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Case Study: Zumo Creating a global Brand

BACKGROUND: ZUMOSPA

Company

Activity

Based in

History

Methods

Products

BACKGROUND: ZUMO

Sales

Profit

Position in Zumospas product portfolio

Ambitions

ZUMOS KEY FEATURES

Ingredients

Properties

ZUMO AS A GLOBAL BRAND: INITIAL STRATEGY

Positioning

Markets for initial launch

Advertising Campaign

Advertising Media

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