development planning;
• Driving succession planning to lower levels of management where appropriate;
• Integrating succession planning with recruiting tools, enabling recruiters to identify potential internal candidates for promotion proactively;
• Introducing career pathing;
• Building a coaching culture; and,
• Introducing workforce planning.
Succession planning
is a journey, not only
in terms of process
improvement, but in
terms of a company’s
ability to continuously
align succession with
the business strategy
and changing
business needs.
A N A LY S I S
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Lessons Learned and Best Practices
Human resources managers at United Stationers learned several important lessons that can be used by other talent management organizations seeking to grow senior management bench strength with strategic succession planning.
Make Succession Planning a Priority for the Board of Directors
Delivering an annual succession plan to the board of directors provided a “rationale” for developing the process for the first few years. This gave succession planning its own momentum. It also increased the desire of HR managers to produce a great product to impress the board.
Get Buy-in from Senior Management along the Way
As succession planning became more of an ongoing process and less of an annual event, some leaders started to question its value since it took time from other business needs. HR managers had to shift their attention from the board of directors to making succession planning meaningful for business leaders.
HR managers keep executives focused on the importance of succession planning by identifying business gains that are the outcome of the process. This might be an internal promotion that saved the company from a long and expensive recruiting search, or a cross-functional promotion that helps groom a candidate for a general management position. The accumulation of those successes gives executives a compelling reason to make succession planning a priority.
Flexibility is another key to driving recognition of the value of succession planning. This means acknowledging and meeting the different talent requirements of the three separate, yet integrated, businesses that coexist within United Stationers.
United Stationers’s
HR group keeps
executives focused
on the importance of
succession planning by
identifying business
gains that are the
outcome of the
process.
BEST PRACTICE
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Best Practices
Key best practices achieved by United Stationers include:
• Understanding the business strategy and the kind of talent that is needed to drive this strategy;
• Creating a leadership competency model that is used for all leaders and associates included in the succession planning process;
• Engaging senior executives, as well as the board of directors, in identifying, assessing and developing high performers (based on their potential next roles);
• Establishing a formal schedule for talent calibration discussions with five of their most critical businesses and functions;
• Delivering an annual talent review of the company’s senior leaders to the board of directors;
• Adopting a technology platform that supports the integration of talent information, which can then be used in decisions regarding the development and movement of talent;
• Involving associates in the process, enabling them to create and update their individual profiles; and,
• Integrating succession planning with performance management, compensation and development.
Conclusion
Through our ongoing discussions with many organizations, we know that most companies are only just beginning to define and implement processes for ensuring the identification and readiness of high potentials to take on senior and key positions. United Stationers is ahead of this curve, but the company also recognizes that this is a journey with many steps.
Creating formality and
providing structure to
succession planning
makes it more clear
and digestible to
managers.
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Like most organizations, it has taken United Stationers several years to get its succession planning program to where it is today. That may be the real message here. Based on interviews with HR managers at multiple companies, unlike other talent management functions, it takes about three years (or three full cycles) to create momentum – and an estimated five-plus years for succession management to become engrained in the culture and be a natural part of a manager’s role.
Consistency and “stick-to-itiveness” are two organizational competencies that are critical for success in succession management. With this in mind, United Stationers is able to mark the strides the company is making in order to reach world-class, Level 4 Maturity with its succession management program.
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Appendix I: Introduction and Overview
United Stationers 12 5/5/2008 HIGHLY CONFIDENTIAL
Tab 3
Introduction and Overview This section provides an organization chart depicting the roles in the senior tier of the organization and a promotability assessment for each incumbent. The promotability of each executive is depicted via color-coded bars above each executive’s picture:
Highly Promotable – Potential for horizontal growth opportunity or vertical promotion. Individual can move into another role in the organization, expand existing scope of responsibilities, or move to a higher level of responsibility within the organization.
Promotable in 1-3 Years – Near term future potential for horizontal growth opportunity or vertical promotion. Individual can move into another role in the organization, expand existing scope of responsibilities, or move to a higher level of responsibility within the organization in a 1-3 year time period.
