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T EACHING N OTE : SM-29C AND SM-29DTNDATE : 07/11/05

TEACHING NOTE FOR DISNEY IN A DIGITAL WORLD : D ISNEY IN 2001 –

DISTRIBUTING THE MOUSEAND

DISNEY IN A DIGITAL WORLD (D) A D IGITAL DECADE ?:DISNEY IN 200 AND BEYOND

INTRODUCTION

Position in the Book

T!"#" $%#"# %&" '&"#" "* + !" '%& ,- !" .,, " + "* C, "&3" $" ,& C, +#+, – T% " II:D, D+3+ # D"-"% 4" % * 4 %# +$? T!"6 !" ' " %8+ " !" # &% "3+$ $!% " 3"# !% D+# "6 + !" "%& 6 2000#9 %# + $, -&, "* , # &% "3+$ + - "$ +, ',+ # (SI4): (1) !" ;

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

*+3+ % " %. "* + "&%$ + + 6 , % T% " ,3" !"&9 !"$%#"# ,--"& !" ,'',& < + 6 -,& !" + # & T!" < !%''6 + $+*" + ! T+8" W%& "& + M%6 2000 !%* %**"* , ,'8% %3"8" # $, $"& # %.,< !" 8, ,', 6 ', "& ,- !" $%. " " ,& #> T!" $%#" 8, "# , ,*"#$&+." D+# "6 # -+ " ',+ # &% "36 + 20019 !+$! + $

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

C!% 3+ 3 *+# + $ + " $,8'" " $+"# (% * !" &, " ,- %< , ,8, L"%*+ 3 (,&

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

Dis$#ssion

%& 'hat was Disne()s tra*itiona+ $or!orate strate,( -efore the a$.#isition of Ca!ita+Cities/ABC in %0012

S,8" "6 %#'"$ # ,- D+# "6 # &%*+ +, % # &% "36 %&": D+# "6 !%* , 3 ."" % + * D+# "6 &" %+ # ,&"# #, * %&+,

C, #, +*% +, % * "& +$% + "3&% +, + !" $, " + *D

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

!%* % ,+*"* %&3" + "# 8" # + *+# &+.< +, > B6 1 9 !, " "&9 !" $,8'% 6 #""8"* , !% ",# $, -+*" $" + + # '

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

D+3+ % "$! , ,36 -%$+ + % "# %&+, S, !% " +&" "## $,88< +$% +, *" +$"#>

D+3+ % *+# &+.< +, $!% " # !% " # +8< % "* !" "8"&3" $" ,- $,8' "8" %&6 "$! , ,3+"#(">3>9 '""& , '""& $,8'< + 3 % * $,88< +$% +, ) !% 8% " ',##+. " !" + "3% ,& % "%#< %< !,&+="* – '&, +-"&% +, ,- '&,'&+" %&6 $, " -,& -&"">

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

D+3+ % "$! , ,3+"# ("#'"$+% 6 &" % "* , % +8% +, ) %&" , % *+# + $ + " $,8'" " $" ,-D+# "6>T!" $,8'% 6 8+##"* !" .,% , *+3+ % % +8% +, -,& 8% 6 6"%> I # "%*9 D+# "6 -,&8"* %

,+ " W+ ! % 8%& " #"38" #!%&" ,- '"&$" 9 D+# "6 +# !" I !" #

+ " ,- !, T!"#" %&" !" #,& # ,- # &%$!% " 3"# !% $,8'% +"# -%$" !" !"+& + *

8& D#rin, 399%:3996; what has Disne( *one : strate,i$a++( an* or,ani7ationa++( : to *ea+with the new sit#ation $reate* -( *i,iti7ation of $ontent an* *i,ita+ *istri-#tion2

I < 6 20019 D+# "6 %$;

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

" ,& + % I S"' "8."& 20019 + !%* -,&8"* % % +% $" + ! M I # %.+ + 6 , *+# &+.< " 89 '+&%$6>

I S"' "8."& 20019 D+# "6 -,&8"* !" B D+# "6 $, + T!" $,& "& # , " ,- !+# " +#+, #""8# , ." D+# "6 # ', " +% %.+ + 6 , F+ 9 + # ' % , *+3+ % 6 # &"+% !" < S+8+ %& 69 !" '&,#'"$ # ,- ,--"&+ 3+*", , *"8% * + ! $%. "9 #% " + " % * IT '&, +*" "&" # + + !" % + 3 # %3">

4"&!%'# 8,# +8',& % 9 D+# "6 #""8# # + -%& ."!+ * + !" %&"% ,- *+3+ % % +8% +,$,8'" " $" % * '&,*

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

.6 4+ %& "%& "* @ 57 8+ +, $,8'%&"* , !" @ 5 8+ +, "%& "* .6 4+ %& # %# -,or instan$e; how sho#+* Disne( 4ana,e *i,ita+ ani4ation fi+4o!!ort#nities in the f#t#re2 Lookin, forwar*; what sho#+* Disne( *o *ifferent+(2

W!+ " !" $%#" *,"# , ,--"& % 6 *% % , + "& % *+#$ I +# % #, % ,' ',& < + 6 , &"-"& .%$ , !"

', " +% +8',& % $" ,- %< , ,8,

R, " ,- # &% "3+$ *+##, % $">T!" #

p. 9

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

I ,&*"& , '&, +*" #,8" + #+3! + !% &"% 6 !%''" "* % D+# "6 %- "& 200 + ! &"#'"$ ,!"#" +## T!" '% "& ,- # B6 !% 8"%# S

> O !"?

p.$%

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Teaching Note for Disney in a Digital World SM-29CTN and SM-29D TN

S#!!+e4entar( Rea*in,

H%# !" S 6 S ,''"* F% + 3 % D+# "6?The "ew or/ Times 9 S< *%69 S"' "8."& 1 9 20059S"$ +, 9 '> 1

p.$$