Well Placed Currently – Performing at acceptable level in current role. Individual may have potential to move into another role in the organization. Limited potential to expand scope of responsibilities or move to a higher level of responsibility within the organization at present time.
Developmental Needs – Requires significant development in current role to meet expectations.
Currently Placed Above Capacity; Action Required – Performing below acceptable level in current role and requiring immediate action.
Each executive’s individual assessment summary page includes a color-coded pie chart, depicting the executive’s competency level for each of the twelve leadership competencies, grouped into the four competency clusters of Strategic Thinking, Leading Associates, Results Orientation, and Interpersonal Effectiveness. The scale is from 1 – 5*:
5 Significant Strength / Strategic – Skillfully leverages this competency to achieve strategic and enterprise-wide outcomes.
4 Effective / Operational – Effectively utilizes this competency to achieve key business outcomes.
3 Consistent / Tactical – Applies this competency consistently, focused largely on processes or activity-based outcomes.
2 Developmental Opportunity – Demonstrates awareness and understanding of this competency without consistent application to outcomes.
1 Significant Developmental Opportunity – Does not demonstrate minimum level of proficiency.
The assessment summary page also includes Strengths, Developmental Needs, Key Accomplishments, and Background & Experience for the executive. At the end of each assessment section, you’ll find a tab which houses succession plans and an assessment summary for each potential immediate and short-term successor.
Source: United Stationers, 2008.
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Appendix II: Executive Assessment Summary
United Stationers Page 13 5/6/2008 HIGHLY CONFIDENTIAL
Source: United Stationers, 2008.
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Appendix III: Executive 1 Assessment Summary
United Stationers Page 14 5/6/2008 HIGHLY CONFIDENTIAL
Source: United Stationers, 2008.
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Appendix IV: Executive Succession Plans
United Stationers Page 15 5/6/2008 HIGHLY CONFIDENTIAL
Source: United Stationers, 2008.
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Appendix V: Table of Figures
Figure 1: High-Impact Talent Management Framework® 5
Figure 2: Bersin & Associates Succession Management Maturity Model® 6
Figure 3: United Stationers at a Glance 9
Figure 4: Major Business Lines 10
Figure 5: United Stationers’s Talent Management Organization 13
Figure 6: Leadership Competency Model 17
Figure 7: Example of Proficiency Levels 18
Figure 8: Succession Planning Process Evolution 21
Figure 9: Succession Planning Governance and Target Populations 25
Figure 10: Career Profile – Key Accomplishments 28
Figure 11: Individual Profile 29
Figure 12: Competency Assessment Form 30
Figure 13: Competency Assessment Summary 30
Figure 14: Overall Competency Rating 31
Figure 15: Performance Versus Potential 32
Figure 16: Talent Assessment – Promotability Rating 33
Figure 17: Talent Assessment – Retention Risk 33
Figure 18: Exempt Employee Succession Plans 35
Figure 19: Calibration Meeting Participants 36
Figure 20: Assessment Summary for Calibration Meeting 38
Figure 21: View of Associate’s Individual Development Plan 41
Figure 22: High Performance Organization 43
Figure 23: Senior Leader Individual Learning Plan 45
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About UsBersin & Associates is the only research and advisory consulting firm focused solely on WhatWorks® research in enterprise learning and talent management. With more than 25 years of experience in enterprise learning, technology and HR business processes, Bersin & Associates provides actionable, research-based services to help learning and HR managers and executives improve operational effectiveness and business impact.
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About This ResearchCopyright© 2008 Bersin & Associates. All rights reserved. WhatWorks® and related names such as Rapid e-Learning: WhatWorks® and The High-Impact Learning Organization® are registered trademarks of Bersin & Associates. No materials from this study can be duplicated, copied, republished, or re-used without written permission from Bersin & Associates. The information and forecasts contained in this report reflect the research and studied opinions of Bersin & Associates analysts.